What Huron Capital does

Huron Capital Partners LLC is a Detroit, Michigan-based private equity firm founded in 1999 by Mike Beauregard and Pete Mogk that invests in lower middle-market services businesses across North America. The firm deploys $50 million or more of equity per investment and has partnered with more than 290 platform and add-on businesses since inception, operating through a proprietary "ExecFactor" thematic, executive-first investment strategy that underwrites specific industries and partners with experienced operators to execute buy-and-build plans. Huron focuses on fragmented services verticals including facility services, infrastructure services, and residential services, with active platforms spanning mechanical/HVAC (Exigent), electrical services (RK Electric, Criticore), telecom infrastructure (TriStruX), commercial roofing and exteriors (Rampart), asphalt (Sunland), automotive remarketing (XLerate), and building technology (Albireo Energy), among others.

The firm's revenue model is standard private equity fund management: it raises capital from limited partners (institutional investors and high-net-worth individuals), charges management fees on committed and invested capital, and earns carried interest on investment realizations. Huron supplements fund equity with co-investments from its existing LP base to support larger equity checks and platform acquisitions. The firm is registered with the SEC as an investment adviser, operates as an LLC owned by its founding and managing partners, and in 2024 formed a parallel entity called HCP Services Partners to formalize its critical field services franchise. The firm is led by Managing Partner Jim Mahoney alongside founders Pete Mogk and Mike Beauregard, supported by a partner and principal group, an investment team of associates and senior associates, CFO/CCO Eric Stuart, and a network of more than 13 Operating Partners including former Herman Miller CEO Brian Walker.

Name

Huron Capital

Legal name

Huron Capital Partners LLC

Website

http://www.huroncapital.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Huron Capital Partners is a Detroit-based private equity firm founded in 1999 that invests $50 million or more per business in lower middle-market North American services companies, executing buy-and-build strategies through its proprietary ExecFactor program across more than 290 portfolio and add-on investments.

Ownership category

akta.pro rank

Product category

Private Equity / Investment Management

NAICS

Portfolio Management and Investment Advice (52394)

SIC

Investment Advice (6282)

akta.pro primary industry

Large-Cap / Mega-Fund Buyout (FSANABAA)

Keywords

• Private equity investing
• Lower middle-market
• Buy-and-build strategy
• Services business investment
• Growth equity partnerships

Headquarters

HQ city

Detroit

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Fund Management: Huron Capital generates revenue through traditional private equity fund structures, including management fees on committed capital and carried interest on investment returns. The firm has raised multiple funds over their 25-year history and partners with limited partners (LPs) including institutional investors and high-net-worth individuals for co-investment opportunities.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Huron Capital is a private equity firm that invests equity capital in lower middle-market services businesses across North America, deploying $50 million or more per platform investment. Through its proprietary ExecFactor program, the firm identifies fragmented niches within services sectors, underwrites specific industries, and partners with experienced executives to execute buy-and-build strategies combining organic growth and add-on acquisitions. The firm manages investment funds on behalf of institutional limited partners and generates returns through management fees and carried interest.

Product overview

Huron Capital is a Detroit-based private equity firm founded in 1999 that operates as a single, unified investment platform rather than a modular product architecture. The firm's core offering is its private equity investment services, which include fund management, deal execution, and portfolio company value creation support. The proprietary ExecFactor program serves as the primary investment vehicle, enabling the firm to underwrite specific industries and partner with executives to execute buy-and-build strategies. Huron Capital aims to invest $50 million or more of equity in each business and has partnered with over 290 platform and add-on businesses throughout North America since inception. The firm is registered as an investment adviser with the SEC and does not offer standalone software products or technology platforms.

Differentiator

Problem solved

Functional benefit

Brands

• ExecFactor: Proprietary thematic investment strategy where Huron underwrites an industry and partners with an executive to deploy a buy-and-build investment model

Products and services

• ExecFactor Proprietary thematic investment strategy where Huron Capital underwrites specific industries and partners with experienced executives to deploy a buy-and-build investment model, targeting $50 million or more of equity per platform investment across North American services sectors. Designed for entrepreneurs and management teams of lower middle-market services businesses seeking growth capital and operational partnership.
• Private Equity Investment Services Private equity investment advisory and management services for Huron Capital funds, including deal sourcing, M&A execution, operational professionalization, and market access support for portfolio companies. Focused on North American services businesses in the lower middle-market, targeting $50 million or more of equity per investment.

Quantifiable outcome

• 290+ platform and add-on businesses invested since 1999
• +3 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves10 records

Expansion highlights5 records

Broad incumbents

• Genstar Capital: San Francisco-based private equity firm focused on middle-market software, services, healthcare, and financial services investments. Larger and broader than Huron, but operates in overlapping services segments with buy-and-build strategies.

Direct peers

• Trinity Hunt Partners: Dallas-based growth-oriented private equity firm focused on lower middle-market services and consumer companies. Highly comparable in fund size, sector focus, and partnership-driven investment model.
• Sentinel Capital Partners: New York-based private equity firm investing in lower middle-market companies, with particular focus on services, healthcare, and consumer companies. Closely comparable in fund size, sector tilt, and operational orientation to Huron Capital.
• Shore Capital Partners: Chicago-based private equity firm focused exclusively on the lower middle-market, with strong emphasis on services, healthcare, and consumer sectors. Comparable to Huron in target segment, buy-and-build approach, and active operational involvement.
• Gryphon Investors: San Francisco-based middle-market private equity firm. Gryphon acquired Jensen Hughes from Huron Capital in 2015, demonstrating active deal overlap; both firms invest in services-led platforms in the lower-to-middle market.
• Wind Point Partners: Chicago-based private equity firm focused on lower middle-market services and consumer businesses. Directly comparable: Wind Point acquired ExperiGreen Lawn Care from Huron in 2025, operates in the same lower middle-market segment, and pursues buy-and-build strategies in fragmented industries.
• High Street Capital: Indianapolis-based private equity firm focused on lower middle-market buyouts of business services and consumer companies. Comparable in geographic base, fund size, and operational approach to Huron Capital.
• Sverica Capital Management: San Francisco-based private equity firm investing in lower middle-market services, specialty distribution, and consumer businesses. Comparable fund size, operational orientation, and North American geographic focus.
• Svoboda Capital Partners: Chicago-based private equity firm focused on lower middle-market companies in services, consumer, and value-added distribution. Operates in a similar check size range and sector profile as Huron Capital.

Emerging players

• Mainsail Partners: San Francisco-based growth equity firm focused on lower middle-market services and software companies. Less established than Huron but competes for similar founder-led, services-oriented companies.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/HuronCapital
• LinkedInlinkedin.com/company/huron-capital-partners

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries23 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A10 records

Investments11 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Huron Capital