Statista
- Company typePrivate
- Founded2007
- HeadquartersHamburg, Germany
- Headcount1,001–5,000
- GTM typeB2B
- OfferingSoftware
Statista firmographics
Firmographics- Name
- Statista
- Legal name
- Statista Inc.
- Website
- https://statista.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
Statista industry classification
Industry- Product category
- Market data and business intelligence platform
- NAICS
- Marketing Research and Public Opinion Polling (541910), Marketing Research and Public Opinion Polling (54191), Web Search Portals, Libraries, Archives, and Other Information Services (5192)
- SIC
- Services-Computer Processing & Data Preparation (7374), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Data Analytics Integration & Insight Platforms (Research Ops, Dashboards, Insight Repositories) (MPAAALAO)
- akta.pro secondary industries
- Data Analytics & Business Intelligence Services (BPAHALAC), Competitive Intelligence & Benchmarking (BPAHALAB)
Keywords
Where Statista is headquartered
LocationHeadquarters
- HQ city
- Hamburg
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
Statista business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Licensing: Tiered subscription model offering access to statistics database and insights. Pricing includes Basic (free), Starter ($199/month), Personal ($649/month), and Professional (enterprise pricing upon request). Revenue is recurring from annual/monthly subscriptions with enterprise accounts likely on multi-year contracts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free tier with basic statistics access |
| Subscription | Annual | Individual/small team tier at $199/month |
| Subscription | Monthly | Personal tier at $649/month |
| Subscription | Multi-year contract | Enterprise team tier - pricing upon request |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Statista product offering
Product offeringCore offering
Statista operates a subscription-based market and consumer data platform offering access to over 1,000,000 statistics and datasets across 170 industries and 150+ countries. The platform combines a core statistics portal, an enterprise REST API (Statista Connect), AI-powered research assistants (Research AI), and specialized datasets including Market Insights, Consumer Insights, and eCommerce Insights from its ECDB subsidiary.
Product overview
Statista is a statistics portal and market research platform offering a comprehensive data ecosystem with multiple integrated products. The core platform provides access to over 1,000,000 statistics across 170 industries from 150+ countries. This is complemented by Statista Connect (REST API and MCP) for programmatic access, Research AI for AI-powered insights, and specialized data products including Market Insights, Consumer Insights, and eCommerce Insights. The platform architecture includes the Statista+ premium service tier for customized research needs and Statista R for industry rankings. Data is downloadable in XLS, PDF, and PNG formats, with enterprise integration capabilities through the Connect API.
Differentiator
Problem solved
Functional benefit
Brands
- Statista AI (Research AI): AI-powered research platform delivering human-verified insights for market research and business intelligence.
- Statista Connect
- Statista R
- ECDB (E-Commerce Database)
- Statista+
Products and services
- Statista Platform Core statistics portal providing access to over 1,000,000 statistics and market data sets across 170 industries and 150+ countries, with download capabilities in XLS, PDF, and PNG formats. Targets enterprise customers, academia, government, consultancies, and media.
- Statista Connect API Enterprise API solution providing REST API and MCP integration for programmatic access to Statista statistics, market data, and consumer insights from any environment. Designed for enterprise customers embedding data into workflows and applications.
- Research AI AI-powered research assistants that deliver human-verified insights for market research, strategy, marketing and PR, and sales functions, drawing on Statista's database of verified statistics and market data.
- Statista+ Premium data-driven services combining expertise in research, strategy, and marketing communications, offering customized research solutions for organizations with bespoke requirements.
- Market Insights Market forecast and expert KPIs covering over 1,000 markets across 190+ countries and territories in consumer, eCommerce, and mobility sectors, providing forward-looking outlooks and benchmarks.
- Consumer Insights Global consumer behavior insights based on 3,000,000+ interviews across 56 countries, 500+ industries, and 15,000+ brands, supporting marketers, strategists, and product teams with attitudinal and behavioral data.
- ECDB eCommerce Insights E-commerce analytics platform providing detailed information for 39,000+ online stores and marketplaces with 70+ KPIs per store, including revenue analytics and forecasts; operated by wholly-owned subsidiary ECDB GmbH.
- Statista R Rankings Industry ranking service that identifies and awards top providers and brands through exclusive rankings co-produced with media brands including TIME, Forbes, Newsweek, Financial Times, Fortune, and USA Today.
Quantifiable outcome
- Trusted by over 23,000 companies globally
- +1 more outcomes
Companies that use Statista
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
Statista technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature6 records
Statista partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core, major and regional.
- TIME MagazinecoreStatista partners with TIME magazine to produce annual rankings including World's Most Sustainable Companies, America's Top WorkTech Companies, World's Top GreenTech Companies, World's Most Impactful Companies, and Growth Leaders rankings. These partnerships involve evaluating thousands of companies using Statista's data and methodology.
- ForbescoreForbes partners with Statista for annual employer rankings including America's Best Employers, Best Large Employers, Best Startup Employers, Best Temporary Staffing Firms, and Best Management Consulting Firms. Rankings evaluate companies based on employee surveys and recommendations.
- NewsweekcoreNewsweek partners with Statista for annual rankings including America's Most Trustworthy Companies, Most Charitable Companies, Best Fertility Clinics, Best Children's Hospitals, Best Maternity Hospitals, and World's Best Hospitals.
- Financial TimescoreFinancial Times partners with Statista for growth rankings including FT1000 (Europe's Fastest Growing Companies), High-Growth Companies Asia-Pacific, and The Americas' Fastest Growing Companies. Companies are ranked by compound annual growth rate in revenue.
- USA TodaymajorUSA Today partners with Statista for America's Climate Leaders and Best Financial Advisory Firms rankings, evaluating companies on environmental performance and financial advisory quality.
- Boston GloberegionalBoston Globe partners with Statista for New England's Fastest Growing Companies ranking, evaluating companies by revenue growth between 2021-2024.
- FortunecoreFortune partners with Statista for Europe's Most Innovative Companies rankings, evaluating companies based on innovation culture, product development, and process improvements.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Statista competitors and assessment
Company assessmentBroad incumbents
- Gartner: Largest subscription research and advisory firm for IT and business leaders, with deep data products and analyst insights. Comparable to Statista as a paid research and benchmarking platform for enterprises, though Gartner focuses more on advisory/analyst services while Statista centers on aggregated statistical data.
- Bloomberg Intelligence (BI): Bloomberg's research arm providing in-depth analysis, data, and forecasts across industries and asset classes. Comparable as a subscription research and data platform for enterprise/professional users, with broader financial-market orientation than Statista's horizontal coverage.
- S&P Global Market Intelligence: Provider of cross-asset data, analytics, and research to global financial and corporate clients. Overlaps with Statista in offering enterprise-tier data subscriptions, industry intelligence, and API-based delivery at very large scale.
Direct peers
- Euromonitor International: Global market research firm providing country and industry-level consumer and economic data, with Passports and similar subscription platforms. Directly comparable to Statista in offering syndicated cross-country market data, consumer insights, and industry reports to enterprise clients.
- Mintel: Provider of consumer market research reports, trends analysis, and product intelligence, primarily serving CPG and retail enterprises. Competes with Statista's Consumer Insights and report offerings, particularly for clients needing deep qualitative and quantitative consumer analysis.
- IBISWorld: Subscription-based provider of industry research, risk ratings, and market data across thousands of industries. Directly comparable to Statista's industry-level market data and reports, with a similar paywalled research portal business model.
- PitchBook: Private capital markets data provider serving dealmakers, investors, and corporates with M&A, VC, and PE intelligence. Comparable to Statista as a vertical-specific subscription data platform with API and enterprise distribution, though focused on financial deal data rather than broad market statistics.
- Forrester Research: Subscription-based research and advisory firm offering reports, forecasts, and consumer insights across technology and business. Direct competitor to Statista in the syndicated research market, with overlapping enterprise customers and similar go-to-market.
Emerging players
- CB Insights: Market intelligence platform for technology markets, providing company data, market sizing, and predictive analytics. Comparable to Statista in serving enterprise strategy teams with curated market data and insights, with a more technology/innovation focus.
Regional players
- Daxue Consulting: Asia-focused market research and consulting firm providing China and broader APAC market intelligence. Comparable to Statista's data-driven market research offerings but with regional specialization rather than global horizontal coverage.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Statista social profiles
Digital presenceStatista financial estimates
Financial estimateRevenue estimate
Valuation estimate
Statista leadership team
Management profileNumber of profiles
Profiles4 records
Statista subsidiaries and ownership
Company hierarchySubsidiaries1 record
Statista funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Statista M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Statista
What does Statista do?
Statista operates a subscription-based market and consumer data platform offering access to over 1,000,000 statistics and datasets across 170 industries and 150+ countries. The platform combines a core statistics portal, an enterprise REST API (Statista Connect), AI-powered research assistants (Research AI), and specialized datasets including Market Insights, Consumer Insights, and eCommerce Insights from its ECDB subsidiary.
Is Statista a public or private company?
Statista is a private company. It is classified as venture growth investor backed and is currently operating.
When was Statista founded?
Statista was founded in 2007. It employs 1,001 to 5,000 people.
Where is Statista based?
Statista is headquartered in Hamburg, Germany, in the Europe region.
How does Statista make money?
One revenue line is on record: subscription Licensing.
Who are Statista's main competitors?
Broad incumbents on record are Gartner, Bloomberg Intelligence (BI) and S&P Global Market Intelligence. Direct peers are Euromonitor International, Mintel, IBISWorld, PitchBook and Forrester Research. CB Insights is listed as an emerging player. Daxue Consulting is listed as a regional player.
Does Statista have an API?
Yes. Statista Connect provides a Rest API and MCP (Model Context Protocol) integration for flexible data access and integration into any environment. The platform enables programmatic access to statistics, market data, and consumer insights for enterprise customers. Developer documentation is at docs.platform.statista.ai/start/introduction.
What industry is Statista in?
Statista's product category is Market data and business intelligence platform. Its primary akta.pro industry code is MPAAALAO, Data Analytics Integration & Insight Platforms (Research Ops, Dashboards, Insight Repositories), with a secondary code of BPAHALAC, Data Analytics & Business Intelligence Services. Its NAICS code is 541910 and its SIC code is 7374.