What Sakara Life does

Sakara Life, Inc. is a New York-based wellness company founded in 2014 by Danielle DuBoise and Whitney Tingle (co-CEOs) that operates a direct-to-consumer subscription meal delivery business alongside a proprietary portfolio of clean-label dietary supplements. The company's core offering consists of plant-based, organic meal programs — including the Signature Nutrition Program and Level II: Detox — delivered to customers' doors across the 48 contiguous United States at approximately $400 per week. Sakara has materially expanded beyond meal delivery into a supplements business spanning metabolism support (Metabolism Bite, Metabolism Super Powder, Metabolism Protein Super Bar), gut-skin axis health (Beauty Biome synbiotic capsules), stress and sleep (Serene State, Night Service), nutritional insurance (Daily Elixir, Cell Reset, The Foundation, Complete Probiotic Formula), and fiber/gut health (Fiber Bite, Fiber Super Powder).

Sakara's product technology centers on clean-label, plant-based supplement formulations with proprietary ingredient blends (e.g., African Spicefruit Extract, Saffron Extract, Cinnamon Bark Extract, and Pomegranate Fruit Extract in Metabolism Bite), manufactured in GMP-certified U.S. facilities and validated through a four-round third-party testing protocol at Eurofins/Certified Laboratories covering raw materials, in-process quality, finished product, and stability. The company prices supplements in the $30-$110 range with bundle savings of 10-25%, a 15% subscription discount, and occasional promotional campaigns (e.g., 25% off with code GOLDEN). Geographic distribution is intentionally restricted to the contiguous U.S., with no international or Alaska/Hawaii fulfillment, reflecting a tightly controlled premium positioning strategy.

The business model combines DTC e-commerce on sakara.com (primary channel) with subscription meal delivery, retail distribution through Credo Beauty for Beauty Biome, and a co-developed product partnership with Factor meal delivery for high-protein salads launched in 2025. Marketing is community-led, leveraging celebrity endorsements (Bella Hadid, Gwyneth Paltrow), editorial features in Vogue, Forbes, Good Housekeeping, and Bon Appétit, a company podcast and blog (Sakara Magazine), social media, and the "Share the Glow" referral program. The company has raised approximately $19.8M across three funding rounds (most recently a $15M round in March 2021 led by Silas Capital with Annox Capital and One Better Ventures) and operates with 101-250 employees. In 2025, Sakara executed a strategic pivot positioning supplements as a standalone luxury wellness category, with two major distribution partnerships (Credo Beauty, Factor) signaling deliberate channel diversification beyond DTC subscriptions.

Name

Sakara Life

Legal name

Sakara Life, Inc.

Website

https://sakara.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

101–250 employees

Short description

Sakara Life is a New York-based wellness company offering direct-to-consumer plant-based subscription meal programs (~$400/week) alongside a proprietary line of clean-label supplements, serving premium health-conscious consumers across the 48 contiguous United States via e-commerce, Credo Beauty retail, and a Factor meal delivery partnership.

Ownership category

akta.pro rank

Product category

Wellness Meal Delivery & Nutritional Supplements

NAICS

Frozen Food Manufacturing (31141), Food (Health) Supplement Retailers (456191), Diet and Weight Reducing Centers (812191), Special Food Services (7223)

SIC

Food And Kindred Products (2000), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

DTC Frozen & Prepared Meal Delivery (AFAIANAJ)

akta.pro secondary industries

Weight Management & Metabolic Supplements (CRADAGAG), Better-for-You / Functional Snacks (Low Sugar, Keto, Probiotic, Fortified) (CRADABAM), General Nutrition Coaching (HSADAFAA), DTC Snacks & Packaged Foods Subscriptions (AFAIANAG), Meal Planning & Prep Coaching (Macros, Grocery Guidance) (HSADAFAN)

Keywords

• Plant-based meal delivery
• Nutritional supplements
• Wellness subscription
• Organic meal programs
• Beauty-from-within supplements

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Meal Program Subscriptions: Recurring subscription-based meal delivery programs featuring plant-based, organic dishes delivered to customers' doors. Programs include Signature Nutrition Program and Level II: Detox. Subscription includes weekly menu options with delivery across 48 contiguous US states.
2. Supplement Sales: One-time and subscription-based purchases of supplements including vitamins, probiotics, gummies, and super powders. Products available for individual purchase or through bundled offerings with subscription discounts.
3. Snacks and Consumer Goods: Sale of snack products including granola, protein bars, and specialty items like toilet paper. One-time purchase model with bundle savings options.
4. Partner/Wholesale Distribution: Distribution of products through retail partners such as Credo Beauty and Factor partnership, expanding revenue beyond direct-to-consumer e-commerce.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Sakara Life operates a direct-to-consumer wellness business delivering plant-based, organic meal programs (Signature Nutrition Program, Level II: Detox, Sakara Summer Program) weekly to customers across the 48 contiguous US states, alongside a branded line of dietary supplements, snacks, and curated bundles sold via its e-commerce site and select retail partners. Its offerings are positioned as integrated, beauty-from-within nutrition with third-party tested, GMP-manufactured supplement formulations targeting metabolism, gut health, sleep, stress, and skin.

Product overview

Sakara Life is a wellness company offering a comprehensive product ecosystem centered on plant-based nutrition and supplements. The core offering consists of Nutrition Programs (Signature Nutrition Program and Level II: Detox), which deliver plant-based meals to customers' doors. Beyond meal delivery, the company has expanded into an extensive supplements portfolio including Beauty Biome (synbiotic capsules for skin health), Metabolism Bite (thermogenic gummies for weight management), Serene State (stress release gummies), Night Service (sleep support), Daily Elixir (liquid multivitamin), Cell Reset (fulvic acid), Complete Probiotic Formula, Fiber Bite (daily superfood gummies), Fiber Super Powder, Metabolism Super Powder, Protein & Greens Super Powder, and The Foundation (daily supplement packs including prenatal). The company also offers snacks (Classic Superfood Granola, Plant Protein Granola, Metabolism Protein Super Bar), bundles (Best Sellers Bundle, Master Your Metabolism Bundle, Calm & Burn Gummy Bundle, Skin Fundamentals Bundle), lifestyle products (Sakara x Kinto Tumbler, Sakara Toilet Paper, scented candles, and collaboration pouches), and digital gift cards. In 2025, Sakara partnered with Factor to launch high-protein, high-fiber ready-to-eat salads. The company positions itself at the intersection of nutrition, beauty-from-within supplements, and holistic wellness.

Differentiator

Problem solved

Functional benefit

Products and services

• Signature Nutrition Program Weekly plant-based, organic meal delivery program designed to support overall wellness and healthy eating habits, delivered to customers' doors across the 48 contiguous US states (approximately $400/week).
• Level II: Detox Detoxification-focused nutrition program designed to support the body's natural cleansing processes through targeted plant-based meals delivered weekly.
• Sakara Summer Program Seasonal plant-based meal delivery program offered as part of Sakara's nutrition program lineup, positioned around summer wellness rituals.
• Metabolism Bite Daily thermogenic gummy supplement with African Spicefruit Extract, Saffron Extract, and a proprietary blend of Cinnamon Bark Extract and Pomegranate Fruit Extract, designed to support fat metabolism, appetite control, and healthy blood sugar.
• Beauty Biome Synbiotic capsule (probiotic + prebiotic) designed to promote skin health holistically, addressing redness, dullness, and breakouts from within.
• Serene State Wildberry-flavored stress release gummy supplement designed to support relaxation and mental well-being as part of a daily routine.
• Night Service Sleep support capsule supplement designed to promote deep, restorative sleep as part of a nighttime wind-down regimen.
• Daily Elixir Liquid multivitamin in Lemon Verbena-Mint flavor, designed to provide daily nutritional insurance and energy support.
• Cell Reset Liquid fulvic acid supplement in wild blueberry-lemon flavor, designed to support better absorption of nutrients from other supplements.
• Metabolism Super Powder Dark chocolate functional super powder with clinically proven plant-based ingredients designed to optimize metabolic function, reduce cravings, support satiety, and balance blood sugar.
• Complete Probiotic Formula 90-capsule probiotic supplement supporting gut health, anti-bloat, immunity, and skin radiance.
• Fiber Super Powder Prebiotic fiber powder made from 10 whole fruits and vegetables, designed to support digestive regularity and nourish beneficial gut bacteria.
• Fiber Bite Daily superfood gummy supplement providing 6 grams of fiber per serving to support digestive regularity and nourish beneficial gut bacteria.
• Protein & Greens Super Powder Super powder combining plant-based protein and greens for comprehensive daily nutritional support.
• The Foundation Daily supplement packs containing clean, plant-based, bioavailable medical-grade nutrition essentials.
• The Foundation: Prenatal Daily prenatal essentials in a clean, bioavailable, plant-based formula designed for expecting mothers.
• Metabolism Protein Super Bar Chocolate sea salt protein bar featuring a metabolism blend with 12g protein and 9g fiber, made with brown rice protein, pea protein, and Xanthigen.
• Classic Superfood Granola Superfood granola in toasted coconut almond flavor featuring toasted oats, whole almonds, coconut chips, and dried goji berries.
• Plant Protein Granola Plant protein granola with pecan, mulberry, pumpkin seeds, and matcha coating in a matcha mulberry pecan flavor.
• Best Sellers Bundle Curated bundle featuring top-selling supplements including Metabolism Bite, Beauty Biome, Serene State, and Night Service at a discounted bundle price.
• Master Your Metabolism Bundle Weight management bundle combining Metabolism Bite, Metabolism Super Powder, and Metabolism Protein Super Bar to reduce bloating, curb cravings, burn fat, and enhance digestion.
• Calm & Burn Gummy Bundle Bundle combining Serene State stress release gummies and Metabolism Bite thermogenic gummies for day-and-night balance.
• Skin Fundamentals Bundle Bundle featuring Daily Elixir liquid multivitamin, Cell Reset liquid fulvic acid, and Beauty Biome probiotic capsules for comprehensive skin health support.
• Morning Routine Bundle Bundle combining Daily Elixir and Cell Reset supplements for morning wellness support.
• The Fiber Duo Bundle combining Fiber Super Powder and Fiber Bite gummies, providing a combined 12 grams of fiber for digestive support.
• Flush With Fiber Bundle Bundle combining Fiber Bite with Sakara-branded toilet paper for comprehensive fiber and digestive support.
• The Metabolism Duo Bundle combining Metabolism Super Powder and Metabolism Protein Super Bar for comprehensive metabolic support.
• The Serenity Duo Limited edition bundle combining Serene State gummies with a Nette candle for relaxation and stress relief.
• Digital Gift Card Digital gift cards starting at $50, no expiration date, redeemable for online purchases on sakara.com.

Quantifiable outcome

• 93% of adults in the U.S. are metabolically unhealthy, creating large addressable market for metabolic health supplements
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• FactorcoreStrategic or Co-development Partner · 17 November 2025Strategic partnership between Factor and Sakara Life to launch a new line of high-protein, high-fiber ready-to-eat salads. The new salads are designed to support energy and focus, offering up to 37 grams of protein and 12 grams of fiber per serving. Available exclusively for Factor customers, representing a product co-development and distribution partnership.
• Credo BeautycoreChannel Partner/ Reseller/ Distributor · 23 June 2025Credo Beauty, a premium clean beauty retailer, partnered with Sakara to launch the Beauty Biome supplement in Credo stores and online. This represents Sakara's expansion into physical retail through an established clean beauty retailer, positioning supplements alongside premium skincare products.
• KintominorOEM/ Whitelabel/ Licensing PartnerCollaboration on branded tumbler products (Sakara x Kinto 500mL and 900mL Day Off Tumblers) sold through Sakara's e-commerce platform as lifestyle accessories.
• NetteminorOEM/ Whitelabel/ Licensing PartnerCollaboration on Serene State Scented Candle (Sakara x Nette), a limited edition candle product featuring the brand's stress relief fragrance profile.
• DÔENminorOEM/ Whitelabel/ Licensing PartnerCollaboration on Holloway Pouch, a limited edition quilted floral cotton pouch containing Sakara supplement samples, sold as a luxury gifting item.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Daily Harvest: Direct competitor in DTC plant-based frozen meal and smoothie delivery, operating a similar subscription-based model targeting health-conscious consumers across the US; closely comparable on product category, customer base, and direct-to-consumer subscription motion.
• Thistle: Direct competitor in DTC plant-based prepared meal delivery, offering subscription lunch and dinner programs to health-conscious consumers; comparable on menu philosophy, subscription model, and target wellness-oriented customer.
• Splendid Spoon: Direct competitor in DTC plant-based meal delivery with a focus on ready-to-eat meals, soups, and grain bowls; closely comparable on product format, target consumer, and subscription-based direct-to-consumer business model.
• Sunbasket: Competitor in DTC meal delivery offering organic, plant-forward meal kits and prepared meals via subscription; comparable on customer demographic (premium wellness consumers), ingredient philosophy, and subscription GTM.
• AG1 (Athletic Greens): Direct competitor in premium DTC nutritional supplements, marketing a flagship daily greens/supplement powder with celebrity endorsements and a similar premium subscription model; comparable on premium positioning, celebrity-driven brand, and supplement subscription mechanics.
• Ritual: Direct competitor in DTC vitamins and supplements with a focus on traceable, clean-label ingredients; comparable on third-party testing standards, premium pricing, and the 'beauty/wellness from within' positioning.
• Care/of: Direct competitor in DTC personalized vitamins and supplements sold via subscription; comparable on subscription model, DTC e-commerce, and target health-conscious consumer.
• Hungryroot: Competitor in DTC healthy meal delivery combining groceries and prepared meals with a personalized recommendation engine; comparable on plant-forward positioning, subscription model, and health-conscious target consumer.

Broad incumbents

• Factor: Established prepared meal delivery brand (owned by HelloFresh) that recently partnered with Sakara; comparable on the meal delivery category and target consumer, though broader in menu and more mass-market in positioning.

Emerging players

• Methodology (Metabolic Meals): Premium DTC meal delivery brand focused on metabolic health and chef-prepared meals; comparable on the premium-meets-clinical-wellness positioning and overlap with Sakara's 'metabolism' supplement franchise (Metabolism Bite, Metabolism Super Powder).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/sakaralife
• Xx.com/SakaraLife
• Facebookfacebook.com/108057625950088
• LinkedInlinkedin.com/company/sakara-integrative-well-being

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds3 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sakara Life