What Centric Consulting does

Centric Consulting is a Dayton, Ohio-headquartered, private management and technology consulting firm founded in 1999 by Dave Rosevelt and now led by CEO Larry English. The firm operates with 1,001-5,000 employees across 14 US metropolitan offices and an India delivery center, serving mid-market and enterprise clients in energy and utilities, financial services, healthcare and life sciences, and insurance.

The firm's core offerings span AI consulting (AI Strategy, AI Governance, AI Agent Development, and AI-Augmented Development built around its proprietary Agent C framework), Microsoft solutions (Azure, Copilot, Dynamics 365, Microsoft 365, licensing) as a Microsoft Cloud Partner with all 6 Solutions Partner designations and AI Inner Circle status, Salesforce and NetSuite consulting, cybersecurity and risk services, data and analytics (including a dedicated Insurance Analytics Platform), and business transformation with people-and-change capabilities. The Agent C framework pairs AI agents with senior engineers to accelerate legacy application modernization, with claimed outcomes of 50-80% faster delivery, 30% cost reduction, and 10x productivity gains.

Centric generates revenue through professional services delivered via flexible engagement models — solution-based consulting, role-based support, and managed services — priced on a quote basis per engagement. Distribution is primarily direct enterprise and mid-market sales, augmented by Microsoft and Salesforce co-sell motions and supported by thought-leadership marketing (Forbes column, webinars, CampIO conference, 20,000+ subscriber newsletter). The firm was bootstrapped through its 25-year history, with its only material inorganic move being the August 2023 acquisition of cybersecurity firm The Mako Group and a May 2025 partnership with Change Enthusiasm Global.

Name

Centric Consulting

Legal name

Centric Consulting

Website

https://centricconsulting.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Centric Consulting is a Dayton, Ohio-based private IT and management consultancy (1,001-5,000 employees, 14 US offices plus India) that delivers AI, Microsoft, Salesforce, cybersecurity, data, and business transformation services to mid-market and enterprise clients across energy, financial services, healthcare, and insurance.

Ownership category

akta.pro rank

Product category

IT and Management Consulting Services

NAICS

Management Consulting Services (54161), Administrative Management and General Management Consulting Services (541611)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Digital & Technology Transformation Consulting (BPAHACAH)

akta.pro secondary industries

Data, Analytics & AI Consulting (BPAHAEAF), ERP, CRM & Enterprise Applications Consulting (BPAHAEAI)

Keywords

• Management consulting services
• AI consulting services
• Cybersecurity consulting services
• Cloud transformation consulting
• Enterprise application consulting

Headquarters

HQ city

Dayton

HQ country

United States

HQ region

North America

Offices14 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Professional Consulting Services: Centric Consulting generates revenue through professional consulting services delivered via flexible engagement models including solution-based consulting, role-based support, and managed services. Services span AI consulting, business transformation, technology implementation, security, and data analytics.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

Centric Consulting is a full-service management and technology consulting firm that delivers AI consulting, application modernization, cybersecurity, data and analytics, Microsoft/Salesforce/NetSuite implementation, and business transformation services to mid-market and enterprise clients. The firm leverages a proprietary Agent C AI-augmented development framework for legacy modernization and operates as a Microsoft Cloud Partner with all 6 Solutions Partner designations. Engagements are delivered via flexible models including solution-based consulting, role-based support, and managed services.

Product overview

Centric Consulting is a consulting firm offering a comprehensive portfolio of business and technology consulting services. The core AI offerings include AI Agent Development, AI-Augmented Development (using the proprietary Agent C framework), AI Governance, and AI Strategy. Key service lines span Cybersecurity Consulting Services, Data & Analytics (including an Insurance Analytics Platform), Microsoft Solutions, Salesforce Consulting, and NetSuite Consulting. Their consulting approach includes Enterprise Change Management, Organizational Change Management, and Hybrid Workplace Strategy. They operate as a Microsoft Cloud Partner with all 6 Solutions Partner designations and a Salesforce Certified Partner, offering flexible engagement models including solution-based consulting, role-based support, and managed services.

Differentiator

Problem solved

Functional benefit

Products and services

• AI Consulting Services Strategic AI consulting spanning AI Agent Development, AI-Augmented Development using the proprietary Agent C framework, AI Governance, and AI Strategy, designed to align AI investments with business goals, modernize legacy systems, and operationalize responsible AI for enterprise clients.
• Microsoft Consulting Services Microsoft Cloud Partner consulting across Azure cloud services, Microsoft 365, Dynamics 365 ERP, Copilot integration, and Microsoft licensing, including all 6 Solutions Partner designations and Microsoft AI Inner Circle member status.
• Salesforce Consulting Services Salesforce Certified Partner implementation, consulting, and AI services including Agentforce 360 strategy, data readiness, and implementation for enterprise clients.
• NetSuite Consulting Services Oracle NetSuite implementation and consulting services for ERP and business management delivered to enterprise and mid-market clients.
• Cybersecurity Consulting Services Comprehensive cybersecurity services including penetration testing, risk assessment, virtual CISO, identity access management, governance risk and compliance, and Microsoft/Office 365 security and compliance consulting, strengthened by the 2023 acquisition of The Mako Group.
• Data and Analytics Services Data governance, data modernization, data strategy, and analytics consulting to unlock insights and enable smarter decision-making for enterprise clients.
• Insurance Analytics Platform Specialized analytics platform for the insurance industry providing claims analytics, fraud detection, and data integration to drive operational efficiency for insurance carriers and agencies.
• Custom Application Development Services Custom software development consulting including cloud solutions, DevOps, software quality assurance and testing, agile transformation, and AI-augmented development with the proprietary Agent C framework.
• Business Transformation Services Strategy alignment, business architecture, executive advisory, digital transformation, IT strategy, and business transformation consulting for enterprise and mid-market organizations.
• Enterprise Change Management Services Building organizational change capability and capacity through establishing ECM practices, maturing change management, and developing internal change capabilities for clients executing major transformations.
• Hybrid Workplace Strategy Consulting Strategic consulting for hybrid and remote work models addressing workplace vision, talent lifecycle, virtual leadership, collaboration, technology, real estate, and security, drawing on Centric's 20+ years of virtual-first operating experience.
• People and Change Consulting Services Broader People and Change consulting portfolio covering Enterprise Program Management, Operational Excellence, People and Change, and Customer Experience engagements for transformation initiatives.

Quantifiable outcome

• 50-80% faster application modernization timelines
• +5 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature4 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Change Enthusiasm GlobalminorStrategic or Co-development Partner · 1 May 2025Strategic partnership announced in May 2025 as part of Digital Services Consulting Market developments. Nature of partnership focused on change management and organizational enthusiasm initiatives.
• MicrosoftcoreTechnology or IntegrationCentric Consulting is a Microsoft Cloud Partner with all 6 Solutions Partner designations and Microsoft AI Inner Circle member. The partnership provides clients access to Microsoft's latest innovations including Azure, Microsoft 365, Dynamics 365, and Copilot. Centric offers services across Microsoft's technology stack including Azure cloud solutions, Copilot consulting, Dynamics 365 ERP, and Microsoft licensing.
• SalesforcecoreTechnology or IntegrationCertified Salesforce Partner providing Salesforce consulting services including AI consulting and Agentforce 360 implementation. Centric offers strategy, data readiness, and implementation services for Salesforce Agents.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Slalom: Slalom is a mid-market technology and business consulting firm with comparable service lines spanning digital transformation, AI, data analytics, cloud, and Microsoft/Salesforce implementations. Its scale, go-to-market focus on regional enterprise accounts, and Microsoft partnership intensity closely mirror Centric's positioning.
• Avanade: Avanade is a Microsoft-focused joint venture between Accenture and Microsoft delivering Azure, Dynamics 365, and Microsoft 365 implementation services. It competes head-to-head with Centric on Microsoft ecosystem deals and represents the upper bound of the Microsoft-partner-centric consulting model Centric operates in.
• West Monroe: West Monroe is a digital consultancy serving mid-market and enterprise clients across financial services, healthcare, energy, and industrials with technology, AI, and business transformation services. Its size, industry verticals, and Microsoft-aligned delivery model make it a close comparable to Centric.
• Perficient: Perficient is a digital transformation consulting firm specializing in Microsoft, Salesforce, and other enterprise platform implementations across financial services, healthcare, and energy. It is directly comparable in Microsoft Solutions Partner depth, AI/analytics offerings, and mid-to-enterprise client base.
• Hitachi Solutions: Hitachi Solutions is a global Microsoft-focused consulting firm delivering Dynamics 365, Azure, and AI implementation services. It overlaps with Centric on Microsoft solutions consulting and enterprise application implementations across similar verticals.
• Point B: Point B is a management and technology consulting firm with comparable size, employee-ownership culture, and breadth of business transformation, technology, and change management offerings. It targets the same mid-market to enterprise client profile and competes on similar AI and digital transformation engagements.
• BDO Digital: BDO Digital is the technology consulting arm of BDO USA, providing ERP, CRM, data analytics, and cloud transformation services to mid-market clients. It shares Centric's mid-market enterprise focus, Microsoft and NetSuite partnerships, and cross-industry delivery model.

Broad incumbents

• Genpact: Genpact is a global professional services firm delivering digital transformation, AI, and data analytics services at significantly larger scale. It represents a broader incumbent alternative for enterprise clients evaluating AI/data engagements, especially in financial services and insurance.
• Cognizant: Cognizant is a large IT services and consulting firm offering digital, AI, cloud, and enterprise application services globally. It competes with Centric for enterprise Microsoft and Salesforce work but at substantially greater scale and global footprint.
• Accenture: Accenture is the largest global consulting and technology services firm with deep AI, Microsoft, and digital transformation practices. It is a broad incumbent whose Microsoft business (Avanade JV aside) competes for the same enterprise AI and modernization wallet that Centric targets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/centric
• Facebookfacebook.com/CentricConsultingNational
• LinkedInlinkedin.com/company/centric-consulting

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Centric Consulting