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Recurve

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uuid0000llr

Namestring
Recurve
Legal namestring
Recurve Analytics Inc.
Websiteurl
recurve.com
Company typeenum
Private
Founded yearint
2015
Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
51–100
akta.pro rankint
HeadquartersMill Valley, United States
HQ citystring
Mill Valley
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
demand flexibility platform, energy measurement verification, utility demand response, smart meter analytics, open source M&V software
Industry2 codes
1Telemetry, Metering & Measurement & Verification (M&V) for Flexibility
CodeEUAFAHAJPrimaryYes
2Aggregator-as-a-Service & White-Label VPP Programs (Retailers, OEMs, Utilities)
CodeEUAFAHAKPrimaryNo
NAICS code2 codes
  • Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services5182
  • Custom Computer Programming Services541511
SIC code2 codes
  • Services-Prepackaged Software7372
  • Services-Computer Processing & Data Preparation7374
Product category
Energy Management Software (Demand Flexibility / M&V)
Social media profiles2 records
GTM motion2 records

Each record includes

Type, Description, Source

Revenue model2 records
1Software Platform Subscription
TypeSubscription Recurring
Description

Recurve provides its FLEX platform as a software solution to utilities, implementers, and partners. The platform manages demand-side programs including forecasting, targeting, tracking, optimization, and settlement. Supports portfolios ranging from early-stage pilots to fully integrated performance-based programs.

recurve.com
2Performance-Based Fees
TypeTransaction Fee
Description

FLEXmarkets implement a market-based, pay-for-performance model that rewards market aggregators for projects delivering hourly impacts measured at the meter. Utilities pay only for delivered impacts.

recurve.com
Marketing channels4 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels3 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components4 values
Technology or R&D, Personnel, Marketing or Sales, Operations
GTM typeB2B
B2B
Offering typeSoftware
Software
Brand1 of 4 records shown
1FLEX Platform
Description

The first and only demand-side platform designed specifically for utilities, implementers, aggregators, and advisors. Helps teams plan, execute, and settle demand-side programs across all types including energy efficiency, demand response, electrification, and VPPs.

recurve.com:443
+3 more records
Core offering1 text field

Recurve operates the FLEX Platform, an open-source SaaS platform that helps utilities and their partners transform smart meter and customer data into reliable, cost-effective demand-side programs spanning energy efficiency, demand response, electrification, and virtual power plants. The platform includes FLEX Insights for planning/segmentation/targeting, FLEX Programs for execution and settlement, and the OpenEEmeter open-source measurement and verification engine. Recurve also pioneered the FLEXmarket pay-for-performance program model for utilities.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 5 values shown
  • 102% average realization rate across FLEX-managed programs
+4 more records
Product overview1 text field

Recurve offers the FLEX Platform as its core unified product, which includes two integrated modules: FLEX Insights for demand-side planning, segmentation, and targeting; and FLEX Programs for launching, managing, and settling demand-side programs at scale. The platform is complemented by OpenEEmeter, an open-source measurement and verification component that evaluates real-world program performance. The company also pioneered the FLEXmarket program model for pay-for-performance demand flexibility. The platform supports all intervention types including energy efficiency, demand response, electrification, and VPPs, and serves utilities, implementers, aggregators, and advisors.

Product and service3 records
1FLEX Platform
CategoryDemand Flexibility / Energy Management Software
Description

Open-source SaaS demand flexibility platform that connects data across disparate programs and systems so utilities, implementers, aggregators, and advisors can plan, execute, measure, target, optimize, and settle demand-side programs (energy efficiency, demand response, electrification, VPPs) on verified meter data.

2OpenEEmeter
CategoryOpen-source Measurement & Verification Software
Description

Open-source advanced measurement and verification (M&V) software that evaluates real-world performance of energy efficiency and electrification projects. Approved by NREL and DOE as the first open-source M&V software for IRA Home Energy Rebates and tightly integrated within the FLEX platform.

3FLEXmarket
CategoryPay-for-Performance Program Model
Description

Market-based, pay-for-performance program model that rewards aggregators for projects delivering hourly impacts measured at the meter, designed to reduce overhead and expand the business models and technologies available to utility customers.

Scale indicator7 records

Each record includes

Type, Value, Description, Source

Partnership5 partners
Strategic tierCoreTypeTechnology or IntegrationAnnounced on2025-11-12
Description

GridX and Recurve partnered to enhance utilities' demand flexibility programs, enabling better design, targeting, and verification of rate structures like Time-of-Use and dynamic pricing. Collaboration aims to address challenges in customer engagement and grid reliability, making demand flexibility a reliable resource for energy management.

Strategic tierCoreTypeStrategic or Co-development PartnerAnnounced on2025-10-01
Description

Strategic partnership expansion where Calpine leverages FLEX in its work with leading community choice aggregators across multiple markets. Calpine serves as an implementation and delivery partner.

3TECH Clean California
Strategic tierCoreTypeStrategic or Co-development Partner
Description

Recurve designed the data platform for TECH Clean California, a first-of-its-kind platform tracking savings, grid impacts, GHG impacts, and bill savings for heat pumps statewide. In first phase, tracking 1,945 PG&E territory projects.

recurve.com
Strategic tierCoreTypeStrategic or Co-development Partner
Description

Co-pioneered the FLEXmarket approach with Recurve. Recurve led two of four CPUC-approved market access programs (MCE and PG&E) for 2022 and 2023. MCE is a leading community choice aggregator.

Strategic tierMinorTypeOthers
Description

Energy research and consulting firm engaged by CPUC to conduct process evaluation of California's Market Access Program. Their independent research validated aggregator and customer satisfaction with Recurve-powered programs.

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight6 records

Each record includes

Type, Description

Peers10 records
TypeDirect peer
Description

EnergyHub provides a demand response and DER management platform for utilities, including device management, program orchestration, and M&V. It directly competes with Recurve in serving utilities on demand flexibility and DER programs, overlapping on M&V and program execution capabilities.

TypeDirect peer
Description

AutoGrid, now part of Schneider Electric, offers a DERMS and flexibility platform that forecasts, optimizes, and dispatches distributed energy resources for utilities and aggregators. It competes with Recurve on the analytics, forecasting, and optimization layers of demand-side programs.

TypeDirect peer
Description

Uplight provides utility customer engagement, energy efficiency, and demand response software across the program lifecycle. It overlaps with Recurve in utility energy efficiency program execution, customer engagement, and M&V, particularly in regulated U.S. markets.

4Leap (Leap Home Inc.)
TypeDirect peer
Description

Leap delivers a DERMS and virtual power plant platform that connects distributed assets to utility and wholesale programs. It is a direct peer in managing flexible DERs, settlement, and integration with utility program structures.

TypeDirect peer
Description

Voltus is a DER aggregator and VPP operator that runs demand response and distributed asset programs for utilities and grid operators. It competes with Recurve-adjacent FLEXmarket aggregator programs and shares utility customers in CAISO and other U.S. markets.

TypeEmerging player
Description

GridX provides a rate engine and analytics platform for complex utility rates including TOU and dynamic pricing. While a strategic partner of Recurve, it is adjacent/partial competitor on the rate design and customer analytics layer that informs demand flexibility programs.

TypeBroad incumbent
Description

Oracle Utilities offers a broad suite of CIS, MDM, and analytics software to investor-owned utilities. It is a broader incumbent whose MDM and analytics modules can substitute for parts of Recurve's FLEX platform in utility procurement decisions.

TypeBroad incumbent
Description

Siemens provides grid management, DERMS, and energy market software to utilities worldwide. As a broad incumbent with utility-scale deployments, it competes with Recurve on DER orchestration, M&V, and grid analytics.

TypeBroad incumbent
Description

OATI provides energy management, trading, and grid software for utilities and ISOs, including demand response and DER integration. It is a broader incumbent with overlapping capabilities in M&V and demand-side program settlement.

TypeRegional player
Description

Think Smartgrid offers smart meter data analytics and energy management software focused on European utilities. While geographically distinct from Recurve's U.S. focus, it is comparable as a meter-data analytics platform for utility demand-side programs.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat6 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers9 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment4 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile3 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature4 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles3 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
Compliance1 record

Each record includes

Name, Class, Description

Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds5 records

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors14 records

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Recurve

Energy Management Software (Demand Flexibility / M&V)recurve.com

Recurve firmographics

Firmographics
Name
Recurve
Legal name
Recurve Analytics Inc.
Website
https://recurve.com
Company type
Private
Founded year
2015
Operating status
Operating
Headcount range
51–100 employees
Ownership category
akta.pro rank

Recurve industry classification

Industry
Product category
Energy Management Software (Demand Flexibility / M&V)
NAICS
Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Custom Computer Programming Services (541511)
SIC
Services-Prepackaged Software (7372), Services-Computer Processing & Data Preparation (7374)
akta.pro primary industry
Telemetry, Metering & Measurement & Verification (M&V) for Flexibility (EUAFAHAJ)
akta.pro secondary industry
Aggregator-as-a-Service & White-Label VPP Programs (Retailers, OEMs, Utilities) (EUAFAHAK)

Keywords

  • Demand flexibility platform
  • Energy measurement verification
  • Utility demand response
  • Smart meter analytics
  • Open source M&V software

Where Recurve is headquartered

Location

Headquarters

HQ city
Mill Valley
HQ country
United States
HQ region
North America

Offices1 record

Markets served

Recurve business model

Business model
GTM type
B2B
Offering type
Software
Cost components
Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

  1. Software Platform Subscription: Recurve provides its FLEX platform as a software solution to utilities, implementers, and partners. The platform manages demand-side programs including forecasting, targeting, tracking, optimization, and settlement. Supports portfolios ranging from early-stage pilots to fully integrated performance-based programs.
  2. Performance-Based Fees: FLEXmarkets implement a market-based, pay-for-performance model that rewards market aggregators for projects delivering hourly impacts measured at the meter. Utilities pay only for delivered impacts.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Recurve product offering

Product offering

Core offering

Recurve operates the FLEX Platform, an open-source SaaS platform that helps utilities and their partners transform smart meter and customer data into reliable, cost-effective demand-side programs spanning energy efficiency, demand response, electrification, and virtual power plants. The platform includes FLEX Insights for planning/segmentation/targeting, FLEX Programs for execution and settlement, and the OpenEEmeter open-source measurement and verification engine. Recurve also pioneered the FLEXmarket pay-for-performance program model for utilities.

Product overview

Recurve offers the FLEX Platform as its core unified product, which includes two integrated modules: FLEX Insights for demand-side planning, segmentation, and targeting; and FLEX Programs for launching, managing, and settling demand-side programs at scale. The platform is complemented by OpenEEmeter, an open-source measurement and verification component that evaluates real-world program performance. The company also pioneered the FLEXmarket program model for pay-for-performance demand flexibility. The platform supports all intervention types including energy efficiency, demand response, electrification, and VPPs, and serves utilities, implementers, aggregators, and advisors.

Differentiator

Problem solved

Functional benefit

Brands

  • FLEX Platform: The first and only demand-side platform designed specifically for utilities, implementers, aggregators, and advisors. Helps teams plan, execute, and settle demand-side programs across all types including energy efficiency, demand response, electrification, and VPPs.
  • FLEX Insights
  • FLEX Programs
  • OpenEEmeter

Products and services

  • FLEX Platform Open-source SaaS demand flexibility platform that connects data across disparate programs and systems so utilities, implementers, aggregators, and advisors can plan, execute, measure, target, optimize, and settle demand-side programs (energy efficiency, demand response, electrification, VPPs) on verified meter data.
  • OpenEEmeter Open-source advanced measurement and verification (M&V) software that evaluates real-world performance of energy efficiency and electrification projects. Approved by NREL and DOE as the first open-source M&V software for IRA Home Energy Rebates and tightly integrated within the FLEX platform.
  • FLEXmarket Market-based, pay-for-performance program model that rewards aggregators for projects delivering hourly impacts measured at the meter, designed to reduce overhead and expand the business models and technologies available to utility customers.

Quantifiable outcome

  • 102% average realization rate across FLEX-managed programs
  • +4 more outcomes

Companies that use Recurve

Customer profile

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Recurve technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature4 records

Recurve partnerships and signals

Strategic signal

Partnerships

Five partnerships are on record, tiered core and minor.

  • GridXcoreTechnology or Integration · 12 November 2025GridX and Recurve partnered to enhance utilities' demand flexibility programs, enabling better design, targeting, and verification of rate structures like Time-of-Use and dynamic pricing. Collaboration aims to address challenges in customer engagement and grid reliability, making demand flexibility a reliable resource for energy management.
  • Calpine Energy SolutionscoreStrategic or Co-development Partner · 1 October 2025Strategic partnership expansion where Calpine leverages FLEX in its work with leading community choice aggregators across multiple markets. Calpine serves as an implementation and delivery partner.
  • TECH Clean CaliforniacoreStrategic or Co-development PartnerRecurve designed the data platform for TECH Clean California, a first-of-its-kind platform tracking savings, grid impacts, GHG impacts, and bill savings for heat pumps statewide. In first phase, tracking 1,945 PG&E territory projects.
  • MCE (Marin Clean Energy)coreStrategic or Co-development PartnerCo-pioneered the FLEXmarket approach with Recurve. Recurve led two of four CPUC-approved market access programs (MCE and PG&E) for 2022 and 2023. MCE is a leading community choice aggregator.
  • Opinion DynamicsminorOthersEnergy research and consulting firm engaged by CPUC to conduct process evaluation of California's Market Access Program. Their independent research validated aggregator and customer satisfaction with Recurve-powered programs.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Recurve competitors and assessment

Company assessment

Direct peers

  • EnergyHub: EnergyHub provides a demand response and DER management platform for utilities, including device management, program orchestration, and M&V. It directly competes with Recurve in serving utilities on demand flexibility and DER programs, overlapping on M&V and program execution capabilities.
  • AutoGrid (Schneider Electric): AutoGrid, now part of Schneider Electric, offers a DERMS and flexibility platform that forecasts, optimizes, and dispatches distributed energy resources for utilities and aggregators. It competes with Recurve on the analytics, forecasting, and optimization layers of demand-side programs.
  • Uplight: Uplight provides utility customer engagement, energy efficiency, and demand response software across the program lifecycle. It overlaps with Recurve in utility energy efficiency program execution, customer engagement, and M&V, particularly in regulated U.S. markets.
  • Leap (Leap Home Inc.): Leap delivers a DERMS and virtual power plant platform that connects distributed assets to utility and wholesale programs. It is a direct peer in managing flexible DERs, settlement, and integration with utility program structures.
  • Voltus: Voltus is a DER aggregator and VPP operator that runs demand response and distributed asset programs for utilities and grid operators. It competes with Recurve-adjacent FLEXmarket aggregator programs and shares utility customers in CAISO and other U.S. markets.

Emerging players

  • GridX: GridX provides a rate engine and analytics platform for complex utility rates including TOU and dynamic pricing. While a strategic partner of Recurve, it is adjacent/partial competitor on the rate design and customer analytics layer that informs demand flexibility programs.

Broad incumbents

  • Oracle Utilities: Oracle Utilities offers a broad suite of CIS, MDM, and analytics software to investor-owned utilities. It is a broader incumbent whose MDM and analytics modules can substitute for parts of Recurve's FLEX platform in utility procurement decisions.
  • Siemens Smart Infrastructure (Grid Software): Siemens provides grid management, DERMS, and energy market software to utilities worldwide. As a broad incumbent with utility-scale deployments, it competes with Recurve on DER orchestration, M&V, and grid analytics.
  • OATI: OATI provides energy management, trading, and grid software for utilities and ISOs, including demand response and DER integration. It is a broader incumbent with overlapping capabilities in M&V and demand-side program settlement.

Regional players

  • Think Smartgrid: Think Smartgrid offers smart meter data analytics and energy management software focused on European utilities. While geographically distinct from Recurve's U.S. focus, it is comparable as a meter-data analytics platform for utility demand-side programs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Recurve social profiles

Digital presence

Recurve compliance and trust

Trust signal

Compliance1 record

Recurve financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Recurve leadership team

Management profile

Number of profiles

Profiles3 records

Recurve funding detail

Funding detail

Funding overview

Funding rounds5 records

Investors14 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Recurve M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Recurve

What does Recurve do?

Recurve operates the FLEX Platform, an open-source SaaS platform that helps utilities and their partners transform smart meter and customer data into reliable, cost-effective demand-side programs spanning energy efficiency, demand response, electrification, and virtual power plants. The platform includes FLEX Insights for planning/segmentation/targeting, FLEX Programs for execution and settlement, and the OpenEEmeter open-source measurement and verification engine. Recurve also pioneered the FLEXmarket pay-for-performance program model for utilities.

Is Recurve a public or private company?

Recurve is a private company. It is classified as venture growth investor backed and is currently operating.

When was Recurve founded?

Recurve was founded in 2015. It employs 51 to 100 people.

Where is Recurve based?

Recurve is headquartered in Mill Valley, United States, in the North America region.

How does Recurve make money?

Two revenue lines are on record. Software Platform Subscription is the primary driver. The others are performance-Based Fees.

Who are Recurve's main competitors?

Direct peers on record are EnergyHub, AutoGrid (Schneider Electric), Uplight, Leap (Leap Home Inc.) and Voltus. GridX is listed as an emerging player. Broad incumbents are Oracle Utilities, Siemens Smart Infrastructure (Grid Software) and OATI. Think Smartgrid is listed as a regional player.

Does Recurve have an API?

No public API is recorded for Recurve.

What industry is Recurve in?

Recurve's product category is Energy Management Software (Demand Flexibility / M&V). Its primary akta.pro industry code is EUAFAHAJ, Telemetry, Metering & Measurement & Verification (M&V) for Flexibility, with a secondary code of EUAFAHAK, Aggregator-as-a-Service & White-Label VPP Programs (Retailers, OEMs, Utilities). Its NAICS code is 5182 and its SIC code is 7372.

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Live signals
DatacenterdynamicsRedaptive and Recurve launch platform to unlock grid capacity for data centersUS energy solutions firm Redaptive and energy optimization platform Recurve have launched a joint platform to reduce data centers' time to power by combining project financing and deployment with Recurve's Flex measurement and validation software. The platform addresses power availability as a critical bottleneck in data center growth, optimizing energy usage both inside facilities through cooling, HVAC, and battery storage solutions, and outside through grid-connected efficiency retrofits and demand-response assets. Recurve's Flex platform uses smart meter data to measure and verify electricity savings and demand flexibility, allowing data centers to participate in utility demand-response programs and enabling utilities to incorporate them into grid planning.PR NewswireRedaptive and Recurve Launch New Solution to Help AI Data Centers Get Power FasterRedaptive and Recurve announced a joint solution to help data center operators gain faster access to power by optimizing existing assets and grid capacity. The partnership addresses a 17% surge in data center electricity demand in 2025, offering a faster path than traditional grid upgrades. The solution pairs Redaptive's project financing with Recurve's FLEX platform for capacity measurement.PR NewswireSCP Partners with Recurve to Enable Virtual Power Plants in Sonoma and Mendocino CountiesSonoma Clean Power (SCP) and Recurve announced a partnership to launch the SCP FLEXmarket, a program designed to enhance grid resilience and decarbonize California's energy infrastructure through virtual power plants. The platform compensates providers for metered peak-time energy savings, aiming to lower customer costs and support demand flexibility projects in Sonoma and Mendocino counties.PR NewswireBay Area EV Drivers Helped Prevent Blackouts During 2022 Heat Waves with MCE Load-Shifting ProgramMCE, in partnership with ev.energy and Recurve, successfully reduced Bay Area EV charging usage by 5 MWh during the September 2022 heat wave through its MCE Sync program. This load-shifting effort, triggered by California grid operator CAISO's Flex Alerts, helped prevent blackouts while compensating participating drivers. The initiative demonstrates the effectiveness of virtual power plant technologies in maintaining grid reliability during peak demand periods.FinSMEsRecurve Raises $18M in Series B FundingRecurve, a company based in Mill Valley, California, raised $18 million in Series B funding to support the transition to clean energy and improve demand flexibility for virtual power plants. The funding will be used to expand its platform which enables utilities and aggregators to treat distributed energy resources as grid assets, and to enhance its market access programs such as FLEXmarket.PR NewswireCultivation Warehouse Expands Energy Savings ServicesCultivation Warehouse, a provider of services and equipment for controlled environment agriculture, has become a Recurve FLEXmarket aggregator, enabling it to help clients reduce energy costs and earn payments for demand reduction during peak periods. The service is initially available in selected California energy markets, with proposed federal legislation under the Inflation Reduction Act set to allocate $4.3 billion to states for performance-based energy programs like FLEXmarket. The partnership aims to assist indoor growers with LED lighting and HVAC retrofits to benefit from load balancing programs.FinSMEsRecurve Raises $8M in Series C FinancingRecurve raised $8M in a Series B financing round, with Lowe's Companies joining existing investors RockPort Capital Partners and Shasta Ventures. The company will use the capital to meet growing demand and expedite distribution of its home performance software suite.