B-Stock Solutions

What B-Stock Solutions does

B-Stock Solutions operates a B2B liquidation marketplace that connects major retailers and brands with resellers to recirculate returned, excess, and overstock inventory. The company runs 50+ dedicated seller storefronts for enterprise clients including Walmart, Target, Amazon, Samsung, Costco, Best Buy, The Home Depot, Unilever, Lowe's, GE Appliances, Wayfair, and Foot Locker, and serves a buyer base of close to 500,000 active resellers. Inventory is sold through online auctions, Buy Now listings, and contract-based direct sales, with the platform clearing 16,000 items per hour across all categories and conditions. The technology stack includes a real-time bidding engine, multi-format sales support, and a Net-30 payment infrastructure (B-Stock Net Terms) that has been further scaled through a partnership with Balance. The company also operates three wholly-owned subsidiaries — B-Stock ITAD (IT asset disposition), B-Stock Supply (mobile device sourcing), and B-Stock Supply Europe (European supply) — and serves geographies including the United States, Canada, the United Kingdom, France, Germany, Poland, and Spain.

B-Stock's business model is a transaction-based marketplace take rate on the billions of dollars in resale GMV flowing through the platform. The company monetizes on both sides: enterprise sellers pay for storefront access, data intelligence, and recovery value, while buyers transact through self-service registration or through long-term contract agreements (B-Stock Direct). Pricing is quote-based and not publicly disclosed, but the underlying revenue mechanic is commission on GMV. Go-to-market is hybrid: a self-serve online marketplace for SMB and mid-market resellers paired with enterprise field sales targeting Fortune 500 retailers and brands, supported by content marketing (blog, case studies, whitepapers including the annual 'State of B2B Recommerce' report, and webinars).

The company is privately held as B-Stock Solutions, LLC, headquartered in Belmont, California, with 101-250 employees. It has raised approximately $73.2 million across three funding rounds (2009, 2014, 2018), with the $65 million Series D led by Spectrum Equity in 2018 representing the most recent priced round. The company was founded by Howard Rosenberg, who remains Chairman, and is led operationally by Marcus Shen as COO/CFO.

Name

B-Stock Solutions

Legal name

B-Stock Solutions, LLC

Website

https://bstock.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

101–250 employees

Short description

B-Stock Solutions operates a B2B liquidation marketplace connecting major retailers and brands with nearly 500,000 resellers to recirculate returned, excess, and overstock inventory through online auctions, Buy Now listings, and contract-based direct sales across 50+ seller storefronts.

Ownership category

akta.pro rank

Product category

B2B Liquidation Marketplace

NAICS

Sales Financing (52222)

akta.pro primary industry

B2B Liquidation Auctions & Asset Disposition Retail (CRAEAFAG)

akta.pro secondary industries

B2B Marketplaces & Wholesale Platforms (BPAMAGAD), B2B / Invoice-Based BNPL (Trade Credit at Checkout) (FSAGAIAC), Wholesale/B2B Generalist Marketplaces (CRAFAAAF)

Keywords

• B2B liquidation marketplace
• Wholesale liquidation auctions
• Inventory resale platform
• Excess inventory recovery
• Returned merchandise auctions

Headquarters

HQ city

Belmont

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Revenue model

1. Marketplace Transaction Fees: B-Stock earns fees on transactions conducted through its platform between sellers and buyers. The marketplace facilitates billions of dollars in resale transactions annually.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

B-Stock Solutions operates a B2B online liquidation marketplace that connects retailers and brands (sellers) with resellers (buyers) for the sale of returned, excess, and overstock inventory through online auctions, Buy Now listings, and direct contract sales. The platform supports multiple purchasing formats, offers Net-30 payment terms for qualified buyers, and hosts 50+ dedicated storefronts for major enterprise sellers such as Walmart, Amazon, Target, and Samsung.

Product overview

B-Stock Solutions operates a B2B liquidation marketplace platform connecting retailers and brands with buyers for purchasing returned, excess, and overstock inventory. The platform architecture consists of the core B-Stock Marketplace Platform supporting multiple buying formats including Spot Sales (auctions and Buy Now), Contracts (direct sales), and B-Stock Net Terms payment solution. Specialized seller storefronts include Amazon, Target, Mobile Carrier Liquidations, Costco Appliances, and others. The ecosystem also includes B-Stock ITAD (IT Asset Disposition), B-Stock Supply, and B-Stock Supply Europe for specialized sourcing. Seller-facing solutions provide data intelligence and buyer access for brands and retailers to maximize inventory recovery value. The Buyer Resource Center provides educational support for resellers. The platform serves both US and international markets (Canada, Europe) with over 50+ marketplaces and hundreds of product categories.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 16,000 items sold per hour across all categories and conditions
• +1 more outcomes

Named customers15 records

Segments3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• 888 Lots: 888 Lots runs B2B liquidation auctions of surplus merchandise returned to Amazon and other major retailers, offering manifest-based pallet purchases to resellers - overlapping B-Stock's core auction-based liquidation offering for the reseller buyer segment.
• BoxFox: BoxFox operates a B2B marketplace enabling retailers and brands to liquidate excess inventory directly to verified resellers, competing head-to-head with B-Stock on overstock and returned goods recovery for SMB suppliers.
• Direct Liquidation: Direct Liquidation runs pallet and truckload auctions of customer returns and overstock from major retailers like Amazon and Walmart, offering Buy It Now and auction formats to reseller buyers - directly overlapping B-Stock's spot sales and contract offerings.
• BULQ: BULQ is an online liquidation marketplace supplying bulk lots of name-brand merchandise (apparel, electronics, home goods) sourced from retailers and manufacturers to resellers - a focused direct competitor within B2B liquidation supply for small/medium resellers.
• Liquidity Services (Liquidation.com): Liquidity Services operates Liquidation.com, a B2B liquidation marketplace connecting buyers with surplus merchandise from retailers, manufacturers, and government agencies - the most direct competitor to B-Stock's auction model across virtually identical buyer and seller segments.

Broad incumbents

• C2C Exchanges (e.g. Facebook Marketplace): Mass-market horizontal marketplaces increasingly handle consumer-end reselling of overstock and returns, providing an alternative demand channel for the same resale inventory that flows through B-Stock's B2B buyer ecosystem.
• eBay Business Supply: eBay operates a broad consumer and B2B marketplace including liquidation, wholesale lots, and "eBay for Business" seller tooling - while not specialized purely in liquidation, it competes for reseller acquisition and offers overlapping B2B overstock channels (e.g. eBay Wholesale Deals).
• Shopify (B2B/WholeSale): Shopify's B2B and wholesale commerce capabilities (Shopify Plus, B2B storefronts) increasingly enable brands to launch direct-to-buyer liquidation storefronts, representing a potential channel-disintermediation threat adjacent to B-Stock's seller-stores business.

Others

• ReverseLogix: ReverseLogix provides reverse logistics and returns management software to retailers and brands, sitting upstream of B-Stock - it is a complementary/enabling solution rather than direct competitor but shapes the supply B-Stock accesses.

Emerging players

• Woot (Amazon subsidiary): Woot is Amazon-owned and sells returns and overstock direct to consumers, representing vertical-integration by a key B-Stock seller - it competes for downstream demand of Amazon liquidation inventory B-Stock also auctions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/bstocksol
• Facebookfacebook.com/bstock
• LinkedInlinkedin.com/company/bstocksolutions

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds3 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about B-Stock Solutions