National Association of REALTORS

What National Association of REALTORS does

The National Association of REALTORS (NAR) is a U.S. trade association founded in 1908 (as the National Association of Real Estate Exchanges, renamed in 1972) and headquartered at 430 N. Michigan Avenue, Chicago, with a federal advocacy office steps from the U.S. Capitol in Washington, D.C. It represents roughly 1.2-1.4 million member real estate agents, brokers, and affiliated professionals, making it the largest trade association in the United States by membership, and sells no products to consumers directly. Its core technology stack is the federated Multiple Listing Service (MLS) ecosystem operating under a common rules framework and the Clear Cooperation Policy, complemented by the member-exclusive Realtors Property Resource (RPR) property data platform, the Market Statistics Dashboard, the .realestate website platform, the NAR mobile app, and MLS compliance resources such as Window to the Law and MLS Minute.

NAR's revenue model is anchored in recurring annual membership dues (national dues held at $156 per member for 2027), supplemented by professional designation and continuing education fees (CRS, ABR, CIPS, SRES), event registrations (NAR NXT, REALTORS Legislative Meetings, AE Institute), the REALTOR Store, the REALTOR Benefits Program, and segregated advocacy funding through the REALTORS Political Action Committee (RPAC) and disaster relief through the REALTORS Relief Foundation. Its wholly-owned investment arm, Second Century Ventures, operates the REACH accelerator program, which has supported over 300 real estate technology companies and expanded regionally with REACH Middle East via partnerships with ADRES and Abu Dhabi Global Market. Distribution runs through thousands of state and local Realtor associations, hundreds of MLSs, the Realtor.com portal, and a multi-channel member engagement program spanning podcasts, REALTOR Magazine, social channels, and direct advocacy.

The association is currently navigating a period of significant structural change. Membership peaked near 1.6 million in late 2022 and has since declined as tens of thousands of agents have left or gone inactive. NAR reached settlement in the Sitzer-Burnett antitrust case in 2024 with practice changes effective August 17, 2024, and agreed to a $52.25 million Tuccori settlement in April 2026 covering broader commission-related claims. Leadership under CEO Nykia Wright has responded with a 2026-2028 Strategic Plan, committee restructuring effective April 1 and December 1, 2026, approximately $50 million (14%) in expense reductions to deliver two consecutive balanced budgets, and the largest association merger in NAR history (MIAMI + RWorld into Miami and South Florida Realtors). Its core economic engine, the REALTOR® certification mark and MLS cooperation framework, remains intact, but the organization is repositioning for a smaller, more competitive member base.

Name

National Association of REALTORS

Legal name

National Association of REALTORS

Website

https://nar.realtor

Company type

Private

Founded year

1908

Operating status

Operating

Headcount range

251–500 employees

Short description

National Association of REALTORS (NAR) is the largest U.S. trade association for real estate professionals, serving roughly 1.2-1.4 million members with MLS infrastructure, RPR data tools, professional designations, advocacy through RPAC, and Code of Ethics enforcement, funded primarily by $156 annual membership dues.

Ownership category

akta.pro rank

Product category

Real Estate Trade Association Services

NAICS

Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA), Residential Real Estate Teams & Agent Networks (Team-Based Brokerage) (BPAJAAAL)

Keywords

• Real estate trade association
• Professional membership services
• MLS data platform
• Real estate advocacy
• Professional designations and certifications

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: NAR generates primary revenue from annual membership dues. For 2027, national dues remain at $156 per member. Additional revenue comes from event registrations, educational programs, designation fees, and the REALTOR Store.
2. Education and Designations: Revenue from professional development courses, certifications (CRS, ABR, CIPS, SRES, etc.), and continuing education programs for members
3. Settlement and Compliance Services: Revenue supporting legal compliance operations, settlement payments, and member protection programs following antitrust litigation

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

The National Association of REALTORS is a 501(c)(6) trade association that delivers membership services to licensed real estate professionals, providing them exclusive access to the REALTOR® trademark, Multiple Listing Service (MLS) infrastructure, the Realtors Property Resource (RPR) data platform, professional designations and ethics training, federal and state advocacy through RPAC, technology acceleration via Second Century Ventures/REACH, and member discount programs. Members pay annual dues (national dues set at $156 for 2027) in exchange for these benefits.

Product overview

The National Association of REALTORS operates as a trade association providing a platform of interconnected products and services to its approximately 1.4 million member real estate professionals. The core offering centers on the MLS (Multiple Listing Service) ecosystem and Realtors Property Resource (RPR) data platform, supplemented by the Market Statistics Dashboard for market intelligence. Member engagement is supported through the REALTOR Benefits Program for discounts, the NAR Mobile App for on-the-go access, and Code of Ethics Training for compliance. The organization also provides advocacy tools (RPAC), disaster relief (REALTORS Relief Foundation), and technology acceleration (NAR REACH through Second Century Ventures). Consumer-facing resources include the Consumer Guide Series and video content like Window to the Law and MLS Minute. The portfolio is anchored by the .realestate website platform and comprehensive MLS policy resources.

Differentiator

Problem solved

Functional benefit

Brands

• REACH: Real estate technology accelerator program operated by Second Century Ventures, supporting proptech startups globally. The 2026 REACH Scale-Up program selected six companies focused on HOA data transparency, AI teammates for agents, manufactured housing infrastructure, transaction intelligence, and tech integration tools.
• RPAC
• REALTORS Relief Foundation
• NAR REACH
• REALTOR Benefits Program
• Realtors Property Resource (RPR)
• NAR NXT
• Facts.realtor

Products and services

• Realtors Property Resource (RPR) A member-exclusive property data and analytics platform providing real estate market data, property reports, and demographic analytics to support REALTORS serving buyers and sellers.
• Market Statistics Dashboard A member-facing tool delivering real-time housing statistics and market data at national, regional, and metro-market levels for real estate professionals.
• NAR REALTOR Benefits Program A member discount program offering savings and exclusive offers on products and services specifically for REALTORS, including partner offers and product discounts.
• .realestate Website Platform An online presence solution offering website templates and digital tools enabling real estate agents to establish and manage their professional web footprint.
• Multiple Listing Service (MLS) Resources A collaborative database platform and policy framework enabling real estate professionals to share local property listing data through hundreds of MLSs operating under NAR's common rules, supporting IDX and syndication.
• NAR REACH (Real Estate Accelerator) A technology accelerator operated by Second Century Ventures supporting real estate technology startups globally through mentorship, education, and networking, with regional expansions including REACH Middle East.
• Code of Ethics Training Required Code of Ethics training program for REALTOR members, including mandatory Fair Housing training every three years, available via free courses for new and existing members.
• NAR Mobile App A mobile application enabling members to access NAR resources, news, professional tools, and member services on the go.
• Real Estate Designations and Certifications Professional designation and certification programs (CRS, ABR, CIPS, SRES, and others) along with continuing education courses offered through NAR and its affiliated Institutes, Societies, and Councils.

Quantifiable outcome

• 70% of consumers are now aware of the REALTOR brand—a 30% increase since 2015
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered major, minor and core.

• White House Office of Science and Technology PolicymajorGTM or Marketing Partner · 16 June 2026NAR hosted Michael Kratsios, Director of OSTP, at the 2026 REALTORS Legislative Meetings Regulatory Issues Forum on AI regulation, addressing approximately 1,800 state-level AI legislative measures and the developer-versus-deployer liability question affecting how Realtors can use AI tools.
• REACH Portfolio Companies (2026 Cohort)minorStrategic or Co-development Partner · 28 May 2026Six companies selected for 2026 REACH residential scale-up program include solutions focused on HOA data transparency, AI teammates for agents, manufactured housing infrastructure, transaction intelligence, and tech integration tools targeting fragmented data systems, compliance management, and housing supply constraints.
• Realtor.comcoreStrategic or Co-development Partner · 18 March 2026Co-hosted PropTech Startup Showdown at SXSW 2026 Conference. NAR Tech & Innovation and Realtor.com partnered to select six startups from over 80 applicants to pitch innovative housing solutions.
• Realtor.comcoreGTM or Marketing Partner · 14 March 2026Joint effort to support REALTORS Relief Foundation (RRF) as it marks 25 years of providing housing assistance. Realtor.com contributed $100,000 and pledged dollar-for-dollar matching for additional donations up to $100,000 through May 31, 2026, making it RRF's largest contributor in 2026 at Vanguard Club level.
• Taylor MorrisonminorGTM or Marketing Partner · 20 February 2026Partner at SXSW 2026 Open House event, joining industry leaders from NAR and other organizations to discuss housing trends and homeownership as generational wealth pathway.
• GSD&MminorGTM or Marketing Partner · 20 February 2026Partner at SXSW 2026 Open House event for panel discussions on female homebuyers and generational wealth alongside NAR speakers.
• Advanced Real Estate Services (ADRES)majorStrategic or Co-development Partner · 17 February 2026Strategic partnership to launch REACH Middle East, focusing on smart-city infrastructure and AI-driven property valuation tools in the GCC region which is advancing over $3 trillion in giga projects and large-scale urban developments.
• Abu Dhabi Global Market (ADGM)majorStrategic or Co-development Partner · 17 February 2026Partnership with ADGM strengthens SCV's footprint in the GCC region through REACH Middle East initiative targeting smart-city infrastructure and AI-driven property valuation in markets advancing significant urban development.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• National Association of Home Builders (NAHB): NAHB is the largest US trade association for home builders, structurally comparable to NAR as a federated national trade association for a real estate vertical. Both operate policy advocacy, member education, and codes/standards functions and address overlapping federal policy issues (housing affordability, fair housing).
• American Land Title Association (ALTA): ALTA is a national trade association representing the land title insurance and settlement industry. Like NAR it is a federated nonprofit with dues-funded revenue, federal advocacy (in DC), and a member-only certification/standards program (Best Practices).
• Mortgage Bankers Association (MBA): MBA is the national trade association for the real estate finance industry. Its business model (dues-funded advocacy, research, conferences) and DC-based policy operation closely parallel NAR's, and both memberships interact across the mortgage transaction value chain.
• Building Owners and Managers Association (BOMA) International: BOMA is a federated trade association for commercial real estate professionals. Like NAR, it produces standards (BOMA Standards), runs advocacy, and offers designations — but on the commercial rather than residential side of the industry.
• National Apartment Association (NAA): NAA is a federated national trade association for the rental housing industry. It uses the same playbook as NAR — member dues, state affiliates, federal advocacy, education/designations, and member benefit programs — applied to multifamily rental housing.
• Institute of Real Estate Management (IREM): IREM is an international membership-based organization for real estate managers, affiliated with NAR. It delivers designations (CPM, ARM), education, and ethics standards — a closer sub-sector comparator to NAR's designation/education vertical.

Broad incumbents

• eXp Realty: eXp is a large, cloud-based brokerage with hundreds of thousands of agents, many of whom hold NAR REALTOR memberships. Its agent-centric, low-overhead model represents a competitive alternative that pressures the value proposition of NAR membership for individual agents.
• Compass: Compass is a national residential brokerage whose agents hold REALTOR memberships. As a large tech-forward incumbent that competes on agent tools and brand, Compass is a partial substitute for the value NAR offers its agent members.
• Zillow Group: Zillow is the largest US real estate portal and a threat/partner to NAR's MLS infrastructure and consumer-facing brand. It is broadly relevant because it shapes consumer home-search behavior that ultimately drives agent demand and NAR membership pull-through.
• Redfin: Redfin is a technology-enabled brokerage and portal that competes with traditional REALTOR-member brokerages. Its discount, tech-led model is often cited in industry discourse that affects NAR's membership value proposition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/realtors
• YouTubeyoutube.com/user/NAREALTORS
• Facebookfacebook.com/realtors
• LinkedInlinkedin.com/company/national-association-of-realtors
• Instagraminstagram.com/NARdotRealtor

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

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M&A1 record

Investments11 records

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Frequently asked questions about National Association of REALTORS