Fawry
Fawry is Egypt's largest digital payments platform, operating 395,700 POS terminals, a nationwide branch network, and the myfawry app to serve 53.8 million consumers, merchants, banks, and fintechs across bill payments, prepaid cards, and microfinance.
- Company typePrivate
- Founded2007
- HeadquartersCairo, Egypt
- Headcount5,001–10,000
- GTM type—
- Offering—
What Fawry does
Fawry is an Egyptian fintech operating the country's largest digital-only financial services platform, founded in 2007/2008 and headquartered in Cairo. The company runs an electronic payment network built around 395,700 POS terminals, a nationwide branch network branded Fawry Plus, and the myfawry consumer mobile application, serving 53.8 million registered users as of March 2025. Its product surface spans electronic bill payments, card processing, mobile wallets, prepaid card issuance (2.2 million cards as of September 2025), real-time microfinance disbursement, and an open-loop payments platform (FawryPay) that other fintechs integrate against. Technology assets include AI-assisted coding (~35% of new development), real-time fraud detection, automated credit underwriting, and a planned Soft POS / neobanking extension. The platform also hosts the recently launched Fawry Business ERP and financial management suite built around three February 2025 acquisitions (Dirac Systems, Virtual CFO, Code Zone).
Fawry's business model is anchored in transaction and processing fees on payment volume, with FY2025 throughput of EGP 943.6 billion generating total revenue of EGP 8.65 billion (+57% year-on-year) and net profit of EGP 2.89 billion (+79.8%) at a 33.4% net margin and 57.4% EBITDA margin. A secondary, higher-growth engine is the Financial Services segment — prepaid cards, microfinance facilitation, and embedded lending — which grew 135% to EGP 2.38 billion in FY2025. Fawry monetises through a B2B2C distribution model: merchants accept payments on its rails, banks and fintechs (Banque Misr, Valu, Erada Finance, InstaCódigo, Apple Pay) integrate via API, and consumers transact through the app or branches. The company is publicly listed on the Egyptian Exchange (egx:FWRY), has 5,001–10,000 employees, and is expanding internationally into Saudi Arabia with committed 2025 investment of more than EGP 1 billion.
Fawry firmographics
Firmographics- Name
- Fawry
- Legal name
- Fawry for Banking Technology and Electronic Payments
- Website
- https://fawry.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Fawry is Egypt's largest digital payments platform, operating 395,700 POS terminals, a nationwide branch network, and the myfawry app to serve 53.8 million consumers, merchants, banks, and fintechs across bill payments, prepaid cards, and microfinance.
- Ownership category
- akta.pro rank
Fawry industry classification
Industry- Product category
- Digital Payments
- NAICS
- Depository Credit Intermediation (5221)
- SIC
- Finance Services (6199)
- akta.pro primary industry
- Digital Payments & Money Movement (ACH/SEPA/FPS, Bill Pay, P2P) (FSAGAAAF)
- akta.pro secondary industries
- Merchant-of-Record (MoR) & Payment Facilitation (PayFac) Infrastructure (FSAGABAE), A2A Payment Initiation Service Providers (PISPs) (FSAMAFAB)
Keywords
Where Fawry is headquartered
LocationHeadquarters
- HQ city
- Cairo
- HQ country
- Egypt
- HQ region
- Africa
Offices1 record
Markets served
Fawry business model
Business model- Cost components
- Technology or R&D, Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Transaction and Processing Fees: Fawry earns transaction fees from processing electronic payments, bill payments, and fund transfers across its network of 395,700 POS terminals and digital channels. This is the core revenue driver with total throughput value reaching EGP 943.6 billion in FY2025, representing 56.8% growth year-on-year.
- Financial Services: Revenue from financial services including prepaid card issuance (2.2 million cards as of September 2025), microfinance disbursement facilitation, and other embedded financial services. Financial Services segment grew 135% to EGP 2.38 billion in FY2025.
Go-to-market motion2 records
Distribution channels5 records
Marketing channels4 records
Fawry product offering
Product offeringCore offering
Fawry operates Egypt's largest digital-only financial services platform, providing electronic bill payments, card processing, mobile wallets, and real-time fund transfers through a network of 395,700 POS terminals, a nationwide branch network (Fawry Plus), and its myfawry consumer mobile application. The platform enables merchants to accept digital payments, consumers to pay bills and transfer funds, banks to expand digital reach, and MSMEs to access instant microfinance across Egypt's formal financial ecosystem.
Product overview
Fawry is Egypt's largest digital-only financial services platform operating as a comprehensive fintech ecosystem. The platform consists of FawryPay (open-loop digital payment platform), the myfawry App (primary mobile consumer interface), Fawry Plus (nationwide branch network for offline transactions), and Fawry Prepaid Cards (2.2 million cards issued). The company is expanding into Fawry Business (enterprise ERP and financial management via acquisitions), Soft POS (turning smartphones into payment terminals), and planned neobanking services. Key integrations include Valu for instalment payments and Erada Finance for microfinance disbursements through the branch network.
Differentiator
Problem solved
Functional benefit
Brands
- Fawry Business: B2B platform offering integrated ERP, financial management, and digital payment solutions for businesses.
Products and services
- FawryPay
- myfawry App
- Fawry Plus
- Fawry Prepaid Cards
- Fawry Business
- Apple Pay Integration
Quantifiable outcome
- 56.8% increase in total throughput value to EGP 943.6 billion in FY2025
- +2 more outcomes
Companies that use Fawry
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Fawry technology and API
TechnologyAPI detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability5 records
Feature3 records
Fawry partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- ValucoreValu and Fawry announced a partnership to integrate Valu's flexible payment and financing solutions into the myfawry app, allowing users to access instalment and financing options when paying for services through the application. The collaboration is designed to expand access to digital financial tools while supporting Egypt's transition toward a cashless economy. The companies indicated the agreement could lead to additional fintech collaborations and expanded digital financial services in the future.
- Erada FinancecoreFawry activated its partnership with Erada Finance, a microfinance and SME-focused company, to streamline financing processes for MSMEs in Egypt. The collaboration enables beneficiaries to access funds through Fawry's nationwide branch network with real-time digital transfers, reducing cash-handling risks and accelerating financing cycles. The initiative supports Egypt's Vision 2030 goals of building an inclusive and sustainable financial system.
- Wadi Degla DevelopmentscoreFawry and Wadi Degla Developments announced a strategic partnership to implement integrated digital payment solutions in Egypt's real estate sector. The collaboration aims to enhance operational efficiency, improve customer experience, and support Egypt's digital transformation goals, with additional features such as digital loyalty programs and corporate cards.
- Banque MisrcoreFawry launched Apple Pay in Egypt in partnership with Banque Misr, enabling contactless payments via iPhone and Apple Watch. The service allows secure transactions across various retail outlets and supports online purchases on Apple devices.
Scale indicators13 records
Recent moves6 records
Expansion highlights7 records
Fawry competitors and assessment
Company assessmentDirect peers
- Orange Money Egypt: Telco-operated mobile money service offering transfers, bill payments, and merchant payments. Directly competes for the same underbanked consumer payment occasions Fawry targets.
- e& Cash (Etisalat Cash): UAE-based telecom group operating mobile money services including in Egypt. Competes with Fawry's wallet and bill-payment services through telco-distributed reach.
- PayMob: Egyptian-founded digital payments gateway offering POS, online checkout, and mobile wallet infrastructure for merchants and fintechs. Directly competes with Fawry in Egyptian merchant acquiring and digital payment acceptance.
- Vodafone Cash (Vodafone Egypt): Telco-led mobile money wallet in Egypt with large user base. Competes with Fawry in P2P transfers, bill payments, and consumer digital wallet use cases.
- Geidea: MENA-focused payment solutions provider offering POS terminals, online payment gateways, and soft POS. Directly comparable to Fawry's merchant-acquiring and digital payment stack.
- MNT-Halan: Egyptian fintech operating across payments, lending, and consumer finance with a large unbanked customer base. Competes with Fawry in digital payments and embedded financial services for MSMEs and consumers.
Broad incumbents
- Visa: Global card network enabling digital payments. Comparable to Fawry in card-based payment processing and prepaid card issuance; Visa's network rails underpin a portion of Fawry's card transactions.
- Mastercard: Global card network and payment technology provider. Comparable to Fawry through card issuance, digital payments infrastructure, and cross-border payment corridors.
- Stripe: Global payment infrastructure platform offering APIs for online and in-person payment acceptance. Comparable to FawryPay and Fawry Business as a digital payment infrastructure provider, though operating at a much larger global scale.
- Network International: UAE-headquartered payment processor serving MENA merchants with acquiring, processing, and value-added services. Overlaps with Fawry in card processing and merchant acquiring across the region.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Fawry social profiles
Digital presenceFawry financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fawry leadership team
Management profileNumber of profiles
Profiles3 records
Fawry subsidiaries and ownership
Company hierarchySubsidiaries3 records
Fawry funding detail
Funding detailFunding overview
Funding rounds6 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fawry M&A and investment
M&A and investmentM&A3 records
Investments13 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fawry
What does Fawry do?
Fawry operates Egypt's largest digital-only financial services platform, providing electronic bill payments, card processing, mobile wallets, and real-time fund transfers through a network of 395,700 POS terminals, a nationwide branch network (Fawry Plus), and its myfawry consumer mobile application. The platform enables merchants to accept digital payments, consumers to pay bills and transfer funds, banks to expand digital reach, and MSMEs to access instant microfinance across Egypt's formal financial ecosystem.
Is Fawry a public or private company?
Fawry is a private company. It is classified as public and is currently operating.
When was Fawry founded?
Fawry was founded in 2007. It employs 5,001 to 10,000 people.
Where is Fawry based?
Fawry is headquartered in Cairo, Egypt, in the Africa region.
How does Fawry make money?
Two revenue lines are on record. Transaction and Processing Fees are the primary driver. The others are financial Services.
Who are Fawry's main competitors?
Direct peers on record are Orange Money Egypt, e& Cash (Etisalat Cash), PayMob, Vodafone Cash (Vodafone Egypt), Geidea and MNT-Halan. Broad incumbents are Visa, Mastercard, Stripe and Network International.
Does Fawry have an API?
Yes. Fawry operates as Egypt's largest digital-only financial services platform with APIs enabling payment processing and financial service integrations. The company offers integration capabilities through its FawryPay platform and Fawry Business ecosystem. Fawry's technology infrastructure supports real-time digital transfers and API-based connectivity for merchant and enterprise partners.
What industry is Fawry in?
Fawry's product category is Digital Payments. Its primary akta.pro industry code is FSAGAAAF, Digital Payments & Money Movement (ACH/SEPA/FPS, Bill Pay, P2P), with a secondary code of FSAGABAE, Merchant-of-Record (MoR) & Payment Facilitation (PayFac) Infrastructure. Its NAICS code is 5221 and its SIC code is 6199.