Statista

Name

Statista

Legal name

Statista Inc.

Website

https://statista.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Market data and business intelligence platform

NAICS

Marketing Research and Public Opinion Polling (541910), Marketing Research and Public Opinion Polling (54191), Web Search Portals, Libraries, Archives, and Other Information Services (5192)

SIC

Services-Computer Processing & Data Preparation (7374), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Data Analytics Integration & Insight Platforms (Research Ops, Dashboards, Insight Repositories) (MPAAALAO)

akta.pro secondary industries

Data Analytics & Business Intelligence Services (BPAHALAC), Competitive Intelligence & Benchmarking (BPAHALAB)

Keywords

• Market data platform
• Consumer insights
• Industry statistics
• Market research subscriptions
• Business intelligence data

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Licensing: Tiered subscription model offering access to statistics database and insights. Pricing includes Basic (free), Starter ($199/month), Personal ($649/month), and Professional (enterprise pricing upon request). Revenue is recurring from annual/monthly subscriptions with enterprise accounts likely on multi-year contracts.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Statista operates a subscription-based market and consumer data platform offering access to over 1,000,000 statistics and datasets across 170 industries and 150+ countries. The platform combines a core statistics portal, an enterprise REST API (Statista Connect), AI-powered research assistants (Research AI), and specialized datasets including Market Insights, Consumer Insights, and eCommerce Insights from its ECDB subsidiary.

Product overview

Statista is a statistics portal and market research platform offering a comprehensive data ecosystem with multiple integrated products. The core platform provides access to over 1,000,000 statistics across 170 industries from 150+ countries. This is complemented by Statista Connect (REST API and MCP) for programmatic access, Research AI for AI-powered insights, and specialized data products including Market Insights, Consumer Insights, and eCommerce Insights. The platform architecture includes the Statista+ premium service tier for customized research needs and Statista R for industry rankings. Data is downloadable in XLS, PDF, and PNG formats, with enterprise integration capabilities through the Connect API.

Differentiator

Problem solved

Functional benefit

Brands

• Statista AI (Research AI): AI-powered research platform delivering human-verified insights for market research and business intelligence.
• Statista Connect
• Statista R
• ECDB (E-Commerce Database)
• Statista+

Products and services

• Statista Platform Core statistics portal providing access to over 1,000,000 statistics and market data sets across 170 industries and 150+ countries, with download capabilities in XLS, PDF, and PNG formats. Targets enterprise customers, academia, government, consultancies, and media.
• Statista Connect API Enterprise API solution providing REST API and MCP integration for programmatic access to Statista statistics, market data, and consumer insights from any environment. Designed for enterprise customers embedding data into workflows and applications.
• Research AI AI-powered research assistants that deliver human-verified insights for market research, strategy, marketing and PR, and sales functions, drawing on Statista's database of verified statistics and market data.
• Statista+ Premium data-driven services combining expertise in research, strategy, and marketing communications, offering customized research solutions for organizations with bespoke requirements.
• Market Insights Market forecast and expert KPIs covering over 1,000 markets across 190+ countries and territories in consumer, eCommerce, and mobility sectors, providing forward-looking outlooks and benchmarks.
• Consumer Insights Global consumer behavior insights based on 3,000,000+ interviews across 56 countries, 500+ industries, and 15,000+ brands, supporting marketers, strategists, and product teams with attitudinal and behavioral data.
• ECDB eCommerce Insights E-commerce analytics platform providing detailed information for 39,000+ online stores and marketplaces with 70+ KPIs per store, including revenue analytics and forecasts; operated by wholly-owned subsidiary ECDB GmbH.
• Statista R Rankings Industry ranking service that identifies and awards top providers and brands through exclusive rankings co-produced with media brands including TIME, Forbes, Newsweek, Financial Times, Fortune, and USA Today.

Quantifiable outcome

• Trusted by over 23,000 companies globally
• +1 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered core, major and regional.

• TIME MagazinecoreStrategic or Co-development PartnerStatista partners with TIME magazine to produce annual rankings including World's Most Sustainable Companies, America's Top WorkTech Companies, World's Top GreenTech Companies, World's Most Impactful Companies, and Growth Leaders rankings. These partnerships involve evaluating thousands of companies using Statista's data and methodology.
• ForbescoreStrategic or Co-development PartnerForbes partners with Statista for annual employer rankings including America's Best Employers, Best Large Employers, Best Startup Employers, Best Temporary Staffing Firms, and Best Management Consulting Firms. Rankings evaluate companies based on employee surveys and recommendations.
• NewsweekcoreStrategic or Co-development PartnerNewsweek partners with Statista for annual rankings including America's Most Trustworthy Companies, Most Charitable Companies, Best Fertility Clinics, Best Children's Hospitals, Best Maternity Hospitals, and World's Best Hospitals.
• Financial TimescoreStrategic or Co-development PartnerFinancial Times partners with Statista for growth rankings including FT1000 (Europe's Fastest Growing Companies), High-Growth Companies Asia-Pacific, and The Americas' Fastest Growing Companies. Companies are ranked by compound annual growth rate in revenue.
• USA TodaymajorStrategic or Co-development PartnerUSA Today partners with Statista for America's Climate Leaders and Best Financial Advisory Firms rankings, evaluating companies on environmental performance and financial advisory quality.
• Boston GloberegionalStrategic or Co-development PartnerBoston Globe partners with Statista for New England's Fastest Growing Companies ranking, evaluating companies by revenue growth between 2021-2024.
• FortunecoreStrategic or Co-development PartnerFortune partners with Statista for Europe's Most Innovative Companies rankings, evaluating companies based on innovation culture, product development, and process improvements.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Gartner: Largest subscription research and advisory firm for IT and business leaders, with deep data products and analyst insights. Comparable to Statista as a paid research and benchmarking platform for enterprises, though Gartner focuses more on advisory/analyst services while Statista centers on aggregated statistical data.
• Bloomberg Intelligence (BI): Bloomberg's research arm providing in-depth analysis, data, and forecasts across industries and asset classes. Comparable as a subscription research and data platform for enterprise/professional users, with broader financial-market orientation than Statista's horizontal coverage.
• S&P Global Market Intelligence: Provider of cross-asset data, analytics, and research to global financial and corporate clients. Overlaps with Statista in offering enterprise-tier data subscriptions, industry intelligence, and API-based delivery at very large scale.

Direct peers

• Euromonitor International: Global market research firm providing country and industry-level consumer and economic data, with Passports and similar subscription platforms. Directly comparable to Statista in offering syndicated cross-country market data, consumer insights, and industry reports to enterprise clients.
• Mintel: Provider of consumer market research reports, trends analysis, and product intelligence, primarily serving CPG and retail enterprises. Competes with Statista's Consumer Insights and report offerings, particularly for clients needing deep qualitative and quantitative consumer analysis.
• IBISWorld: Subscription-based provider of industry research, risk ratings, and market data across thousands of industries. Directly comparable to Statista's industry-level market data and reports, with a similar paywalled research portal business model.
• PitchBook: Private capital markets data provider serving dealmakers, investors, and corporates with M&A, VC, and PE intelligence. Comparable to Statista as a vertical-specific subscription data platform with API and enterprise distribution, though focused on financial deal data rather than broad market statistics.
• Forrester Research: Subscription-based research and advisory firm offering reports, forecasts, and consumer insights across technology and business. Direct competitor to Statista in the syndicated research market, with overlapping enterprise customers and similar go-to-market.

Emerging players

• CB Insights: Market intelligence platform for technology markets, providing company data, market sizing, and predictive analytics. Comparable to Statista in serving enterprise strategy teams with curated market data and insights, with a more technology/innovation focus.

Regional players

• Daxue Consulting: Asia-focused market research and consulting firm providing China and broader APAC market intelligence. Comparable to Statista's data-driven market research offerings but with regional specialization rather than global horizontal coverage.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/StatistaCharts
• Facebookfacebook.com/Statista.Inc
• LinkedInlinkedin.com/company/statista
• Instagraminstagram.com/statista

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Statista