Newmo
Newmo is a Tokyo-based mobility startup founded in 2024 that operates 1,400+ taxis across Japan through M&A consolidation, alongside consumer dispatch apps, NRS ride-share, and an autonomous taxi program. It serves regional Japanese consumers and taxi operators with proprietary AI dispatch and voice AI tooling.
- Company typePrivate
- Founded2024
- HeadquartersTokyo, Japan
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Newmo does
Newmo is a Tokyo-headquartered mobility startup founded in January 2024 with a stated mission of "Moving to color regions" (移動で地域をカラフルに), operating a vertically integrated regional transportation platform across Japan. The company delivers taxi services through a fleet of 1,400+ vehicles and approximately 2,000 drivers assembled via serial M&A — including Miraito (764 vehicles, 2024), Sakai Sogo Taxi (179, 2025), Takara Auto (63, 2025), and the Keikyu Taxi Group (400+, 2026) — alongside consumer-facing dispatch apps for iOS and Android, Japan's NRS ride-share service, and a personnel placement business for essential workers (newジョブ). Operations are concentrated in Osaka Prefecture (1,000+ active vehicles) with expanding bases in Tokyo, Kanagawa, Kyoto, Okinawa, and Hokkaido/Sapporo.
The technology stack is built around a Go/GraphQL/TypeScript modular monolith on Google Cloud, with a proprietary AI portfolio including AI配車 (real-time dispatch optimization), Maido (a multi-agent voice AI dispatch agent built on Google Agent Development Kit), newmo点呼 (AI-driven driver check-in automation), and an autonomous driving program built on TIER IV's Autoware stack. Revenue is generated via per-transaction taxi and ride-share fares through consumer apps, supplemented by B2B SaaS-style AI dispatch and driver management tools provided to partner taxi operators. The company has secured approximately ¥18.7 billion (~$124M USD) across Seed and Series A rounds from a syndicate of domestic VCs (ANRI, DCM, Globis, Eight Roads, JAFCO, Coral Capital) plus strategic investors including Mercari and MUFG Innovation Partners, and holds government designations including METI/NEDO GENIAC Phase 4 selection and the national 'Autonomous Driving Social Implementation Pioneering Localized Region' designation with Sakai City.
Newmo firmographics
Firmographics- Name
- Newmo
- Legal name
- newmo株式会社
- Website
- https://newmo.me
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Newmo is a Tokyo-based mobility startup founded in 2024 that operates 1,400+ taxis across Japan through M&A consolidation, alongside consumer dispatch apps, NRS ride-share, and an autonomous taxi program. It serves regional Japanese consumers and taxi operators with proprietary AI dispatch and voice AI tooling.
- Ownership category
- akta.pro rank
Newmo industry classification
Industry- Product category
- Taxi and Mobility Services
- NAICS
- Taxi and Ridesharing Services (485310), Taxi and Ridesharing Services (48531), Taxi and Limousine Service (4853)
- SIC
- Local & Suburban Transit & Interurban Hwy Passenger Trans (4100), Transportation Services (4700)
- akta.pro primary industry
- Shared Taxi / Ride-Pooling Taxi Operators (TLAFAHAL)
- akta.pro secondary industries
- Ride-Hailing / On-Demand Mobility for Business (Managed Ground Transport) (TLABALAF), Corporate Mobility & Ground Transport Management (THALANAI)
Keywords
Where Newmo is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices4 records
Markets served
Newmo business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Taxi Fares: Traditional taxi fare revenue collected from passengers using the newmo taxi fleet across Osaka Prefecture and expanding regions. Revenue is generated per ride on a per-transaction basis.
- Ride-Share Fares: Revenue from Japan's version of ride-sharing (NRS — Nippon Ride Share), where private drivers provide rides through the newmo platform, with fare collection through the app.
- B2B Services for Taxi Operators: SaaS-style services providing AI dispatching, driver management tools, and operational software to partner taxi companies acquired through M&A. newmo点呼 and newmo配車 apps are provided as B2B tools.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels9 records
Newmo product offering
Product offeringCore offering
Newmo operates a vertically integrated regional mobility platform in Japan comprising five business lines: (1) a taxi business built through M&A consolidation of regional taxi operators (1,400+ vehicles, ~2,000 drivers across group), (2) the newmo consumer taxi dispatch smartphone app, (3) a Japan-version ride-share (NRS) service connecting private drivers with passengers, (4) autonomous driving taxi development and operations in partnership with TIER IV's Autoware, and (5) the newjob personnel placement service for essential transportation workers.
Product overview
newmo is a mobility platform offering multiple interconnected services: (1) Taxi Business through M&A expansion operating over 1,400 vehicles across multiple taxi companies; (2) newmo Taxi Dispatch App for passenger booking; (3) Rideshare Service under Japan's NRS framework; (4) Autonomous Driving Taxi initiative with robotaxi partnerships and pilot programs; (5) Maido voice AI agent automating taxi dispatch via phone; (6) new jobs employment service for essential workers. The company operates primarily in Osaka Prefecture with over 1,000 vehicles, with expansion to Tokyo, Kanagawa, Sapporo, and Okinawa.
Differentiator
Problem solved
Functional benefit
Brands
- newmo taxi: Taxi business operations for general passenger transportation services
- newmo ride-share (ライドシェア)
- newmo autonomous taxi (自动驾驶タクシー)
- new jobs (newジョブ)
- うみかぜ交通
- 夢洲交通
Products and services
- newmo Taxi Dispatch App (newmo taxi) Smartphone application (iOS and Android) for summoning taxis, managing ride bookings, and tracking vehicle arrival in real time. Available to end consumers in Japan, primarily in Osaka Prefecture with expansion to Tokyo, Kanagawa, Kyoto, Okinawa, and Sapporo.
- Taxi Business (newmo taxi operations) General passenger transportation (taxi/hire) business operated directly by newmo through M&A of regional taxi companies. Operates over 1,000 vehicles in Osaka Prefecture and 1,400+ vehicles group-wide with approximately 2,000 drivers.
- Ride-Share Service (NRS) Japan-version ride-share (Nippon Ride Share / NRS) service that enables private drivers to transport passengers, with newmo acting as the platform operator managing the ride-share fleet. Accessible via a dedicated entry portal and driver app.
- Autonomous Driving Taxi Service Self-developed autonomous driving taxi service built on the open-source Autoware software from TIER IV. Includes pilot deployments in Sakai City and Osaka City, with development bases Autonomy Garage Tokyo and JOTO Base.
- newjob (Personnel Placement Service) Job placement and personnel introduction service targeting essential workers in the taxi and mobility industry. Connects drivers with taxi companies, helping address Japan's driver shortage through structured recruitment.
Quantifiable outcome
- Monthly hiring increased 4x within one year for partnered taxi company (Miraito)
- +2 more outcomes
Companies that use Newmo
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
Newmo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability11 records
Feature9 records
Newmo partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered flagship, core and minor.
- TIER IVflagshipTIER IV, the open-source Autoware autonomous driving software company, partnered with newmo to launch made-in-Japan robotaxi services. TIER IV provides the autonomous driving technology stack (Autoware), while newmo contributes its regional taxi operations expertise and fleet of over 1,000 vehicles. The partnership aims to commercialize autonomous taxis in Japan to address aging population mobility challenges, aligned with Japan's goal of deploying autonomous vehicles in over 100 locations by 2027. Jointly establishing autonomous driving taxi services as local mobility infrastructure.
- Keikyu Taxi Group (京急タクシーグループ, 6 companies)flagshipKeikyu Taxi Group (6 companies, ~400 vehicles) joined newmo through equity acquisition in 2026. This is the largest M&A transaction in newmo's track record, covering operations in Kanagawa Prefecture and Tokyo. The partnership adds ~400 vehicles and associated driver workforce to newmo's group fleet.
- 株式会社未来都 (Miraito)flagshipMiraito (764 vehicles, Osaka Moriguchi area and Kita-Settu Traffic Zone) was the first major M&A partner, acquired in 2024. newmo provides AI dispatch, newmo点呼 tools, and driver recruitment support. Driver hiring increased 4x within one year.
- 堺相互タクシー株式会社 (Sakai Sogo Taxi)coreSakai Sogo Taxi (179 vehicles, Sakai City, Osaka) was acquired in 2025. The company continues operations under newmo's platform and DX support.
- タカラ自動車株式会社 (Takara Auto)coreTakara Auto (63 vehicles, Higashi-Osaka City) was acquired through business transfer in 2025, integrating into newmo's regional taxi operations network.
- 夢洲交通 (Yumeshima Kotsu)coreYumeshima Kotsu partnered with newmo and Osaka City in April 2026 to sign a collaboration agreement for realizing autonomous taxi services, with newmo serving as the operating partner.
- 堺市 (Sakai City Government)coreSakai City and newmo were jointly selected for the national 'Autonomous Driving Social Implementation Pioneering Localized Region' program in April 2026, with autonomous taxi pilot experiments starting late April 2026.
- 大阪市 (Osaka City Government)coreOsaka City signed a collaboration agreement with newmo and Yumeshima Kotsu in April 2026 for the realization of autonomous taxi services, supporting regulatory and infrastructure cooperation.
- テイラー株式会社 (Tailor)minorTailor, a talent acquisition company located in the same building (Toranomon 37 Mori Building), co-hosts the newmo U-30 Meetup event series with newmo, targeting young professionals for joint recruiting and community building.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Newmo competitors and assessment
Company assessmentDirect peers
- Mobility Technologies (JapanTaxi / MOV app): Japan's largest taxi-dispatch platform, operating the JapanTaxi and MOV apps backed by Toyota, SoftBank, and major taxi partners. Directly comparable to Newmo on the taxi-dispatch-app and B2B driver-tool fronts, with a much larger national install base.
- DiDi Chuxing: Global ride-hailing platform active in Asia with mobility partnerships in Japan. Comparable to Newmo on consumer dispatch, dynamic dispatch/pricing, and ride-share-as-a-platform business model.
- Lyft: US-focused ride-hail platform with growing AV partnerships (Mobileye, May Mobility). Comparable to Newmo on consumer dispatch, driver-side marketplace dynamics, and the AV partnership strategy.
Broad incumbents
- Uber: Global ride-hail and ride-share platform with significant Japanese operations including Uber Taxi and Japan-NRS partnership investments. Comparable on ride-share/matching marketplace dynamics and on the AV roadmap via partnerships with AV OEMs.
- Nihon Kotsu: Tokyo's largest single taxi operator (~5,000 vehicles) and major dispatch platform (JapanTaxi predecessor). Comparable to Newmo on taxi operations scale, corporate accounts, and corporate-mobility service offerings.
- Waymo: Alphabet-owned commercial robotaxi operator in the US. Most relevant benchmark for Newmo's autonomous-taxi aspirations and AV fleet economics; represents the global benchmark for what 'scaled robotaxi' looks like.
Others
- TIER IV: Flagship technology partner of Newmo and the leading open-source Autoware-based AV stack provider in Japan. Comparable on the robotaxi commercialization effort, though TIER IV is a technology supplier rather than an operating mobility platform.
Regional players
- Gojek (GoTo Group): Southeast Asian super-app with leading ride-hail, dispatch, and driver-staffing verticals. Comparable to Newmo on multi-vertical mobility platform model (rides + delivery + driver services), although geographically focused on SE Asia.
- GreenCab / International Moto: Japanese corporate-account taxi operator with strong Tokyo/Kansai business account franchise. Comparable to Newmo on the regional taxi operating model and the corporate-mobility revenue stream.
Emerging players
- Via Transportation: US-based on-demand shared-mobility and managed-ground-transport platform focused on transit agencies and B2B mobility-as-a-service. Comparable to Newmo's emerging B2B/MaaS and corporate-mobility positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
Newmo social profiles
Digital presenceNewmo compliance and trust
Trust signalCompliance1 record
Newmo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Newmo leadership team
Management profileNumber of profiles
Profiles10 records
Newmo subsidiaries and ownership
Company hierarchySubsidiaries6 records
Newmo funding detail
Funding detailFunding overview
Funding rounds5 records
Investors42 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Newmo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Newmo
What does Newmo do?
Newmo operates a vertically integrated regional mobility platform in Japan comprising five business lines: (1) a taxi business built through M&A consolidation of regional taxi operators (1,400+ vehicles, ~2,000 drivers across group), (2) the newmo consumer taxi dispatch smartphone app, (3) a Japan-version ride-share (NRS) service connecting private drivers with passengers, (4) autonomous driving taxi development and operations in partnership with TIER IV's Autoware, and (5) the newjob personnel placement service for essential transportation workers.
Is Newmo a public or private company?
Newmo is a private company. It is classified as venture growth investor backed and is currently operating.
When was Newmo founded?
Newmo was founded in 2024. It employs 11 to 50 people.
Where is Newmo based?
Newmo is headquartered in Tokyo, Japan, in the Asia region.
How does Newmo make money?
Three revenue lines are on record. Taxi Fares are the primary driver. The others are ride-Share Fares and B2B Services for Taxi Operators.
Who are Newmo's main competitors?
Direct peers on record are Mobility Technologies (JapanTaxi / MOV app), DiDi Chuxing and Lyft. Broad incumbents are Uber, Nihon Kotsu and Waymo. TIER IV is listed as an others. Regional players are Gojek (GoTo Group) and GreenCab / International Moto. Via Transportation is listed as an emerging player.
Does Newmo have an API?
No public API is recorded for Newmo.
What industry is Newmo in?
Newmo's product category is Taxi and Mobility Services. Its primary akta.pro industry code is TLAFAHAL, Shared Taxi / Ride-Pooling Taxi Operators, with a secondary code of TLABALAF, Ride-Hailing / On-Demand Mobility for Business (Managed Ground Transport). Its NAICS code is 485310 and its SIC code is 4100.