MyGlamm
MyGlamm is a Mumbai-based direct-to-consumer beauty and personal care brand, originally an on-demand beauty services platform, now operating a D2C e-commerce store and content-to-commerce portfolio (including ScoopWhoop and BabyChakra) under the Good Glamm Group conglomerate serving Indian consumers.
- Company typePrivate
- Founded2015
- HeadquartersMumbai, India
- Headcount501–1,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What MyGlamm does
MyGlamm, legally operated as Sanghvi Beauty and Technologies Private Limited, is a direct-to-consumer beauty and personal care brand founded in 2015 by Darpan Sanghvi and headquartered in Mumbai, India. The company originally launched as an on-demand beauty services platform facilitating 600+ daily services in Mumbai and Pune, before transitioning into D2C cosmetics and personal care product sales through its own e-commerce storefront (myglamm.com). Its core technology stack is a D2C commerce platform integrated with content-to-commerce assets, including wholly-owned subsidiaries ScoopWhoop (digital media) and BabyChakra (parenting platform with 25M+ families and 3,500 doctors), acquired in 2021 to enable audience capture across verticals.
In September 2021, MyGlamm reorganized under the Good Glamm Group conglomerate structure, backed by a Rs 750 crore war chest to consolidate beauty and personal care brands. The company has raised approximately USD 138M across multiple funding rounds (2016-2021) from investors including L'Occitane, Accel, Amazon, Bessemer Venture Partners, Ascent Capital, Wipro Consumer Care Ventures, Trifecta, Stride Ventures, and Tano Capital, with a Rs 1,500 crore pre-money valuation at Series C. Revenue mechanics rely on transaction-fee product sales across beauty, planned offline retail expansion, and the broader content-to-commerce flywheel. The company claims gross margins positive operations and has expansion plans covering eight additional cities across India and the Middle East.
The operating entity entered Corporate Insolvency Resolution Process (CIRP) under NCLT order in 2024, signaling severe financial distress despite prior scale and brand investment (including celebrity brand ambassador and investor Shraddha Kapoor). MyGlamm also received a CCPA notice for product labeling violations under the Legal Metrology Act. Leadership comprises founder Darpan Sanghvi, co-founder and president Naiyya Saggi (ex-BabyChakra), CFO Naushad Shaikh, CSO Neeraj Sanghani, and chief growth officer Bhavesh Singhal.
MyGlamm firmographics
Firmographics- Name
- MyGlamm
- Legal name
- Sanghvi Beauty and Technologies Private Limited
- Website
- https://myglamm.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- MyGlamm is a Mumbai-based direct-to-consumer beauty and personal care brand, originally an on-demand beauty services platform, now operating a D2C e-commerce store and content-to-commerce portfolio (including ScoopWhoop and BabyChakra) under the Good Glamm Group conglomerate serving Indian consumers.
- Ownership category
- akta.pro rank
MyGlamm industry classification
Industry- Product category
- Beauty and Personal Care
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (45612), Health and Personal Care Retailers (4561), Other Health and Personal Care Retailers (45619)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Beauty & Personal Care Omnichannel (CRAFAEAB)
- akta.pro secondary industries
- Beauty & Personal Care Online Retailers (CRAFADAC), Beauty & Personal Care Marketplaces (CRAFABAB), Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC), Personal Fragrances (Perfume, Cologne, Body Sprays) (CRADANAD)
Keywords
Where MyGlamm is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
MyGlamm business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Marketing or Sales, Supply Chain, Operations, Personnel, Technology or R&D, Others
Revenue model
- Beauty Services and Product Sales: MyGlamm originally started as an on-demand beauty services platform facilitating 600 services daily and has expanded into D2C beauty and personal care product sales. The company claims to be gross margins positive.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
MyGlamm product offering
Product offeringCore offering
MyGlamm is a direct-to-consumer beauty and personal care brand that sells its own branded cosmetics and personal care products online through myglamm.com and its mobile app. Originally launched as an on-demand beauty services platform facilitating 600+ beauty services daily in Mumbai and Pune, the company expanded into branded D2C beauty product sales. It operates as part of the broader Good Glamm Group portfolio alongside acquired content platforms BabyChakra (parenting) and ScoopWhoop (digital media) that support content-to-commerce strategies.
Product overview
MyGlamm operates as a direct-to-consumer beauty and personal care brand, forming the core of the Good Glamm Group portfolio. The company's product ecosystem includes its primary MyGlamm beauty brand alongside acquired entities BabyChakra (a parenting platform serving the mom-baby content-to-commerce segment) and ScoopWhoop (a digital media platform supporting content-to-commerce initiatives). These acquired brands operate as standalone platforms within the group structure.
Differentiator
Problem solved
Functional benefit
Products and services
- MyGlamm Direct-to-consumer beauty and personal care brand selling branded cosmetics and personal care products through myglamm.com and mobile app to individual consumers in India. Originally operated as an on-demand beauty services platform facilitating 600+ services daily in Mumbai and Pune.
- BabyChakra Online parenting platform offering parenting guidance, baby care product recommendations, and community engagement for mothers and parents. Operates as a standalone brand within Good Glamm Group.
- ScoopWhoop Delhi-based digital media and lifestyle content platform supporting the group's content-to-commerce strategy and men's grooming market entry. Operates as an independent brand within Good Glamm Group.
Quantifiable outcome
- 600+ daily beauty services facilitated
- +2 more outcomes
Companies that use MyGlamm
Customer profileSegments3 records
Ideal customer profiles3 records
MyGlamm technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
MyGlamm partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor, major and core.
- CloviaminorMyGlamm partnered with Clovia, an innerwear brand, for Navratri celebration collaboration.
- Miss Universe India 2024majorMyGlamm partnered with Miss Universe India 2024 for brand promotion and visibility.
- ScoopWhoopcoreGood Glamm Group acquired ScoopWhoop, a Delhi-based digital media platform, as an all-cash deal. The acquisition supports content-to-commerce expansion and entry into the men's grooming market. ScoopWhoop continues to operate as an independent brand within the group.
- BabyChakracoreMyGlamm acquired BabyChakra, an online parenting platform with a community of over 25 million families and 3,500 doctors. The acquisition aims to develop India's largest parenting platform with Rs 100 crore investment over three years. BabyChakra continues as a standalone brand.
- Shraddha KapoormajorActor Shraddha Kapoor appointed as brand ambassador for MyGlamm and announced her investment in the company, providing celebrity endorsement and brand credibility.
Scale indicators7 records
Recent moves8 records
Expansion highlights6 records
MyGlamm competitors and assessment
Company assessmentDirect peers
- Nykaa: India's leading omnichannel beauty and personal care retailer and marketplace, selling cosmetics, skincare, haircare and fragrances both online and through physical stores. Most direct competitor to MyGlamm's D2C-plus-marketplace beauty model in India.
- Sugar Cosmetics: India-based D2C color cosmetics and personal care brand selling through its own e-commerce site, marketplaces and offline retail. Directly comparable to MyGlamm as an Indian-born, digitally-led beauty brand targeting similar urban female consumers.
- Mamaearth (Honasa Consumer): Indian D2C beauty and personal care platform with flagship Mamaearth and The Derma Co. brands; sells through owned site, marketplaces and offline retail. Comparable to MyGlamm on category mix, omnichannel GTM, and Indian consumer target.
- Plum (Plum Cosmetics): Vegan, cruelty-free Indian D2C beauty and personal care brand selling skincare, haircare and makeup via own D2C site and marketplaces. Similar positioning, pricing tier, and online-led GTM to MyGlamm's product portfolio.
- mCaffeine: India D2C caffeinated personal care brand focused on haircare, skincare and body care; sells through owned e-commerce site, marketplaces and offline retail. Directly comparable in D2C beauty/personal care category targeting young Indian consumers.
- WOW Skin Science: Indian personal care and beauty brand with a broad haircare, skincare and wellness portfolio, distributed through its own site, marketplaces and offline retail. Comparable in category breadth, price positioning and Indian D2C-to-omnichannel model.
- Purplle: Indian online beauty and personal care marketplace that combines owned brands with third-party sellers — the marketplace-plus-D2C model that most closely mirrors MyGlamm's stated marketplace angle for stylists and beauticians.
- Tira Beauty: Reliance Retail's omnichannel beauty platform combining curated multi-brand assortment with owned brands, sold via app/site and offline stores. Comparable as an Indian omnichannel beauty retailer expanding from e-commerce into physical retail.
Broad incumbents
- Sephora India: Global multi-brand beauty retailer operating in India through physical stores and e-commerce. While it does not own a D2C brand, it competes for the same Indian beauty consumer wallet share as MyGlamm.
- Lakme (Hindustan Unilever): Legacy mass-market Indian beauty and cosmetics brand owned by HUL, sold through extensive offline retail and its own e-commerce site. Represents the incumbent competitive set that all D2C beauty players including MyGlamm must displace.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
MyGlamm social profiles
Digital presenceMyGlamm financial estimates
Financial estimateRevenue estimate
Valuation estimate
MyGlamm leadership team
Management profileNumber of profiles
Profiles5 records
MyGlamm subsidiaries and ownership
Company hierarchySubsidiaries2 records
MyGlamm funding detail
Funding detailFunding overview
Funding rounds11 records
Investors15 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MyGlamm M&A and investment
M&A and investmentM&A2 records
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MyGlamm
What does MyGlamm do?
MyGlamm is a direct-to-consumer beauty and personal care brand that sells its own branded cosmetics and personal care products online through myglamm.com and its mobile app. Originally launched as an on-demand beauty services platform facilitating 600+ beauty services daily in Mumbai and Pune, the company expanded into branded D2C beauty product sales. It operates as part of the broader Good Glamm Group portfolio alongside acquired content platforms BabyChakra (parenting) and ScoopWhoop (digital media) that support content-to-commerce strategies.
Is MyGlamm a public or private company?
MyGlamm is a private company. It is classified as venture growth investor backed and is currently operating.
When was MyGlamm founded?
MyGlamm was founded in 2015. It employs 501 to 1,000 people.
Where is MyGlamm based?
MyGlamm is headquartered in Mumbai, India, in the Asia region.
How does MyGlamm make money?
One revenue line is on record: beauty Services and Product Sales.
Who are MyGlamm's main competitors?
Direct peers on record are Nykaa, Sugar Cosmetics, Mamaearth (Honasa Consumer), Plum (Plum Cosmetics), mCaffeine, WOW Skin Science, Purplle and Tira Beauty. Broad incumbents are Sephora India and Lakme (Hindustan Unilever).
Does MyGlamm have an API?
No public API is recorded for MyGlamm.
What industry is MyGlamm in?
MyGlamm's product category is Beauty and Personal Care. Its primary akta.pro industry code is CRAFAEAB, Beauty & Personal Care Omnichannel, with a secondary code of CRAFADAC, Beauty & Personal Care Online Retailers. Its NAICS code is 45612 and its SIC code is 2844.