Equi

What Equi does

Equi (legally Towards Equilibrium LLC, with advisory services delivered through Equilibrium Ventures, LLC) is an SEC-registered investment adviser founded in 2021 that operates a tech-driven, multi-manager hedge fund platform delivering absolute return strategies to family offices, institutional investors, and wealth advisory firms. The firm's stated mission is to produce positive, consistent returns across rising, falling, and flat markets by constructing portfolios of uncorrelated return drivers sourced from under-researched, mid-size managers with $100M-$2B in AUM and 5-10+ year track records. Product surface includes the Equi Multi-Strategy Fund, the Equi Diversified Alpha Fund, Equi Special Opportunity Funds (single-strategy curated offerings), Custom Funds for institutional mandates, and a white-label evergreen multi-strategy solution for wealth advisors.

The underlying platform is built around three proprietary technology layers: (1) a Strategy Origination engine that screens over 14,000 reviewed strategies and selects less than 0.1% for inclusion; (2) a Portfolio Construction framework that integrates diverse uncorrelated return drivers with financial-engineering research to meet specific expected-return, factor-risk, and volatility targets; and (3) a Risk Management framework with intelligent risk metrics and action-oriented controls across market cycles. Distribution is exclusively direct: the investment team conducts outreach to family offices and institutions and accepts inbound inquiries via booked calls, supplemented by thought-leadership content, email newsletters, and a password-protected investor portal (hosted at portal.navfundservices.com). All offerings are structured as private placements to qualified eligible investors, with co-founders investing 50%+ of liquid net worth alongside LPs as a stated alignment mechanism.

Revenue derives from management fees and incentive fees on fund performance, classified in the source data as subscription/recurring in nature. The company is privately held with no disclosed external equity funding rounds in the source data beyond the venture rounds aggregated separately (a $10M round in March 2022 and a $15M round in October 2022). Operating geography is formally restricted to the United States and its territories per the terms of use, with operational offices in Austin (headquarters, 8911 North Capital of Texas Hwy Suite 4200-054), London, and Boston. Leadership comprises co-founder and CEO Tory Reiss (3x VC-backed founder, ex-Archblock/TrueFi/TrueUSD) and co-founder and CIO Itay Vinik (15+ years in asset management, ex-UBS, previously ran a market-neutral hedge fund).

Name

Equi

Legal name

Towards Equilibrium LLC

Website

https://equi.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

51–100 employees

Short description

Equi is an SEC-registered investment adviser operating a tech-driven multi-manager hedge fund platform that delivers uncorrelated absolute return strategies to family offices, institutions, and wealth advisory firms via private placements and bespoke mandates.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Investment Advisory Services: EquiV is federally registered as an investment adviser with the SEC. Investment advisory services are provided to Equi funds through Equilibrium Ventures, LLC, governed by private placement memoranda, limited partnership agreements, subscription agreements and investment management agreements. Revenue derived from management fees and incentive fees on fund performance.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Equi operates an SEC-registered, tech-driven global multi-manager hedge fund platform that delivers absolute return investment solutions to family offices, institutions, and wealth advisors. The firm curates and offers diversified multi-strategy funds, single-strategy special opportunity funds, and fully customized funds leveraging proprietary technology for strategy selection, portfolio construction, and risk management. Complementary white-label fund solutions allow wealth advisors to deliver branded alternative investment products.

Product overview

Equi offers a unified platform of alternative investment products centered around absolute return strategies. The core offerings include the Equi Multi-Strategy Fund (multi-manager diversification), Equi Diversified Alpha Fund (tailored risk profiles), and Equi Special Opportunity Funds (curated single-strategy opportunities). These are complemented by Custom Funds for institutional mandates and white-label solutions for wealth advisory firms. The platform leverages technology and data analysis to identify under-researched strategies, combining Wall Street expertise with Silicon Valley innovation to deliver uncorrelated returns across market cycles.

Differentiator

Problem solved

Functional benefit

Products and services

• Equi Multi-Strategy Fund Highly diversified multi-strategy multi-manager fund designed to produce consistent uncorrelated absolute returns for family offices and institutions.
• Equi Diversified Alpha Fund Absolute return strategy designed to enhance portfolios with tailored risk and return profiles, primarily distributed through wealth advisors.
• Equi Special Opportunity Funds Single-strategy investment opportunities curated by Equi's investment team, providing access to specific absolute return themes.
• Custom Funds Highly flexible, tailored investment solutions designed to meet specific institutional mandates, featuring evergreen structure, streamlined reporting, and scalable portfolio models.
• White Label Evergreen Multi-Strategy Fund Custom-branded diversification solution for wealth advisory firms to differentiate their practice and deliver distinctive investment strategies under their own brand.

Quantifiable outcome

• Strategies reviewed: 14,000+ with <0.1% approved
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• CAIS: CAIS is a leading alternatives marketplace that connects wealth advisors to a curated menu of hedge funds, private equity, and private credit. Like Equi, it serves RIAs and family offices seeking differentiated alts exposure and is explicitly named by Equi as a comparable platform it differentiates against.
• iCapital: iCapital is a large-scale alternatives platform offering hedge funds, private equity, and structured products to wealth managers and institutions. It is Equi's most well-capitalized direct competitor and is explicitly cited by Equi as a marketplace it differentiates against.
• Moonfare: Moonfare is a digital private equity and hedge fund platform enabling accredited investors to access top-tier alternative fund managers with lower minimums and digital onboarding. Comparable to Equi in delivering manager-level access through a tech-enabled, curated fund-of-funds structure.
• Yieldstreet: Yieldstreet is an alternative investments platform offering access to private credit, real estate, legal finance, and other yield-oriented strategies to individual and institutional investors. Like Equi, it emphasizes uncorrelated, absolute-return strategies packaged in accessible fund structures.
• Opto Investments: Opto is a digital alternatives platform purpose-built for independent advisors, offering curated private market and hedge fund strategies with technology-driven onboarding and reporting. Equi explicitly names Opto as a competing marketplace it differentiates against on manager access.
• Glas Funds: Glas Funds is a private investments platform serving RIAs and family offices with access to private equity, private credit, and real assets. Equi names Glas Funds as one of the marketplaces whose offerings it differentiates against on exclusivity of strategies.

Broad incumbents

• Grosvenor Capital Management: Grosvenor is a large, established multi-manager hedge fund platform serving institutional and family office clients with customized fund-of-fund and managed account solutions. It represents the scaled, incumbent version of Equi's multi-manager platform business.
• K2 Advisors: K2 Advisors (a Franklin Templeton affiliate) is an established multi-manager hedge fund platform providing fund-of-funds and customized solutions to institutional and wealth clients. It operates at much larger scale than Equi but in the same underlying multi-manager hedge fund category.

Emerging players

• Masterworks: Masterworks is a fintech platform fractionalizing blue-chip art as an investable asset class. While narrower in scope than Equi (single asset class vs. multi-strategy), it shares a similar model of making a previously inaccessible alternative investable through a tech-enabled platform.
• Fundrise: Fundrise is an alternative investments platform offering private real estate and private credit funds to retail and accredited investors via a tech-driven interface. While focused on real assets rather than hedge fund strategies, it is a comparable model of democratized alt access.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/Join_Equi
• YouTubeyoutube.com/@join_equi
• LinkedInlinkedin.com/company/joinequi

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Equi