Patch
Patch is a London-based, UK-focused online plant delivery retailer selling indoor and outdoor plants, pots, accessories, and bundles via direct-to-consumer e-commerce, supplemented by commercial office plant services and corporate gifting. It serves 700,000+ individual plant parents and gift buyers across the United Kingdom.
- Company typePrivate
- Founded2015
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Patch firmographics
Firmographics- Name
- Patch
- Legal name
- Patch Gardens Ltd
- Website
- https://patchplants.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Patch is a London-based, UK-focused online plant delivery retailer selling indoor and outdoor plants, pots, accessories, and bundles via direct-to-consumer e-commerce, supplemented by commercial office plant services and corporate gifting. It serves 700,000+ individual plant parents and gift buyers across the United Kingdom.
- Ownership category
- akta.pro rank
Patch industry classification
Industry- Product category
- Online plant retail
- NAICS
- Nursery, Garden Center, and Farm Supply Retailers (444240), Nursery, Garden Center, and Farm Supply Retailers (44424)
- SIC
- Retail-Building Materials, Hardware, Garden Supply (5200)
- akta.pro primary industry
- Plants, Seeds & Nursery Retail (Garden Centers) (CRAIAIAB)
Keywords
Where Patch is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Patch business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Product Sales: Direct e-commerce revenue from selling plants, pots, planters, accessories, tools, plant care products, gift bundles, and vouchers through the Patch website. One-time purchase model for individual products and bundles, with optional add-ons for plant care services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Plants starting from £5 |
| Unit Pricing | Pay-as-you-go | Pots and planters from £4 to £75+ |
| Unit Pricing | Pay-as-you-go | Bundles from £8 to £95+ |
| Unit Pricing | Pay-as-you-go | Accessories from £2 to £50+ |
| Unit Pricing | Pay-as-you-go | Gift vouchers from £30 |
| Unit Pricing | Pay-as-you-go | Plant doctor consultation from £25 |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels8 records
Patch product offering
Product offeringCore offering
Patch is a UK direct-to-consumer online plant retailer that sells indoor plants, outdoor plants, pots and planters, plant care accessories, seeds, and hydroponic plants through its e-commerce website, with UK-wide home delivery. It complements its plant catalogue with paid services including video Plant Doctor consultations with an RHS-trained horticulturist, commercial office plant styling and maintenance, and corporate gifting solutions.
Product overview
Patch is an online plant delivery company operating in the UK that offers a comprehensive e-commerce platform for indoor plants, outdoor plants, pots and planters, accessories, and plant care services. The core product portfolio consists of individual named plant varieties (such as Peace Lily 'Pippa', Snake Plant 'Susie', Kentia Palm 'Big Ken'), plant bundles combining multiple plants or plants with pots, hydroponic plants in glass containers, and seeds/edible plants. Supporting services include plant doctor consultations with RHS-trained horticulturists, commercial office plant services, and corporate gifting programs. The business serves both consumer (individual plant parents) and B2B (offices, corporate gifting) segments through a Shopify-based e-commerce platform with UK-wide delivery.
Differentiator
Problem solved
Functional benefit
Products and services
- Indoor Plants
Companies that use Patch
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
Patch technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Patch partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor.
- HightopminorPatch partnered with Derry-based Hightop for the 'Build Something Great' AI and tech build event for young people aged 16-21. The event took place on March 28th, 2026 at The AMP in Ebrington Square, Derry. This marks Patch's first rapid build event in the North West of Ireland region, aimed at increasing access to technology and entrepreneurship tools for youth across Derry, Donegal, and Tyrone.
- The AMP Growth IncubatorminorPatch partnered with The AMP Growth Incubator in Derry for the 'Build Something Great' event on March 28th, 2026. The event provided hands-on support from founders and engineers, using AI builder tools to create working prototypes such as games and apps. This partnership supports youth entrepreneurship in the North West of Ireland region.
- Young Social InnovatorsminorPatch collaborated with Young Social Innovators for the Derry-based 'Build Something Great' tech event on March 28th, 2026. The event targeted young people aged 16-21 and provided AI and tech building opportunities with hands-on support from founders and engineers at The AMP in Ebrington Square, Derry.
- Arena FlowersminorArena Flowers is mentioned as Patch's sister brand, indicating corporate family relationship or common ownership within the Patch Gardens Ltd group.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Patch competitors and assessment
Company assessmentDirect peers
- Bloom & Wild: UK-based online flower and plant delivery company with a similar DTC e-commerce model, gift-focused positioning, and nationwide next-day delivery. The most directly comparable UK peer, with broader scale, well-funded investors (Index, General Catalyst), and overlapping customer base.
- Hortology: UK online plant and indoor gardening retailer selling houseplants, pots, and accessories direct to consumers with nationwide delivery. Closely comparable product catalog, target customer, and DTC delivery model.
- Beards & Daisies: London-based online houseplant delivery brand selling plants, pots, and subscriptions to UK consumers. Direct competitor in the urban indoor plant segment with comparable positioning, sizing, and price points to Patch.
- Lazy Flora: UK online plant subscription and delivery service focused on recurring indoor plant deliveries. Comparable target customer (urban plant parents) with an alternative business model (subscription) Patch could emulate.
- The Sill: US-based DTC indoor plant brand with strong content, community, and brand-led positioning. Closely mirrors Patch's urban-plant-parent targeting, content marketing, and curated product strategy, though operating in the US market.
Broad incumbents
- Crocus: One of the UK's largest online garden centers offering plants, garden furniture, and outdoor living products. Comparable in retail plant offering but with much broader gardening catalog and established heritage positioning.
- YouGarden: Large UK online garden retailer selling plants, bulbs, and gardening supplies via mail order with broad catalog. Comparable plant-delivery fulfillment model but with a more mass-market, deal-driven positioning versus Patch's premium urban-curated brand.
Others
- Arena Flowers: Sister brand of Patch under Patch Gardens Ltd, operating as a UK online florist with comparable DTC delivery infrastructure and overlapping customer base. Most relevant as a corporate sibling illustrating Patch's operational platform.
- Proven Winners: Major branded plant grower and retailer network supplying garden centers and retailers across North America and Europe. Relevant as a plant supply/brand counterpart; not a direct DTC peer but an upstream/downstream touchpoint in the plant retail value chain.
Regional players
- Babylonstoren: South African-based premium plant and lifestyle brand with curated houseplant and gardening offerings. Comparable premium plant curation and brand-led retailing, though serving a different geography and a more lifestyle-led customer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Patch social profiles
Digital presencePatch financial estimates
Financial estimateRevenue estimate
Valuation estimate
Patch leadership team
Management profileNumber of profiles
Profiles1 record
Patch funding detail
Funding detailFunding overview
Funding rounds5 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Patch M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Patch
What does Patch do?
Patch is a UK direct-to-consumer online plant retailer that sells indoor plants, outdoor plants, pots and planters, plant care accessories, seeds, and hydroponic plants through its e-commerce website, with UK-wide home delivery. It complements its plant catalogue with paid services including video Plant Doctor consultations with an RHS-trained horticulturist, commercial office plant styling and maintenance, and corporate gifting solutions.
Is Patch a public or private company?
Patch is a private company. It is classified as venture growth investor backed and is currently operating.
When was Patch founded?
Patch was founded in 2015. It employs 11 to 50 people.
Where is Patch based?
Patch is headquartered in London, United Kingdom, in the Europe region.
How does Patch make money?
One revenue line is on record: product Sales.
Who are Patch's main competitors?
Direct peers on record are Bloom & Wild, Hortology, Beards & Daisies, Lazy Flora and The Sill. Broad incumbents are Crocus and YouGarden. Others are Arena Flowers and Proven Winners. Babylonstoren is listed as a regional player.
Does Patch have an API?
No public API is recorded for Patch.
What industry is Patch in?
Patch's product category is Online plant retail. Its primary akta.pro industry code is CRAIAIAB, Plants, Seeds & Nursery Retail (Garden Centers). Its NAICS code is 444240 and its SIC code is 5200.