Uber
Uber operates a global multi-sided mobility and delivery marketplace across 15,000+ cities, connecting consumers with ride-hailing drivers, food and retail couriers, enterprise clients, and emerging autonomous vehicle fleets through its app ecosystem.
- Company typePublic
- Founded2009
- HeadquartersSan Francisco, United States
- Headcount5,001–10,000
- GTM typeB2B and B2C
- OfferingServices
What Uber does
Uber Technologies, Inc. operates a global multi-sided marketplace platform connecting riders with drivers, diners with delivery couriers, and shippers with carriers across more than 15,000 cities in 70+ countries. Core products include the flagship Uber ride-hailing app, Uber Eats (food and now retail delivery, expanded to FedEx Office, Kiehl's, Blick Art Materials, Academy Sports + Outdoors, and Choice Pet), Uber for Business (enterprise ride and meal management), Uber Health (non-emergency medical transport), Uber Freight (logistics), Uber One (membership subscription with $0 delivery fees), and Uber Advertising (Uber Marketing Manager self-serve platform, Creative Studio, and Sponsored Listings). The platform also includes Uber Autonomous Solutions, an orchestration layer integrating AV fleets from WeRide, Wayve, Nuro, Lucid, Rivian, Autobrains, Stellantis, and Waymo.
Underlying the platform is a real-time marketplace technology stack: dynamic AI-driven pricing, rider-driver matching, route optimization, fraud detection, identity verification (e.g., Regula document authentication in Poland), and in-app payment processing. Uber generates revenue primarily through transaction-based commissions (with disclosed US ride-hailing take rates above 50%, rising after the 2022 upfront fare pricing launch), restaurant and retailer commissions on Uber Eats, advertising (Sponsored Listings showed a 27% incremental sales increase and a 5% brick-and-mortar uplift per a third-party study), Uber One subscription fees, enterprise contracts via Uber for Business, and emerging platform fees on autonomous vehicle rides. Q1 2026 gross bookings reached $53.7B (up 25% YoY) on revenue of $13.2B (up 10% YoY), with GAAP operating income of $1.9B (up 57% YoY).
Uber's go-to-market is a hybrid of direct-to-consumer (mobile apps on iOS/Android), product-led growth (city-by-city rollout, referral-driven driver supply build-out), and enterprise sales (Uber for Business, Uber Health). Customer segments span individual consumers, business/corporate accounts, drivers and delivery couriers, restaurants and retailers, and healthcare providers. Recent strategic priorities include building an autonomous vehicle platform across multiple partners (committed over $2B to Nuro, Lucid, and Rivian), expanding Uber Eats into non-food retail, acquiring Blacklane (premium chauffeur, $1.1B) and SpotHero (parking), and integrating travel verticals via Expedia for the 2026 FIFA World Cup.
Uber firmographics
Firmographics- Name
- Uber
- Legal name
- Uber Technologies, Inc.
- Website
- https://uber.com
- Company type
- Public
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Uber operates a global multi-sided mobility and delivery marketplace across 15,000+ cities, connecting consumers with ride-hailing drivers, food and retail couriers, enterprise clients, and emerging autonomous vehicle fleets through its app ecosystem.
- Ownership category
- akta.pro rank
Uber industry classification
Industry- Product category
- Mobility and Delivery Platform
- NAICS
- Taxi and Ridesharing Services (485310)
- SIC
- Local & Suburban Transit & Interurban Hwy Passenger Trans (4100)
- akta.pro primary industry
- On-Demand Ride-Hailing Aggregators (Multi-Sided TNC Marketplaces) (TLAFAIAA)
- akta.pro secondary industries
- Ride-Hailing & Taxi Aggregation Platforms (BPAMAIAE), On-Demand Airport & Event Ride Services (Dedicated Queues/Permits) (THAIAGAK)
Keywords
Where Uber is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices10 records
Markets served
Uber business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Ride-Hailing Commission: Uber acts as a marketplace platform, collecting a commission (take rate) from each ride. The company discloses take rates above 50% in the US market. Uber functions as a limited payment collection agent on behalf of third-party providers.
- Delivery and Food Delivery: Uber Eats marketplace charges delivery fees to consumers and takes commissions from restaurants and retailers. The platform expanded beyond food to include FedEx Office, Kiehl's, Blick Art Materials, Academy Sports + Outdoors, and Choice Pet, adding thousands of retail locations across the US since early 2026.
- Advertising: Uber Advertising generates revenue through Sponsored Listings on Uber Eats (reported 27% incremental increase in sales), Creative Studio campaigns with brands like Krispy Kreme, Molson Coors, and adidas, and the Uber Marketing Manager platform. Third-party study validated Sponsored Listings drove 5% incremental uplift in brick-and-mortar sales.
- Uber One Subscription: Subscription membership program offering benefits including $0 Delivery Fee on eligible retail orders. Members receive free delivery and other perks across the platform.
- Uber Health: Healthcare transportation solution connecting patients to medical appointments. Partnership with Hope Air has provided over 5,100 free rides through the Hope Rides program.
- Uber for Business: Enterprise platform for managing global rides and meals and local deliveries for companies of any size. Includes Uber Vouchers integration for corporate relocations.
- Autonomous Vehicle Platform Fees: Uber earns fees as the platform operator for autonomous vehicle services from partners including WeRide, Wayve, Nuro, Lucid, and Rivian. Uber launched Uber Autonomous Solutions to help partners build and commercialize AV fleets.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Dynamic per-trip pricing based on distance, time, and real-time demand/supply conditions |
| Subscription | Monthly | Monthly subscription with free delivery and premium benefits |
| Usage-based | Pay-as-you-go | Parking reservation service integrated into Uber app |
| Usage-based | Pay-as-you-go | Life360 family ride integration within Uber platform |
Go-to-market motion2 records
Distribution channels8 records
Marketing channels7 records
Uber product offering
Product offeringCore offering
Uber operates a digital marketplace platform connecting consumers with third-party transportation and delivery service providers. The platform enables real-time matching of riders with drivers, diners with couriers, and shippers with carriers, and processes in-app payments, dynamic pricing, and safety features. Available in 15,000+ cities across 70+ countries, Uber generates revenue through commissions on each ride, delivery fees, advertising, and subscription memberships.
Product overview
Uber operates as a multi-platform mobility and delivery ecosystem offering ride-hailing, food and retail delivery, advertising, healthcare transportation, and freight services. The core platform includes the Uber app (ride-hailing) and Uber Eats app (delivery), supported by enterprise solutions (Uber for Business), advertising products (Uber Advertising with Marketing Manager and Creative Studio), and membership program (Uber One). Additional services include Uber Health (healthcare transport), Uber Freight (logistics), specialized ride options (Uber Reserve, Uber WAV, Uber Moto), and emerging autonomous vehicle solutions. Uber has expanded through acquisitions including Blacklane (premium chauffeur), SpotHero (parking), and Trendyol GO (Turkey delivery), positioning the platform as a comprehensive urban mobility and delivery network spanning 15,000+ cities worldwide.
Differentiator
Problem solved
Functional benefit
Brands
- Uber Eats: Food delivery service allowing users to order meals from local restaurants
- Uber One
- Uber Freight
- Uber Autonomous Solutions
Products and services
- Uber Ride-Hailing The flagship ride-hailing platform connecting riders with drivers for on-demand transportation across 15,000+ cities globally. Offers multiple service tiers including economy rides, premium options (Premier, Premier Plus), and autonomous vehicle options in select cities.
- Uber Eats Food and retail delivery platform enabling users to order meals and products from local restaurants and retailers for delivery via the Uber courier network. Expanded beyond food to include FedEx Office, Kiehl's, Blick Art Materials, Academy Sports + Outdoors, and Choice Pet.
- Uber One Membership program offering $0 Delivery Fee on eligible retail orders, free delivery, and premium benefits across Uber's services including rides and Uber Eats. Over 50 million members in the ecosystem.
- Uber for Business Enterprise platform for managing global rides, meals, and local deliveries for companies of any size, with configurable spend limits, real-time visibility, policy compliance controls, and Uber Vouchers for corporate relocations.
- Uber Health Healthcare-focused transportation solution connecting transportation and pharmacy services to health benefits, enabling non-emergency medical transport for patients. Includes partnership with Hope Air providing over 5,100 free rides through the Hope Rides program.
- Uber Freight Freight logistics platform connecting shippers with carriers for truckload shipping services across the U.S. and Canada.
- Uber Advertising Advertising platform including Uber Marketing Manager (self-serve ad platform), Creative Studio, and Sponsored Listings enabling brands to engage consumers across Uber and Uber Eats. Validated outcomes include 27% incremental sales lift from Sponsored Listings.
- Uber Autonomous Solutions Platform unit helping autonomous vehicle partners build and commercialize AV fleets, integrating technology from 30+ AV companies including Nuro (Level 4 autonomy), Lucid Group, Rivian (up to 50,000 vehicles), WeRide, Wayve, and Autobrains.
- Uber Elite Luxury chauffeur service offering premium transportation with high-end vehicles and vetted drivers for high-end clientele.
- Premier Plus Premium ride category offering newer sedan vehicles and highly rated drivers for riders prioritizing comfort and quality.
- Postmates On-demand delivery app operating alongside Uber Eats for food and goods delivery in the US.
- SpotHero Parking reservation service operating in 400+ US and Canada cities, integrated into the Uber app for events, venues, and airports.
- Blacklane Premium global chauffeur service provider founded in Berlin, operating in 60+ countries, acquired by Uber to expand into luxury and executive travel.
- Trendyol GO Food and grocery delivery service in Turkey, acquired by Uber to expand delivery operations in the Turkish market.
Quantifiable outcome
- 27% incremental increase in sales across all channels from Uber Eats Sponsored Listings
- +6 more outcomes
Companies that use Uber
Customer profileNamed customers12 records
Segments5 records
Ideal customer profiles5 records
Uber technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability9 records
Feature5 records
Uber partnerships and signals
Strategic signalPartnerships
22 partnerships are on record, tiered flagship, core and minor.
- Manchester UnitedflagshipMulti-year sponsorship partnership announced at Cannes Lions, integrating Uber's ride services directly into Manchester United's mobile app for matchday travel coordination. Allows fans to schedule pickups aligned with match conclusion times while giving Manchester United access to Uber's extensive user base for ticket and merchandise promotions.
- StellantiscoreUber signed memorandum of understanding with Stellantis and Wayve to develop and deploy robotaxis globally.
- WayvecoreWayve AI technology powering London's first robotaxi fleet on Uber's platform, with trained operators initially monitoring rides. Wayve is a British startup partnered with Uber for autonomous vehicle deployment in London, planning commercial driverless minicab services pending regulatory approval.
- Joby AviationcorePartnership with Uber for air taxi services as part of Joby's path to commercialization. Joby is front-runner in eVTOL industry, currently in Stage 4 of FAA certification process. Partnership positions Uber as platform for future aerial mobility.
- Expedia GroupcoreIntegration of Expedia Group hotel bookings into Uber's platform for 2026 FIFA World Cup, positioning Uber as comprehensive travel companion with hotel reservations, airport shuttles, and ground transportation in single app.
- Serve RoboticsminorServe Robotics spun off from Uber in 2021 and has expanded beyond sidewalk food delivery into hospital and kitchen robotics while building infrastructure for other robotics companies.
- WaymocoreWaymo autonomous vehicles available on Uber's app in two cities, with Waymo expanding to 11 U.S. markets and London. Waymo poses disintermediation risk as it increasingly goes direct-to-consumer. Waymo has raised $16 billion at $126 billion valuation.
- Graebel CompaniesminorIntegration of Uber Vouchers into Graebel's relocation management portfolio, enabling employees to access rides, meals, and grocery deliveries through existing Uber accounts during transitional periods.
- WeRidecoreWeRide and Uber partnership to launch robotaxi services in Zurich, Abu Dhabi, Dubai, Riyadh, and Madrid, with plans to scale to 15 cities worldwide by 2030. WeRide provides autonomous vehicle technology while Uber provides the mobility network platform and operational infrastructure.
- NurocoreNuro provides Level 4 autonomous technology for Uber's robotaxi fleet deployment in San Francisco (launching later in 2026) and Houston (launching 2027). Nuro's technology has been tested since 2019 and provides the autonomous driving system for Uber's fleet operations.
- Lucid GroupcoreLucid Gravity robotaxis to support Uber's autonomous fleet in San Francisco and Houston. Uber has invested $200 million in Lucid and secured a 50,000-square-foot operational facility in Houston. Lucid secured $550 million from Saudi Arabia's PIF and $200 million from Uber subsidiary.
- AutobrainsminorUber partnered with Israeli AI startup Autobrains and Nvidia for a robotaxi pilot program in Munich, Germany. The Munich pilot uses Autobrains' multi-agent AI system with affordable Nvidia chips and six cameras, with plans to scale to 20 cities by 2028 pending regulatory approvals.
- Mastercard Commerce MediacoreFormalized partnership enabling Mastercard Commerce Media capabilities on Uber's advertising platform in the United States.
- Krispy Kreme, Molson Coors, adidascoreBrand partnerships through Uber's Creative Studio: Krispy Kreme's early launch of Destination Offers in Mexico; Molson Coors campaign tied to 2026 global football tournament; adidas pan-European Journey Takeover campaign aligned with Bad Bunny concerts.
- Hope AirminorPartnership providing over 5,100 free rides through Hope Rides program for patients needing medical travel in Canada. Hope Air completed record 14,229 flights for patients in 2025.
- Avride (Nebius)minorAvride, Nebius's autonomous vehicle subsidiary, announced partnership with Uber to pursue robotaxi and delivery robot markets. Extends Nebius's AI capabilities into mobility applications.
- Life360coreIntegration of Uber Family ride services directly into Life360 app, allowing parents to request, track, and coordinate rides for family members within a single interface. Combines Life360's location-sharing and coordination tools with Uber's safety-focused teen accounts featuring vetted drivers and real-time monitoring.
- BlacklanecoreUber acquiring Berlin-based premium chauffeur service Blacklane for approximately $500 million to $1.1 billion (valuations vary by source). Blacklane operates in 60+ countries with €240 million revenue and profitability in 2023. Deal expected to close end of 2026 pending regulatory approval.
- Riviancore$1.25 billion deal through 2031 for Uber to purchase up to 50,000 autonomous R2 vehicles from Rivian for robotaxi fleet use. Uber's largest autonomous vehicle supply commitment.
- SpotHerocoreAcquisition of SpotHero, a parking reservation app operating in over 400 cities across US and Canada, to integrate parking reservations directly into the Uber app for events, venues, and airports. Deal contingent on regulatory approval expected H1 2026.
- Getir (Turkey)coreUber agreed to acquire Getir's delivery business from Mubadala for $335 million in cash, plus $100 million investment for 15% stake in Getir's remaining services. Combines with Uber's earlier Trendyol GO acquisition to build competitive delivery ecosystem in Turkey.
- Regula ForensicscoreMulti-year partnership deploying Regula 7029 verification workstations and Regula 7320 mobile document readers for driver identity verification across Poland. Scaled from proof of concept to nationwide network covering fixed verification centers and mobile field operations.
Scale indicators12 records
Recent moves6 records
Expansion highlights6 records
Uber competitors and assessment
Company assessmentDirect peers
- Curb: Curb is a taxi e-hail aggregator and dispatch platform connecting licensed taxi fleets with riders via mobile apps in the US. Curb competes with Uber in the taxi-hail subsegment and is increasingly relevant as cities push for licensed-taxi solutions alongside TNCs.
- Instacart: Instacart is the leading grocery delivery marketplace in North America, competing directly with Uber's Cornershop and Uber Eats grocery offerings. Both platforms are expanding into retail-media advertising and same-day delivery from non-food merchants.
- DoorDash: DoorDash is the leading US food and retail delivery marketplace, directly competing with Uber Eats for restaurants, couriers, and consumer orders. Both companies are now expanding into non-food retail, advertising, and subscription programs (DashPass vs Uber One).
- Bolt: Bolt is a European ride-hailing and food delivery platform operating in 50+ countries with a similar app-based TNC marketplace model. Bolt competes directly with Uber across Europe and Africa on price, driver supply, and increasingly on delivery.
- Lyft: Lyft is Uber's primary US ride-hailing competitor, operating the same multi-sided TNC marketplace model across North American cities. Lyft is a direct, head-to-head competitor for both drivers and riders, with overlapping enterprise, healthcare, and AV partnership strategies.
Regional players
- Ola: Ola is India's leading ride-hailing platform operating a multi-sided TNC marketplace with three-wheeler, auto-rickshaw, and motorcycle categories. Ola competes with Uber in India and other international markets but is primarily a regional India incumbent.
- Grab: Grab operates ride-hailing, food delivery, and fintech across Southeast Asia in markets where Uber largely exited after selling its Southeast Asia business to Grab in 2018. Grab is a comparable multi-product mobility/delivery platform but does not directly compete with Uber in the same geographies.
- Didi Chuxing: Didi is the dominant ride-hailing platform in China and Latin America (via 99), with a marketplace model closely analogous to Uber's. Didi competes indirectly through similar product concepts and directly in LATAM via the 99 brand that overlaps with Uber's operations.
Broad incumbents
- Waymo: Waymo is Alphabet's autonomous vehicle subsidiary operating a robotaxi service that is available through Uber's app in two cities but is expanding primarily direct-to-consumer. Waymo is both a partner and the most credible threat to Uber's long-term TNC marketplace economics.
Emerging players
- Via: Via operates shared-ride and on-demand transit software and services for transit agencies and cities, with overlap to Uber's ride-pooling and Uber Transit offerings. Via is an emerging player focused on B2G and transit rather than direct consumer ride-hailing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Uber social profiles
Digital presenceUber financial estimates
Financial estimateRevenue estimate
Valuation estimate
Uber leadership team
Management profileNumber of profiles
Profiles2 records
Uber subsidiaries and ownership
Company hierarchySubsidiaries8 records
Uber funding detail
Funding detailFunding overview
Funding rounds32 records
Investors91 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Uber M&A and investment
M&A and investmentM&A22 records
Investments64 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Uber
What does Uber do?
Uber operates a digital marketplace platform connecting consumers with third-party transportation and delivery service providers. The platform enables real-time matching of riders with drivers, diners with couriers, and shippers with carriers, and processes in-app payments, dynamic pricing, and safety features. Available in 15,000+ cities across 70+ countries, Uber generates revenue through commissions on each ride, delivery fees, advertising, and subscription memberships.
Is Uber a public or private company?
Uber is a public company. It is classified as public and is currently operating.
When was Uber founded?
Uber was founded in 2009. It employs 5,001 to 10,000 people.
Where is Uber based?
Uber is headquartered in San Francisco, United States, in the North America region.
How does Uber make money?
Seven revenue lines are on record. Ride-Hailing Commission is the primary driver. The others are delivery and Food Delivery, advertising, uber One Subscription, uber Health, uber for Business and autonomous Vehicle Platform Fees.
Who are Uber's main competitors?
Direct peers on record are Curb, Instacart, DoorDash, Bolt and Lyft. Regional players are Ola, Grab and Didi Chuxing. Waymo is listed as a broad incumbent. Via is listed as an emerging player.
Does Uber have an API?
Yes. Uber offers multiple APIs for developers and partners: Uber Direct API (for logistics and delivery integration), Uber Eats API (for restaurant and merchant integration), and Enhanced Ads APIs. These enable third-party applications to integrate ride booking, delivery ordering, and advertising capabilities. APIs support various business use cases including commerce media integration and programmatic advertising. Developer documentation is at www.uber.com/legal/en/document/?name=uber-direct-api-terms-and-conditions&country=united-states&lang=en.
What industry is Uber in?
Uber's product category is Mobility and Delivery Platform. Its primary akta.pro industry code is TLAFAIAA, On-Demand Ride-Hailing Aggregators (Multi-Sided TNC Marketplaces), with a secondary code of BPAMAIAE, Ride-Hailing & Taxi Aggregation Platforms. Its NAICS code is 485310 and its SIC code is 4100.