Strella
Strella is an AI-powered customer research SaaS platform that runs and synthesizes voice-moderated interviews for enterprise insights and product teams. It serves consumer, fintech, and tech brands via an 8M-participant global panel and MCP-based AI integrations with downstream tools.
- Company typePrivate
- Founded2023
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Strella does
Strella is a New York-based SaaS company, founded in July 2023, that operates an AI-powered customer research platform. The product runs voice- and video-based interviews that are conducted, dynamically probed, transcribed, and synthesized by AI agents, replacing traditional human-moderated qualitative research. It serves customer insights, product, and design teams at consumer-facing and tech enterprises; named customers include Amazon, Duolingo, Chobani, NuBank, DraftKings, Daily Harvest, Graza, L Catterton, Apollo, PGA, HackerRank, MeUndies, Boll & Branch, Ritual, Lindy, and Hatch.
The platform combines an 8M-participant global research panel spanning 46+ languages with an AI moderation and synthesis stack that covers multimodal inputs (voice, video, text, structured data). An MCP (Model Context Protocol) server exposes research outputs to downstream tools including Claude, ChatGPT, Figma Make, Cursor, and Notion, and a mobile participant app launched in December 2025 extends the panel across 177 countries. The company ships 18+ product releases per year, with recent additions including AI Chat Quant mode and a question-guide builder. Infrastructure is GDPR-compliant, SOC1-aligned, and operated under a Vanta trust center.
Strella monetizes via SaaS subscriptions. It reports $1.6M ARR after its first full year of monetization (2025), 10x revenue growth, 4x customer growth, and >150% NDR on its first renewal cohort. Total funding is $18M across a $4M seed (October 2024) and a $14M Series A led by Bessemer Venture Partners (October 2025). The company has 32 employees, roughly split 22 in go-to-market and 10 in product/engineering.
Strella firmographics
Firmographics- Name
- Strella
- Legal name
- Corner3, Inc.
- Website
- https://strella.io
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Strella is an AI-powered customer research SaaS platform that runs and synthesizes voice-moderated interviews for enterprise insights and product teams. It serves consumer, fintech, and tech brands via an 8M-participant global panel and MCP-based AI integrations with downstream tools.
- Ownership category
- akta.pro rank
Strella industry classification
Industry- Product category
- Customer Research Software
- NAICS
- Marketing Research and Public Opinion Polling (541910), Computer Systems Design and Related Services (54151)
- akta.pro primary industry
- Universal Design for Learning (UDL) & Inclusive Classroom Support Platforms (EDAFAKAI)
Keywords
Where Strella is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Strella business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription: Annual recurring subscription-based revenue model. The company reached $1.6M ARR in its first year of monetization with over 150% net dollar retention on its first renewal cohort.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise subscription with custom pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Strella product offering
Product offeringCore offering
Strella is a SaaS platform that automates qualitative customer research end-to-end. It uses voice AI to conduct real-time, dynamically probing customer interviews in place of human moderators, supports recruitment from an 8M global participant panel across 46+ languages, and synthesizes transcripts, highlight reels, and charts for sharing insights. The platform is delivered via web, iOS, Android, and an MCP connector that pipes research data into AI assistants and design tools.
Product overview
Strella is an AI-powered customer research platform that offers a unified suite of products for conducting qualitative research at scale. The core platform (Strella Platform) provides AI-moderated interviews that replace slow manual research processes, working in conjunction with the Strella Panel for participant recruitment (8M global participants), AI Chat for data synthesis and visualization, and the AI Copilot for question guide creation. The platform supports desktop and mobile research via a native mobile app (iOS/Android), and connects to external tools via the AI Connector (MCP Server). Key use cases include Market Research, Usability Testing, Concept Testing, and Customer Journey analysis across Consumer Insights, Product, UX Research, and Consultant/Investor teams.
Differentiator
Problem solved
Functional benefit
Products and services
- Strella Platform Unified AI-powered customer research SaaS platform that combines AI discussion guide generation, participant recruitment, AI-moderated interviews, real-time synthesis (transcripts, highlight reels, charts), and org-wide search and sharing. Sold as a subscription to enterprise and mid-market research, product, UX, and consumer insights teams.
- Strella Mobile App Native iOS and Android application that enables any type of Strella research study to run directly on participants' mobile devices, including exploratory research and mobile usability tests. Distributed via Apple App Store and Google Play.
- AI Connector (MCP Server) Model Context Protocol (MCP) server that exposes Strella research data to external AI assistants, design tools, code editors, and productivity apps, allowing customers to query customer research, generate timestamped quotes, and build custom research agents without leaving their working environment.
Quantifiable outcome
- 90% time-saving compared to manual qualitative research
- +6 more outcomes
Companies that use Strella
Customer profileNamed customers17 records
Segments8 records
Ideal customer profiles4 records
Strella technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration15 records
AI capability11 records
Feature10 records
Strella partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- FigmacoreFigma Make integration allowing designers to prototype based on Strella research insights. MCP connector enables research data to flow into Figma workflows.
- Claude (Anthropic)coreMCP connector enabling Claude AI assistant to access and query Strella research data for use in product development and analysis.
- ChatGPT (OpenAI)coreMCP connector enabling ChatGPT to access Strella research for synthesizing customer insights.
- OpenAIcoreThird-party LLM provider powering AI features. Usage subject to OpenAI's terms of service.
- Google (Gemini)coreThird-party LLM provider (Gemini API) powering AI features. Usage subject to Google's terms of service.
- AnthropiccoreThird-party LLM provider powering AI features. Usage subject to Anthropic's commercial terms.
Scale indicators12 records
Recent moves6 records
Expansion highlights6 records
Strella competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Strella social profiles
Digital presenceStrella compliance and trust
Trust signalCompliance3 records
Strella financial estimates
Financial estimateRevenue estimate
Valuation estimate
Strella leadership team
Management profileNumber of profiles
Profiles2 records
Strella funding detail
Funding detailFunding overview
Funding rounds2 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Strella M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Strella
What does Strella do?
Strella is a SaaS platform that automates qualitative customer research end-to-end. It uses voice AI to conduct real-time, dynamically probing customer interviews in place of human moderators, supports recruitment from an 8M global participant panel across 46+ languages, and synthesizes transcripts, highlight reels, and charts for sharing insights. The platform is delivered via web, iOS, Android, and an MCP connector that pipes research data into AI assistants and design tools.
Is Strella a public or private company?
Strella is a private company. It is classified as venture growth investor backed and is currently operating.
When was Strella founded?
Strella was founded in 2023. It employs 11 to 50 people.
Where is Strella based?
Strella is headquartered in New York, United States, in the North America region.
How does Strella make money?
One revenue line is on record: saaS Subscription.
Does Strella have an API?
Yes. Strella provides an MCP (Model Context Protocol) server that connects its research platform to AI tools and productivity applications. This connector allows users to query Strella research data directly from AI assistants, design tools, code editors, and productivity apps. Once connected, users can ask questions about customer research and receive synthesized insights with timestamped quotes without leaving their working environment. Developer documentation is at www.strella.io/request-a-demo?utm_campaign=mcp-beta-launch&utm_source=strella_blog.
What industry is Strella in?
Strella's product category is Customer Research Software. Its primary akta.pro industry code is EDAFAKAI, Universal Design for Learning (UDL) & Inclusive Classroom Support Platforms. Its NAICS code is 541910.