Prima

What Prima does

Prima is a technology-enabled cross-border steel fabrication and supply chain integrator serving North American infrastructure projects. Founded in 2022 and headquartered in Mexico City with US operations, the company combines AISC-certified Mexican fabrication capacity with US proximity to deliver structural steel, modular assemblies, mission-critical mechanical systems, and energy/connectivity infrastructure to enterprise and government customers. The company targets three vertical markets: AI Infrastructure (hyperscale data centers, GPU clusters, fiber optic POPs), Energy Grid 2.0 (substations, grid modernization), and Deglobalization & Reshoring (warehouses, production facilities). Customer wins include Flowserve, Veolia, Takraf, Frialsa, White Construction, and government entity Asipona, with project values ranging from $180K for first-article approvals to multi-million-dollar turnkey engagements.

Prima's core technology is Prima OS, an AI-powered manufacturing execution platform that coordinates the full lifecycle from RFQ intake through engineering, procurement, fabrication, quality control, logistics, and erection. The platform comprises six modules — Engineering & Quoting, Procurement, Fabrication, Quality Control, Logistics, and Erection — that automate takeoffs, BOM generation, vendor matching, multi-plant scheduling, AISC/AWS compliance, cross-border logistics routing, and digital twin verification. The company claims 50,000+ tons annual production capacity coordinated across 5+ specialized fabrication workshops, 2,000+ completed projects, 1-2 day ground delivery to US sites, +20% cost advantage, and 3x on-time-in-full delivery versus market standards. The asset-light "zero factory overhead" model relies on coordinating third-party fabrication capacity rather than owning facilities.

Prima monetizes through project-based custom fabrication contracts with quote-based pricing tied to specifications, tonnage, complexity, and scope. The go-to-market is enterprise field sales targeting infrastructure, construction, and industrial buyers through direct outreach ([email protected], Request a Quote). The company has raised $42.5M in total funding, including a $23M Series A in December 2024 led with participation from Acrew, Nazca, Quona Capital, BoxGroup, Canary, Greenoaks, and others, with capital earmarked for US footprint expansion and Mexican manufacturing scale-up. Headcount is 51-100 employees.

Name

Prima

Website

https://prima.ai

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

51–100 employees

Short description

Prima is an AI-powered cross-border steel fabrication integrator serving North American infrastructure projects in AI compute, energy grid, and reshoring sectors, coordinating 50,000+ tons of annual capacity across US and Mexican workshops through its Prima OS platform.

Ownership category

akta.pro rank

Product category

Steel Fabrication and Industrial Manufacturing

NAICS

Industrial Machinery Manufacturing (3332)

SIC

Special Industry Machinery, Nec (3559), General Industrial Machinery & Equipment, Nec (3569)

akta.pro primary industry

Factory Automation & Control Systems (PLC/SCADA/DCS) (IMAIAMAA)

Keywords

• Steel fabrication services
• Structural steel manufacturing
• Industrial modular assemblies
• AI manufacturing platform
• Cross-border metal fabrication

Headquarters

HQ city

Mexico City

HQ country

Mexico

HQ region

Latin America

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Steel Fabrication Services: Project-based revenue from custom steel fabrication for structural steel, modular assemblies, and mission-critical systems. Revenue generated through engineering, fabrication, logistics, and erection services for infrastructure projects.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Prima is a technology-first manufacturing and supply chain integrator that delivers certified cross-border steel fabrication for North American industrial projects. Its core offerings include structural steel, modular assemblies, mission-critical mechanical systems, and energy/connectivity infrastructure, executed through the AI-powered Prima OS platform that coordinates the full lifecycle from engineering and procurement through fabrication, quality control, logistics, and erection. The company serves AI Infrastructure, Energy Grid 2.0, and Deglobalization/Reshoring projects with USMCA-compliant multi-plant capacity and 1-2 day ground delivery to US sites.

Product overview

Prima is a technology-first manufacturing and supply chain integrator offering certified cross-border steel fabrication for North America's critical infrastructure projects. The company operates through its AI-powered Prima OS platform, which coordinates the full manufacturing lifecycle including engineering & quoting, procurement, fabrication, quality control, logistics, and erection. The platform serves three primary industries: AI Infrastructure, Energy Grid 2.0, and Deglobalization & Reshoring. Core fabrication products include Structural Steel (Division 5 scope), Modular Assemblies (pre-assembled site-ready modules), Mission Critical Systems (HVAC, fire suppression, gas infrastructure), and Energy & Connectivity Infrastructure (substations, telecom). The company leverages US and Mexican manufacturing capacity to achieve lower landed costs and faster lead times.

Differentiator

Problem solved

Functional benefit

Brands

• Prima OS: AI-powered manufacturing platform combining software, AI workflows, and experienced operators to coordinate the full manufacturing lifecycle from RFQ intake to delivery

Products and services

• Prima OS Prima OS is an AI-powered manufacturing operating platform that combines software, AI workflows, and experienced operators to coordinate the full manufacturing lifecycle from RFQ intake and pricing through procurement, fabrication, quality control, logistics, and delivery. It is sold and used by Prima as the orchestration layer for its enterprise steel fabrication services across North America.
• Structural Steel Fabrication Custom-engineered structural steel fabrication covering full Division 5 scope including beams, columns, trusses, joists, metal decking, stairs, railings, and miscellaneous metals. Delivered with AISC-certified fabrication, AWS D1.1 welding standards, and rigorous in-plant QA inspection, managed from engineering and detailing through delivery and erection support. For enterprise construction, infrastructure, and industrial buyers in North America.
• Modular Assemblies Pre-assembled, site-ready modules designed for rapid deployment, including fabricated steel skids, enclosures, modular build-outs, and equipment racks with full component integration, harnessing, and piping assemblies. Available with liquid and powder-coating and a variety of surface finishings. For industrial and infrastructure customers needing faster on-site installation.
• Mission Critical Systems High-reliability mechanical and life-safety systems engineered for demanding environments, including industrial HVAC systems, specialized components for chillers (including frames), battery cooling systems, AC/DC motors, fire suppression systems, and gas line infrastructure. For enterprise and industrial buyers with mission-critical uptime and safety requirements.
• Energy & Connectivity Infrastructure Fabrication Utility-grade fabricated steel and component assembly for power, grid, and connectivity infrastructure, including substations, transformer platforms, switchgear supports, grounding structures, bus supports, control buildings, dark fiber POPs, telecom shelters, and line infrastructure. For utilities, energy developers, and telecom operators.

Quantifiable outcome

• 3x on-time, in-full delivery rate vs. market standards
• +3 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature6 records

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• BlueScope Steel: BlueScope is a global steel manufacturer with significant North American operations serving construction and industrial markets. They compete with Prima in structural steel and modular building products with established customer relationships and broader geographic reach.
• DeAcero: DeAcero is a major Mexican steel manufacturer with significantly greater scale and broader product portfolio. They compete with Prima in industrial fabrication while also being a listed Prima customer, making them a direct competitor and channel partner.
• Nucor: Nucor is the largest steel producer in the United States, with a broad portfolio that includes structural steel and fabrication capabilities. They compete with Prima for US-based industrial projects with the advantage of full domestic production scale.
• Ternium: Ternium is a leading Latin American steel producer with operations in Mexico and across the Americas. They compete with Prima for industrial fabrication work while having substantially greater scale, vertical integration, and balance sheet capacity.

Emerging players

• VulcanForms: VulcanForms is an emerging player in digital manufacturing infrastructure for industrial production. Both companies pursue the thesis that software-driven, digitally-controlled manufacturing represents the next generation of industrial production economics.

Direct peers

• Z Modular: Z Modular is a direct peer in modular steel construction, offering pre-engineered modular building solutions using fabricated steel components. Both companies target speed of delivery and industrialized construction approaches versus traditional building methods.
• Divergent: Divergent applies AI and digital manufacturing platforms to industrial production, with a similar 'software-first manufacturing' thesis. Both companies position technology platforms as the operational backbone for industrial fabrication and assembly.
• Hadrian: Hadrian is a direct peer building AI/automation-driven precision metal manufacturing for industrial customers, including aerospace and defense. Both Prima and Hadrian apply software platforms to orchestrate fabrication at scale with significantly faster lead times than traditional suppliers.
• Prescient: Prescient is a direct peer in modular structural systems for commercial construction, using prefabricated steel panels and assemblies. Both companies serve enterprise customers seeking faster, more reliable construction timelines through offsite fabrication.
• Formlogic: Formlogic is a direct peer operating AI-driven on-demand manufacturing for metal and industrial components, with similar software-orchestrated fabrication and rapid quoting capabilities targeting enterprise customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors14 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prima