Hatch Collection
HATCH Collection is a premium direct-to-consumer maternity apparel brand selling stylish, fashion-forward clothing and nursing wear for expectant and new mothers across pregnancy, postpartum, and nursing stages through its e-commerce site, physical stores, and Faire wholesale channel.
- Company typePrivate
- Founded2011
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Hatch Collection does
HATCH Collection, founded in 2011 in New York City, is a premium direct-to-consumer maternity apparel brand targeting fashion-conscious expectant and new mothers. Its core assortment spans maternity dresses, tops, bras and intimates, denim, leggings and loungewear, swimwear, sleepwear, jumpsuits and rompers, plus a '4th Trimester' postpartum collection and adjacent beauty and bundle products (Belly Oil, Hatch-To-Hospital Box, Mama Must-Haves Kit). Products are engineered with adaptive fit features, including belly-friendly waistbands that can be worn above or below the bump and easy-access nursing and pumping functionality, with extended sizing from XS to 3X/28–34. A sub-brand, Babe by Hatch, extends the product ecosystem into baby-adjacent categories.
The company operates a product-led, direct-to-consumer go-to-market: a Shopify-powered storefront at hatchcollection.com serves as the primary sales channel, supported by company-operated physical retail stores and a wholesale line through the Faire marketplace. Pricing sits in the mid-to-premium band of maternity apparel, with dresses priced $148–$278, nursing bras $38–$78, and intimates $24–$68; the brand runs sustained Archive Sales of up to 80% off alongside a $195 free-shipping threshold. Acquisition is driven by a community-led marketing mix centered on the @hatchgal Instagram community, a referral program, a 15% first-order email capture offer, earned media in Vogue, Glamour, and The New York Times, and influencer and partnership activations including a co-branded HATCH X Solly Baby collection.
In October 2024, HATCH was acquired by US-based investment platform Go Global Retail through Janie and Jack Holdings Inc., which cited expansion into premium maternity fashion and compression garments as part of the strategic rationale. The company employs 51–100 people and is led by Founder and Chief Creative Officer Ariane Goldman, President Danielle Lafleur, and Chief Operating Officer Lindsay Bressler. Prior to the acquisition, HATCH had raised disclosed funding of approximately $7.6M across rounds in 2017, 2018, and 2019.
Hatch Collection firmographics
Firmographics- Name
- Hatch Collection
- Legal name
- HATCH Collection
- Website
- https://hatchcollection.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- HATCH Collection is a premium direct-to-consumer maternity apparel brand selling stylish, fashion-forward clothing and nursing wear for expectant and new mothers across pregnancy, postpartum, and nursing stages through its e-commerce site, physical stores, and Faire wholesale channel.
- Ownership category
- akta.pro rank
Hatch Collection industry classification
Industry- Product category
- Maternity Apparel
- NAICS
- Clothing and Clothing Accessories Retailers (458110), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)
- SIC
- Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Maternity & Nursing Wear (Moms-to-be) (CRAAAHAL)
- akta.pro secondary industries
- Children’s, Baby & Maternity Apparel Brands (CRAAAAAG), Maternity & Nursing Intimates (CRAAAIAH)
Keywords
Where Hatch Collection is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
Hatch Collection business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Direct-to-Consumer Apparel Sales: HATCH Collection generates revenue primarily through direct-to-consumer sales of maternity apparel, nursing clothing, and related accessories via its e-commerce platform and physical retail stores. Products include dresses, tops, bottoms, intimates, swimwear, and sleepwear with one-time purchase pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Full-price maternity and nursing apparel |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Hatch Collection product offering
Product offeringCore offering
HATCH Collection designs and sells fashion-forward maternity, nursing, and postpartum apparel through its own Shopify e-commerce storefront, physical retail stores, and limited wholesale. The product range spans maternity dresses, denim, swimwear, sleepwear, tops, leggings, jumpsuits, nursing bras, and intimates, with adaptive fits and nursing features built into everyday styles. Supporting offerings include the 4th Trimester postpartum collection, beauty products (Belly Oil), and curated bundles such as the Hatch-To-Hospital Box and Mama Must-Haves Kit.
Product overview
Hatch Collection is a premium maternity fashion brand offering stylish maternity and nursing clothing designed for pregnancy through postpartum. The core product portfolio spans maternity dresses, nursing bras and underwear, swimwear, leggings and lounge pants, denim, tops, sleepwear, and jumpsuits. The brand specializes in adaptive fit engineering with belly-friendly waistbands that can be worn above or below the bump. Supporting products include the 4th Trimester Collection for postpartum wear, beauty products like Belly Oil, and curated bundles such as the Hatch-To-Hospital Box and Mama Must-Haves Kit. The sub-brand Babe by Hatch extends the product ecosystem. Items are designed with functional nursing features including easy-access flaps, pumping bra functionality, and leak-proof technology.
Differentiator
Problem solved
Functional benefit
Brands
- Babe by Hatch: A sub-brand linked to Hatch Collection, accessible via hatchcollection.com, offering maternity and baby-related products.
Products and services
- Maternity Dresses Versatile maternity dress line spanning mini, midi, and maxi lengths in wrap, ribbed tank, crochet, denim, and shirt-dress silhouettes designed for pregnancy and nursing.
- Nursing Bras & Maternity Underwear Specialized nursing and maternity bras (Skin To Skin Bra, Essential Nursing & Pumping Bra, Everyday Nursing Bra, Dream Feed Nursing & Sleep Bra, All-Tri Bra) and maternity briefs and belly briefs designed for pregnancy through nursing, with leak-proof and hands-free pumping features.
- Maternity Swimwear Maternity bathing suits in one-piece and two-piece configurations (e.g., Zanzibar Maternity Bikini, Isola One Piece Maternity Swimsuit) designed to accommodate growing bellies.
- Leggings & Lounge Pants Maternity leggings and lounge pants including Bodyflex Legging, Ultra Soft Before-During-And-After Legging, Over Under Lounge Pant, and Indoor Outdoor Jogger with high waistbands designed to be worn above or below the bump.
- Maternity Denim Designer maternity denim collection including Boyfriend Maternity Jean, Cut Off Maternity Short, Crop Maternity Jean, Relaxed Wide Leg Maternity Jean, and Drapey Denim styles with stretch belly panels.
- Maternity Tops Maternity tops including tees, button-downs, nursing tops, crochet tops, and wrap tops for everyday wear and special occasions.
- Maternity Sleepwear Maternity and postpartum sleepwear including nursing nightgowns, pajamas, robes, and feeding nighties designed for comfort during pregnancy and nursing.
- Maternity Jumpsuits & Rompers Maternity jumpsuits and rompers including the Drapey Denim Easy-Nurse Jumpsuit and Izzy Romper designed for pregnancy and nursing convenience.
- The 4th Trimester Collection Postpartum clothing collection including nursing clothing, postpartum lounge sets, postpartum sleepwear, and nursing bras designed for the fourth-trimester recovery period.
- Belly Oil Non-toxic, mama-safe beauty product offering skincare solutions for use during pregnancy.
- Hatch-To-Hospital Box Curated bundle of maternity essentials designed for hospital stays during labor and delivery, sold as a gifting bundle.
- Mama Must-Haves Kit Curated bundle of pregnancy and postpartum essential items sold for gifting and milestone moments.
- Archive Sale Sale assortment featuring past-season maternity and postpartum pieces discounted up to 80% off, organized into price tiers ($40 & Under, $60, $80, $100).
Companies that use Hatch Collection
Customer profileSegments1 record
Ideal customer profiles1 record
Hatch Collection technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Hatch Collection partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Solly BabyminorHATCH collaborated with Solly Baby on a limited edition collection (HATCH X Solly Baby), combining HATCH's maternity fashion expertise with Solly Baby's baby wearing products. The collaboration created a curated gift collection for expecting and new mothers.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Hatch Collection competitors and assessment
Company assessmentDirect peers
- Seraphine: UK-based premium maternity brand offering fashionable maternity and nursing wear; directly comparable as a design-led DTC and retail maternity label competing for the same fashion-conscious expectant mother.
- Storq: DTC maternity basics brand focused on comfortable, stylish essentials for pregnancy and postpartum; comparable as a digitally native maternity apparel competitor targeting a similar customer profile.
- Ingrid & Isabel: Maternity apparel brand (sold via Kohl's and DTC) offering jeans, dresses, and everyday maternity wear; comparable as a specialty maternity brand with multi-channel distribution.
- PinkBlush Maternity: Online-first maternity and women's apparel retailer offering trendy maternity clothing at accessible price points; comparable as a DTC maternity competitor with broad assortment and aggressive promotion cadence.
- Cake Maternity: Specialist in maternity and nursing intimates/bras; directly comparable as a category-adjacent competitor addressing the same nursing/intimates segment that HATCH serves with its nursing bra line.
- Isabella Oliver: Premium UK maternity brand offering tailored and contemporary maternity wear; comparable as a fashion-forward international maternity specialist with overlapping design philosophy.
Broad incumbents
- Motherhood Maternity: Long-standing mass-market maternity retailer offering broad assortment at lower price points; comparable as the incumbent mass-market alternative against which HATCH positions its premium offering.
- Janie and Jack: Premium children's apparel brand now under the same parent (Go Global Retail/Janie and Jack Holdings); comparable as a sister brand within the acquirer's portfolio with shared customer lifecycle adjacency (maternity → baby/child).
- A Pea in the Pod: Historically dominant premium maternity retailer in the US (formerly under Destination Maternity); comparable as the legacy specialty maternity retailer whose market position HATCH has been progressively taking in the premium segment.
Emerging players
- Solly Baby: DTC baby wrap and babywear brand that partnered with HATCH on a co-branded collection; comparable as a lifestyle brand serving the pregnancy-to-baby transition with overlapping customer demographics.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Hatch Collection social profiles
Digital presenceHatch Collection financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hatch Collection leadership team
Management profileNumber of profiles
Profiles3 records
Hatch Collection funding detail
Funding detailFunding overview
Funding rounds6 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hatch Collection M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hatch Collection
What does Hatch Collection do?
HATCH Collection designs and sells fashion-forward maternity, nursing, and postpartum apparel through its own Shopify e-commerce storefront, physical retail stores, and limited wholesale. The product range spans maternity dresses, denim, swimwear, sleepwear, tops, leggings, jumpsuits, nursing bras, and intimates, with adaptive fits and nursing features built into everyday styles. Supporting offerings include the 4th Trimester postpartum collection, beauty products (Belly Oil), and curated bundles such as the Hatch-To-Hospital Box and Mama Must-Haves Kit.
Is Hatch Collection a public or private company?
Hatch Collection is a private company. It is classified as private equity controlled and is currently operating.
When was Hatch Collection founded?
Hatch Collection was founded in 2011. It employs 51 to 100 people.
Where is Hatch Collection based?
Hatch Collection is headquartered in New York, United States, in the North America region.
How does Hatch Collection make money?
One revenue line is on record: direct-to-Consumer Apparel Sales.
Who are Hatch Collection's main competitors?
Direct peers on record are Seraphine, Storq, Ingrid & Isabel, PinkBlush Maternity, Cake Maternity and Isabella Oliver. Broad incumbents are Motherhood Maternity, Janie and Jack and A Pea in the Pod. Solly Baby is listed as an emerging player.
Does Hatch Collection have an API?
No public API is recorded for Hatch Collection.
What industry is Hatch Collection in?
Hatch Collection's product category is Maternity Apparel. Its primary akta.pro industry code is CRAAAHAL, Maternity & Nursing Wear (Moms-to-be), with a secondary code of CRAAAAAG, Children’s, Baby & Maternity Apparel Brands. Its NAICS code is 458110 and its SIC code is 5621.