What Bloom & Wild does

Bloom & Wild is a London-headquartered, privately held (Bloom & Wild Ltd.) online flower and gifting retailer founded in 2013, serving consumers and businesses across eight European markets — the United Kingdom, Ireland, Germany, Austria, France, the Netherlands, Belgium, and Denmark. Its commercial foundation is a direct-to-consumer e-commerce model built around letterbox-optimized flower packaging, a proprietary design innovation that allows bouquets to be delivered through a standard UK letterbox via Royal Mail's tracked network, eliminating the requirement for the recipient to be at home. The product catalogue spans letterbox flowers, hand-tied bouquets, dried and luxury arrangements, house and outdoor plants, curated gift hampers, greeting cards, gift vouchers, and seasonal lines (e.g., Tiny Trees Christmas trees, Christmas wreaths), augmented by co-developed bundles with premium partners including Biscuiteers, Neom, and Daylesford Organic.

The business operates three revenue streams: one-time B2C purchases of flowers, plants, and gifts (typically £19–£45+, with a £10 first-order incentive); recurring flower and gift subscriptions starting at £70 for three months and £150 for six months, with skip/pause flexibility; and a B2B corporate gifting division, Bloom & Wild for Business, which sells bulk and contracted flower programs to enterprise customers (Pret a Manger, Allen & Overy, BAFTA, L'oréal, Admiral, Benefit Cosmetics, among others) via a dedicated sales team with co-branded cards, invoice billing on 30-day terms, and bulk ordering tooling. International expansion has been executed both organically — via bloomandwild.de and bloomandwild.com/de-at — and through acquisitions of Bloomon (Netherlands, Belgium, Denmark) in April 2021 and Bergamotte (France) in July 2021, with the company operating multi-brand alongside the core Bloom & Wild identity.

The model is supported by a digital marketing stack anchored on Trustpilot (73,917 reviews, 4.6 average — the basis for its 'UK's most-loved online florist' positioning), paid social and search via Google, Microsoft, and Meta, a referral program, email occasion reminders, and TV advertising for brand awareness. The company is a Certified B Corporation, with 100% recyclable or compostable packaging and partnerships such as Rewilding Britain, and is funded by institutional backers including General Catalyst, Index Ventures, Latitude, Burda Principal Investments, MMC Ventures, Novator, D4 Ventures, and Piper Private Equity, having raised cumulatively approximately $199M through 2021.

Name

Bloom & Wild

Legal name

Bloom & Wild Ltd.

Website

https://bloomandwild.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

251–500 employees

Short description

Bloom & Wild is a London-based online flower and gift retailer selling letterbox-sized bouquets, plants, and curated gift hampers to consumers across eight European countries, with a parallel B2B corporate gifting division serving enterprise clients.

Ownership category

akta.pro rank

Product category

Online Floristry and Gift Delivery

NAICS

Florists (45931), Florists (4593), Florists (459310), Nursery, Garden Center, and Farm Supply Retailers (44424)

SIC

Retail-Catalog & Mail-Order Houses (5961)

akta.pro primary industry

Wedding & Bridal Floral (Bouquets, Boutonnieres, Corsages) (HSACAOAJ)

akta.pro secondary industries

Wedding Registry & Gift Management (HSACABAO), Group Gifting & Registry Fulfillment (HSACANAL), Seasonal & Party Variety Stores (CRAGAJAE)

Keywords

• Online flower delivery
• Letterbox flowers
• Flower subscriptions
• Corporate gifting
• Plant delivery

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales (B2C): One-time purchase of flowers, plants, and gifts through the e-commerce website. Products range from letterbox flowers (£19-£45+) to hand-tied bouquets, plants, hampers, and food & drink gifts. Orders placed by 10pm qualify for next-day UK delivery via Royal Mail Tracked or DPD premium service.
2. Flower & Gift Subscriptions: Recurring subscription model delivering flowers monthly through the letterbox. Subscription options include 3 months from £70 and 6 months from £150. Subscribers can change or skip delivery dates and cancel at any time.
3. Corporate/B2B Gifting: Business gifting service offering flowers, plants, and curated gift sets to corporate clients. Corporate clients receive exclusive discounts, flexible payment methods (card or invoice with 30-day terms), bulk ordering capabilities, and co-branded greeting card options.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Bloom & Wild is an online flower, plant, and gift retailer that ships fresh-cut bouquets and letterbox-sized floral arrangements directly to consumers and corporate clients across the UK and seven European countries. Its distinctive offering is proprietary letterbox-fit packaging that lets bouquets pass through standard UK letterboxes for next-day delivery via Royal Mail without the recipient needing to be home. The product range spans letterbox flowers, hand-tied bouquets, dried flowers, luxury arrangements, living plants, gift hampers, and seasonal items, with recurring monthly subscriptions and a dedicated B2B corporate gifting division.

Product overview

Bloom & Wild operates a multi-channel online flower and gifting platform serving the UK, Ireland, Germany, Austria, France, Netherlands, Belgium, and Denmark through distinct regional brands. The core offering centers on letterbox flowers (designed to fit through standard UK letterboxes), hand-tied bouquets, dried flowers, luxury arrangements, and living plants. The product portfolio spans five main categories: flowers (with sub-variants including letterbox, hand-tied, dried, luxury, seasonal, and British-grown/Fairtrade), plants (house, outdoor, orchids, pet-friendly), gifts & hampers (food items, candles, pampering products, artisanal goods), greeting cards, and subscriptions (flower and gift). The company operates subscription services, a corporate gifting division (B2B), and seasonal offerings including Tiny Trees and Christmas Wreaths. The platform also extends internationally through sub-brands bloomon (Netherlands/Belgium/Denmark) and Bergamotte (France). Delivery options include next-day delivery, standard tracked delivery, and international shipping.

Differentiator

Problem solved

Functional benefit

Products and services

• Letterbox Flowers Fresh flower bouquets specifically designed to fit through standard UK letterboxes, enabling convenient doorstep delivery without requiring the recipient to be home to accept the delivery. Addresses next-day gifting via Royal Mail Tracked for orders placed by 10pm.
• Hand-Tied Bouquets Professionally hand-arranged bouquets designed for doorstep delivery in vases or protective packaging. Aimed at consumers seeking premium hand-crafted arrangements.
• Dried Flowers Long-lasting dried flower arrangements providing extended enjoyment beyond fresh bouquets. Targets consumers seeking low-maintenance, longer-lasting decorative gift options.
• Luxury Flowers Premium flower arrangements featuring higher-quality stems and more elaborate designs for consumers seeking premium gifting options.
• Flower Subscriptions Recurring flower delivery subscriptions (3 months from £70 or 6 months from £150) allowing customers to receive regular bouquets through the letterbox. Subscribers can change or skip delivery dates and cancel at any time, providing recurring consumer gifting.
• Plants Living plants including house plants, outdoor plants, orchids, and pet-friendly options delivered through letterbox or as potted gifts. Addresses consumers seeking longer-lasting, sustainable gifting alternatives to fresh-cut flowers.
• Gifts & Hampers Curated gift sets featuring food items, candles, pampering products, and artisanal goods paired with flowers or sent standalone, including partnerships with Biscuiteers, Neom, and Daylesford Organic.
• Greeting Cards Extensive range of greeting cards covering birthdays, anniversaries, thank you notes, congratulations, sympathy, and other occasions, available as standalone purchaseable items.
• Gift Vouchers Digital gift cards letting recipients choose their own flowers, plants, or gifts from the Bloom & Wild catalog.
• Corporate Gifting B2B gifting service offering businesses bulk flower and gift orders with custom branding options, co-branded greeting cards, dedicated account management, exclusive corporate discounts, card or invoice (30-day terms) payment, and detailed delivery tracking reports. Enterprise clients include Pret a Manger, Allen & Overy, BAFTA, and L'Oréal.
• Tiny Trees Mini Christmas trees designed to fit through letterboxes, featuring replantable designs for year-round enjoyment. Sold as a seasonal gifting product during the Christmas period.
• Christmas Wreaths Festive wreaths available as ready-made or DIY kits for holiday decorating and gifting during the Christmas season.

Quantifiable outcome

• 73,917 reviews with 4.6 average rating on Trustpilot
• +1 more outcomes

Named customers11 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• Connective3coreGTM or Marketing Partner · 10 July 2025Leeds-based performance marketing agency appointed to deliver a digital PR strategy focused on the German market. The partnership targets landing pages tied to gifting, seasonal campaigns, and special occasions, supporting Bloom & Wild's expansion of its product range across Europe.
• BiscuiteerscoreStrategic or Co-development PartnerPartnership with premium biscuit brand for co-branded gift sets including Hug in a Biscuit products. Blooms paired with biscuits in gift boxes shipped through letterbox format.
• NeomcoreStrategic or Co-development PartnerPartnership with luxury self-care brand for co-branded pamper gift sets including candles and bath products alongside flower arrangements.
• Daylesford OrganicminorStrategic or Co-development PartnerPartnership with organic food brand for curated gift hampers featuring organic food products alongside flowers and plants.
• Royal MailcoreChannel Partner/ Reseller/ DistributorPrimary delivery partner providing free next-day tracked delivery within the UK. Enables letterbox delivery for standard orders.
• DPDminorChannel Partner/ Reseller/ DistributorPremium delivery partner offering guaranteed next-day delivery service for £5 surcharge. Provides enhanced tracking and delivery certainty.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Interflora: UK's largest traditional flower delivery network connecting local florists for same-day and next-day delivery. Directly competes with Bloom & Wild on the same online flower and gifting occasions, though relies on a florist partner network rather than proprietary letterbox delivery.
• Freddie's Flowers: UK-based online flower subscription specialist offering weekly or fortnightly flower delivery direct to consumers. Closely comparable subscription model, UK market focus, and DTC e-commerce approach with brand-led positioning.
• Serenata Flowers: UK online florist offering fresh flowers, plants, and gifts for delivery across the UK and Europe. Directly comparable business model with online ordering, next-day delivery, and broad occasion-based product range.
• Arena Flowers: UK online flower delivery company offering bouquets, plants, and gifts with same-day and next-day options. Competes head-to-head with Bloom & Wild on price points, occasions, and UK delivery promise.
• The Bouqs Company: US online florist offering farm-to-door flower delivery with sustainability focus and subscription model. Closely aligned D2C model, subscription offering, and sustainability-led brand positioning similar to Bloom & Wild.
• UrbanStems: US-based online flower delivery company targeting modern consumers with curated bouquets and direct-from-farm sourcing. Comparable brand-led DTC positioning and focus on contemporary floral design.

Broad incumbents

• 1-800-Flowers.com: Large US-based online flower and gift retailer with multiple sub-brands (Harry & David, FruitBouquets). Comparable multi-brand online gifting model at greater scale, though US-focused rather than European.
• Teleflora: Established US flower delivery network connecting local florists with national marketing reach. Comparable industry role to Interflora but US-focused; broader incumbent with multi-channel fulfillment model.

Emerging players

• Moonpig: UK online greeting cards and gift retailer with personalisation focus. Adjacent peer given Bloom & Wild's growing card shop and gift offerings; both target UK occasion-based gifting with similar customer profiles.

Regional players

• eFlorist: UK-focused online florist network providing local florist fulfillment for online flower orders. Comparable UK e-commerce flower delivery offering, though relies on partner florist network without proprietary delivery innovation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/bloomandwild
• Facebookfacebook.com/bloomandwild
• Instagraminstagram.com/bloomandwild

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries2 records

Funding overview

Funding rounds9 records

Investors15 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bloom & Wild