What Kimirica does

Kimirica is an Indian luxury vegan self-care brand founded in Indore in 2013 and operating through two corporate entities: Kimirica Hunter International LLP for manufacturing and Kimirica Lifestyle Pvt. Ltd. for marketing and distribution. The company manufactures bath care, body care, skin care, fine fragrances, home fragrances, and personalized gifting products at its Indore facility, formulated with organic sugarcane alcohol, IFRA-certified fragrances, and vegan, cruelty-free, SLS-free, paraben-free ingredient standards. Core product lines include Eau De Parfum fine fragrances with 15-20% oil concentration (signature scents Blind Tiger, Vivah, The Souq, Bella Amalfi, Figure It Out, Mi Amor, Red Carpet), bath and body SKUs across multiple collections (Love Story, The Gentleman, The Gulistan, The French Note, Around The World), the limited-edition Bridgerton x Netflix/Shondaland collaboration, and a home fragrance line of soy candles, room sprays, and reed diffusers. Product and pricing span entry-level INR 321 hand creams to INR 4,999 premium gifting calendars.

The business operates a hybrid go-to-market combining direct-to-consumer e-commerce (kimirica.shop), 100+ owned experiential retail stores across India, quick-commerce partnerships (Instamart), and enterprise B2B sales to luxury hotels, resorts, and airlines globally across 70+ countries and 10,000+ properties. Named anchor customers include Air India (in-flight amenities) and the 10,000+ luxury hospitality partners. Revenue mechanics blend one-time unit pricing across consumer SKUs, a Self-Care Club subscription/loyalty program, and B2B contract supply for hotel amenity lines (The Indian Apothecary, Herbalist, Ignis, Five Elements, Earth, Pharmacopia Argan Oil) via the Kimirica Hunter sub-brand.

Kimirica raised approximately $15 million from Carnelian Asset Management LLP in August 2025 to accelerate D2C growth, omnichannel retail scaling, and international hotel/airline supply expansion, including experiential store openings in India and the Middle East. In January 2026, the company launched its first fragrance-led entertainment-IP partnership with Netflix and Shondaland for the Bridgerton series, signaling expansion from an OEM-style hotel amenity supplier into a story-led consumer luxury brand.

Name

Kimirica

Legal name

Kimirica Hunter International LLP

Website

https://kimirica.shop

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

Kimirica is an Indore-based luxury vegan self-care brand manufacturing fine fragrances, bath, body, skincare, and home fragrance products at its Indore facility, selling direct-to-consumer via kimirica.shop and 100+ Indian retail stores, and supplying amenity lines to 10,000+ luxury hotels across 70+ countries.

Ownership category

akta.pro rank

Product category

Luxury Personal Care Products

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (45612), Health and Personal Care Retailers (456), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Luxury Beauty & Fragrance Department Stores (CRAGADAD)

Keywords

• Luxury bath products
• Vegan fragrances
• Hotel amenities
• Personal care goods
• Curated gift sets

Headquarters

HQ city

Indore

HQ country

India

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Direct-to-Consumer Online Sales: E-commerce sales through kimirica.shop, offering full product catalog including perfumes, body mists, bath & body care, skincare, and home fragrances. Includes personalized gifting options and subscription/rewards program (Self-Care Club).
2. Physical Retail: Sales through 100+ owned/experiential stores across India, offering immersive brand experience and full product range.
3. B2B Hotel & Hospitality Supply: Supply of luxury amenity products (toiletries, bath products, fragrances) to luxury hotels, resorts, airlines, and premium hospitality spaces globally. Exports to 70+ countries serving 10,000+ properties.
4. Quick-Commerce & Marketplaces: Distribution through quick-commerce platforms like Instamart for rapid delivery of gift sets and products.
5. Limited Edition Collaborations: Limited-edition themed collections (e.g., Bridgerton collaboration) commanding premium pricing for exclusive, story-led products.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Kimirica manufactures and sells vegan, cruelty-free luxury bath, body, skincare, fine fragrance, and home fragrance products under its own brand, selling directly to consumers via its e-commerce store (kimirica.shop) and 100+ Indian retail stores. It also produces a separate Kimirica Hunter hotel amenities line (toiletries, bath products, fragrances) supplied as bulk B2B offerings to luxury hotels, resorts, and airlines in more than 70 countries. The portfolio includes limited-edition collaborations such as the Bridgerton-inspired collection co-developed with Netflix and Shondaland.

Product overview

Kimirica is a luxury vegan self-care brand offering a comprehensive portfolio of fragrance and personal care products. The core offerings span Fine Fragrances (seven signature Eau De Parfum scents with 15-20% fragrance oil concentration), Bath & Body products (shower gels, body lotions, hand care, hair care), Skincare (face wash, serums, moisturizers, sunscreens), Home Fragrances (candles, room sprays, reed diffusers), and Gift Sets. Notable collections include the limited-edition Bridgerton collaboration with Netflix/Shondaland, the Love Story line, and The Gentleman masculine collection. The brand also serves the hospitality sector through Hotel Amenities Collections. Products are 100% vegan, cruelty-free, IFRA certified, and manufactured in India at their Indore facility.

Differentiator

Problem solved

Functional benefit

Brands

• Kimirica Hunter: Hotel amenities and hospitality product line targeting luxury hotels, resorts, and airlines globally.

Products and services

• Fine Fragrance Collection (Eau De Parfum) Premium Eau De Parfum line featuring seven signature scents (Blind Tiger, Vivah, The Souq, Bella Amalfi, Figure It Out, Mi Amor, Red Carpet) with 15-20% fragrance oil concentration, organic sugarcane alcohol, and 100% vegan, cruelty-free formulation; sold in 10ml, 50ml, and 100ml formats to adult fragrance consumers.
• Bridgerton Collection Limited-edition co-branded fragrance collection featuring three scent profiles (Lady in Silver, Mayfair Soiree, Midnight Masquerade) spanning body mists, candles, reed diffusers, and other bath/body/home products; targeted at consumers seeking story-led, Regency-inspired luxury products.
• Love Story Collection Signature Jasmine & Gardenia fragrance collection bundling bath, body, hand care, candles, travel kits, and gift sets, targeting everyday self-care and gifting consumers.
• The Gentleman Collection Masculine-oriented Musk & Amber grooming collection with body washes, body lotions, hair and body washes with niacinamide, bath care trios, travel cases, and gift sets for everyday male grooming.
• Bath & Body Products Comprehensive bath and body care line (shower gels, bubble baths, Epsom bath salts, body scrubs, luxury soaps, body lotions, body creams, body mists) across the brand's signature fragrance families for everyday self-care consumers.
• Hand Care Products Hand care range including hand washes (with refill options), hand lotions, hand creams, and hand caddy sets in the brand's signature fragrances, sold individually or as part of caddy sets.
• Hair Care Products Hair care range (shampoos and conditioners) developed in the brand's signature fragrances and offered individually or as a Hair Care Duo.
• Skincare Products Skincare line including face washes, face serums, face moisturizers, sunscreens (SPF 50+ PA+++), lip care, and botanical oils, organised around radiance, hydration, and oil control routines for adult skincare consumers.
• Home Fragrance Products Home ambiance line including scented soy candles, room sprays, and reed diffusers in the brand's signature fragrances, sold to consumers seeking premium home fragrance experiences.
• Gift Sets Curated gifting solutions including pre-curated gift sets, travel kits, perfect pairings, bulk corporate gifting, and e-gift cards, organised by recipient (For Her/For Him), occasion (birthday, anniversary, wedding, housewarming), and price tier for retail and corporate buyers.
• Body Mist Collection Luxury 100ml body mists including Bridgerton fragrance editions (Lady in Silver, Mayfair Soiree, Midnight Masquerade) and Around The World scents (Miami Nights, Pink Caribbean, Madagascar Vanilla), formulated with organic sugarcane alcohol for daily fragrance use.
• Hotel Amenities Collection (Kimirica Hunter) B2B luxury hotel amenity line under the Kimirica Hunter sub-brand offering six collections (Indian Apothecary, Herbalist, Ignis, Five Elements, Earth, Pharmacopia Argan Oil) of toiletries, bath products, and fragrances, exported to 70+ countries and supplied to 10,000+ luxury hotels, resorts, and airlines.

Quantifiable outcome

• Products last 8+ hours on skin due to 15-20% fragrance oil concentration
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered flagship and core.

• NetflixflagshipGTM or Marketing Partner · 30 January 2026Luxury lifestyle brand Kimirica entered a collaboration with Netflix and Shondaland to launch a limited-edition Bridgerton-inspired fragrance collection. The partnership marks Kimirica's first fragrance-led collaboration with an international entertainment property, featuring three fragrance stories (Lady in Silver, Mayfair Soiree, Midnight Masquerade) spanning bath, body, and home products. Products are manufactured in India and formulated as vegan, cruelty-free, and IFRA certified.
• ShondalandflagshipGTM or Marketing Partner · 30 January 2026Co-branded limited-edition collection with Shondaland's Bridgerton series, leveraging the global entertainment property's narrative depth for category expansion. Collection features Regency-inspired packaging and story-led products.
• Air IndiacoreStrategic or Co-development PartnerAir India partnership for premium in-flight amenity products, delivering elevated self-care experiences for air travelers and expanding Kimirica's presence in travel retail.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Jo Malone London: Global luxury fragrance and lifestyle brand with iconic bath, body, and home fragrance collections and a curated gifting model — directly comparable on luxury fragrance positioning and gifting occasion strategy.
• Diptyque: French luxury fragrance house specializing in fine fragrances, scented candles, and home ambiance — directly comparable on premium home fragrance and signature scent storytelling.
• L'Occitane en Provence: Global premium natural-ingredient bath, body, skincare, and fragrance brand with a strong hotel amenity business and broad retail footprint — directly comparable in B2B hotel supply and premium D2C overlap.

Direct peers

• mCaffeine: Indian D2C personal care brand offering vegan, caffeine-infused body care, skincare, and haircare with strong digital marketing and subscription models — comparable on Indian D2C premiumization play.
• Plum: Indian vegan, cruelty-free personal care brand spanning skincare, hair care, body care, and fragrances with a strong D2C and omnichannel presence — comparable on clean-ingredient positioning and category breadth.
• The Body Shop: Global vegan, cruelty-free bath, body, and fragrance brand with extensive retail and franchise network — comparable on vegan credentials, ethical positioning, and bath/body category dominance.
• Biotique: Indian Ayurvedic personal care brand spanning bath, body, skincare, and fragrances with strong domestic retail presence — comparable on Indian heritage-rooted personal care positioning.
• Forest Essentials: Indian luxury Ayurvedic beauty and personal care brand offering premium bath, body, skincare, and fragrances with strong experiential retail and gifting focus — the closest Indian analogue to Kimirica's positioning.
• Nykaa Luxe: Indian omni-channel beauty retailer with curated luxury and premium fragrance assortment, serving as a competing retail channel for premium fragrance shoppers and a benchmark for Indian beauty D2C scale.
• Mamaearth (Honasa Consumer): Leading Indian D2C natural and toxin-free personal care brand with extensive retail, omnichannel, and recently-launched fragrance ranges — comparable on Indian omni-channel premium clean beauty positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Kimirica_Shop
• Facebookfacebook.com/kimiricaluxury
• LinkedInlinkedin.com/company/kimirica

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kimirica