Covered Insurance
Covered Insurance is a Denver-based, 50-state licensed digital insurance agency that embeds a marketplace of 80+ insurance carriers into U.S. mortgage lenders' and servicers' loan origination and servicing workflows via API integrations, earning carrier commissions on placed policies and reducing lender-placed insurance exposure.
- Company typePrivate
- Founded2016
- HeadquartersDenver, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Covered Insurance does
Covered Insurance Solutions, LLC, operating under the brand Covered, is a Denver-headquartered digital insurance agency and embedded insurance marketplace built specifically for U.S. mortgage institutions. Founded in 2016 and licensed to write homeowners insurance across all 50 states, the company operates an API-first, cloud-native platform that connects banks, credit unions, independent mortgage banks, and pure mortgage servicers with a curated panel of more than 80 top-rated insurance carriers. Its core products are organized around the mortgage lifecycle: Mortgage Origination & Refi, Mortgage Servicing, and a multi-line Insurance Marketplace offering homeowners (HO-3, HO-5, HO-6), auto, flood, renter, and pet coverage, with a Real-Time Quoting API and pre-built integrations into leading mortgage technology platforms including Blend POS, ICE Servicing Digital, Blue Sage Solutions, Total Expert, and Insellerate.
The platform's central value proposition for the B2B customer is the reduction of lender-placed insurance (LPI) exposure and the automation of insurance compliance through continuous policy monitoring, renewal shopping, and automated evidence-of-insurance tracking, capabilities that the company surfaces natively inside the lender's existing LOS, POS, servicing, or CRM workflow. For the borrower end-user, Covered offers personalized quoting and bundle recommendations that can lower debt-to-income ratios. The platform is SOC 2 Type II certified, aligned with GLBA, RESPA, and CFPB settlement-service guidance, and has facilitated more than 30,000 homeowner insurance policies, with three of the top ten U.S. residential mortgage servicers among its customers per a 2025 National Mortgage News citation.
Covered earns revenue primarily through commissions paid by insurance carriers when policies are placed or renewed through its platform, supplemented by ancillary monitoring and renewal-shopping service economics. It employs a sales-led, OEM-embedded go-to-market motion, combining direct enterprise sales to mortgage institutions with distribution through channel partners (LOS/servicing/CRM vendors) and joint webinars and co-marketing with technology partners. The company remains privately held with no disclosed institutional equity investors beyond four early- and growth-stage rounds (Ozmen Ventures in 2017, Moderne Ventures in 2018, Actions Capital/K50 Ventures in 2019, and a strategic investment from Radian Group in 2020), and reports a headcount of 1-10 employees, suggesting a high-leverage operating model that depends heavily on technology integrations and partner distribution rather than internal scale.
Covered Insurance firmographics
Firmographics- Name
- Covered Insurance
- Legal name
- Covered Insurance Solutions, LLC
- Website
- https://itscovered.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Covered Insurance is a Denver-based, 50-state licensed digital insurance agency that embeds a marketplace of 80+ insurance carriers into U.S. mortgage lenders' and servicers' loan origination and servicing workflows via API integrations, earning carrier commissions on placed policies and reducing lender-placed insurance exposure.
- Ownership category
- akta.pro rank
Covered Insurance industry classification
Industry- Product category
- Embedded Insurance Agency Services for Mortgage
- NAICS
- Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242)
- SIC
- Insurance Agents, Brokers & Service (6411), Fire, Marine & Casualty Insurance (6331)
- akta.pro primary industry
- Embedded Insurance & Affinity Distribution Platforms (FSAGAGAL)
Keywords
Where Covered Insurance is headquartered
LocationHeadquarters
- HQ city
- Denver
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Covered Insurance business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Insurance Commission Revenue: Covered Insurance earns commission revenue from insurance carriers when homeowners purchase or renew insurance policies through the Covered platform. As a licensed insurance agency, Covered acts as the agent of record for placed policies and receives a percentage of the premium as commission. This creates a recurring revenue stream tied to both new policy placements at loan origination and renewal commissions as existing policies mature.
- Policy Monitoring & Escrow Services (ancillary): Additional service revenue may be derived from policy monitoring and renewal shopping services provided to mortgage servicers, where Covered proactively monitors policy lapse risks and shops renewals on behalf of homeowners to maintain coverage adequacy, generating additional carrier commissions or service fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Carrier-provided quote pricing — no public tier structure disclosed |
Go-to-market motion3 records
Distribution channels2 records
Marketing channels5 records
Covered Insurance product offering
Product offeringCore offering
Covered Insurance operates a digital insurance agency that embeds homeowners, auto, and personal property & casualty insurance directly into mortgage origination, refinance, and servicing workflows. Through its API-first platform, the company connects 80+ insurance carriers with mortgage lenders and servicers, enabling real-time quoting, binding, and policy monitoring without forcing borrowers to leave the loan experience. The agency is licensed in all 50 states and supports both new-loan origination cross-selling and ongoing servicing needs such as escrow analysis and force-placed insurance.
Product overview
Covered Insurance is a digital insurance agency and embedded insurance platform built for mortgage institutions, operating as a unified platform with integrated modules across the full mortgage lifecycle. The core product suite consists of Mortgage Origination & Refi and Mortgage Servicing solutions, supported by an Insurance Marketplace connecting borrowers with 80+ carriers. The platform offers homeowners insurance (H03, H05, H06 policies), auto insurance, and personal property & casualty coverage including flood, renter, and pet insurance. Key capabilities include a Real-Time Quoting API for pre-built integrations with Blend, Blue Sage, ICE Servicing Digital, and Total Expert, plus Risk Monitoring for portfolio intelligence. The platform embeds low-friction insurance experiences directly into lender workflows, automates policy collection, and provides renewal re-shopping services.
Differentiator
Problem solved
Functional benefit
Products and services
- Mortgage Origination & Refinance Insurance Solution Embedded insurance distribution product that lets mortgage lenders offer homeowners, auto, and personal P&C insurance quoting and binding to borrowers during the origination and refinance process, with real-time access to 80+ carrier rates inside the loan workflow.
- Mortgage Servicing Insurance Solution Insurance servicing product for residential mortgage servicers that supports ongoing borrower insurance needs, including escrow analysis, automated policy retrieval and monitoring, and force-placed (lender-placed) insurance workflows.
- Homeowners Insurance
Quantifiable outcome
- 30,000+ homeowner policies facilitated through the platform
- +1 more outcomes
Companies that use Covered Insurance
Customer profileSegments2 records
Ideal customer profiles1 record
Covered Insurance technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability2 records
Feature4 records
Covered Insurance partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- InselleratecoreInsellerate is a mortgage industry technology platform focused on customer engagement and loan officer productivity. Covered Insurance partnered with Insellerate to embed homeowners insurance capabilities into the mortgage lending workflow, enabling loan officers to offer insurance quotes to borrowers as part of the loan process. The partnership is designed to drive insurance adoption at the point of loan origination.
- Total ExpertcoreTotal Expert is a customer engagement and data platform for banks and credit unions in the mortgage and financial services industries. Covered Insurance integrated its homeowners insurance marketplace into the Total Expert platform, enabling financial institution customers to offer insurance placement within their existing customer engagement workflows.
- BlendcoreBlend is a leading cloud lending platform used by banks and credit unions for mortgage loan origination. Covered Insurance partnered with Blend to integrate homeowners insurance quoting and placement directly into Blend's LOS environment, enabling mortgage lenders using Blend to offer insurance to borrowers without leaving the platform. The companies have conducted joint webinars to promote the integration.
- 80+ Insurance CarrierscoreCovered Insurance maintains a curated marketplace panel of more than 80 top-rated insurance carriers, enabling homeowners insurance quotes across all 50 states. These carrier partnerships form the product backbone of the Covered marketplace, generating commission revenue for Covered when policies are placed through the platform.
- ICE Servicing DigitalcoreICE (Intercontinental Exchange) Servicing Digital is a loan servicing platform used by large mortgage servicers. Covered Insurance has a pre-built integration with ICE Servicing Digital, enabling servicers using the platform to access Covered's insurance marketplace for policy placement, monitoring, and renewal management as part of the loan servicing workflow.
- Blue Sage SolutionscoreBlue Sage Solutions provides mortgage technology software for lenders and servicers. Covered Insurance has established a pre-built integration with Blue Sage, allowing Blue Sage customers to access Covered's insurance marketplace directly within the Blue Sage platform environment.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Covered Insurance competitors and assessment
Company assessmentMarket position
Competitive moat6 records
Key highlights6 records
Customer concentration
Covered Insurance social profiles
Digital presenceCovered Insurance compliance and trust
Trust signalCompliance3 records
Covered Insurance financial estimates
Financial estimateRevenue estimate
Valuation estimate
Covered Insurance leadership team
Management profileNumber of profiles
Profiles3 records
Covered Insurance funding detail
Funding detailFunding overview
Funding rounds4 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Covered Insurance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Covered Insurance
What does Covered Insurance do?
Covered Insurance operates a digital insurance agency that embeds homeowners, auto, and personal property & casualty insurance directly into mortgage origination, refinance, and servicing workflows. Through its API-first platform, the company connects 80+ insurance carriers with mortgage lenders and servicers, enabling real-time quoting, binding, and policy monitoring without forcing borrowers to leave the loan experience. The agency is licensed in all 50 states and supports both new-loan origination cross-selling and ongoing servicing needs such as escrow analysis and force-placed insurance.
Is Covered Insurance a public or private company?
Covered Insurance is a private company. It is classified as venture growth investor backed and is currently operating.
When was Covered Insurance founded?
Covered Insurance was founded in 2016. It employs 101 to 250 people.
Where is Covered Insurance based?
Covered Insurance is headquartered in Denver, United States, in the North America region.
How does Covered Insurance make money?
Two revenue lines are on record. Insurance Commission Revenue is the primary driver. The others are policy Monitoring & Escrow Services (ancillary).
Does Covered Insurance have an API?
Yes. Covered offers a real-time quoting API framework that enables integration with mortgage technology platforms. The API allows loan officers to trigger insurance quote requests, track completion status, and receive verification documentation. Pre-built integrations with Blend POS, Blue Sage Solutions, ICE Servicing Digital, and Total Expert provide turnkey UX components and standardized API connections for mortgage workflows.
What industry is Covered Insurance in?
Covered Insurance's product category is Embedded Insurance Agency Services for Mortgage. Its primary akta.pro industry code is FSAGAGAL, Embedded Insurance & Affinity Distribution Platforms. Its NAICS code is 52421 and its SIC code is 6411.