What Sunwink does

Sunwink is a privately held, female-founded consumer wellness company headquartered in San Francisco that sells plant-powered, USDA Organic, Non-GMO, and vegan stick-pack powder supplements. The product line consists of three gut-health SKUs: Detox Greens Powder (celery, dandelion, spirulina), Digestion Lemonade Powder (chicory root, amla, dandelion), and Digestion Limeade Fiber Powder (chicory root inulin, burdock, tangerine peel), each sold as a 15-stick pack at $24.99 and positioned around daily gut health, debloating, skin radiance, detox, and calm. Sunwink's business model is direct-to-consumer, with primary distribution now routed through an Amazon Storefront (Prime shipping and Subscribe & Save) and secondary distribution through a Shopify-powered website at sunwink.com; a brand ambassador program and a retail store locator round out acquisition channels. Pricing is a flat single-tier unit price, and recurring revenue depends on Amazon Subscribe & Save adoption rather than enterprise contracts. The company has disclosed roughly $10 million in funding across three rounds from 2018 through 2020 (Oyster Angel Fund, Desert Angel, and an undisclosed 2019 investor) and operates with an 11-50 employee band; its operating footprint is U.S.-only, with corporate offices in San Francisco and an Austin mailing address.

Name

Sunwink

Legal name

Sunwink, Inc.

Website

https://sunwink.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Nutritional Supplements

NAICS

Food (Health) Supplement Retailers (456191)

SIC

Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI)

akta.pro secondary industry

Fibers, Starches & Texturizers (Resistant Starch, Maltodextrin, Inulin) (CRADAOAK)

Keywords

• Plant-based supplements
• Superfood powders
• Gut health products
• Herbal wellness drinks
• Organic adaptogen blends

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations

Revenue model

1. Product Sales - Amazon: Sunwink sells their stick pack powder products through Amazon's marketplace with Prime shipping. Products are available as one-time purchases or through Amazon Subscribe & Save for recurring deliveries with discounts.
2. Direct E-commerce Sales: Sunwink sells directly to consumers through their Shopify-powered e-commerce website at sunwink.com. Products are offered as one-time purchases with promotional codes and referral programs available.
3. Subscription Products: Through Amazon Subscribe & Save, customers can set up recurring deliveries of Sunwink products with automatic discounts applied to each subscription renewal.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Sunwink formulates and sells plant-powered superfood powder stick packs for daily gut health, digestion, and debloating. The company offers three core SKUs (Detox Greens, Digestion Lemonade, Digestion Limeade Fiber) crafted with herbalists and nutritionists using USDA Organic, vegan, non-GMO ingredients. Products are sold as 15-stick packs at $24.99, distributed primarily through Amazon (Prime, Subscribe & Save) and the company's own Shopify-powered e-commerce site.

Product overview

Sunwink offers three gut-healthy stick pack powder products: Detox Greens Powder (with celery, dandelion, spirulina for detox and debloat), Digestion Lemonade Powder (with chicory root, amla, dandelion for digestion), and Digestion Limeade Fiber Powder (with chicory inulin, burdock, tangerine peel for prebiotic fiber and regularity). All products are USDA Organic, non-GMO, vegan, plant-powered superfood supplements sold in 15-stick packs at $24.99, available for direct purchase and via Amazon Prime shipping.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 3000-4000mg of superfoods per serving
• +1 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Shopify Inc.coreTechnology or IntegrationShopify provides the e-commerce platform powering sunwink.com website, enabling product sales, account management, and checkout functionality. Sunwink uses Shopify to sell products and services to customers.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Olly: Mass-market supplement brand (owned by Unilever) selling vitamins, gummies and wellness powders through DTC, Amazon, and major retail — competes in the same consumer occasions and channels.
• Orgain: Plant-based nutritional powders and shakes sold via DTC, Amazon, and major retail — competes on organic, plant-based, gut-health positioning with a much larger SKU portfolio.
• Garden of Life: Established organic/non-GMO supplement brand (now Nestlé Health Science) with certified organic, plant-based powders — overlaps Sunwink on USDA-organic certification, plant-based positioning, and clean-label ingredients.
• Vital Proteins: Established collagen and wellness supplement brand with broad D2C and major retail distribution — comparable on premium wellness positioning, stick/powder formats, and gut/beauty claims.

Direct peers

• Athletic Greens (AG1): Daily greens superfood powder sold direct-to-consumer with subscription and Amazon distribution — closest 1:1 comparable to Sunwink's daily-stick format and gut-health/overall-wellness positioning.
• Moon Juice: Adaptogen- and superfood-based powders and tinctures marketed for beauty, digestion, and calm — overlaps Sunwink on plant-powered functional powders and wellness consumer base.
• Ritual: D2C supplement brand (vitamins, protein powders) targeting health-conscious consumers with clean-label credentials — comparable wellness positioning, category, and Amazon-plus-DTC distribution.
• Care/of: Personalized daily vitamins and supplements sold via D2C subscription — comparable in consumer demographic, clean-label messaging, and subscription-led D2C go-to-market.
• Your Super: Plant-based superfood powder mixes (including greens and digestion blends) sold in single-serve sachets via D2C and Amazon — directly comparable SKU format and consumer targeting.
• Sakara Life: Plant-based wellness brand selling nutrition programs and functional powders focused on gut health — same female-led, plant-powered positioning and premium DTC wellness audience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/drinksunwink
• Instagraminstagram.com/drinksunwink
• Xx.com/DrinkSunwink
• LinkedInlinkedin.com/company/drinksunwink

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sunwink