What Onaroll does

Onaroll is a New York-based SaaS company that operates a gamified employee incentivization platform targeting multi-unit franchise operators and frontline workforces, with deep penetration in the quick-service restaurant vertical. Founded in 2019 and incorporated in Delaware, the company built a goals-and-rewards application that allows employers to define performance targets (e.g., large meal sales targets, on-time arrivals, speed-of-service improvements, shift fills), tracks attainment automatically via point-of-sale and workforce management system integrations, and distributes redeemable points to employees redeemable for gift cards across 500+ brand partners. The platform is delivered through a dual-portal experience: an employee-facing app (app.onaroll.co) for goal tracking and reward redemption and an operator-facing dashboard (dashboard.onaroll.co) for goal configuration and performance monitoring, designed to fit into existing operations without imposing administrative overhead on managers.

The customer base comprises well-known quick-service restaurant franchisees, with named logos including McDonald's, Domino's, Subway, Wendy's, Hardee's, Jersey Mike's, Roy Rogers, Taco John's, Carl's Jr, Honeygrow, Nothing Bundt Cakes, and Whataburger, plus SMB operators. Reported customer outcomes include a 54% turnover reduction at a 20+ store franchisee, 2x increase in shifts worked, up to 134% increase in large meal sales at McDonald's locations, 32% speed-of-service improvement at Carl's Jr, 30% customer satisfaction improvement at Wendy's, and 89% increase in weekend shifts filled at Taco John's.

Onaroll's revenue model combines a location-based monthly SaaS subscription with an 8.75% processing fee on perk redemptions, plus a one-time implementation fee; legacy contracts use per-authorized-user monthly pricing with a 75% minimum headcount guarantee. Customer acquisition runs primarily through enterprise direct sales with demo-request funnels and self-serve operator onboarding. On October 28, 2025, Array, a workforce solutions platform, acquired Onaroll, integrating the platform into Array's broader workforce engagement and performance portfolio and providing Onaroll access to Array's base of over 2,000 enterprise clients across North America; the Onaroll team remains in place with planned product enhancements.

Name

Onaroll

Legal name

Onaroll, Inc.

Website

https://onaroll.co

Company type

Private

Founded year

2019

Operating status

Acquired

Headcount range

11–50 employees

Short description

Onaroll operates a gamified SaaS platform for quick-service restaurant franchisees that automates frontline employee performance tracking via POS and workforce integrations and distributes points redeemable for gift cards to 500+ brands, reducing turnover and boosting sales metrics.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Location-based Subscription Fees: Subscription-based SaaS model with monthly Location-based Subscription Fees charged per location, plus additional per-authorized-user pricing for earlier order forms. The subscription covers access to the gamified employee incentivization platform and performance tracking tools.
2. Perk Redemption Processing Fee: Onaroll charges an 8.75% processing fee on the Cost of Perk Redemptions. When employees redeem their earned rewards for gift cards or perks from Onaroll's partner network, this transaction fee is added to the client's subscription bill.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Core offering

Onaroll operates a SaaS gamified employee incentivization platform that enables employers to set performance goals which integrate with point-of-sale (POS) and workforce management systems to automatically track employee metrics. Employees earn points upon hitting goals and redeem them for gift cards across 500+ brand partners. The platform is delivered through an operator dashboard for goal configuration and an employee mobile/web app for progress tracking and reward redemption.

Product overview

Onaroll offers a unified goals-and-rewards platform consisting of a core SaaS application for employers to set performance goals and an employee-facing mobile/web app where workers can track their progress and redeem points for gift cards from 500+ brand partners. The platform integrates with point-of-sale and workforce management systems to automatically track performance metrics and trigger rewards.

Differentiator

Problem solved

Functional benefit

Products and services

• Onaroll Platform A SaaS gamified employee incentivization application that monitors employee performance, awards points upon achievement of predetermined goals, and enables employees to redeem rewards from 500+ brand partners. Designed for QSR franchise operators and multi-unit businesses managing frontline hourly workforces.
• Employee App Mobile and web application for employees to track goals, view progress, and redeem earned points for gift cards and perks across 500+ brand partners. Targeted at frontline hourly workers in QSR and multi-unit operations.
• Operator Dashboard Web dashboard for employers and franchise operators to set performance goals, configure reward criteria, monitor employee progress, and manage the rewards program. Integrates with POS and workforce management systems to automate tracking.

Quantifiable outcome

• 54% reduction in employee turnover for 20+ store franchisee
• +7 more outcomes

Named customers12 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

One partnership is on record.

• ArraycoreStrategic or Co-development Partner · 28 October 2025Array, a workforce solutions platform, acquired Onaroll on October 28, 2025. The acquisition integrates Onaroll's goals-and-rewards platform for frontline employees into Array's broader workforce engagement and performance capabilities. Onaroll continues to operate its platform and the Onaroll team joins Array, with new product enhancements planned. The combination serves over 2,000 enterprise clients across North America.

Scale indicators14 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Bonusly: Employee recognition and rewards platform that lets peers give points redeemable for gift cards, charity donations, and custom rewards. Closely comparable to Onaroll in the gift-card-based incentive mechanic, though positioned more horizontally across industries rather than QSR-specific.
• Awardco: Employee recognition platform with a large rewards network and integrations into HRIS systems. Direct competitor in the recognition-and-rewards SaaS category serving frontline and enterprise workforces.
• Kudos: Employee recognition and engagement platform offering peer-to-peer recognition, rewards, and analytics. Comparable SaaS model and target buyer (HR leaders at mid-market and enterprise employers).
• Nectar HR: Employee recognition and rewards SaaS offering peer-to-peer recognition, milestone celebrations, and a gift-card reward catalog. Direct competitor in the recognition SaaS category with comparable features.
• WorkJam: Frontline workforce engagement and scheduling platform that includes communication, task management, and incentive modules. Comparable in targeting frontline/hourly workers and offering engagement/performance tools integrated with scheduling.
• WorkTango: Employee experience platform combining recognition, rewards, and engagement surveys. Direct competitor offering a recognition SaaS with a rewards catalog similar to Onaroll's.

Broad incumbents

• Workhuman: Larger, established employee recognition provider (formerly Globoforce) with a deep rewards catalog and social recognition platform. A broad incumbent competing across recognition and rewards, but with a wider enterprise focus rather than QSR-specific positioning.
• O.C. Tanner: Long-standing employee recognition and culture platform serving large global employers. A broad incumbent offering overlapping rewards and recognition capabilities, though typically at higher price points and longer deployment cycles.

Emerging players

• Beekeeper: Frontline employee app for communication, onboarding, and task management with some recognition functionality. Comparable buyer (multi-unit operator with frontline workforce) but with a broader collaboration focus.
• Bucketlist: Employee recognition and rewards platform that mixes traditional gift cards with experiential rewards. Comparable in the recognition SaaS category, though more often deployed in mid-market and corporate environments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds4 records

Investors9 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Onaroll