What Taylor Morrison does

Taylor Morrison Home Corporation (NYSE: TMHC) is the sixth-largest publicly traded homebuilder in the United States, designing, building, and selling single-family and multifamily homes across 21 markets in 12 states through approximately 350 communities. Founded in 2007 through the merger of Taylor Woodrow and Morrison Homes, the company operates a decentralized "both-and" model that preserves distinct division operating models with local P&L responsibility, and serves consumer segments spanning move-up buyers, active-adult resort lifestyle (Esplanade), Millennial/Gen Z, and entry-level through partnerships such as the Lennar Trump Homes rent-to-own proposal.

Revenue is generated primarily through one-time home closings, recognized at delivery; Q1 2026 home closings revenue was $1.39 billion from 2,268 homes at an average closing price of $578,000, with full-year 2026 guidance targeting approximately 11,000 closings at $580,000–$590,000 ASP. A complementary in-house mortgage origination subsidiary produced roughly $8.2 billion in loan volume in 2025, and an integrated Yardly build-to-rent platform is being scaled with a $3 billion Kennedy Lewis land and construction financing facility announced in July 2025. The company has been designated "America's Most Trusted Builder" since 2016 and ranks No. 2 on Fortune's 2026 World's Most Admired Companies list among homebuilders.

In May 2026, Berkshire Hathaway agreed to acquire Taylor Morrison for $72.50 per share ($8.5 billion enterprise value, $6.8 billion equity), a 24% premium to the pre-announcement close, with the deal expected to close in H2 2026 pending shareholder and regulatory approval; following closing, Taylor Morrison will become a privately held subsidiary and existing management led by CEO Sheryl Palmer will remain in place.

Name

Taylor Morrison

Legal name

Taylor Morrison Home Corporation

Website

https://taylormorrison.com

Company type

Public

Founded year

2007

Operating status

Acquired

Headcount range

1,001–5,000 employees

Short description

Taylor Morrison is the sixth-largest U.S. publicly traded homebuilder, operating approximately 350 single-family and multifamily communities across 21 markets in 12 states for move-up, active-adult, and entry-level homebuyers, with an in-house mortgage subsidiary and the Yardly build-to-rent platform.

Ownership category

akta.pro rank

Headquarters

HQ city

Scottsdale

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Home Closings Revenue: Taylor Morrison generates revenue primarily through the sale of newly constructed homes. The company delivers homes across multiple consumer segments including move-up buyers, resort lifestyle (Esplanade brand), and entry-level homebuyers. Revenue is recognized at closing when homes are delivered to buyers. Q1 2026 home closings revenue was $1.3 billion from 2,268 homes at an average closing price of $578,000.
2. Financial Services: Taylor Morrison operates a mortgage financing subsidiary that originated approximately $8.2 billion in mortgage volume in 2025, serving homebuyers across the income spectrum. This provides financing solutions for customers purchasing Taylor Morrison homes.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Taylor Morrison designs, builds, and sells single-family and multifamily homes across approximately 350 communities in 21 markets across 12 U.S. states, targeting move-up buyers, active adults through the Esplanade resort-lifestyle brand, entry-level buyers, and build-to-rent tenants through the Yardly brand. The company operates a build-to-order home manufacturing platform with design-center customization and supplements home sales with a captive mortgage origination subsidiary that generated approximately $8.2 billion in loan volume in 2025.

Product overview

Taylor Morrison is a national homebuilder operating across 21 markets in 12 states, offering a portfolio of residential communities under distinct lifestyle brands. The company operates through its core homebuilding platform supplemented by lifestyle sub-brands including Esplanade (resort lifestyle for active adults) and Yardly (build-to-rent communities). Individual communities such as Esplanade at Wellen Park, Esplanade at Cammaray, Esplanade at Solaeris, Azure at Solaeris, and Braxton Ridge represent specific residential developments under these brand umbrellas, targeting different consumer segments from entry-level to move-up and resort lifestyle buyers.

Differentiator

Problem solved

Functional benefit

Products and services

• Esplanade Resort lifestyle sub-brand of Taylor Morrison targeting active adults with resort-style amenities. Generates mid-to-high 20% gross margins and is being expanded across multiple U.S. markets including Florida and South Carolina.
• Yardly Build-to-rent communities brand operated by Taylor Morrison, supported by a $3 billion land and construction financing facility with Kennedy Lewis Investment Management for land acquisition, development, and construction.
• Esplanade at Wellen Park Resort lifestyle community in Florida with approximately 877 single-family homes, part of Taylor Morrison's Esplanade brand expansion in the Sarasota division.
• Esplanade at Cammaray Resort lifestyle community in Lakewood Ranch, Florida with 1,200 single-family homes and condos under the Esplanade brand.
• Esplanade at Solaeris Resort lifestyle community planned for Port St. Lucie, Florida with extensive amenities, part of Taylor Morrison's Esplanade expansion plans. Sales anticipated to begin in early 2027.
• Azure at Solaeris Community planned for Port St. Lucie, Florida with approximately 552 homes and amenities, under Taylor Morrison's planned Florida expansion.
• Braxton Ridge New community in Fountain Inn, South Carolina targeting homebuyers in the Greenville and Spartanburg areas, with approximately 33 homes ranging from 3,100 to 4,200 square feet and pricing starting around $500,000.
• Taylor Morrison Mortgage Origination Services Captive mortgage financing subsidiary of Taylor Morrison that originates home loans for purchasers of Taylor Morrison homes, generating approximately $8.2 billion in mortgage volume in 2025 across the income spectrum.

Quantifiable outcome

• Build-to-order orders increased to 38% of business in Q1 2026 from 28% in Q4 2025
• +4 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor and core.

• Liquid DeathminorGTM or Marketing Partner · 31 March 2026Taylor Morrison and beverage company Liquid Death partnered on a promotional giveaway where one winner receives a new Taylor Morrison home with custom plumbing delivering Liquid Death sparkling water from every fixture. The campaign generated over 3,500 leads in first 24 hours targeting Indianapolis, Orlando, and Houston markets. The partnership leverages Liquid Death's 7 million Instagram followers for cross-branding exposure.
• Realtor.comminorGTM or Marketing Partner · 20 February 2026Partnership for SXSW 2026 'Open House' event at Realtor.com's Austin headquarters. Event includes PropTech startup competition, panel discussions on housing trends and female homebuyers, and generational wealth conversations. CEO Sheryl Palmer serves as speaker alongside National Association of REALTORS and Urban Institute economists.
• Lennar CorporationcoreStrategic or Co-development Partner · 3 February 2026Taylor Morrison and Lennar are jointly developing the 'Trump Homes' proposal, a rent-to-own program to build up to 1 million entry-level homes. Private investors would rent homes to tenants with monthly payments counting toward a down payment after three years. The program aims to address U.S. housing affordability crisis and could represent more than $250 billion worth of housing if fully realized.

Scale indicators7 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Lennar Corporation: No. 2 U.S. homebuilder with overlapping move-up, active-adult, and entry-level product across similar Sun Belt markets. Co-developer with Taylor Morrison of the 'Trump Homes' rent-to-own proposal, making it the closest comparable on scale, geography, and strategy.
• Toll Brothers: Luxury and move-up homebuilder with a strong active-adult offering and similar premium-pricing positioning. Comparable on product mix, average selling price, and gross margin profile to Taylor Morrison's move-up and Esplanade segments.
• KB Home: Entry-level and first move-up homebuilder with a build-to-order model and design-studio sales process that closely parallels Taylor Morrison's BTO strategy. Direct competitor in California and the Southwest.
• Meritage Homes: Mid-cap U.S. homebuilder focused on entry-level and first move-up buyers across the Sun Belt, with an energy-efficiency brand differentiator. Closest direct competitor to Taylor Morrison on geographic footprint, size, and product mix.
• Tri Pointe Homes: Mid-cap move-up and premium homebuilder with a comparable regional footprint across California, Arizona, Texas, and the Carolinas. Similar size, brand-led differentiation, and product positioning to Taylor Morrison.
• M/I Homes: Mid-cap homebuilder with a similar build-to-order model and comparable geographic footprint across the Midwest, Mid-Atlantic, and Florida. Direct comparable on size, segment focus, and design-center sales approach.
• LGI Homes: Entry-level homebuilder with a high-volume, spec-focused model operating in many of the same Sun Belt states. Provides a useful contrast point on entry-level exposure that Taylor Morrison is actively de-emphasizing.

Broad incumbents

• D.R. Horton: Largest U.S. homebuilder and the volume/price leader Taylor Morrison explicitly positions against. Competes across all consumer segments and many of the same 21 markets; broader scale and entry-level exposure make it the reference incumbent.
• PulteGroup: Top-three U.S. homebuilder with Centex (entry-level), Pulte (move-up), and Del Webb (active-adult) brands that directly mirror Taylor Morrison's segment split, including a Del Webb brand analogous to Esplanade.
• NVR, Inc. Top-five U.S. homebuilder operating Ryan Homes and NVHomes brands. Comparable on land-light, build-to-order execution model and as a public-market reference for capital-efficient homebuilding economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Taylor_Morrison
• Facebookfacebook.com/taylormorrison
• LinkedInlinkedin.com/company/taylor-morrison

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Taylor Morrison