ScoopWhoop
ScoopWhoop is an India-based digital media company founded in 2013 that creates and curates entertainment, lifestyle, and pop culture content for young Indian audiences aged 13-35, distributing across owned websites, mobile apps, and social platforms, and monetizing through native branded content and brand partnerships.
- Company typePrivate
- Founded2013
- HeadquartersNew Delhi, India
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What ScoopWhoop does
ScoopWhoop Media Private Limited is an India-based digital media company founded in 2013 and headquartered in New Delhi, with a secondary office in Mumbai. The company creates and curates India-specific editorial content — spanning entertainment, news, humor, lifestyle, pop culture, food, travel, sports, tech, and culture — targeted at young Indian audiences aged 13-35, with 70% of its audience concentrated between 16-30 years old. Its content surface operates through multiple sub-brands: ScoopWhoop English (the flagship English-language platform), ScoopWhoop Hindi (regional language), OKTested (creator-driven video), SW Sketches (comedy), and Vagabomb (lifestyle). The technology stack is a Next.js-based website with native mobile applications on Play Store and App Store, supported by internal data platforms (oktapi.scoopwhoop.com) for content delivery and analytics.
The company distributes content across owned digital properties and major social platforms including YouTube (1M+ subscribers on the OKTested channel), Facebook, Twitter, Instagram, and Pinterest, with approximately 60% of traffic originating from social media channels. The platform reports substantial engagement scale: 70 million monthly unique users, 1 billion monthly content views, and 300 million monthly video views, with 300+ videos published monthly and 80% of sessions on mobile devices. The company's go-to-market is community-led, relying on social-first distribution and viral content mechanics rather than paid acquisition.
ScoopWhoop monetizes exclusively through advertising and brand partnerships rather than traditional display advertising — the company explicitly states "We don't run ads. We tell brand stories instead." Revenue streams include custom native content, brand stories, social discovery campaigns, video originals, and custom integrations produced by an in-house creative team for brand advertisers seeking access to the young Indian demographic. The firm has raised approximately $5.17 million in disclosed funding across rounds in 2014, 2015, and 2016 from investors including Kalaari Capital, AdvantEdge Founders, IgniteWorld, and Smile Group, and acquired Touchfone Technology in December 2016. No revenue figures are publicly disclosed.
ScoopWhoop firmographics
Firmographics- Name
- ScoopWhoop
- Legal name
- ScoopWhoop Media Private Limited
- Website
- https://scoopwhoop.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- ScoopWhoop is an India-based digital media company founded in 2013 that creates and curates entertainment, lifestyle, and pop culture content for young Indian audiences aged 13-35, distributing across owned websites, mobile apps, and social platforms, and monetizing through native branded content and brand partnerships.
- Ownership category
- akta.pro rank
Where ScoopWhoop is headquartered
LocationHeadquarters
- HQ city
- New Delhi
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
ScoopWhoop business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Advertising & Brand Partnerships: Custom native content, brand stories, social discovery campaigns, video originals, and custom integrations with brands. The company explicitly states 'We don't run ads. We tell brand stories instead.' Revenue generated through native advertising that fits with the platform's culture.
Go-to-market motion1 record
Distribution channels6 records
Marketing channels9 records
ScoopWhoop product offering
Product offeringCore offering
ScoopWhoop is an India-focused digital media company that creates, curates, and distributes youth-oriented content (articles, videos, quizzes, memes, and editorial series) across owned websites, mobile apps, YouTube, and major social platforms. The company monetizes this audience primarily through native branded content, custom video originals, and social discovery campaigns delivered to brand partners.
Product overview
ScoopWhoop is a digital media company with a multi-channel, multi-format content platform architecture. The core offerings include ScoopWhoop English (lifestyle and entertainment content), ScoopWhoop Hindi (regional language content), OKTested (creator-driven video), and SW Sketches (comedy content). Content is distributed across multiple formats including Stories (articles), Videos (original video programming with shows like Slice Of Life, Cheap Vs Expensive, OK Tested), Quizzes (interactive content), and Memes. The company also operates branded content services including Custom Native Content, Social Discovery, Video Originals, and Custom Integrations for advertising partners.
Differentiator
Problem solved
Functional benefit
Brands
- ScoopWhoop Hindi: Hindi-language version of ScoopWhoop targeting regional demographic audiences in India
- OK Tested
- Vagabomb
- SW Sketches
Products and services
- ScoopWhoop English Primary English-language digital media channel focusing on lifestyle and entertainment content (articles, listicles, opinion pieces) for young Indian audiences aged 13-35.
- ScoopWhoop Hindi Hindi-language digital media channel reaching regional Indian audiences with vernacular content.
- OKTested
Companies that use ScoopWhoop
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles2 records
ScoopWhoop technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
ScoopWhoop partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- VootminorContent distribution partnership for Bigg Boss reality show content. Episodes available 30 minutes earlier on Voot compared to television broadcast.
Scale indicators11 records
Recent moves6 records
Expansion highlights5 records
ScoopWhoop competitors and assessment
Company assessmentDirect peers
- iDiva: iDiva is a Times Internet-owned women's lifestyle digital brand. Like ScoopWhoop, it monetises through branded content and advertising, and shares comparable content verticals (entertainment, relationships, pop culture) and young urban Indian audience.
- The Quint: The Quint is a digital-first Indian news and opinion publisher with a strong mobile and social footprint. It competes with ScoopWhoop for young Indian audiences, advertising budgets, and social-distribution share, and runs similar branded-content products.
- POPxo: POPxo is an India-focused women's lifestyle and entertainment digital media brand targeting young women. It operates a very similar native-content-plus-brand-partnerships revenue model and competes for the same Gen Z/Millennial advertiser wallet as ScoopWhoop.
- MensXP: MensXP is one of India's largest men's lifestyle digital-media platforms, part of the Times Internet network. It mirrors ScoopWhoop's model of category-spanning viral content, native brand integrations, and youth-skewed audiences.
- Brut India: Brut India is the Indian arm of Brut, producing short-form, mobile-first video news and culture content for young audiences. Its format and platform strategy (social-led short video, youth demographic, branded content) closely parallel OKTested and ScoopWhoop Talkies.
- SheThePeople: SheThePeople is an Indian digital-media platform focused on women's voices and culture. It shares ScoopWhoop's youth-skewed audience, content-driven distribution, and brand-partnership monetisation, making it a direct comparable.
Emerging players
- FilterCopy: FilterCopy is an India-focused short-form video storytelling brand on YouTube and social platforms. It overlaps with ScoopWhoop's OKTested and SW Sketches video offerings in target audience and format but has a narrower content scope.
Broad incumbents
- NDTV (Digital): NDTV is one of India's largest legacy news broadcasters with a significant digital audience. It competes with ScoopWhoop for digital ad budgets and young-reader attention but operates from a much broader, news-led portfolio rather than a youth-entertainment niche.
- Network18 (News18 / Moneycontrol): Network18 operates a large portfolio of digital properties (News18, Moneycontrol, Firstpost) reaching broad Indian audiences. It competes with ScoopWhoop for digital advertising share but serves a wider demographic and content mandate.
- India Today Digital: India Today Group's digital arm combines a major news site with youth-skewed verticals. It is comparable to ScoopWhoop as a competitor for young Indian audiences and digital ad budgets, but its scale and breadth (news, lifestyle, TV) make it a broader incumbent.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
ScoopWhoop social profiles
Digital presenceScoopWhoop financial estimates
Financial estimateRevenue estimate
Valuation estimate
ScoopWhoop leadership team
Management profileNumber of profiles
Profiles3 records
ScoopWhoop subsidiaries and ownership
Company hierarchySubsidiaries4 records
ScoopWhoop funding detail
Funding detailFunding overview
Funding rounds3 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ScoopWhoop M&A and investment
M&A and investmentM&A1 record
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ScoopWhoop
What does ScoopWhoop do?
ScoopWhoop is an India-focused digital media company that creates, curates, and distributes youth-oriented content (articles, videos, quizzes, memes, and editorial series) across owned websites, mobile apps, YouTube, and major social platforms. The company monetizes this audience primarily through native branded content, custom video originals, and social discovery campaigns delivered to brand partners.
Is ScoopWhoop a public or private company?
ScoopWhoop is a private company. It is classified as venture growth investor backed and is currently operating.
When was ScoopWhoop founded?
ScoopWhoop was founded in 2013. It employs 1 to 10 people.
Where is ScoopWhoop based?
ScoopWhoop is headquartered in New Delhi, India, in the Asia region.
How does ScoopWhoop make money?
One revenue line is on record: advertising & Brand Partnerships.
Who are ScoopWhoop's main competitors?
Direct peers on record are iDiva, The Quint, POPxo, MensXP, Brut India and SheThePeople. FilterCopy is listed as an emerging player. Broad incumbents are NDTV (Digital), Network18 (News18 / Moneycontrol) and India Today Digital.
Does ScoopWhoop have an API?
No public API is recorded for ScoopWhoop.