Contact

What Contact does

Contact (Contact Financial Holding / كونتكت) is Egypt's first non-banking financial services company, founded in 2001 and headquartered in Cairo. It operates a diversified consumer-finance and financial-services platform serving Egyptian individuals, SMEs, and corporate clients across six core verticals: vehicle financing (auto, motorcycle, truck, watercraft), home financing, education financing, travel and tourism financing (including Sharia-compliant Hajj and Umrah via the Manasik sub-brand), lifestyle/shopping financing (ContactNow Buy Now Pay Later), and green finance including an Electric Vehicle program launched January 2024. The company additionally provides insurance brokerage (health, life, auto, home, business) and electronic payment services through its Contact Pay subsidiary, plus savings and investment products. As of FY24, Contact reports a total financing portfolio above EGP 21 billion, cumulative lending near EGP 75 billion since inception, and gross written premium close to EGP 7 billion; it serves more than 250,000 historical customers through 78+ branches across Egypt's 25 governorates and an 18,000+ merchant network.

The technology backbone is the ContactNow mobile application (iOS/Android), an AI-powered platform with 600,000+ registered users that delivers instant credit approvals, installment management, bill payment, insurance services, merchant discovery, and credit-limit requests in a single interface. The proprietary AI engine performs real-time credit scoring of individual customers, processing over 271,000 instant funding applications, and is complemented by a 24/7 NLP-driven WhatsApp chatbot (16177) and a dedicated insurance-brokerage mobile app. Contact's go-to-market is hybrid: product-led growth via the ContactNow app and Contact Pay digital channels, paired with enterprise field sales and relationship managers operating through the branch and merchant networks, plus partnerships with OPay, Al Ahly Momkn, Fawry, InstaPay, Damen, JumiaPay, Bee/Masary/Superpay, and e& money for both acquisition and payment-collection reach.

Contact makes money primarily through interest income on installment financing (with monthly billing cadence and tenors up to 5 years), insurance brokerage commissions on policies arranged across multiple carriers, transaction fees on electronic payment services routed through Contact Pay, and merchant-network commissions across its point-of-sale ecosystem. Pricing is quote-based and varies by product category, credit profile, and amount; representative terms include 10% minimum down payment on vehicles, no down payment on education and shopping financing, and early-repayment fee waivers on select products. Leadership transitioned in 2024 from Said Zater to John Saad as CEO; the company has issued securitization bonds (first in Egypt, 2005) and sukuk, and was recognized in Forbes Middle East's Fintech 50 (2024) and as a Sustainability Leader (2023).

Name

Contact

Legal name

Contact Financial Holding

Website

https://contact.eg

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Contact Financial Holding, founded in 2001, is Egypt's first non-bank consumer finance company, offering installment financing (auto, education, travel, BNPL), insurance brokerage, and electronic payments through the ContactNow app, 78+ branches, and an 18,000+ merchant network serving individuals, SMEs, and corporates.

Ownership category

akta.pro rank

Product category

Consumer Financial Services

NAICS

Finance and Insurance (52), Miscellaneous Intermediation (523910)

SIC

Loan Brokers (6163), Miscellaneous Business Credit Institution (6159)

akta.pro primary industry

Lead Generation, Comparison & Marketplace Platforms (Financial Products) (FSAEAMAM)

akta.pro secondary industries

Carrier Billing & Telco Mobile Money (FSAMAEAD), Billing, Payments & Account Administration Centers (BPAAAAAF)

Keywords

• Consumer installment financing
• Non-bank financial services
• Vehicle financing
• Insurance brokerage
• Electronic bill payments

Headquarters

HQ city

El Cairo

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Consumer Installment Financing: Contact generates revenue primarily through interest income on installment financing across its product lines: auto financing (new, used, and imported vehicles), motorcycle financing, truck/commercial vehicle financing, watercraft financing, education financing, travel and tourism financing (including Hajj/Umrah), home financing, and general consumer goods financing. Revenue is earned through interest rates applied to the financed principal, with varying tenures up to 5 years depending on the product category.
2. Insurance Brokerage: Contact acts as an insurance broker, offering products including medical/health insurance, life insurance, personal accident coverage, car insurance, home insurance, and business/project insurance. Revenue is generated through brokerage commissions from insurance providers.
3. Electronic Payment Services (Contact Pay): Contact Pay, the company's electronic payments subsidiary, provides bill payment, installment collection, and merchant payment services. Revenue is derived from transaction fees on payments processed through the ContactNow app, Fawry, InstaPay, and other payment channel partners.
4. Merchant Network Commissions: Contact maintains a network of over 18,000 merchants across Egypt who offer Contact financing at point of sale. The company earns revenue through the merchant ecosystem, likely through transaction-based arrangements.

Pricing tiers

Go-to-market motion2 records

Distribution channels12 records

Marketing channels9 records

Core offering

Contact Financial Holding is a non-banking financial services company that provides consumer installment financing (auto, motorcycle, truck, watercraft, home, education, travel, Hajj/Umrah, green/EV, and consumer goods), insurance brokerage across health/life/auto/home/travel lines, corporate financing (leasing, factoring, LaaS), savings and investment products, and electronic bill payment services. Its core distribution and service platform is the AI-powered ContactNow mobile app, supported by 78+ branches, an 18,000+ merchant network, and integrations with major Egyptian payment channels (Fawry, InstaPay, OPay, Al Ahly Momkn, Damen, etc.).

Product overview

Contact (كونتكت), officially Contact Financial Holding, is Egypt's first and leading non-banking financial services company, established in 2001. It operates as a diversified financial services platform offering a comprehensive portfolio of consumer and business financing products organized across six core product categories: (1) Vehicle Financing covering auto loans, motorcycles, trucks, and watercraft; (2) Home Financing; (3) Insurance Brokerage; (4) Education Financing; (5) Lifestyle/Shopping Financing via the ContactNow Buy Now Pay Later platform; and (6) Green Finance including electric vehicle programs. Additionally, Contact operates two technology platforms — ContactNow (AI-powered mobile app for credit approvals, installment management, and bill payments) and Contact Pay (electronic payment platform) — as well as Travel & Tourism Financing (including Sharia-compliant Hajj and Umrah packages), Savings & Investment services, and Corporate Financing (leasing, factoring, LaaS). Contact's digital ecosystem centers on the ContactNow mobile app with AI-driven credit assessment, a WhatsApp chatbot for 24/7 support, and integrations with major Egyptian payment networks (Fawry, InstaPay, OPay, Al Ahly Momkn, Damen, and others), serving over 250,000 customers through 78+ branches across Egypt.

Differentiator

Problem solved

Functional benefit

Brands

• ContactNow: Digital consumer finance app offering instant credit approvals, installment management, and bill payment services for shopping and general consumer financing.
• Contact Pay
• Manasik
• Contact Insurance Brokerage

Products and services

• Vehicle Financing (Auto / Motorcycle / Truck / Watercraft)
• Home Financing
• Insurance Brokerage
• Education Financing
• Lifestyle / Shopping Financing (ContactNow BNPL) Buy-now-pay-later shopping financing for consumer products (electronics, smartphones, TVs, jewelry, cosmetics, home goods) through a nationwide merchant network. Financing up to EGP 1 million, no down payment, repayment plans up to 5 years, instant approval available, no hidden fees.
• Green Finance (Electric Vehicle Financing) Environmentally-focused financing products including an Electric Vehicle (EV) financing program: down payments from 20%, optional insurance, repayment up to 5 years, and early repayment without fees. Contact is also studying electric truck and electric motorcycle financing.
• Travel & Tourism Financing (Hajj, Umrah, Leisure) Hajj financing (up to EGP 3 million, Sharia-compliant, up to 5 years), Umrah (up to EGP 1 million, up to 12 months, Sharia-compliant), tourist trips (up to EGP 1 million, up to 3 years), down payment from 20%, and honeymoon financing.
• ContactNow Mobile App Flagship mobile application (iOS/Android) serving as an all-in-one platform for instant credit approvals, installment management, bill payments, merchant offers, credit limit increases, insurance brokerage access, and bill payments. Integrates an AI engine for credit assessment and connects to multiple payment channels. 600,000+ registered users by end of 2023.
• Contact Pay (Electronic Bill Payment) Electronic bill payment and collection platform enabling customers to pay electricity, gas, water, landline, mobile, internet, transportation tickets, TV subscriptions, insurance installments, school/university fees, club memberships, donations, and more through the ContactNow app and branches.
• Insurance Brokerage Mobile App Dedicated mobile application for insurance brokerage services, providing access to medical consultations, policy management, and insurance plan selection across multiple insurers from a single app (Android/iOS, app ID com.insuranceBrokerage).
• Corporate / Business Financing (Leasing, Factoring, LaaS) Business financing solutions including leasing programs, factoring services, and LaaS (Leasing as a Service) to support enterprises with essential assets and cash flow needs. Solutions are tailored for businesses of all sizes, including companies in construction, manufacturing, logistics, and transport sectors.
• Savings & Investment Services Savings and investment services positioned as an everyday investment partner for Egyptian customers.

Quantifiable outcome

• 600,000+ registered ContactNow app users by end of December 2023
• +5 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability6 records

Feature5 records

Partnerships

Nine partnerships are on record, tiered flagship, core and minor.

• e& moneyflagshipStrategic or Co-development Partner · 1 October 2024Contact Financial Holding announced a first-of-its-kind strategic alliance with e& money, officially announced at GITEX Dubai, the world's leading technology and AI exhibition. This partnership aims to redefine the future of digital finance with AI-powered innovation. The alliance positions Contact at the intersection of telecom and financial services, leveraging e& life's extensive subscriber base for financial inclusion expansion.
• OPaycoreTechnology or Integration · 14 March 2024Contact Pay, the electronic payments subsidiary of Contact Financial Holding, signed a strategic cooperation agreement with OPay, a leading fintech and electronic payments company, to offer comprehensive digital payment solutions. Under this agreement (March 14, 2024), OPay serves as a new acquisition arm for Contact, leveraging its extensive network of 90,000+ POS terminals and payment kiosks across Egypt. The partnership enables Contact customers to enjoy seamless, easy, and secure payment experiences eliminating the need for cash or physical bank cards. Key executives including Ahmed Abdel Hakim (Managing Director of Contact Pay), Amr Gohar (Head of Business Development at OPay), and Said Zater (CEO of Contact Financial Holding) commented on the strategic importance of this collaboration for fintech innovation in Egypt.
• Al Ahly MomkncoreChannel Partner/ Reseller/ Distributor · 12 February 2024Contact Pay signed a strategic partnership agreement with Al Ahly Momkn, a key player in e-payment solutions and financial services, to facilitate payment operations for Contact customers through Al Ahly Momkn's payment channels across Egypt. Al Ahly Momkn provides access to 90,000+ points of sale and over 5 million users. The partnership was signed by Ahmed Abdel Hakim (MD of Contact Pay) and Ahmed Enayet (MD and CEO of Al Ahly Momkn), with Said Zater (CEO of Contact Financial Holding) emphasizing alignment with the vision for a cashless financial society.
• JumiaPay EgyptcoreTechnology or IntegrationJumia, Egypt's leading e-commerce platform, announced the expansion of its strategic partnership with Contact CrediTech, the digital consumer finance arm of Contact Financial Holding. This expanded partnership integrates Contact's consumer financing directly into Jumia's e-commerce checkout experience, enabling installment payments on the Jumia platform.
• DamencoreTechnology or IntegrationContact Pay announced a strategic partnership with Damen, a provider of innovative payment solutions and digital wallet services. Damen's POS network and Damen Cash app enable Contact customers to pay installments and bills through Damen's digital payment infrastructure, enhancing customer experience and payment collection efficiency.
• FawrycoreChannel Partner/ Reseller/ DistributorFawry, Egypt's leading electronic payment network, serves as a key payment channel for Contact. The partnership enables Contact customers to pay installments and bills through Fawry's extensive network including the myFawry app, Fawry Plus stores, and partner retail outlets. Fawry's Chief Commercial Officer, Mr. Hossam Ezz, provided a testimonial noting the partnership has extended over past years and has been crowned with many successes, enhancing financial inclusion and digital transformation.
• CarzamiminorChannel Partner/ Reseller/ DistributorCarzami, an automotive dealer/platform, partners with Contact for vehicle financing solutions. Carzami's Chief Product & Strategy Officer, Mr. Adham Hosny, provided a testimonial noting Contact played a significant role in their success through prompt approvals and innovative collaborations.
• Wasla BrowserminorGTM or Marketing PartnerWasla Browser, an Egyptian tech company, has a partnership with Contact that allows them to expand their digital offerings and introduce new ways to help consumers save money, pay securely, and borrow flexibly. Wasla's Co-Founder & CEO, Mr. Mahmoud El Said, provided a testimonial on the partnership.
• ContactNow Merchant NetworkcoreChannel Partner/ Reseller/ DistributorContact operates an extensive merchant partner network of over 18,000 merchants across Egypt offering Contact financing at point of sale. Merchants include car dealerships, motorcycle dealers, electronics retailers, travel agencies, schools, universities, and general consumer goods stores. The merchant network is central to Contact's distribution strategy and generates referral-based customer acquisition.

Scale indicators14 records

Recent moves8 records

Expansion highlights6 records

Others

• OPay Egypt: Nigerian-founded mobile payment platform with major Egyptian operations; a key strategic partner to Contact providing 90,000+ POS terminals and serving as Contact Pay's acquisition arm.

Direct peers

• valU: Egypt's leading BNPL and consumer finance platform operated by EFG Finance; offers installment-based consumer credit and merchant financing directly comparable to Contact's ContactNow and consumer lending products.
• MNT-Halan: Egyptian fintech providing consumer and SME lending, payments, and BNPL through a digital app; overlaps with Contact's consumer finance and Contact Pay products and competes for the same underbanked Egyptian customers.
• Shahry: Egyptian consumer finance and BNPL provider offering installment-based purchases and merchant partnerships; directly competes with Contact's vehicle, consumer goods, and merchant-network financing in Egypt.
• Sympl: Egyptian BNPL fintech offering pay-in-installments at checkout across e-commerce and retail merchants; competes head-to-head with ContactNow's merchant financing and JumiaPay integration.
• Lucky One: Egyptian non-bank consumer finance company offering installment financing for vehicles and consumer goods with a branch-based model similar to Contact's omnichannel distribution.

Broad incumbents

• Fawry: Egypt's largest electronic payments network with ubiquitous bill-payment, BNPL, and merchant acquiring; both a key Contact distribution partner and a competitor through Fawry Pay and lending products.
• Commercial International Bank (CIB) Egypt: Egypt's largest private-sector bank with growing consumer lending and digital banking products; a traditional-bank competitor to Contact's auto, education, and personal financing offerings.

Emerging players

• KashEZ: Egyptian BNPL and consumer credit fintech focused on e-commerce checkout financing; emerging competitor in the same installment-credit category where ContactNow operates.
• e& money: UAE-based telecom-backed fintech and digital wallet; flagship strategic partner to Contact announced at GITEX Dubai 2024, with potential to become both an embedded finance channel and a future consumer credit competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ContactEg

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries5 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments6 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Contact