Nekuda.ai
Nekuda.ai provides agentic commerce infrastructure for e-commerce merchants and AI agent developers, offering merchant visibility tools (AgentLane) and agent payment infrastructure (Agentic Wallet) that support OpenAI ACP and Google UCP protocols.
- Company typePrivate
- Founded2024
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Nekuda.ai does
Nekuda.ai builds infrastructure for "agentic commerce" — the set of capabilities that allow AI assistants (Gemini in Chrome, ChatGPT, Claude, Copilot, Perplexity) to discover, interact with, and purchase from merchant websites on behalf of users. The company serves two primary customer types: e-commerce merchants that need visibility and control over how AI agents represent and transact on their sites, and AI agent developers that need wallet and payment infrastructure to execute purchases through standard protocols. Nekuda positions itself as protocol-agnostic, supporting both OpenAI's Agentic Commerce Protocol (ACP, co-developed with Stripe) and Google's Universal Commerce Protocol (UCP), as well as the WebMCP browser standard co-developed by Google and Microsoft.
The product surface is anchored on two commercial offerings and an extensive open-source portfolio. AgentLane is a merchant-facing visibility and control platform that monitors AI-agent sessions on a merchant's site, scores sentiment and competitor mentions across major AI assistants, and exposes WebMCP endpoints for structured agent interactions; it is sold as a self-serve SaaS tier ($19/$49/$99 monthly). Agentic Wallet is wallet infrastructure for AI agent developers, supporting ACP and Visa/Mastercard agentic payments via Agentic Network Tokens, offloading PCI compliance from agent builders. The open-source stack — ACP Checkout Gateway, ACP Validator CLI, Protocol Scout, Checkout.directory, webmcp.com, and an Agentic Commerce Skill for Claude Code/CLI — is designed to drive ecosystem adoption rather than direct revenue.
Nekuda is venture-backed by Madrona (lead), American Express Ventures, and Visa Ventures, having closed a $5M seed round in May 2025. The company operates from New York with a founding team of Israeli origin, employs 1-10 people, and runs a developer-first, content-led go-to-market that includes Substack publishing, GitHub open-source releases, Chrome Web Store distribution, workshops with partners such as Worldpay and RefiBuy, and direct enterprise sales engagements supplemented by Visa's Intelligent Commerce partner channel. Revenue is presently anchored on AgentLane subscriptions with nascent enterprise and Agentic Wallet contract activity.
Nekuda.ai firmographics
Firmographics- Name
- Nekuda.ai
- Legal name
- nekuda.ai
- Website
- https://nekuda.ai
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Nekuda.ai provides agentic commerce infrastructure for e-commerce merchants and AI agent developers, offering merchant visibility tools (AgentLane) and agent payment infrastructure (Agentic Wallet) that support OpenAI ACP and Google UCP protocols.
- Ownership category
- akta.pro rank
Nekuda.ai industry classification
Industry- Product category
- Agentic Commerce Infrastructure
- NAICS
- Software Publishers (5132), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)
- akta.pro secondary industries
- Identity, Access & Secrets Management for AI Systems (IAM for agents/models) (HDAAAKAJ), Responsible AI, Security & Privacy Platforms (Safety, Guardrails, PII) (HDAEANAG)
Keywords
Where Nekuda.ai is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Nekuda.ai business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- AgentLane Subscriptions: Tiered subscription pricing for website visibility and monitoring tools. Three tiers: Starter ($19/mo), Plus ($49/mo), Premium ($99/mo). Provides different levels of AI tool monitoring, WebMCP endpoint management, and activity tracking.
- Enterprise/Partnership Services: Direct engagement with enterprise merchants and integration partners (Visa, Shopify, Google) for custom agentic commerce implementations. Likely project-based or enterprise licensing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Starter - $19/month |
| Subscription | Monthly | Plus - $49/month |
| Subscription | Monthly | Premium - $99/month |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Nekuda.ai product offering
Product offeringCore offering
Nekuda.ai builds agentic commerce infrastructure that enables AI agents and software assistants to autonomously browse, transact, and complete purchases on behalf of users or businesses on merchant websites. The company provides browser-side visibility and WebMCP endpoint management tools (AgentLane), wallet infrastructure for AI agent developers (Agentic Wallet), and open-source protocol implementations supporting OpenAI's Agentic Commerce Protocol (ACP) and Google's Universal Commerce Protocol (UCP).
Product overview
Nekuda.ai is an agentic commerce infrastructure company building products across two main categories: merchant-facing tools and open-source developer resources. The core merchant products are AgentLane (visibility and control platform for AI interactions) and Agentic Wallet (wallet infrastructure for AI agents). These are supplemented by consumer-facing tools like Ask nekuda (Chrome extension) and Storefront Review (free AI analysis tool). The company also maintains an extensive open-source portfolio including webmcp.com (WebMCP directory), Protocol Scout (protocol monitoring), Checkout.directory (merchant discovery), ACP Checkout Gateway (open-source checkout implementation), ACP Validator CLI, and Agentic Commerce Skill for Claude Code. The developer tools are available on GitHub and are part of Nekuda's philosophy of building in the open with emphasis on merchant sovereignty.
Differentiator
Problem solved
Functional benefit
Products and services
- AgentLane A visibility and control platform that lets merchants monitor how AI assistants (Gemini, ChatGPT, Claude, Copilot, Perplexity) interact with their websites, understand the consumer journey through AI tools, and make sites actionable for agentic commerce via WebMCP endpoints.
- Agentic Wallet Wallet infrastructure for AI agent developers that enables agents to collect credit cards and pay on behalf of users. Supports ACP for OpenAI, Agentic Network Tokens for Visa and Mastercard, and eliminates PCI compliance burden for agent developers.
- Ask nekuda A WebMCP-native browser assistant available as a Chrome extension that enables users to interact with websites using AI through natural language queries.
- Storefront Review A free tool that tests product pages against shopping Skills that Gemini uses in Chrome, scoring how pages perform on buying advice, review summaries, spec identification, and other AI-driven assessments.
- ACP Checkout Gateway Open-source implementation of the Agentic Commerce Protocol (ACP) checkout flow, allowing merchants to implement agentic checkout for ChatGPT and other AI platforms.
- ACP Validator CLI Open-source command-line tool to validate ACP integration compliance, helping developers ensure their agentic commerce implementation meets protocol standards.
- webmcp.com The first WebMCP directory, allowing discovery of websites and tools that support the WebMCP standard for agentic browser interactions.
- Protocol Scout Monitoring service that tracks changes to agentic commerce protocols (UCP and ACP), sending email notifications and weekly digests to help merchants and developers stay compliant.
- Checkout.directory Open directory of merchants supporting the UCP standard for agentic checkout, with an open GitHub repository maintained by Nekuda for merchant discovery.
- Agentic Commerce Skill for Claude Code/CLI Open-source skill file that enables AI agents to discover and interact with merchants supporting ACP and UCP protocols, turning open protocols into executable behavior for agents.
Quantifiable outcome
- Hundreds of secure AI agent-initiated transactions completed through Visa Intelligent Commerce with Nekuda as partner
- +1 more outcomes
Companies that use Nekuda.ai
Customer profileNamed customers14 records
Segments1 record
Ideal customer profiles2 records
Nekuda.ai technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability3 records
Feature8 records
Nekuda.ai partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- VisacoreNekuda is a partner in Visa's Intelligent Commerce initiative, working with over 100 global partners including AWS, Skyfire, PayOS, and Ramp to enable AI agents to execute secure transactions. Visa has processed hundreds of AI agent-initiated transactions through this ecosystem, with Nekuda providing the agent payment infrastructure.
- MastercardcoreAgentic Wallet supports Mastercard agentic payments frameworks alongside Visa. Listed as trusted partner on Agentic Wallet page, indicating direct integration for agent payment capabilities.
- OpenAIcoreNekuda implements and supports OpenAI's Agentic Commerce Protocol (ACP) through their open-source ACP Checkout Gateway. The company provides infrastructure for AI agents built on OpenAI's platform to execute purchases through merchant sites.
- StripecoreNekuda's ACP Checkout Gateway is built on OpenAI's Agentic Commerce Protocol co-developed by OpenAI and Stripe. Stripe's payment infrastructure and payment tokens are supported through Nekuda's implementation.
- GooglecoreNekuda supports Google's Universal Commerce Protocol (UCP) and WebMCP standard co-developed by Google and Microsoft. The company provides Protocol Scout for tracking UCP updates and Checkout.directory for UCP merchant discovery.
- ShopifycoreShopify is a key contributor to UCP and announced native UCP support. Nekuda's ecosystem tools (Checkout.directory, Protocol Scout) support Shopify merchants adopting agentic commerce protocols.
- WorldpayminorCo-host of Agentic Commerce Workshop with Nekuda and RefiBuy. Workshop covers new protocols, payments, and catalog work for agentic commerce education.
- RefiBuyminorCo-host of Agentic Commerce Workshop with Nekuda and Worldpay. Scot Wingo from RefiBuy presents on agentic commerce topics including Dark Agentic Commerce Traffic research.
- GensmominorGensmo launched One Checkout powered by Nekuda to enable agentic fashion shopping. Represents a customer using Nekuda's agentic commerce infrastructure to power their AI shopping experience.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Nekuda.ai competitors and assessment
Company assessmentBroad incumbents
- Worldpay: Major payment processor and GTM partner to Nekuda via the Agentic Commerce Workshop series. Worldpay sits one layer below Nekuda in the stack, providing payment rails that Nekuda's agent infrastructure layers over.
- Checkout.com: Global payment processor and merchant infrastructure provider. Checkout.com competes with the payment-rail layer that Nekuda's Agentic Wallet integrates with, and could develop competing agentic capabilities for its enterprise merchant base.
- Adyen: Enterprise payments platform serving global merchants with unified checkout. Adyen represents the incumbent alternative merchants may choose over Nekuda's lighter-weight agentic layer for handling AI-driven transactions.
- Stripe: Global payments infrastructure incumbent that co-developed OpenAI's Agentic Commerce Protocol with OpenAI. Stripe is both a strategic partner to Nekuda (its tokens flow through Nekuda's checkout gateway) and a potential competitor if it absorbs more agent-specific functionality directly.
Emerging players
- Rye: Early-stage agentic commerce infrastructure company building tools for merchants and AI agents to transact. Rye is referenced in Nekuda's ecosystem and pursues a partially overlapping agentic-commerce stack.
- cart.ai: E-commerce cart infrastructure company building AI-agent-friendly checkout flows. Listed in Nekuda's ecosystem as a partner pursuing adjacent agentic-commerce tooling.
- RefiBuy: Agentic commerce analytics and research firm (Scot Wingo) that publishes the 'Dark Agentic Commerce Traffic' research Nekuda cites. RefiBuy co-hosts Nekuda's workshops and represents the analytics-side parallel to Nekuda's tooling.
Direct peers
- Very Good Security (VGS): Tokenization and payments-security infrastructure company that lets developers handle sensitive card data without PCI burden. VGS is listed as a Nekuda ecosystem partner and addresses the same PCI-offloading problem that Agentic Wallet solves for AI agents.
- PayOS: Payment operating system targeting AI-driven commerce workflows. PayOS is a co-partner in Visa's Intelligent Commerce initiative alongside Nekuda, competing for the same agent-wallet and merchant-checkout integration work.
- Skyfire: Payments infrastructure purpose-built for AI agents and autonomous software. Skyfire is a Visa Intelligent Commerce co-partner with Nekuda and targets the same agentic-commerce wallet and checkout use cases, making it the closest direct competitor.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights5 records
Customer concentration
Nekuda.ai social profiles
Digital presenceNekuda.ai financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nekuda.ai leadership team
Management profileNumber of profiles
Profiles1 record
Nekuda.ai funding detail
Funding detailFunding overview
Funding rounds1 record
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nekuda.ai M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nekuda.ai
What does Nekuda.ai do?
Nekuda.ai builds agentic commerce infrastructure that enables AI agents and software assistants to autonomously browse, transact, and complete purchases on behalf of users or businesses on merchant websites. The company provides browser-side visibility and WebMCP endpoint management tools (AgentLane), wallet infrastructure for AI agent developers (Agentic Wallet), and open-source protocol implementations supporting OpenAI's Agentic Commerce Protocol (ACP) and Google's Universal Commerce Protocol (UCP).
Is Nekuda.ai a public or private company?
Nekuda.ai is a private company. It is classified as venture growth investor backed and is currently operating.
When was Nekuda.ai founded?
Nekuda.ai was founded in 2024. It employs 1 to 10 people.
Where is Nekuda.ai based?
Nekuda.ai is headquartered in New York, United States, in the North America region.
How does Nekuda.ai make money?
Two revenue lines are on record. AgentLane Subscriptions are the primary driver. The others are enterprise/Partnership Services.
Who are Nekuda.ai's main competitors?
Broad incumbents on record are Worldpay, Checkout.com, Adyen and Stripe. Emerging players are Rye, cart.ai and RefiBuy. Direct peers are Very Good Security (VGS), PayOS and Skyfire.
Does Nekuda.ai have an API?
No public API is recorded for Nekuda.ai.
What industry is Nekuda.ai in?
Nekuda.ai's product category is Agentic Commerce Infrastructure. Its primary akta.pro industry code is HDAEANAJ, AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs), with a secondary code of HDAAAKAJ, Identity, Access & Secrets Management for AI Systems (IAM for agents/models). Its NAICS code is 5132 and its SIC code is 7372.