Gravy
Gravy (Payment Saver, LLC) is a US-based managed services company that uses human retention specialists plus custom technology to recover failed recurring payments for subscription-based businesses across course creators, SaaS, subscription boxes, service businesses, and non-profits, on flat-fee or outcome-based pricing.
- Company typePrivate
- Founded2017
- HeadquartersAtlanta, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Gravy does
Gravy (legal entity: Payment Saver, LLC, dba Gravy Solutions) is a failed payment recovery and customer retention services company targeting subscription-based businesses. Founded in 2017 and headquartered in Alpharetta, Georgia, Gravy combines US-based human retention specialists with a proprietary custom technology platform to recover recurring revenue lost to involuntary churn from declined credit cards. Its core offering is structured around a trademarked 'Five Workflows of Revenue Recovery' methodology — Conversion Management, Access Management, Billing Management, Incentive Management, and Cancellation Management — executed through personalized text and email communications over a 30-day cadence. The company claims recovery of up to 80% of failed payments, customer retention rates above 50%, and over $1 billion in cumulative revenue returned to clients across more than 12.1 million processed transactions and approximately 24,100 customers saved per month.
The company's business model is performance-aligned managed services with three pricing tiers: a flat-fee subscription, a transparent subscription with no hidden charges, and a 'Guaranteed' outcome-based tier where Gravy assumes all risk. Go-to-market is sales-led, combining enterprise field sales with strategy team consultations and inside sales supported by a self-serve 'Failed Payment Calculator' lead-generation tool. Distribution channels include content marketing (50+ articles), the Gravycast podcast, LinkedIn, YouTube, Facebook, Instagram, and earned media in TechCrunch and PYMNTS. Customer segments span Course Creators, Service-based Businesses, Subscription Boxes, SaaS, and Non-profits, with named logos including Slack, Amy Porterfield, Perry Marshall, Ministry Pass, Gainful, Sunday, Agree.com, and Bat Club USA — a mix of SMB-heavy and selective enterprise relationships.
Gravy is privately held and venture-backed, having raised approximately $7 million cumulatively across a 2017 seed, a 2020 round, and a $4.5 million Series A in February 2021 led by Birmingham-based Arlington Family Partners. The company is PCI DSS compliant and was recognized as #12 on LinkedIn's 2021 Top Startups List and a presenting company at Venture Atlanta 2020. Leadership is anchored by CEO and Co-founder Casey Graham alongside CRO Josh Rhodes and senior revenue/operations executives, with a current headcount of 51-100 employees operating as a remote-first organization.
Gravy firmographics
Firmographics- Name
- Gravy
- Legal name
- Payment Saver, LLC
- Website
- https://gravysolutions.io
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Gravy (Payment Saver, LLC) is a US-based managed services company that uses human retention specialists plus custom technology to recover failed recurring payments for subscription-based businesses across course creators, SaaS, subscription boxes, service businesses, and non-profits, on flat-fee or outcome-based pricing.
- Ownership category
- akta.pro rank
Gravy industry classification
Industry- Product category
- Customer Retention and Failed Payment Recovery Services
- NAICS
- Collection Agencies (56144), Telephone Call Centers (56142)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Customer Retention, Win-Back & Churn Reduction Programs (MPAAAIAH)
- akta.pro secondary industries
- Recurring Billing & AutoPay Management (FSAMAJAE), Renewals & Retention (Save Desk) (BPAAADAG)
Keywords
Where Gravy is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Gravy business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Failed Payment Recovery Services: Revenue recovery services for subscription-based businesses with performance-based pricing where company recovers failed payments on behalf of clients. Services include conversion management, access management, billing management, incentive management, and cancellation management.
- Subscription-Based Pricing: Three pricing pillars: Flat Fee (one set price), Transparent (no hidden charges), and Guaranteed (company takes on all risk). The company emphasizes it never loses money for clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Flat Fee - One set price with zero worries |
| Subscription | Monthly | Transparent - No hidden charges or hidden nonsense |
| Outcome Based/ Performance | Monthly | Guaranteed - Company takes on all risk |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels7 records
Gravy product offering
Product offeringCore offering
Gravy provides personalized failed payment recovery and customer retention as a managed service for subscription-based businesses. US-based retention specialists use a custom technology platform to run a five-workflow methodology (Conversion Management, Access Management, Billing Management, Incentive Management, Cancellation Management) with personalized text and email outreach over a 30-day cadence to recover declined recurring payments and reduce involuntary churn.
Product overview
Gravy is a revenue retention company that offers a unified failed payment recovery service rather than a modular software platform. Their core offering combines human-powered retention specialists with custom technology to recover failed recurring payments for subscription-based businesses. The service includes five integrated workflow components: Conversion Management (customized communication to recover payments), Access Management (customer access removal/restoration), Billing Management (customer support), Incentive Management (upsell/cross-sell opportunities), and Cancellation Management (handled exit process). Gravy positions itself as a 'Leadership Development Company disguised as a failed payment recovery company,' emphasizing a human-first approach over automated dunning software. They serve multiple verticals including Course Creators, Service-based Businesses, Subscription Boxes, SaaS companies, and Non-profits.
Differentiator
Problem solved
Functional benefit
Products and services
- Failed Payment Recovery Service Done-for-you failed payment recovery and customer retention service for subscription-based businesses (course creators, SaaS companies, subscription boxes, service-based businesses, and non-profits). US-based retention specialists execute a custom 30-day text and email communication cadence using the proprietary Five Workflows of Revenue Recovery methodology (Conversion, Access, Billing, Incentive, and Cancellation Management) to win back customers with declined recurring payments, recovering up to 80% of failed payments.
Quantifiable outcome
- Up to 80% of failed payments can be recovered
- +3 more outcomes
Companies that use Gravy
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles3 records
Gravy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Gravy partnerships and signals
Strategic signalScale indicators10 records
Recent moves6 records
Expansion highlights5 records
Gravy competitors and assessment
Company assessmentDirect peers
- Churnkey: Churnkey is a direct competitor offering smart dunning, cancel-flow optimization, and win-back flows for subscription businesses. Both companies target the same involuntary churn problem with a customer-retention focus and compete for the same SaaS and subscription box customer base.
- ProfitWell (by Paddle): ProfitWell provided subscription analytics and retention tools to SaaS companies, addressing failed payments, churn reduction, and revenue recovery. It directly overlaps with Gravy's value proposition for SaaS customers and was acquired by Paddle, intensifying the competitive landscape.
Broad incumbents
- Recurly: Recurly is a subscription billing platform with native dunning and failed-payment retry logic built into its core product. While Recurly competes on the same recovery problem, it does so as part of a broader billing and management suite rather than a dedicated retention service.
- Stripe Billing: Stripe Billing includes Smart Retries and native dunning capabilities that address failed payment recovery directly within Stripe's payments stack. As a broad incumbent with massive distribution, it competes with Gravy by embedding the retention capability inside the payment processor.
- Chargebee: Chargebee is a subscription billing and revenue management platform with built-in dunning and recovery features for SaaS and subscription businesses. It competes with Gravy by bundling retention and recovery into a broader subscription management suite.
Emerging players
- ChurnZero: ChurnZero is a customer-success platform focused on reducing churn for SaaS companies through health scoring and proactive outreach. It overlaps with Gravy's retention mission for SaaS customers but approaches it from a customer-success tooling angle rather than payment recovery.
- Totango: Totango is a customer success platform for SaaS and subscription businesses that helps reduce churn and grow account value. It competes for retention budget within SaaS companies, though its focus is broader account management rather than payment-specific recovery.
- Stitch (by Currency): Currency (formerly Stitch) provides a payments and reconciliation platform with smart retry and revenue recovery features for subscription businesses. It targets a similar customer base and overlaps with Gravy's failed-payment recovery proposition.
Others
- Customer.io: Customer.io is a messaging automation platform used by subscription businesses for retention campaigns, win-back flows, and behavioral email. It is an adjacent enabling technology that competes for retention budget and could be used in lieu of Gravy's human-driven outreach.
- Klaviyo: Klaviyo is a customer data and marketing automation platform used by subscription and ecommerce brands to drive retention and reactivation. It is thematically adjacent as an alternative way for customers to run retention communications.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Gravy social profiles
Digital presenceGravy compliance and trust
Trust signalCompliance1 record
Gravy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gravy leadership team
Management profileNumber of profiles
Profiles5 records
Gravy funding detail
Funding detailFunding overview
Funding rounds6 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gravy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gravy
What does Gravy do?
Gravy provides personalized failed payment recovery and customer retention as a managed service for subscription-based businesses. US-based retention specialists use a custom technology platform to run a five-workflow methodology (Conversion Management, Access Management, Billing Management, Incentive Management, Cancellation Management) with personalized text and email outreach over a 30-day cadence to recover declined recurring payments and reduce involuntary churn.
Is Gravy a public or private company?
Gravy is a private company. It is classified as venture growth investor backed and is currently operating.
When was Gravy founded?
Gravy was founded in 2017. It employs 51 to 100 people.
Where is Gravy based?
Gravy is headquartered in Atlanta, United States, in the North America region.
How does Gravy make money?
Two revenue lines are on record. Failed Payment Recovery Services are the primary driver. The others are subscription-Based Pricing.
Who are Gravy's main competitors?
Direct peers on record are Churnkey and ProfitWell (by Paddle). Broad incumbents are Recurly, Stripe Billing and Chargebee. Emerging players are ChurnZero, Totango and Stitch (by Currency). Others are Customer.io and Klaviyo.
Does Gravy have an API?
No public API is recorded for Gravy.
What industry is Gravy in?
Gravy's product category is Customer Retention and Failed Payment Recovery Services. Its primary akta.pro industry code is MPAAAIAH, Customer Retention, Win-Back & Churn Reduction Programs, with a secondary code of FSAMAJAE, Recurring Billing & AutoPay Management. Its NAICS code is 56144 and its SIC code is 7370.