Gensmo
Gensmo is an AI-native fashion technology company that operates a consumer mobile app and B2B platform using generative multimodal AI to deliver hyper-personalized outfit curation, virtual try-on, and AI-powered styling solutions for individual consumers and fashion brands.
- Company typePrivate
- Founded2024
- HeadquartersSammamish, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Gensmo does
Gensmo (legal entity Serendipity One Inc.) is a US-based AI fashion technology company founded in 2024 and headquartered in New York, with a secondary presence referenced in California. The company operates a dual B2C and B2B model. Its consumer offering is the Gensmo mobile app, available on iOS App Store and Google Play, which functions as an AI-powered Fashion Agent that curates complete outfits rather than individual products, applies hyper-personalized recommendations based on body shape, budget, and occasion, and provides on-body virtual try-on via generative AI. The app has surpassed 1M downloads and operates on a freemium model with affiliate commerce links to retailers such as Farfetch and Amazon.
Underlying technology centers on advanced generative multimodal AI models combined with personalized insight layers. Named capabilities include the AI Try-On feature, AI Outfit Recommendations, Style Twin Finder, and the AI Fashion Agent — the last described as a "solution engine" that autonomously composes full outfits (clothing, shoes, bags, accessories, hair and makeup) rather than returning product links like a traditional search engine. The platform spans image, text, and multimodal AI modalities and leverages computer vision and recommendation systems. The company also operates Gensmo Studio, a visual content creation tool that builds studio-quality imagery from any product.
On the B2B side, Gensmo sells Muse (an AI stylist module that turns retailer products into shoppable outfit visualizations on photorealistic models) and Sense (an AI recommendation system providing multi-touchpoint personalization). Enterprise pricing is quote-based with multi-year contracts, distributed via direct sales and brand integration partnerships. Named enterprise customers include fashion brand Fabrique (AI-powered styling integration for Black Friday 2025) and designer Alexander Wang (post-show customer outreach for Spring 2026). Marketing combines content and SEO, app store optimization, social/community features, press coverage, and Fashion Week participation. Sub-processor infrastructure runs on Cloudflare, Atlas Mongo, Google Cloud Platform, GitHub, and Google Workspace.
Gensmo firmographics
Firmographics- Name
- Gensmo
- Legal name
- Serendipity One Inc.
- Website
- https://gensmo.com
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Gensmo is an AI-native fashion technology company that operates a consumer mobile app and B2B platform using generative multimodal AI to deliver hyper-personalized outfit curation, virtual try-on, and AI-powered styling solutions for individual consumers and fashion brands.
- Ownership category
- akta.pro rank
Gensmo industry classification
Industry- Product category
- AI Fashion Styling
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Virtual Styling & Outfit Planning (HSACAJAF)
- akta.pro secondary industry
- Advertising, Marketing & Customer Personalization (HDAAAGAC)
Keywords
Where Gensmo is headquartered
LocationHeadquarters
- HQ city
- Sammamish
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Gensmo business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Consumer App (Freemium): Free mobile app with core try-on and styling features. Likely converts users to premium through in-app purchases or subscription for advanced features
- Enterprise Styling Solutions: B2B solutions for fashion brands and retailers including Muse and Sense products. Revenue likely from licensing, integration fees, or usage-based pricing
- Affiliate/Referral Commerce: Hot search pages and product recommendations link to external retailers (Farfetch, Amazon, etc.) with affiliate tracking. Earns commissions on referred purchases
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier with core AI styling and try-on features |
| Other | Multi-year contract | Enterprise solutions for fashion brands |
Go-to-market motion5 records
Distribution channels3 records
Marketing channels6 records
Gensmo product offering
Product offeringCore offering
Gensmo is the world's first AI-powered Fashion Agent, delivering hyper-personalized outfit recommendations, virtual try-on, and complete styling solutions. It operates a consumer mobile app (with over 1 million downloads) that curates context-aware outfits based on body shape, preferences, and occasions, and offers enterprise AI modules (Muse, Sense) to fashion brands and retailers to embed AI styling into their e-commerce experiences.
Differentiator
Problem solved
Functional benefit
Brands
- Gensmo Studio: A studio-quality visual building tool that allows users to create visuals from any product instantly.
Products and services
- Gensmo App AI-powered fashion agent mobile application offering hyper-personalized styling recommendations, virtual try-on, and complete outfit curation for individual consumers. Available on iOS App Store and Google Play with over 1 million downloads.
- Gensmo Studio Web-based visual content creation tool that builds studio-quality visuals from any product instantly, part of the all-in-one styling studio offering for fashion content creation.
- Muse Enterprise AI stylist system that turns any product into richer, more shoppable experiences by generating complete outfits styled on photorealistic models for fashion brands and retailers.
- Sense Enterprise AI recommendation system providing human-like, multi-touchpoint personalization to boost relevance and revenue for fashion brand and retailer clients.
Quantifiable outcome
- 30% increase in conversion rates for retailers deploying virtual try-on technologies
- +2 more outcomes
Companies that use Gensmo
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
Gensmo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature6 records
Gensmo partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and flagship.
- FabriquecoreStrategic collaboration to launch AI-powered styling experience during Black Friday shopping season. Gensmo technology analyzes Fabrique's product library to generate complete outfit recommendations, enhancing shopping engagement and increasing average order value. By generating complete outfits from Fabrique's catalog and styling them on photorealistic models, Gensmo enabled shoppers to see how pieces work together, make decisions faster, and naturally increased multi-item purchasing during peak traffic.
- Alexander WangflagshipAlexander Wang incorporated AI tools, collaborating with fashion agent Gensmo for post-show customer outreach for his Spring 2026 collection. The collaboration included the Griphoria 3D-printed kitten heel showcase, with Gensmo handling post-show AI-driven customer engagement.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Gensmo competitors and assessment
Company assessmentDirect peers
- Vue.ai: Vue.ai offers AI-powered product tagging, visual search, and personalized styling recommendations for fashion retailers. Direct competitor in the AI-for-fashion-enterprise space, with overlapping capabilities around outfit curation and personalization.
- Lily AI: Lily AI provides AI-driven product attribution and demand prediction for fashion and beauty brands, including personalization and recommendation engines. Closely comparable as a B2B AI infrastructure layer for fashion retailers seeking higher conversion and personalization.
- Stitch Fix: Stitch Fix uses AI plus human stylists to deliver personalized clothing recommendations to consumers. Direct competitor in personalized fashion styling, though with a subscription-box model rather than free app.
- True Fit: True Fit provides AI-powered fit recommendations and sizing tools for apparel and footwear retailers. Direct competitor in the virtual try-on and fit personalization layer that Gensmo also targets for its enterprise customers.
Broad incumbents
- Snap (AR Try-On): Snap has invested heavily in AR try-on for fashion and beauty through AR Lenses and Shopping capabilities. A broad incumbent with overlapping virtual try-on technology but embedded in a wider social platform rather than a dedicated fashion agent.
- Google Shopping: Google Shopping is the dominant product search engine and a platform Gensmo explicitly positions against. A broad incumbent whose AI-driven shopping features and Lens visual search compete for both consumer query volume and retailer ad budgets.
- Amazon Fashion / Lens: Amazon Fashion and Amazon Lens offer AI-powered discovery and try-on-like features within the world's largest e-commerce platform. A broad incumbent whose scale and first-party data represent an existential competitive threat to Gensmo's affiliate and try-on economics.
- Pinterest Shopping: Pinterest has built AI-powered shopping recommendations and visual try-on tools for fashion brands. A broad incumbent where Pinterest's taste graph and shoppable Pins overlap with Gensmo's visual-discovery and outfit-construction value proposition.
Emerging players
- Daydream: Daydream is an AI-powered fashion search engine that lets shoppers query in natural language and uses generative AI to surface shoppable results. Emerging player with significant product overlap to Gensmo's consumer search-and-recommend experience.
- Shoptrue: Shoptrue is an AI shopping platform that curates personalized apparel and beauty recommendations for consumers. Emerging player competing in the same AI-stylist category as Gensmo's consumer app.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Gensmo social profiles
Digital presenceGensmo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gensmo leadership team
Management profileNumber of profiles
Profiles1 record
Gensmo funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gensmo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gensmo
What does Gensmo do?
Gensmo is the world's first AI-powered Fashion Agent, delivering hyper-personalized outfit recommendations, virtual try-on, and complete styling solutions. It operates a consumer mobile app (with over 1 million downloads) that curates context-aware outfits based on body shape, preferences, and occasions, and offers enterprise AI modules (Muse, Sense) to fashion brands and retailers to embed AI styling into their e-commerce experiences.
Is Gensmo a public or private company?
Gensmo is a private company. It is classified as venture growth investor backed and is currently operating.
When was Gensmo founded?
Gensmo was founded in 2024. It employs 11 to 50 people.
Where is Gensmo based?
Gensmo is headquartered in Sammamish, United States, in the North America region.
How does Gensmo make money?
Three revenue lines are on record. Consumer App (Freemium) is the primary driver. The others are enterprise Styling Solutions and affiliate/Referral Commerce.
Who are Gensmo's main competitors?
Direct peers on record are Vue.ai, Lily AI, Stitch Fix and True Fit. Broad incumbents are Snap (AR Try-On), Google Shopping, Amazon Fashion / Lens and Pinterest Shopping. Emerging players are Daydream and Shoptrue.
Does Gensmo have an API?
No public API is recorded for Gensmo.
What industry is Gensmo in?
Gensmo's product category is AI Fashion Styling. Its primary akta.pro industry code is HSACAJAF, Virtual Styling & Outfit Planning, with a secondary code of HDAAAGAC, Advertising, Marketing & Customer Personalization. Its NAICS code is 5132 and its SIC code is 7372.