What Awardco does

Awardco is a Lindon, Utah-based employee recognition and rewards SaaS platform founded in 2011 by Steve Sonnenberg. The company serves more than 3,000 organizations across 135 countries and 163 currencies with an integrated platform covering employee recognition workflows (spot recognition, nominations, AwardCodes, service awards, external recognition, automated milestones), a global rewards network (gift cards, merchandise, travel/experiences, charity, company store, A-Pay Visa Commercial Credit payment cards issued by Celtic Bank, and an Amazon Business catalog with zero markups), employee engagement surveys and sentiment analytics via the newly launched Awardco Engage™ module, AI-enhanced recognition and fraud prevention via the Awardco Intelligence layer, and pre-built integrations with Workday (Certified Integration supporting 250+ joint customers), Slack, and Microsoft Teams.

The company generates revenue primarily through quote-based SaaS subscriptions sold via a direct enterprise field-sales motion (Contact Sales / Book a demo / Request for Proposal CTAs) with tiered plans for Enterprise, Mid-size, Small Business, and Global buyers, supplemented by transaction economics on global reward fulfillment (especially gift cards, Amazon Business redemptions, and A-Pay disbursements), paid ticketing for its flagship RCGNZ Summit conference ($699-$1,399 per ticket), attached implementation and technical account management services, and a channel/reseller partner program. The GTM is segmented by both company size and vertical (Healthcare, Manufacturing, Software & Services, Financial Services) and supported by self-serve onboarding for mid-market and SMB customers.

Awardco is venture-backed and has raised approximately $235 million across three rounds, most recently a $165 million Series B in May 2025 led by Sixth Street Growth and Spectrum Equity (with General Catalyst and Ryan Smith of HXCO participating) at a valuation exceeding $1 billion. The company operates a 501-1,000 person organization with headquarters in Lindon, Utah and a new EMEA regional hub in London opened in May 2025. Its customer base includes Fortune-class brands such as Hertz, Paramount, J.B. Hunt, Zillow, Pinterest, Chick-fil-A, McCormick, Citizens Business Bank, Pacific Life, and America's First Credit Union, with named customers reporting outcomes ranging from 18% to 121% performance improvements and 20% to 39% reductions in turnover.

Name

Awardco

Legal name

Awardco, Inc.

Website

https://awardco.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Awardco is a cloud-based employee recognition, rewards, and engagement SaaS platform serving 3,000+ organizations across 135 countries, combining global reward fulfillment (gift cards, A-Pay Visa cards, Amazon Business catalog), recognition workflows, employee surveys, and Workday/Slack/Teams integrations.

Ownership category

akta.pro rank

Product category

Employee Recognition & Engagement Software (HR SaaS)

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising (7310)

akta.pro primary industry

Compensation Planning & Total Rewards (BPACAPAH)

Keywords

• Employee recognition software
• Employee rewards platform
• HR engagement SaaS
• Employee incentives platform
• Workforce recognition solutions

Headquarters

HQ city

Lindon

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain

Revenue model

1. SaaS Subscription (Employee Recognition & Engagement Platform): Core SaaS platform sold via 'Contact Sales' / 'Book a demo' / 'Request for Proposal' flow with tiered solutions for Enterprise, Mid-size, Small Business, and Global customers — generating recurring subscription revenue. Pricing is quote-based and not publicly listed. The platform serves 3,000+ organizations worldwide (per the Why Awardco page), with 250+ joint customers via Workday alone.
2. Global Reward Fulfillment (Gift Cards, A-Pay, Merchandise, Experiences, Amazon Business): Revenue generated through the global reward network including thousands of gift cards, merchandise, travel/experiences, charity donations, the proprietary A-Pay Visa Commercial Credit payment card (issued via Celtic Bank), and Amazon Business catalog fulfillment — recognized as the platform's 'world's largest configurable reward network' across 135+ countries and 163 currencies.
3. Conference & Event Ticketing (RCGNZ Summit): Paid ticketing for the annual RCGNZ Summit held November 9-11, 2026 in Park City, Utah (Montage Deer Valley). General admission $699-$999 (early-bird to late), VIP pass $1,099-$1,399, 'Bring a Colleague' two-ticket bundle $1,199. Includes sponsorship inventory.
4. Professional / Implementation Services: Customers are assigned a full support team including Implementation Consultant, Customer Support Manager, and Technical Account Managers — implying attached onboarding, implementation, and TAM services tied to subscription deals.

Pricing tiers

Go-to-market motion5 records

Distribution channels6 records

Marketing channels11 records

Core offering

Awardco sells a cloud-based employee recognition, engagement, and rewards SaaS platform that enables organizations to run spot recognition, nominations, service awards, automated milestones, employee surveys and listening, performance-based incentives, and global reward fulfillment across 135+ countries. Its offerings include the core platform plus dedicated modules — Recognize, Engage (with the separately launched Awardco Engage™ employee listening platform), Incentivize, Global Rewards, Awardco Intelligence (AI), Reporting, and a native mobile app — sold primarily through quote-based annual subscriptions to enterprise, mid-market, small business, and global customers.

Product overview

Awardco offers a single integrated platform that combines employee engagement, recognition, rewards, and analytics, with the core platform sitting at the center and a portfolio of modules extending its capabilities. The Recognize module delivers culture-building recognition workflows such as Spot Recognition, Nominations, AwardCodes™, Service Awards, and Automated Milestones, while Engage (including the newly launched Awardco Engage™ employee listening and insights platform) handles surveys, feedback, internal communications, and sentiment analysis. The Incentivize module powers custom performance-based incentive programs across sales, safety, wellness, and training. Global Rewards, Amazon Business Rewards, Gift Cards, A-Pay®, Travel & Experiences, Corporate Gifting, Company Store, and Charity Donations make up the configurable reward catalogue. Awardco Intelligence layers AI-enhanced recognition, ML-powered recommendations, and fraud prevention across the platform, and the Reporting module provides real-time HR analytics; together with the Workday Certified Integration, Slack and Microsoft Teams integrations, and the new native mobile app, these products form a complete front-of-house employee engagement offering.

Differentiator

Problem solved

Functional benefit

Brands

• Awardco Engage™: Employee listening and insights platform that unifies surveys, feedback collection, and action planning within the recognition and rewards ecosystem.
• Awardco Intelligence
• A-Pay®
• RCGNZ

Products and services

• Awardco Platform Unified employee recognition, engagement, and rewards SaaS platform that builds culture, incentivizes performance, and powers engagement across the employee lifecycle for HR and People Ops teams at organizations of all sizes.
• Recognize Core employee recognition module offering spot recognition, nominations, AwardCodes™, service awards, external recognition, lifestyle spending accounts, and automated milestones to make recognition part of company culture.
• Engage Employee engagement module combining employee listening, internal communications, and Awardco Engage™ surveys to turn feedback into measurable action.
• Awardco Engage™ Employee listening and insights platform with 70+ customizable survey questions, anonymous feedback options, multi-channel delivery, real-time dashboards with sentiment analysis, and planned guided action planning and ML-powered recommendations.
• Incentivize Custom employee incentives module covering remote and hybrid, health and wellness, safety and quality, sales SPIFFs, and training and development incentive programs.
• Global Rewards Largest configurable global reward network covering 135+ countries and 163+ currencies with 300M+ reward options including gift cards, experiences, charity, mobile top-ups, custom catalogues, swag, and A-Pay® payment cards.
• Amazon Business Rewards Reward option powered by the Amazon Business partnership, offering near-limitless reward items with zero markups and hands-free global fulfillment through the Amazon catalog.
• A-Pay® Versatile physical and digital Visa Commercial Credit payment card issued by Celtic Bank that allows employees to spend reward points anywhere Visa is accepted.
• Awardco Intelligence AI-enhanced recognition solutions layer powering smart automations, ML-powered recommendations, sentiment-aware insights, and fraud prevention across the platform.
• Awardco Mobile App Native mobile app and enhanced Progressive Web App delivering recognition and rewards access for frontline and deskless employees.
• Reporting Real-time reporting built for HR leaders covering recognition activity, budgets, engagement, and program ROI.

Named customers1 record

Segments16 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability7 records

Feature8 records

Partnerships

Four partnerships are on record, tiered flagship (strategic platform partnership), flagship (reward fulfillment partnership) and core (native integration).

• Workdayflagship (strategic platform partnership)Technology or Integration · 11 November 2025Awardco is a Workday Certified Integration partner. The Workday partnership automatically syncs employee data and recognition across systems to enhance engagement and streamline administration, supporting over 250 joint customers globally. The integration is bi-directional (per the homepage) and is built to help organizations build stronger cultures.
• Amazon Businessflagship (reward fulfillment partnership)OEM/ Whitelabel/ Licensing PartnerAmazon Business partnership offers near-limitless reward options with zero markups and hands-free global fulfillment. The integration lets Awardco customers redeem rewards through Amazon's catalog worldwide with no markups applied.
• Slackcore (native integration)Technology or IntegrationNative Slack integration that allows employees to recognize peers and reward points directly within existing Slack communication channels.
• Microsoft Teamscore (native integration)Technology or IntegrationNative Microsoft Teams integration enabling recognition and reward points to be triggered inside Teams communication channels.

Scale indicators16 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Workhuman: Workhuman is the leading direct competitor to Awardco, offering a global employee recognition and rewards SaaS platform with a similar enterprise focus, large global customer base, and dedicated recognition culture programs (e.g., Social Recognition). Comparable on product scope, target buyer (HR leaders), and enterprise GTM.
• Achievers: Achievers is a direct employee recognition and rewards platform competing head-to-head with Awardco on the same core use case (peer-to-peer recognition, service awards, global reward fulfillment) and the same enterprise HR buyer. Featured alongside Awardco in third-party recognition-software rankings.
• Reward Gateway: Reward Gateway is a UK-headquartered employee engagement, recognition, and rewards platform with strong EMEA presence — a direct competitor in the global recognition category, particularly relevant given Awardco's new London EMEA push.
• Motivosity: Motivosity offers an employee recognition and rewards platform with similar peer-to-peer recognition, manager-led budgets, and global reward catalogs. Listed alongside Awardco in FeaturedCustomers' recognition software reports and competes for the same mid-market HR buyer.
• Terryberry: Terryberry provides employee recognition programs, service awards, and rewards fulfillment — a long-standing direct peer in the recognition space, frequently co-listed with Awardco in third-party recognition software rankings.
• Bonusly: Bonusly is an employee recognition and rewards platform focused on peer-to-peer recognition with integrations into Slack, Teams, and HRIS systems. Comparable to Awardco on product (recognition + rewards + integrations) and mid-market buyer.
• Kudos: Kudos is an employee recognition and engagement platform with peer recognition, service awards, and analytics — directly comparable to Awardco's Recognize and Engage modules for the same HR leader buyer.
• Guusto: Guusto is an employee recognition and gifting platform with a strong gift-card and reward-fulfillment angle, co-listed with Awardco in recognition-software rankings. Comparable on the recognition + reward catalog mechanics and SMB/mid-market customer.

Emerging players

• Culture Amp: Culture Amp is a leading employee engagement and survey platform that overlaps with Awardco Engage. As Awardco expands into employee listening and sentiment analysis, Culture Amp is the closest emerging competitive threat from the engagement side.

Broad incumbents

• Workday: Workday is both a flagship technology partner (250+ joint customers) and a broad incumbent — its HCM suite increasingly embeds recognition, engagement, and surveys capabilities that compete with Awardco's platform. Relevant as a strategic partner and as a potential competitive substitute for enterprise buyers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/awardco
• Instagraminstagram.com/awardco
• Xx.com/awardco
• Facebookfacebook.com/awardco

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Awardco