Euromonitor International

What Euromonitor International does

Euromonitor International is a privately held, London-headquartered independent global market research company founded in 1972, providing strategy research and consumer market intelligence across 210 countries and jurisdictions. The company serves clients in 110 countries through 16 offices, with analysts operating in 100+ countries and a workforce of 1,001–5,000 employees. Its customer base spans financial services (10 of the top 10 investment banks), consumer goods manufacturers and retailers (95% of top beauty and personal care companies), trade promotion organizations, universities (800 institutions), advertising agencies, and government departments.

The company's core technology is a platform-plus-modules architecture centered on Passport, an award-winning subscription-based global market intelligence platform covering industries, channels, products, consumers, and economies. Passport is augmented by sub-modules for E-Commerce, Innovation, Sustainability, Loyalty, Consumers, and Economies, plus the Via SKU-level data add-on and a new DeepSights(TM) AI-driven insights integration built with Market Logic Software. The underlying data moat combines proprietary longitudinal databases (50+ years of historical coverage), the Voice of the Consumer Survey (40,000+ respondents annually), and a Macro Model providing GDP and inflation forecasts across 62 economies. Customized engagements are supported by a consulting team delivering tailored research projects (10,000+ delivered), while tens of thousands of individual reports are published annually through the Report Store.

Euromonitor operates four primary revenue streams: recurring Passport subscriptions (60,000+ active users), custom research professional services, one-time Report Store licenses (premium reports priced up to USD 1,475), and content licensing royalties. Go-to-market is a hybrid of direct enterprise sales for large accounts and self-service e-commerce for individual reports, supplemented by an event-driven motion across industry conferences and webinars. Distribution is multi-channel, including direct sales, the Report Store, content licensing partnerships, and the DeepSights(TM) marketplace integration. Pricing is quote-based for subscriptions and project-based for consulting, with annual Passport billing and multi-year consulting contracts typical — a structure that supports predictable recurring revenue and embedded switching costs.

Name

Euromonitor International

Legal name

Euromonitor International

Website

https://euromonitor.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Euromonitor International is a London-headquartered independent global market research firm founded in 1972, providing consumer market intelligence across 210 countries via its Passport platform, custom research, and AI-driven insights to enterprises, financial institutions, and academia.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices16 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Passport Subscription: Annual subscription to the Passport knowledge hub providing access to market research data, reports, and analytics tools. Over 60,000 active users globally across 110 countries.
2. Custom Research Services: Tailored consulting engagements including marketing claims research, industry benchmarking, opportunity assessment, market landscape reports, IPO prospectus support, export guidebooks, product positioning, and channel forecasting. Over 10,000 custom research projects delivered.
3. Report Store: Individual market research reports available for immediate download. Reports cover specific industries, geographies, companies, and consumer trends. Tens of thousands of reports published annually.
4. Content Licensing: Licensing of proprietary market intelligence content to third parties to fill coverage gaps and enhance product offerings

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Euromonitor International provides global market intelligence and consumer research through subscription-based data platforms, tailored consulting engagements, and individual report sales. Its core is the Passport knowledge hub covering industries, channels, products, consumers, and economies across 210 countries, complemented by Custom Research services and a Report Store for on-demand reports.

Product overview

Euromonitor International operates a platform-plus-modules architecture centered around Passport, their flagship subscription-based market intelligence platform. Passport serves as the primary product with integrated sub-modules for E-Commerce, Innovation, Sustainability, Loyalty, Consumers, and Economies. The portfolio also includes Custom Research (consulting services), Via (SKU-level data), Report Store (individual report purchases), and DeepSights(TM) (AI-driven insights integration with Market Logic Software). The Voice of the Consumer Survey provides proprietary research data that powers their analytical products. The company serves clients across 110 countries through 16 office locations, providing market research across 210 countries and jurisdictions.

Differentiator

Problem solved

Functional benefit

Brands

• Passport: Award-winning market research knowledge hub for forward thinkers providing market intelligence platform covering industries, channels, products, consumers, and economies.
• Via
• Passport for Academics

Products and services

• Passport Award-winning global market intelligence subscription platform providing data on industries, channels, products, consumers, and economies across 210 national markets. Served by over 60,000 active users globally.
• Custom Research Consulting service delivering tailored market research engagements including industry benchmarking, opportunity assessment, market landscape reports, IPO prospectus support, export guidebooks, product positioning, and channel forecasting.
• Via SKU-level data solution enabling detailed product assortment analysis and competitive positioning for retail and consumer goods clients.
• Report Store Self-service e-commerce marketplace offering individual market research reports for immediate download, covering specific industries, geographies, companies, consumer trends, and economies.
• Voice of the Consumer Survey Annual proprietary global consumer survey capturing lifestyle, spending, and behavioral data from 40,000+ respondents across 100+ countries, used to power trend analysis and market forecasting.
• DeepSights AI-driven insights integration developed in partnership with Market Logic Software, enabling customers to access and synthesize Euromonitor's market intelligence through AI-powered data analysis.

Quantifiable outcome

• Over 60,000 active users globally rely on Passport for commercial decision-making
• +3 more outcomes

Named customers11 records

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability7 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Pacific Asia Travel Association (PATA)coreStrategic or Co-development Partner · 13 January 2026PATA renewed its preferred partnership with Euromonitor International to deliver market insights and data-driven analysis to the Asia-Pacific travel industry. Euromonitor contributes analytical articles and participates in forecast webinars accompanying PATA's Asia Pacific Destination Forecasts 2026–2028 reports.
• Market Logic SoftwarecoreTechnology or Integration · 3 November 2025Market Logic Software and Euromonitor International announced a new data integration called DeepSights(TM) aimed at improving AI-driven insights for customers. This partnership combines Euromonitor's market intelligence with Market Logic's AI-powered insights platform.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• NielsenIQ: NielsenIQ is a global leader in consumer and retail measurement, offering syndicated point-of-sale and consumer panel data across global markets. It directly competes with Euromonitor's Passport in consumer goods and retail intelligence, serving many of the same FMCG and retail enterprise clients.
• Mintel: Mintel is a privately held global market research firm specializing in consumer products, beauty, food, and lifestyle categories. It competes head-to-head with Euromonitor in CPG market intelligence and subscription-based consumer research.
• Kantar: Kantar is a major global research, data, and insights company with deep presence in consumer panel, retail measurement, and brand intelligence. It competes directly with Euromonitor in FMCG and retail market intelligence subscriptions.
• IDC (International Data Corporation): IDC is a global market intelligence firm providing subscription-based research and advisory services across technology, telecommunications, and consumer markets. Its research subscription model and analyst-led insights platform are highly comparable to Euromonitor's Passport.
• Frost & Sullivan: Frost & Sullivan is a global market research and consulting firm covering industries including consumer goods, mobility, and emerging technologies. It competes with Euromonitor in syndicated consumer and B2B research as well as custom growth consulting.
• BMI (Country Risk & Industry Research): BMI, part of Fitch Solutions, provides country risk and industry research across global markets with a strong emphasis on macroeconomic forecasting. It overlaps with Euromonitor's Passport Economies and macro modeling offerings.
• Ipsos: Ipsos is one of the world's largest market research and consumer insight firms, offering syndicated and custom research across consumer goods, healthcare, and financial services. It overlaps directly with Euromonitor in syndicated consumer intelligence and custom consulting engagements.

Broad incumbents

• Gartner: Gartner is a large-scale research and advisory subscription business serving technology and enterprise clients. It is comparable as a subscription-based syndicated research platform, although it focuses on IT and enterprise technology rather than consumer goods markets.

Others

• Market Logic Software: Market Logic Software is an AI-powered insights platform provider and Euromonitor's DeepSights(TM) integration partner. It is comparable as a complementary technology layer in the insights value chain rather than a direct competitor.

Emerging players

• Mordor Intelligence: Mordor Intelligence is a fast-growing digital-first market research firm offering syndicated reports across industries. It represents a newer, lower-priced competitive threat to Euromonitor's report store and category-level syndicated research.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/Euromonitor
• Facebookfacebook.com/euromonitorinternational
• LinkedInlinkedin.com/company/euromonitor-international
• Instagraminstagram.com/euromonitorint
• TikToktiktok.com/@euromonitorinternational
• Xx.com/euromonitor

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Euromonitor International