First AML
First AML is an Auckland-based RegTech company providing an AI-enabled anti-money laundering compliance platform used by over 1,500 law firms, accounting practices, real estate agencies and financial services firms across New Zealand, Australia, the UK and Europe.
- Company typePrivate
- Founded2018
- HeadquartersAuckland, New Zealand
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What First AML does
First AML is a New Zealand-founded RegTech company that provides an AI-enabled anti-money laundering (AML) compliance platform for regulated professional services firms. Its core product, Source by First AML, consolidates KYC, KYB, PEP and sanctions screening, AML risk assessments, enhanced and ongoing customer due diligence (ECDD/OCDD), and regulator-ready reporting into a single workflow, with dedicated modules for law firms, accounting practices, real estate agencies, trust service providers, and financial services companies across New Zealand, Australia, the United Kingdom and Europe.
The platform is built on a multi-jurisdictional data backbone covering 180+ countries, 300+ corporate registry integrations and 1,100+ screening lists, and is enhanced by AI components including Entity Insights, an AI Document Reader, Advanced Risk Screening, and biometric individual verification. These capabilities are embedded into practice management systems such as Actionstep, Aderant and Elite 3E, reducing manual review effort for compliance teams.
First AML operates a hybrid SaaS model combining annual subscriptions across Launch, Optimise and Transform tiers with usage-based verification charges, supported by approximately 1,500 customers that include large enterprise law and accounting firms (e.g., Grant Thornton, MinterEllisonRuddWatts, Allens, Dentons) as well as mid-market and SMB accounts. The company is headquartered in Auckland with offices in Sydney and London, and has raised approximately NZ$30M (~$21M USD) across funding rounds led by Blackbird Ventures and Headline.
First AML firmographics
Firmographics- Name
- First AML
- Legal name
- First AML Limited
- Website
- https://firstaml.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- First AML is an Auckland-based RegTech company providing an AI-enabled anti-money laundering compliance platform used by over 1,500 law firms, accounting practices, real estate agencies and financial services firms across New Zealand, Australia, the UK and Europe.
- Ownership category
- akta.pro rank
First AML industry classification
Industry- Product category
- Regulatory Compliance Software
- NAICS
- Custom Computer Programming Services (541511)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- AML/CTF Transaction Monitoring & Case Management (FSAGAFAC)
- akta.pro secondary industries
- AML Transaction Monitoring & Typology Detection (FSAMAMAB), Name Matching, Entity Resolution & Screening Optimization (FSAMAMAE), Case Management, Investigations & SAR/STR Filing (FSAMAMAF)
Keywords
Where First AML is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices3 records
Markets served
First AML business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Software Platform Subscription: Annual platform subscription with tiered service levels (Launch, Optimise, Transform). Pricing varies by jurisdiction and includes onboarding support, training, and support allowance.
- Verification Usage: Usage-based verification costs that scale with case volume. Costs scale with volume of work for individual and entity verifications.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Annual | Entry level for companies onboarding minimum 400 individuals or 100 complex entities per year. Includes digital onboarding portal, 1 hour kick off meeting, and email support (5 per month). |
| Hybrid | Annual | For organisations with multiple offices or departments seeking risk mitigation and operational optimisation. Includes risk assessment build assistance (2 hours), custom compliance rules build assistance (20 rules), custom training sessions (1 hour virtual), and email support (10 per month). |
| Hybrid | Annual | For multi-nationals looking to consolidate platforms and take a transformational approach to onboarding. Includes dedicated account manager, follow up training/support meetings (2 x 30 minutes), and email support (20 per month). |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
First AML product offering
Product offeringCore offering
First AML sells Source, an AI-powered AML/CTF compliance platform that combines KYC individual verification, KYB business verification, PEP/sanctions/adverse media screening, risk assessments, enhanced and ongoing customer due diligence, and AML reporting in a single system. The platform covers 180+ countries using 300+ corporate registries and 1,100+ screening lists, and is sold on tiered annual subscriptions (Launch, Optimise, Transform) plus usage-based verification pricing to law firms, accounting practices, real estate agencies, and financial services companies.
Product overview
First AML offers Source, a unified AML/CTF compliance platform that consolidates all AML tools into one system. The platform includes core modules for KYB Business Verification (mapping ownership across 200+ jurisdictions), KYC Individual Verification (with AI biometric verification), Screening (PEPs/Sanctions/Adverse Media against 1,100+ lists), AML Risk Assessments (dynamic with branching logic), Enhanced Customer Due Diligence (Source of Funds/Wealth), Ongoing CDD, and AML Reporting with live dashboards. AI capabilities include Entity Insights (open-source intelligence), AI Document Reader, and Advanced Risk Screening. The platform integrates via native integrations with practice management systems (Actionstep, Aderant, Elite 3E), real estate tools (REX, LockedOn, MRI Software), a Public API with OAuth2/GraphQL, and Zapier. The company also offers Managed Services for outsourced AML compliance. Source supports operations across 180+ countries using data from 300+ corporate registries.
Differentiator
Problem solved
Functional benefit
Products and services
- Source by First AML End-to-end AML/CTF compliance platform that combines KYC, KYB, screening, risk assessment, enhanced CDD, ongoing CDD, and reporting in one unified system. Features AI-powered entity analysis, document reading, biometric verification, and integration with 300+ corporate registries across 180+ countries. Sold on tiered annual subscriptions (Launch, Optimise, Transform) plus usage-based verification pricing.
- Screening (PEPs, Sanctions and Adverse Media) Real-time scanning against 1,100+ PEPs and Sanctions lists with daily updates, name variation and alias cross-matching, false positive reduction through fuzzy and phonetic matching, and exception-based reports delivered to inbox. Sold as part of Source by First AML.
- KYB Business Verification Maps business ownership using trusted registries across 200+ jurisdictions, auto-builds entity and ownership structures, calculates ownership percentages across every entity layer, surfaces UBOs and persons with effective control, and triggers deeper checks based on type, jurisdiction and risk. Sold as part of Source by First AML.
- KYC Individual Verification
Quantifiable outcome
- 25% faster onboarding, 18 hours saved per month, 9/10 compliance confidence score
- +5 more outcomes
Companies that use First AML
Customer profileNamed customers37 records
Segments4 records
Ideal customer profiles5 records
First AML technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration24 records
AI capability10 records
Feature12 records
First AML partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- AderantcorePartnership to enhance anti-money laundering and client due diligence processes for law firms worldwide. First AML integrates with Aderant providing a single source of practice intelligence, automates routine tasks and smooths client intake.
- ActionstepcoreNative integration with Actionstep helps firms apply AML policy consistently without manual interpretation. Compliance rules embedded in practice management workflow.
- Elite 3EcoreFirst AML integrates with Elite 3E through native API, providing flexibility, resilience and speed to prioritize client service.
- Teal Compliance and AML SortedminorCompliance consulting partners. Amy Bell, CEO and Founder stated: 'We like working with First AML because they're transparent on what the product does.'
- Arctic IntelligenceminorAML risk assessment software partner.
- AWScoreCloud infrastructure provider. First AML production data and systems hosted on AWS with APAC primary in Sydney (ap-southeast-2) and EU primary in Ireland (eu-west-1).
Scale indicators12 records
Recent moves9 records
Expansion highlights6 records
First AML competitors and assessment
Company assessmentDirect peers
- ComplyAdvantage: Global AML/KYC compliance platform offering transaction monitoring, sanctions screening, and customer onboarding. Directly comparable to First AML in core AML/KYC compliance software for regulated industries.
- Napier AI: AML compliance platform with AI-powered transaction monitoring, customer screening, and case management. First AML integrates with Napier as a technology partner, indicating highly overlapping capabilities and customer base.
- Sumsub: All-in-one verification platform offering KYC, KYB, AML screening, and fraud prevention. Comparable global AML/KYC platform serving regulated industries including financial services and real estate.
- Onfido: AI-powered identity verification platform with biometric, document, and AML screening. First AML integrates Onfido for identity verification, indicating direct overlap in KYC individual verification capabilities.
- Trulioo: Global identity verification platform with business and individual verification across 195+ countries. Comparable global coverage and KYB/KYC capabilities to First AML's platform.
- FrankieOne: ANZ-focused KYC/AML compliance platform for identity verification and customer onboarding. Direct competitor in First AML's home Australian market with overlapping customer segments.
- Veriff: Identity verification platform with biometric, document verification, and AML screening capabilities. Comparable KYC individual verification offering.
Emerging players
- Persona: Configurable identity verification platform with KYC, KYB, and AML components. Comparable in KYC individual verification but with less depth in AML/CTF-specific case management workflows.
Broad incumbents
- Refinitiv World-Check (LSEG): Established global KYC screening and risk intelligence platform owned by London Stock Exchange Group. Broad incumbent offering with significant enterprise customer base in financial services.
- Dow Jones Risk & Compliance: Established AML and sanctions screening data provider serving global financial institutions and regulated industries. Incumbent data vendor overlapping with First AML's screening capabilities.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
First AML social profiles
Digital presenceFirst AML compliance and trust
Trust signalCompliance7 records
First AML financial estimates
Financial estimateRevenue estimate
Valuation estimate
First AML leadership team
Management profileNumber of profiles
Profiles9 records
First AML subsidiaries and ownership
Company hierarchySubsidiaries2 records
First AML funding detail
Funding detailFunding overview
Funding rounds4 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
First AML M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about First AML
What does First AML do?
First AML sells Source, an AI-powered AML/CTF compliance platform that combines KYC individual verification, KYB business verification, PEP/sanctions/adverse media screening, risk assessments, enhanced and ongoing customer due diligence, and AML reporting in a single system. The platform covers 180+ countries using 300+ corporate registries and 1,100+ screening lists, and is sold on tiered annual subscriptions (Launch, Optimise, Transform) plus usage-based verification pricing to law firms, accounting practices, real estate agencies, and financial services companies.
Is First AML a public or private company?
First AML is a private company. It is classified as venture growth investor backed and is currently operating.
When was First AML founded?
First AML was founded in 2018. It employs 51 to 100 people.
Where is First AML based?
First AML is headquartered in Auckland, New Zealand, in the Oceania region.
How does First AML make money?
Two revenue lines are on record. Software Platform Subscription is the primary driver. The others are verification Usage.
Who are First AML's main competitors?
Direct peers on record are ComplyAdvantage, Napier AI, Sumsub, Onfido, Trulioo, FrankieOne and Veriff. Persona is listed as an emerging player. Broad incumbents are Refinitiv World-Check (LSEG) and Dow Jones Risk & Compliance.
Does First AML have an API?
Yes. Public API for automating case creation and case completion based on customisable criteria, and retrieving case details seamlessly including entity and individual verification data. Features include synchronisation to eliminate redundant data entry, real-time webhook notifications for status changes, OAuth2 authentication, GraphQL for flexible data management, and TLS 1.1+ encryption. Developer documentation is at docs.firstaml.com.
What industry is First AML in?
First AML's product category is Regulatory Compliance Software. Its primary akta.pro industry code is FSAGAFAC, AML/CTF Transaction Monitoring & Case Management, with a secondary code of FSAMAMAB, AML Transaction Monitoring & Typology Detection. Its NAICS code is 541511 and its SIC code is 7370.