MYNE Homes
MYNE Homes is a Berlin-based digital platform enabling affluent individuals and families to purchase 1/8th co-ownership shares in curated luxury vacation homes across Europe, bundling the real estate interest with full-service property management, a reservation app, concierge, and rental income sharing.
- Company typePrivate
- Founded2021
- HeadquartersBerlin, Germany
- Headcount51–100
- GTM typeB2C
- OfferingServices
What MYNE Homes does
MYNE Homes is a Berlin-based digital platform enabling managed fractional ownership of luxury European vacation homes. Founded in 2021, the company sells 1/8th co-ownership interests in curated premium properties across destinations including Mallorca, Ibiza, Austria, Italy, Sardinia, Croatia, France, Sylt, and the Baltic Sea, with share prices ranging from €119,000 to €999,000. Each share conveys genuine real estate ownership bundled with full-service property administration, maintenance, co-owner coordination, a mobile reservation app for flexible stay booking, 24/7 support, concierge services, and an optional rental program that shares rental income with co-owners. The MYNE Luxe sub-brand targets an ultra-premium tier in Côte d'Azur, Liguria, and Mallorca.
MYNE makes money through a transaction-led model: revenue is generated when a fractional share is sold, plus recurring managed-services fees, rental income sharing, and optional add-on services such as concierge. The go-to-market is direct-to-consumer, combining a website-led discovery funnel, recurring live webinars, personal advisory via phone and WhatsApp, earned media in German and international outlets (Handelsblatt, FAZ, Financial Times, Business Insider, Focus, Rolling Stone), and a referral program ('Empfehlen & profitieren') leveraging existing co-owners. The target customer is an affluent individual or family seeking the experience of a luxury European holiday home without the full acquisition cost, management burden, or scheduling friction of sole ownership.
The company has raised approximately €63.5 million across two disclosed rounds — a €23.5 million seed in July 2022 (with Motive Ventures, Scope Hanson, Rivus Capital, Loric Ventures, Embedded Capital, The Fintech Fund, TruVenturo) and a €40 million Series A in August 2024 led by Limestone Capital AG (with Motive Ventures, blueworld.group, and Scope Hanson). In March 2023 MYNE acquired German competitor VillaCircle for an eight-figure sum, absorbing its portfolio and customer book. The company employs 51-100 staff and operates under a privately held, venture-backed structure with no disclosed parent company.
MYNE Homes firmographics
Firmographics- Name
- MYNE Homes
- Legal name
- MYNE Homes (legal entity name not explicitly disclosed on website)
- Website
- https://myne-homes.de
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- MYNE Homes is a Berlin-based digital platform enabling affluent individuals and families to purchase 1/8th co-ownership shares in curated luxury vacation homes across Europe, bundling the real estate interest with full-service property management, a reservation app, concierge, and rental income sharing.
- Ownership category
- akta.pro rank
MYNE Homes industry classification
Industry- Product category
- Fractional Vacation Real Estate
- NAICS
- Residential Property Managers (531311), Lessors of Residential Buildings and Dwellings (53111)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Villas & Luxury Estates (THAMAAAC)
- akta.pro secondary industries
- Whole-Home Rentals (Houses, Villas, Cabins) (THAGANAA), Single-Family Rental (SFR) Property Management (BPAJAFAB)
Keywords
Where MYNE Homes is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
MYNE Homes business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Fractional Property Acquisition (Co-Ownership): MYNE facilitates the purchase of 1/8th shares in luxury vacation properties. Buyers acquire genuine real estate ownership at a fraction of the full property cost. Revenue is generated through the transaction as part of the total property acquisition process.
- Full-Service Property Management: MYNE provides comprehensive managed services including professional acquisition handling, property administration, maintenance coordination, 24/7 stay services, and concierge services. These services are bundled into the co-ownership offering, generating recurring service revenue.
- Rental Income Sharing: MYNE offers a rental service that manages the property and shares rental income with co-owners. When co-owners are not using the property, it can be rented out, providing income potential.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | 1/8th Co-Ownership Fraction — Entry Level Properties |
| Unit Pricing | Pay-as-you-go | 1/8th Co-Ownership Fraction — Mid-Tier Properties |
| Unit Pricing | Pay-as-you-go | 1/8th Co-Ownership Fraction — Luxury / MYNE Luxe Properties |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels8 records
MYNE Homes product offering
Product offeringCore offering
MYNE Homes operates a managed co-ownership platform enabling individuals to acquire 1/8 fractional ownership of luxury vacation properties across Europe at roughly one-eighth of full market cost. The offering bundles genuine real estate ownership with comprehensive management services including professional acquisition handling, property administration, co-owner coordination, 24/7 stay support, concierge services, and optional rental income management through a digital reservation platform and mobile app.
Product overview
MYNE Homes operates as a managed co-ownership platform for luxury vacation properties across Europe. The core offering is the MYNE Platform, which enables users to acquire 1/8th fractional ownership of premium vacation homes in destinations including Germany, Austria, Italy, Spain, Croatia, and France. The platform includes the MYNE Luxe sub-brand for ultra-premium properties. Key integrated services include the MYNE App for flexible reservation booking, a 24/7 stay service, concierge services, and a rental management service (MYNE Vermietungsservice) that handles property rentals when owners are not using their shares. The platform provides comprehensive property management including professional acquisition, coordination among co-owners, owner storage lockers, family-friendly amenities, and local recommendations. MYNE operates on a 'Rundum-Sorglos' (all-inclusive) service model, handling legal, tax, maintenance, and administrative matters for co-owners.
Differentiator
Problem solved
Functional benefit
Brands
- MYNE Luxe: High-end luxury vacation properties offering an unparalleled level of luxury.
Products and services
- MYNE Co-Ownership Platform Managed co-ownership platform allowing affluent consumers to purchase 1/8 fractional ownership of luxury European vacation properties. Includes professional acquisition, property administration, co-owner coordination, 24/7 support, concierge, optional rental management, and a mobile reservation app for flexible stays.
- MYNE Luxe High-end sub-brand of MYNE Homes offering a curated collection of ultra-premium vacation properties in exclusive European destinations such as Côte d'Azur (France), Liguria (Italy), and Mallorca (Spain), with 1/8th share prices starting at approximately €509,000.
Quantifiable outcome
- Properties available in multiple European countries including Croatia, Portugal, UK, Benelux, Germany, Austria, Spain, Italy
- +1 more outcomes
Companies that use MYNE Homes
Customer profileNamed customers9 records
Segments1 record
Ideal customer profiles1 record
MYNE Homes technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
MYNE Homes partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- VillaCirclecoreMYNE acquired its German competitor VillaCircle in March 2023 in a deal valued at eight figures. The acquisition transferred VillaCircle's real estate portfolio and customer care operations to MYNE's platform, expanding MYNE's market presence in Germany. Former VillaCircle customers are now served under the MYNE brand (noted as 'ehemals VillaCircle' in testimonials).
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
MYNE Homes competitors and assessment
Company assessmentEmerging players
- Tribus: Emerging co-ownership platform focused on European ski and alpine destinations. While narrower in geographic scope than MYNE, Tribus competes for the same HNW buyer demographic in alpine markets where MYNE also has inventory (Austria, France).
Broad incumbents
- Guesty: Well-established property management software platform for short-term rentals and vacation homes. While Guesty serves vacation rental managers rather than end consumers directly, its technology stack overlaps with MYNE's operational backbone (reservation, property management) and represents either a competitor or potential partner for MYNE's rental management module.
- Smoobu: Berlin-based vacation rental property management software serving short-term rental hosts across Europe. Geographic and operational overlap with MYNE's German operations and rental management offering, though Smoobu is a B2B SaaS tool rather than a direct co-ownership competitor.
- Cipriani Residency Club: Ultra-luxury branded residence club offering fractional ownership of premium properties globally. Comparable luxury positioning and fractional ownership structure to MYNE's MYNE Luxe tier, though typically at higher price points and with a hospitality brand focus.
Direct peers
- Sweva: European co-ownership platform for premium vacation properties, with overlap in Mediterranean destinations. Comparable fractional ownership model targeting similar affluent buyer segments in markets adjacent to MYNE's footprint.
- Pacaso: US-based co-ownership platform founded by Zillow executives, offering fractional ownership of luxury vacation homes. Pacaso is the global category leader and the most direct comparable to MYNE, having raised hundreds of millions from SoftBank and others. Both target affluent buyers seeking fractional ownership of premium second homes with managed services.
- Kocomo: France-headquartered co-ownership platform for luxury vacation homes across Europe. Kocomo is MYNE's most direct European competitor, offering similar fractional ownership models in overlapping geographies (France, Italy, Spain). Comparable customer base of HNW individuals seeking managed vacation property access.
- August: Premium co-ownership platform for luxury vacation homes in Europe, founded in the UK. Acquired by Kocomo in 2023, August pioneered the high-end fractional ownership model in European markets overlapping with MYNE's portfolio (France, Italy, Spain).
- Wander: US-based co-ownership platform offering 1/8 fractional shares of luxury vacation homes with a tech-forward mobile app experience. Comparable fractional ownership model with managed services, although geographically focused on US destinations — a potential global expansion threat to MYNE.
- Equity Residences: US-based fractional real estate investment platform for luxury vacation homes. Similar 1/8 share structure and managed service model, with comparable target demographic of affluent individuals seeking diversified vacation property exposure.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
MYNE Homes social profiles
Digital presenceMYNE Homes financial estimates
Financial estimateRevenue estimate
Valuation estimate
MYNE Homes leadership team
Management profileNumber of profiles
Profiles5 records
MYNE Homes subsidiaries and ownership
Company hierarchySubsidiaries1 record
MYNE Homes funding detail
Funding detailFunding overview
Funding rounds3 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MYNE Homes M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MYNE Homes
What does MYNE Homes do?
MYNE Homes operates a managed co-ownership platform enabling individuals to acquire 1/8 fractional ownership of luxury vacation properties across Europe at roughly one-eighth of full market cost. The offering bundles genuine real estate ownership with comprehensive management services including professional acquisition handling, property administration, co-owner coordination, 24/7 stay support, concierge services, and optional rental income management through a digital reservation platform and mobile app.
Is MYNE Homes a public or private company?
MYNE Homes is a private company. It is classified as venture growth investor backed and is currently operating.
When was MYNE Homes founded?
MYNE Homes was founded in 2021. It employs 51 to 100 people.
Where is MYNE Homes based?
MYNE Homes is headquartered in Berlin, Germany, in the Europe region.
How does MYNE Homes make money?
Three revenue lines are on record. Fractional Property Acquisition (Co-Ownership) is the primary driver. The others are full-Service Property Management and rental Income Sharing.
Who are MYNE Homes's main competitors?
Tribus is listed as an emerging player. Broad incumbents are Guesty, Smoobu and Cipriani Residency Club. Direct peers are Sweva, Pacaso, Kocomo, August, Wander and Equity Residences.
Does MYNE Homes have an API?
No public API is recorded for MYNE Homes.
What industry is MYNE Homes in?
MYNE Homes's product category is Fractional Vacation Real Estate. Its primary akta.pro industry code is THAMAAAC, Villas & Luxury Estates, with a secondary code of THAGANAA, Whole-Home Rentals (Houses, Villas, Cabins). Its NAICS code is 531311 and its SIC code is 6531.