EuropCar Mobility Group
Europcar Mobility Group is a France-founded, SBF 120-listed mobility services company operating in 130+ countries through four brands, serving leisure and business travelers, corporate fleets, and insurance clients with vehicle rental, car-sharing, and connected fleet technology.
- Company typePublic
- Founded1949
- HeadquartersParis, France
- Headcount5,001–10,000
- GTM typeB2B and B2C
- OfferingServices
What EuropCar Mobility Group does
Europcar Mobility Group SA is a France-headquartered mobility services company founded in 1949 and listed on the SBF 120 index since 2015. It delivers vehicle rental, light commercial vehicle hire, urban car-sharing, and insurance replacement services across more than 130 countries through four brands — Europcar (premium), Goldcar and Fox (low-cost in Europe and the U.S.), and Euromobil (Germany via Volkswagen Group dealerships) — supported by subsidiaries including Ubeeqo (car-sharing), Buchbinder (vans and trucks), and Scooty (scooter-sharing).
Revenue is generated primarily through time-based vehicle rental billed on usage (daily, weekly, monthly, multi-year corporate contracts) across leisure and business customer segments, supplemented by subscription-based fleet management for corporate clients, usage-based car-sharing through Ubeeqo, and transaction-based insurance replacement services via the vHire platform. Distribution combines directly operated stations, a global franchise network, digital booking platforms, airline co-marketing partnerships (easyJet, Lufthansa, Ryanair via Rentalcars.com, Air Caraïbes), and dedicated B2B insurance and fleet sales teams.
The underlying technology stack centers on connected vehicle telematics delivered through partnerships with Telefónica (connectivity) and Geotab (fleet management), enabling real-time tracking, diagnostics, and fleet intelligence across European operations. The vHire platform adds AI-driven triage for insurance claims workflows, and the FleetShare product extends into corporate car-sharing. The company emerged from a 2020–2021 financial restructuring triggered by COVID-19, and under incoming CEO Sebastian Birkel (effective May 1, 2025) is pursuing renewed expansion through acquisitions, partnerships, and product launches in Europe, North America, and Asia.
EuropCar Mobility Group firmographics
Firmographics- Name
- EuropCar Mobility Group
- Legal name
- Europcar Mobility Group SA
- Website
- https://europcar-mobility-group.com
- Company type
- Public
- Founded year
- 1949
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Europcar Mobility Group is a France-founded, SBF 120-listed mobility services company operating in 130+ countries through four brands, serving leisure and business travelers, corporate fleets, and insurance clients with vehicle rental, car-sharing, and connected fleet technology.
- Ownership category
- akta.pro rank
EuropCar Mobility Group industry classification
Industry- Product category
- Vehicle Rental Services
- NAICS
- Passenger Car Rental (532111), Automotive Equipment Rental and Leasing (5321), Passenger Car Leasing (532112)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- Specialty Vehicle Rentals (SUVs, Convertibles, 4x4) (THADAAAH)
- akta.pro secondary industries
- Car Rental & Car-Sharing Booking Platforms (BPAMAIAF), Shared Mobility Operations & Fleet Services (Charging/Swapping, Rebalancing, Maintenance) (TLAFAMAJ), Corporate Car Sharing (Round-Trip/Station-Based) (TLABALAA)
Keywords
Where EuropCar Mobility Group is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
EuropCar Mobility Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Vehicle Rental: Core time-based vehicle rental revenue from leisure and business travelers across premium (Europcar), value (Goldcar, InterRent), and low-cost (Fox) brands. Rental periods range from hourly to multi-year contracts.
- Fleet Management Services: B2B fleet management and corporate rental solutions for business customers, including dedicated account management and flexible corporate billing.
- Insurance Replacement Vehicles: Vehicle replacement services during insurance claims for total loss or repair delays, provided through the vHire platform partnering with UK insurers.
- Urban Mobility Services: Car-sharing and urban mobility solutions through Ubeeqo subsidiary, including self-service vehicles in urban areas like Paris.
- Commercial Vehicle Rental: Vans and trucks rental services through Buchbinder acquisition, serving light commercial vehicle demand.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Vehicle rental pricing varies by brand positioning, vehicle class, and rental duration. |
Go-to-market motion4 records
Distribution channels6 records
Marketing channels7 records
EuropCar Mobility Group product offering
Product offeringCore offering
Europcar Mobility Group provides vehicle rental services across premium, value, and low-cost segments through four brands (Europcar, Goldcar, Fox, Euromobil) operating in 130+ countries. The company also offers urban mobility solutions (car-sharing via Ubeeqo, scooter-sharing via Scooty), corporate fleet management, commercial vehicle rental (Buchbinder), and insurance replacement vehicles (vHire platform).
Product overview
Europcar Mobility Group operates a multi-brand platform with four main brands (Europcar, Goldcar, Fox, and Euromobil) responding to differentiated needs and service levels. Europcar serves as the premium flagship brand for car and van rentals across Europe, while Goldcar and Fox target budget-conscious customers in Europe and the U.S. respectively. Euromobil, acquired in 2023, focuses on Volkswagen Group brand rentals in Germany. The Group also operates urban mobility services through Ubeeqo (car-sharing, including Scooty scooter-sharing), offers corporate car sharing via FleetShare, and provides insurance replacement vehicles through the vHire platform. The portfolio includes acquired brands like Fox Rent A Car, Buchbinder, and various franchise acquisitions across Nordic countries and Ireland, all supported by connected vehicle technology partnerships with Telefónica and Geotab.
Differentiator
Problem solved
Functional benefit
Brands
- Europcar: European car and van rental leader with a premium positioning
- Goldcar
- Fox
- Euromobil
Products and services
- Europcar Brand Rental Services Premium car and van rental services under the Europcar brand, operating across more than 130 countries. Targets business travelers and leisure customers seeking premium vehicle rental experiences with consistent brand standards.
- Goldcar Brand Rental Services Smart choice low-cost car rental leader in Europe, offering budget-friendly rental services as part of the Group's value segment portfolio. Targets price-sensitive travelers seeking affordable vehicle rentals.
- Fox Rent A Car Brand Rental Services Low-cost car rental services in the U.S. market, operating as part of the Group's North American low-cost segment strategy under the Fox brand.
- Euromobil Brand Rental Services German car rental operator leveraging Volkswagen Group brand dealerships, providing car rentals and subscription services for VW Group brands in Germany as part of the Group's flexible mobility services expansion.
- Buchbinder Commercial Vehicle Rental Vans and trucks rental services under the Buchbinder brand, serving light commercial vehicle demand for last-mile delivery, service vehicles, and trade professionals.
- Ubeeqo Car-Sharing Service Urban car-sharing and mobility service offering self-service vehicles in urban areas like Paris, Milan, and Spain. Targets urban residents requiring short-term vehicle access for city trips without car ownership costs.
- vHire Insurance Replacement Platform Insurance-first vehicle replacement platform for UK insurers, combining Europcar's 40,000-strong UK fleet with vMobility's insurance-focused technology. Features AI-driven triage for mobility solutions and real-time vehicle tracking to reduce replacement vehicle costs during claims.
- FleetShare Corporate Car Sharing Corporate car sharing solution launched in Germany enabling businesses to manage and share vehicles within their organization for employee mobility needs. Targets corporate fleet operators and businesses seeking internal vehicle sharing solutions.
- Scooty Scooter-Sharing Service Scooter-sharing brand acquired through Ubeeqo to expand into micromobility services, providing urban residents with short-distance transportation alternatives.
- Drive & Share Service Car-sharing solution developed in partnership with GoMore for medium-term rentals, later expanded to Germany and Denmark with Snappcar for peer-to-peer car-sharing opportunities.
- Keddy by Europcar Brand extension launched in 2015 for value-segment rental services under the Europcar umbrella, complementing the premium Europcar brand offering.
- Connected Vehicle Service Fleet connectivity service using Telefónica and Geotab technology to connect vehicles in Europe for real-time tracking, fleet management, and diagnostic capabilities across European operations.
Quantifiable outcome
- Record €350 million corporate EBITDA achieved in 2018
- +2 more outcomes
Companies that use EuropCar Mobility Group
Customer profileNamed customers5 records
Segments6 records
Ideal customer profiles5 records
EuropCar Mobility Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability1 record
Feature2 records
EuropCar Mobility Group partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core, innovative, regional, support, flagship and strategic.
- MIC Co., Ltd.coreExclusive partnership to expand Europcar's presence in Japan. Strategic business alliance aimed at market growth in the Japanese mobility market.
- vMobilitycoreLaunch of vHire joint replacement vehicle platform for UK insurers, combining Europcar's 40,000-vehicle national fleet with vMobility's insurance-focused technology. Features AI-driven triage for mobility solutions and real-time vehicle tracking.
- Euromobil GmbHcoreAcquisition of 51% stake in Euromobil GmbH, a German car rental operator leveraging Volkswagen Group brand dealerships. Strategic expansion of flexible mobility services in Germany.
- Post Nord and Mercedes-Benz (Denmark)innovativeInnovative partnership in Denmark involving Post Nord logistics and Mercedes-Benz vehicles for sustainable mobility solutions.
- Telefónica and GeotabcoreStrategic technology partnership to connect Europcar vehicles in Europe. Telefónica provides connectivity infrastructure while Geotab supplies telematics and fleet management technology for real-time vehicle tracking and diagnostics.
- Routes Car Rental (Canada)regionalPartnership with Routes Car Rental in Canada to provide Europcar brand services to Canadian customers.
- Bureau VeritassupportPartnership to consolidate hygiene and sanitary measures for rental stations and vehicle fleet, ensuring health safety standards during COVID-19 pandemic.
- easyJetflagshipExtension of 16-year relationship as preferred car rental partner. easyJet passengers gain access to Europcar services through integrated booking. Also extended to Ryanair platform via Rentalcars.com as lead partner.
- ECO Rent a Car (India)regionalWorldwide commercial partnership renewal for car rental services in India. Europcar brand offered through ECO Rent a Car network.
- Shouqi Car Rental (China)regionalTwo-year renewal of worldwide commercial partnership for car rental services in China.
- MaaS AlliancestrategicMembership in Mobility as a Service Alliance to advance MaaS ecosystem development and integration.
- LufthansaflagshipPartnership with Lufthansa for car rental services, providing Europcar offerings to airline customers.
- Air CaraïbesregionalExclusive commercial partnership with Air Caraïbes for car rental services to airline passengers.
- PWN (Professional Women's Network)supportGlobal partnership promoting women in business, supporting gender equality initiatives.
Scale indicators6 records
Recent moves9 records
Expansion highlights6 records
EuropCar Mobility Group competitors and assessment
Company assessmentEmerging players
- Turo: Largest peer-to-peer car-sharing marketplace globally; represents the disruptive car-sharing model that could pressure Europcar's leisure and urban customer segments over time, particularly in North America.
- Getaround: Peer-to-peer car-sharing platform; partially overlaps with Europcar's Ubeeqo and SnappCar car-sharing operations, representing the asset-light alternative model Europcar has invested in but not core to traditional rental.
Broad incumbents
- Hertz Global Holdings: Major US-headquartered global rental incumbent operating Hertz, Dollar, and Thrifty brands; competes head-to-head with Europcar across leisure and corporate segments, and recently underwent its own financial restructuring in 2020.
- Avis Budget Group: US-based global rental operator of Avis, Budget, and Zipcar brands; competes with Europcar in airport corporate and leisure rentals globally and shares similar asset-heavy operational structure.
- Enterprise Mobility: World's largest car rental company and the dominant global incumbent; operates Enterprise, National, and Alamo brands across 90+ countries with massive fleet scale, directly competing with Europcar in airport and off-airport rentals.
- Arval (BNP Paribas): Leading European full-service vehicle leasing and fleet management subsidiary of BNP Paribas; competes directly with Europcar's corporate and fleet services across Europe with strong balance sheet backing.
- Localiza & Co: Largest car rental operator in South America (Brazil-focused); comparable multi-brand, multi-country strategy with Europcar and operates fleet management services. Outside of core EU geography but a comparable peer in fleet rental business model.
- ALD Automotive: Major European vehicle leasing and fleet management company owned by Société Générale; competes with Europcar's B2B fleet management and corporate rental services, particularly for long-term corporate fleet solutions.
Direct peers
- Sixt SE: German premium car rental leader and Europcar's strongest direct European competitor; aggressive fleet renewal, premium positioning, and strong tech investment make Sixt the primary share-taker threat in core Western European markets.
Others
- Goldcar (now part of Europcar): Note: Goldcar is a Europcar subsidiary. Pre-acquisition, Goldcar was Europe's leading low-cost rental operator and a relevant peer reference; competitors like Record Go and Centauro occupy similar low-cost leisure positioning that overlaps with Goldcar/Fox brands.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
EuropCar Mobility Group social profiles
Digital presenceEuropCar Mobility Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
EuropCar Mobility Group leadership team
Management profileNumber of profiles
Profiles5 records
EuropCar Mobility Group subsidiaries and ownership
Company hierarchySubsidiaries12 records
EuropCar Mobility Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EuropCar Mobility Group M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EuropCar Mobility Group
What does EuropCar Mobility Group do?
Europcar Mobility Group provides vehicle rental services across premium, value, and low-cost segments through four brands (Europcar, Goldcar, Fox, Euromobil) operating in 130+ countries. The company also offers urban mobility solutions (car-sharing via Ubeeqo, scooter-sharing via Scooty), corporate fleet management, commercial vehicle rental (Buchbinder), and insurance replacement vehicles (vHire platform).
Is EuropCar Mobility Group a public or private company?
EuropCar Mobility Group is a public company. It is classified as public and is currently operating.
When was EuropCar Mobility Group founded?
EuropCar Mobility Group was founded in 1949. It employs 5,001 to 10,000 people.
Where is EuropCar Mobility Group based?
EuropCar Mobility Group is headquartered in Paris, France, in the Europe region.
How does EuropCar Mobility Group make money?
Five revenue lines are on record. Vehicle Rental is the primary driver. The others are fleet Management Services, insurance Replacement Vehicles, urban Mobility Services and commercial Vehicle Rental.
Who are EuropCar Mobility Group's main competitors?
Emerging players on record are Turo and Getaround. Broad incumbents are Hertz Global Holdings, Avis Budget Group, Enterprise Mobility, Arval (BNP Paribas), Localiza & Co and ALD Automotive. Sixt SE is listed as a direct peer. Goldcar (now part of Europcar) is listed as an others.
Does EuropCar Mobility Group have an API?
No public API is recorded for EuropCar Mobility Group.
What industry is EuropCar Mobility Group in?
EuropCar Mobility Group's product category is Vehicle Rental Services. Its primary akta.pro industry code is THADAAAH, Specialty Vehicle Rentals (SUVs, Convertibles, 4x4), with a secondary code of BPAMAIAF, Car Rental & Car-Sharing Booking Platforms. Its NAICS code is 532111 and its SIC code is 7510.