Avis Budget Group

What Avis Budget Group does

Avis Budget Group, Inc. (NASDAQ: CAR) is a global mobility solutions provider founded in 1946 and headquartered in Parsippany, New Jersey. The company operates a multi-brand vehicle rental and sharing platform through three core consumer brands — Avis (premium), Budget (value), and Zipcar (on-demand car sharing with nearly one million members) — supplemented by regional acquired brands (Payless, Budget Truck, FranceCars, Maggiore, Amico Blu, ACL Hire, McNicoll Vehicle Hire, Apex, Morini, Turiscar) and the Avis Car Sales used-vehicle remarketing arm. As of 2025-2026 the company reported approximately 24,500-25,000 employees, an average fleet of roughly 684,000 vehicles, approximately 10,250 rental locations across approximately 180 countries, and approximately 38 million annual rental transactions.

Revenue is generated primarily through transactional vehicle rentals (Avis, Budget, Zipcar), supported by ancillary fees (insurance, fuel, GPS, roadside assistance), licensing royalties from approximately 200 licensee partners in 150+ countries, fleet management and remarketing services, and truck rentals. Pricing is quote-based, varying by location, vehicle class, duration, and season, with corporate accounts operating on multi-year custom contracts and consumers paying on a per-transaction basis. Distribution combines corporate-owned retail locations, direct-to-consumer digital (brand websites, mobile apps), enterprise sales for corporate/government/media accounts, the Zipcar membership subscription model, and a global franchise/licensee network; the company maintains connectivity to all four major GDS platforms (Amadeus, Galileo, Sabre, Worldspan) and partnerships with airlines, hotels, credit cards, and travel management companies.

The underlying technology stack centers on the proprietary Wizard reservation system (the first real-time information management and reservation system in the car rental industry) and connected vehicle technology deployed across the fleet, which captures real-time maintenance, tire pressure, mileage, and condition data to drive fleet optimization, preventive maintenance, and the contactless rental experience. The company holds SOC 2 Type 2, GDPR, and CCPA compliance certifications, supports ENERGY STAR/LEED/ISO 14001 environmental standards at locations, and reports under GAAP with full-year 2025 revenue of approximately $11.7 billion. Customer segments span leisure and business travelers, government agencies, media & entertainment productions, and urban car-sharing members across North America, Europe, Australasia, and select emerging markets.

Name

Avis Budget Group

Legal name

Avis Budget Group, Inc.

Website

https://avisbudgetgroup.com

Company type

Public

Founded year

1946

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Avis Budget Group is a global mobility solutions provider operating the Avis, Budget, and Zipcar rental brands across approximately 180 countries and 10,000+ locations. It serves leisure travelers, corporate accounts, government agencies, and media clients through approximately 38 million annual rental transactions.

Ownership category

akta.pro rank

Product category

Vehicle Rental Services

NAICS

Passenger Car Rental and Leasing (53211), Passenger Car Leasing (532112), Truck, Utility Trailer, and RV (Recreational Vehicle) Rental and Leasing (53212)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Managed Corporate Car Rental Programs (MCMP) (THADAOAA)

akta.pro secondary industry

Car Rental & Car-Sharing Booking Platforms (BPAMAIAF)

Keywords

• Vehicle rental services
• Car sharing network
• Commercial fleet leasing
• Truck rental services
• Corporate mobility programs

Headquarters

HQ city

Parsippany

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Vehicle Rentals: Core rental revenue from short-term vehicle rentals across Avis, Budget, and Zipcar brands. Revenue per day and rental days are key performance metrics. Pricing varies by vehicle class, rental duration, and location.
2. Licensing Royalties: Revenue from licensee partners who pay territory fees and revenue-based royalty fees for the right to operate Avis, Budget, and Zipcar brands. Licensees operate in over 150 countries where corporate locations are not maintained.
3. Fleet Management Services: Services including maintenance, fleet optimization, and remarketing of used vehicles from the rental fleet
4. Ancillary Services: Additional revenue from insurance products, fuel service charges, GPS navigation, roadside assistance, and other add-on services

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Avis Budget Group is a global mobility solutions provider operating a multi-brand vehicle rental and car sharing platform. Through its flagship brands — Avis, Budget, and Zipcar — along with regional brands (Payless, Budget Truck, Maggiore, FranceCars, Apex, McNicoll) and licensed operators, the company rents cars, trucks, and vans across approximately 10,250 locations in roughly 180 countries to individual consumers, corporate accounts, government agencies, and media & entertainment clients.

Product overview

Avis Budget Group is a global mobility solutions provider operating a multi-brand platform with three core consumer brands (Avis, Budget, Zipcar), supplemented by regional brands (Payless, Budget Truck, Avis Car Sales, France Cars, Maggiore, Apex, McNicoll), and B2B services (Media & Entertainment Division, corporate business programs). The company connects customers to vehicles through approximately 10,000 rental locations in approximately 180 countries, offering car rentals, truck rentals, car sharing, used vehicle sales, and fleet management services. The portfolio is unified by connected vehicle technology and a shared reservation platform with GDS connectivity, while differentiated by market positioning (premium via Avis, value via Budget, on-demand via Zipcar) and geography (regional brands serving local markets).

Differentiator

Problem solved

Functional benefit

Brands

• Avis Preferred: Loyalty program tier with benefits such as skipping rental counter and receiving car class upgrades
• Avis Preferred Plus
• President's Club
• Budget Fastbreak
• Plan On Us
• Zipcar for Business
• Zipcar for Universities

Products and services

• Avis Premium global car rental brand offering personalized end-to-end rental experiences at approximately 10,250 rental locations in approximately 180 countries worldwide.
• Budget Value-focused car rental brand offering service to budget-conscious leisure and business travelers at approximately 3,500 locations in more than 120 countries.
• Zipcar World's leading car sharing network with nearly one million members, offering hourly and daily vehicle rentals via app and membership card across 25 cities and more than 300 campuses in Europe and North America.
• Payless Car Rental Price-conscious car rental brand operating approximately 120 rental locations across the United States, Canada, Europe and South America.
• Budget Truck Leading truck rental company in the United States and Australia serving consumer and light commercial sectors through more than 1,600 corporate-owned and dealer locations.
• Avis Car Sales Used vehicle sales program offering late-model, well-maintained cars, SUVs, and trucks directly from the rental fleet with quality transparency for buyers.
• Zipcar for Business Corporate car sharing program providing on-demand access to vehicles where businesses operate, enabling flexible transportation without fleet ownership.
• Zipcar for Universities University campus car sharing program bringing self-service vehicles to campuses for students, staff and faculty.
• Avis Flex Extended rental program offering premium Avis vehicles for longer periods at competitive rates without long-term commitment.
• Media & Entertainment Division Specialized fleet services for film, television, and production companies providing vehicles for cast, crew, and equipment transportation with dedicated account management and 24/7 support.
• Carbon Offset Program Environmental program quantifying greenhouse gas emissions from corporate customers' rental car transactions and offsetting them through carbon offsetting projects.
• Avis Brand Licensing Program Licensor model with nearly 200 licensees operating in 150+ countries who pay territory fees and revenue-based royalty fees for the right to operate Avis, Budget, and Zipcar brands where corporate locations are not maintained.

Quantifiable outcome

• ~70% vehicle utilization in Q1 2026 - first quarter record in over 15 years
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability2 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• Alex's Lemonade Stand FoundationminorGTM or Marketing Partner · 1 January 2019Fundraising partnership supporting childhood cancer research, funding impactful research, raising awareness, and supporting families affected by childhood cancer.
• Susan G. KomencoreGTM or Marketing Partner · 1 January 2018Avis Budget Group has donated over $1 million through cause marketing initiatives including special customer rates. Partnership supports the mission to end breast cancer.
• Make-A-Wish AmericacoreGTM or Marketing Partner · 1 January 2002Since 2002, Avis has partnered with Make-A-Wish America, contributing more than $425,000 to grant life-changing wishes for children with critical illnesses. The partnership includes special promotional codes supporting the charity.
• R U OK?minorGTM or Marketing PartnerCharity partnership supporting mental health awareness initiatives.
• Toys for TotsminorGTM or Marketing PartnerCharity partnership during holiday season supporting children's toy donations.
• Airline PartnerscoreGTM or Marketing PartnerGlobal airline partnerships worldwide allowing customers to earn exclusive rewards and discounts when renting with Avis or Budget brands. Partners include major carriers across the network.
• Hotel PartnerscoreGTM or Marketing PartnerHospitality partnerships where customers earn points and receive discounts when staying at partner hotels and driving with Avis or Budget.
• Retail Loyalty PartnersminorGTM or Marketing PartnerPartnerships with leading retailers allowing customers to earn points, discounts, and cash back on vehicle rentals.

Scale indicators10 records

Recent moves9 records

Expansion highlights6 records

Emerging players

• Turo: Peer-to-peer car sharing marketplace that competes with Zipcar in the car sharing segment. Overlaps with Avis Budget's mobility strategy through a different asset-light model.
• Getaround: Peer-to-peer car sharing platform with a focus on urban markets and short-term rentals. Competes with Zipcar in the on-demand car sharing category Avis Budget operates.

Direct peers

• U-Haul (AMERCO): Leading North American truck and trailer rental company directly comparable to Budget Truck. Overlaps with Avis Budget's light commercial and consumer truck rental business.
• Europcar Mobility Group: Major European car rental and mobility provider with brands including Europcar, Goldcar, and InterRent. Directly competes with Avis Budget's European operations and licensee network.
• Enterprise Mobility (Enterprise Rent-A-Car): Largest U.S. car rental company with global expansion and a similar multi-brand strategy. Directly competes with Avis, Budget, and Zipcar across corporate, leisure, and replacement rental segments.
• Localiza & Co: Largest car rental operator in Brazil and South America with growing global footprint. Comparable multi-brand strategy, fleet scale, and digital platform investments.
• Hertz Global Holdings: Direct competitor in airport and off-airport car rental with the Hertz, Dollar, and Thrifty brands. Overlaps with Avis Budget on fleet size, EV strategy, corporate accounts, and global distribution.
• Sixt SE: European-headquartered premium rental and leasing company with growing U.S. presence. Competes directly in airport corporate and leisure rentals; James Adams, Avis's CRO, previously held leadership roles at SIXT.

Broad incumbents

• Ryder System: Provides commercial fleet leasing, rental, and maintenance. Comparable to Avis Budget's Budget Truck subsidiary and corporate fleet management services.
• Uber Technologies: Broad mobility platform with Uber Carshare competing directly with Zipcar. While primarily ride-hailing, Uber's expansion into vehicle rentals and autonomous mobility creates competitive overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/avis-budget-group
• Xx.com/GoAvisBudget
• Facebookfacebook.com/avisbudgetgroupcareers

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries12 records

Funding overview

Funding rounds9 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A7 records

Investments4 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Avis Budget Group