What Crelate does

Crelate, Inc. is a privately held software company that builds an AI-powered recruiting platform — branded the Living Platform™ — designed to help staffing agencies, executive search firms, in-house corporate recruiting teams, and consulting firms manage candidate pipelines, client relationships, and onboarding workflows in a single system. The platform is modular, anchored by Crelate Recruit (sourcing, ATS, CRM, outreach automation), Crelate Hire (onboarding and compliance), and Crelate Omni, and is enhanced by three native AI agents: Discovery Agent (searches 1 billion+ profiles for candidate and company intelligence), Insights Agent (continuously cleans and enriches databases while surfacing next-best-action recommendations), and Co-Pilot (generative AI assistant operating within record context). The technology stack is cloud-native, hosted on Microsoft Azure, and includes an open RESTful API plus forthcoming MCP server for agent extensibility, with 200+ prebuilt integrations spanning Slack, Office 365, Gmail, ZoomInfo, HireEZ, and VMS systems. Crelate serves more than 1,400 firms and 25,000 recruiting professionals globally, with consistent top rankings on G2, Capterra, and GetApp as a strategic recruiting platform.

The company generates revenue through three streams: SaaS subscription (annual contracts with auto-renewal and a 7% annual innovation enhancement), professional services delivered via Statements of Work, and Crelate Pay — a managed payroll service powered by Check, Inc. The go-to-market is sales-led with PLG overlays: free trial with full platform access (no credit card required), demo-based conversion, dedicated customer success for mid-market and enterprise accounts, and ISO 27001 / SOC2 Type 2 compliance supporting enterprise procurement. Founded in 2012 and headquartered operationally in Eagle, Idaho (Delaware corporation), Crelate has raised approximately $11.5 million across three disclosed rounds (2017, 2019, 2022) with Five Elms Capital as the lead institutional investor in both 2019 ($5.3M) and 2022 ($5M). Leadership comprises co-founders Aaron Elder (CEO) and Michael Speca (COO), supported by VP-level engineering and revenue leadership, with a headcount of 51-100 employees signaling capital-efficient scaling.

Name

Crelate

Legal name

Crelate, Inc.

Website

https://crelate.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Short description

Crelate is a private SaaS company that provides an AI-powered recruiting platform combining ATS, CRM, onboarding, and native AI agents (Discover, Insights, Co-Pilot) for 1,400+ staffing firms, executive search firms, and corporate recruiting teams globally.

Ownership category

akta.pro rank

Product category

Recruiting Software

NAICS

Advertising Agencies (541810), Employment Placement Agencies (561311)

SIC

Services-Prepackaged Software (7372), Services-Advertising Agencies (7311)

akta.pro primary industry

Sales Force Automation (SFA) CRM (HDAEAFAA)

akta.pro secondary industries

Customer Success & Account Management CRM (HDAEAFAD), Marketing Automation & Campaign Management CRM (HDAEAFAB)

Keywords

• Recruiting software
• Applicant tracking system
• Recruitment CRM
• Talent acquisition platform
• Staffing software

Headquarters

HQ city

Kirkland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription: Crelate operates on a subscription-based SaaS model with annual or multi-year subscription terms. Clients pay subscription fees billed in advance, with automatic renewal for successive twelve-month periods unless cancelled. Additional usage-based charges may apply for features exceeding contracted usage limits.
2. Professional Services: Consulting, training, development, project management, and testing services provided pursuant to Statements of Work. Can be time-and-materials or fixed fee basis.
3. Crelate Pay (Payroll Services): Payroll processing services using third-party processor Check, Inc. Ancillary fees apply for various payroll-related services including failed payments, wire transfers, tax filings, and document printing.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Crelate offers an AI-powered strategic recruiting platform (the Living Platform™) that unifies applicant tracking, recruitment CRM, candidate sourcing, onboarding, and payroll services for recruiting and staffing firms. The platform features a native agentic AI stack including the Discovery Agent (searches 1B+ candidate profiles), Insights Agent (continuous database enrichment), and Co-Pilot (generative AI assistant), delivered as modular products (Crelate Recruit, Crelate Hire, Crelate Omni) on a subscription SaaS model.

Product overview

Crelate offers a modular AI-powered recruiting platform called the Living Platform™ consisting of core products (Crelate Recruit for sales and recruiting, Crelate Hire for onboarding, and Crelate Omni as a sub-brand) enhanced by AI agents including Discovery Agent for candidate sourcing from 1 billion+ profiles, Insights Agent for database enrichment and opportunity surfacing, and Co-Pilot for generative AI assistance within records. The platform integrates ATS, CRM, contact enrichment, job portals, client portals, analytics, and outreach automation into one unified system. The company serves recruiting agencies, consulting/staffing firms, in-house recruiting, executive search, and legal search organizations.

Differentiator

Problem solved

Functional benefit

Brands

• Crelate Recruit: Sales and recruiting product providing sourcing, business development, outreach, and related capabilities.
• Crelate Hire
• Crelate Omni
• Living Platform
• Insights Agent
• Discover Agent
• Co-Pilot

Products and services

• Crelate Living Platform™ Core AI-powered strategic recruiting platform delivering agentic solutions that connect sales, candidate discovery, and onboarding in one intelligent system for recruiting and staffing firms.
• Crelate Recruit Sales and recruiting module providing sourcing, business development, outreach, applicant tracking, CRM, and recruiting analytics for recruiting and staffing agencies.
• Crelate Hire Hire and onboarding module that extends the recruiting process beyond the hire, providing full federal and state forms, job- and client-specific onboarding workflows, and ongoing compliance management.
• Crelate Omni Product sub-brand within Crelate's portfolio appearing in site navigation; part of the broader Living Platform offering.
• Discovery Agent AI-powered candidate discovery agent that searches over 1 billion profiles to discover companies and candidates, providing phone and email information to power outreach campaigns.
• Insights Agent AI agent that continuously cleans and enriches candidate and contact databases, proactively surfacing ideas and next-best-action recommendations within recruiting workflows.
• Co-Pilot Integrated generative AI assistant enabling AI capabilities within the context of records, providing suggested next steps and answering questions about recruiting data.
• Crelate Pay (Payroll Services) Payroll processing service delivered through a third-party processor (Check, Inc.), with ancillary fees for failed payments, wire transfers, tax filings, and document printing.
• Professional Services Consulting, training, development, project management, and testing services delivered pursuant to Statements of Work on a time-and-materials or fixed-fee basis.

Quantifiable outcome

• 85% less time sourcing with Discover Agent
• +4 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability5 records

Feature6 records

Partnerships

Five partnerships are on record, tiered core.

• SlackcoreTechnology or IntegrationNative integration with Slack for communication and workflow notifications. Part of 200+ integrations ecosystem enabling seamless connectivity with existing tech stacks.
• Office 365coreTechnology or IntegrationNative integration with Microsoft Office 365 for email and calendar synchronization. Enables recruiters to work within familiar Microsoft ecosystem.
• GmailcoreTechnology or IntegrationIntegration with Gmail for email synchronization and communication tracking within the recruiting workflow.
• Check, Inc.coreTechnology or IntegrationThird-party payroll processor for Crelate Pay services. Provides payroll processing, tax filing, and compliance services. Clients must agree to Check's terms before using Crelate Pay.
• ZapiercoreTechnology or IntegrationIntegration via Zapier and Webhook support enables hundreds of app connections. Allows non-technical users to create automated workflows between Crelate and other tools.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Market position

Weaknesses5 records

Competitive moat5 records

Customer concentration

• Xx.com/crelate
• YouTubeyoutube.com/channel/UCTt5iHjVfYVCTeSqXJpYR8Q
• Facebookfacebook.com/crelate
• LinkedInlinkedin.com/company/3195074

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crelate