What Solo Stove does

Solo Stove is a direct-to-consumer outdoor lifestyle brand headquartered in Grapevine, Texas (Dallas–Fort Worth metroplex), founded in 2011 and operating as a brand within publicly traded Solo Brands, Inc. (NYSE: SBDS). The company's core proposition centers on a patented smokeless fire pit design using a Signature 360° Airflow system that enables secondary burn, burning up to 400°F hotter than standard fires and nearly eliminating smoke. Product line now spans multiple categories: smokeless fire pits (Summit Series, Classic Series including Ranger, Bonfire, Basecamp, Yukon, Canyon, Mesa, tabletop bowls, and the Infinity Flame propane model), pizza ovens (Pi Prime propane and Pi Dual Fuel), outdoor griddles (Steelfire 22 and 30), climate-controlled coolers (Windchill 30 and 47), camp stoves, fuel products, accessories, and apparel.

Revenue is generated primarily through e-commerce direct-to-consumer unit sales, supplemented by a dealer/retail network and partnership placements at major retailers (Walmart, Kroger, Amazon, Target). Pricing spans approximately $99.99 (Mesa Tabletop) to $899.99 (Steelfire Griddle, Canyon 30, high-end Summit 27 configurations), with free shipping on orders over $199, industry-leading lifetime warranty, and European price points of €399.99–€899.99. Customer segments include backyard outdoor lifestyle enthusiasts (primary), camping and outdoor recreationists, and a growing European outdoor consumer base via subsidiary Solo Brands Europe BV in Rotterdam.

The brand has expanded from a single-product fire-pit company into a multi-brand outdoor lifestyle platform following the 2021 acquisition of Chubbies Shorts, Oru Kayak, and ISLE Paddle Boards (supported by Summit Partners), plus the 2023 Terra Flame Home acquisition. Go-to-market relies on influencer and celebrity campaigns (Snoop Dogg, Warren G, Ashley Haas), Super Bowl and SXSW activations, partnership-driven retail placements (Rice Krispies Treats), and a content/community model. Recently disclosed financial signals include Q4 2025 Adjusted EBITDA exceeding $9M (up from $6.3M YoY), gross margins near 65%, three consecutive quarters of positive operating cash flow, a 30% reduction in SG&A run-rate, $258.7M of total parent-company debt, and approximately $34M earmarked for 2026 growth capital into adjacent categories and European expansion.

Name

Solo Stove

Legal name

Solo Stove

Website

https://solostove.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Solo Stove is a direct-to-consumer outdoor lifestyle brand selling patented smokeless fire pits plus expanded lines of pizza ovens, griddles, and coolers to consumers via e-commerce and retail partnerships.

Ownership category

akta.pro rank

Product category

Outdoor Fire Pits

NAICS

Small Electrical Appliance Manufacturing (33521)

SIC

Heating Equipment, Except Electric & Warm Air Furnaces (3433)

akta.pro primary industry

Outdoor Heating, Fire Pits & Fireplaces Retail (CRAIAIAI)

akta.pro secondary industries

Outdoor Cooking, Grills & Fuel Retail (CRAMAMAD), Outdoor & Specialty Major Appliance Retail (Outdoor Kitchens, Grills, Ice Makers) (CRACACAG)

Keywords

• Smokeless fire pits
• Outdoor cooking equipment
• Wood-burning stoves
• Pizza ovens
• Outdoor coolers

Headquarters

HQ city

Fort Worth

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Hardware Sales - Fire Pits: Primary revenue stream from selling smokeless fire pits ranging from portable camping stoves to large backyard units. Products include Ranger, Bonfire, Basecamp, Yukon, Canyon, and Summit series.
2. Hardware Sales - Cooking Equipment: Growing category including Steelfire Stainless Steel Griddles, Pi Pizza Ovens (gas and dual fuel), and accessories. Entry into griddle market as part of five planned new product releases.
3. Hardware Sales - Cooling Products: New product line including Windchill coolers with A/C and misting technology, positioned to compete with YETI and Coleman.
4. Accessories and Fuel: Accessories including heat deflectors, surrounds, lids, shields, tools, roasting sticks, pellet adapters, and fuel products like fire starter gel. Station storage systems and furniture also included.
5. Subsidiary Brands Revenue: Revenue from acquired brands including Chubbies Shorts (apparel), Oru Kayak (kayaks), and ISLE Paddle Boards under the Solo Brands platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Solo Stove designs, manufactures, and sells premium outdoor lifestyle products through a direct-to-consumer e-commerce platform. The core catalog consists of patented smokeless stainless steel fire pits (the company's flagship category), complemented by pizza ovens, stainless steel griddles, climate-controlled coolers, camp stoves, and a full range of accessories and fuel products. Products are sold under the Solo Stove, Summit, Steelfire, Windchill, and Pi Prime sub-brands, with additional acquired brands (Chubbies Shorts, Oru Kayak, ISLE Paddle Boards) operating under the broader Solo Brands portfolio.

Product overview

Solo Stove is a Direct-to-Consumer outdoor lifestyle brand that offers a comprehensive portfolio of smokeless fire pits, outdoor cooking equipment, and cooling products. The product ecosystem spans multiple categories including: Fire Pits (Summit Series advanced models in 19.5", 24", 27" sizes; Classic 2.0 Series including Ranger 15", Bonfire 19.5", Basecamp 24", Yukon 27", Canyon 30"; Infinity Flame propane fire pit; Bioethanol series; and Tabletop fire pits including Mesa, Wave, Basin, Runner, Cinder, Element, Geo, Cube); Pizza Ovens (Pi Prime propane oven, Pi Dual Fuel wood/propane oven, and Pi Fire accessory for fire pits); Griddles (Steelfire 22" and 30" stainless steel griddles); Coolers (Windchill 30 and 47 with air conditioning and misting technology); Camp Stoves (Lite, Titan, Campfire); and Accessories (fire pit accessories, pizza oven accessories, fuel, apparel, and home/patio products). The company also acquired outdoor lifestyle brands Chubbies Shorts, Oru Kayak, and ISLE Paddle Boards in 2021, forming the Solo Brands platform. Solo Stove's smokeless technology uses patented Signature 360° Airflow design that burns 400° hotter than standard fires to minimize smoke.

Differentiator

Problem solved

Functional benefit

Brands

• Summit Series: Advanced smokeless fire pit line featuring taller flames and 3x faster lighting
• Steelfire
• Windchill
• Pi Prime
• Infinity Flame

Products and services

• Summit 19.5" Fire Pit Most advanced smokeless fire pit in the Summit series with 3x faster lighting and tallest, brightest flame; features Signature 360° Airflow and Quick-Strike Cone for easy ignition; seats 4-6 people.
• Summit 24" Fire Pit Advanced smokeless fire pit in the Summit series with 3x faster lighting and tallest, brightest flame; seats 5-7 people.
• Summit 27" Fire Pit Largest advanced smokeless fire pit in the Summit series with 3x faster lighting and tallest, brightest flame; seats 6+ people.
• Ranger 15" Fire Pit Most portable fire pit in the classic series, ideal for camping and tailgates; seats 2+ people.
• Bonfire 19.5" Fire Pit Most popular fire pit in the classic series, great for backyards and portability; seats 4-6 people.
• Basecamp 24" Fire Pit Backyard fire pit designed to live outdoors for everyday hosting; seats 5-7 people.
• Yukon 27" Fire Pit Classic series fire pit great for entertaining, built to be a backyard centerpiece; seats 6-8 people.
• Canyon 30" Fire Pit Largest fire pit in the classic series, built to gather and entertain a crowd; seats 8+ people.
• Infinity Flame Propane Fire Pit First-ever propane fire pit from Solo Stove with a wood-fire feel and integrated tabletop; features dual-burner design and precision airflow recreating natural wood-fire movement, with up to 72,000 BTUs; seats 5-8 people.
• Bioethanol Fire Pit Series (Wedge, Hestia, Armani) Elevated backyard centerpieces with bright, smokeless bioethanol flames; all models seat 8+ people.
• Mesa Tabletop Fire Pit Compact smokeless fire pit with big warmth and glow for patios and balconies; features XL and +3 variants.
• Wave Tabletop Fire Bowl Tabletop fire bowl bringing flowing design and calming glows to indoor/outdoor spaces.
• Basin Tabletop Fire Bowl Tabletop fire bowl combining smooth form with soft, calm glow for indoor/outdoor use.
• Cinder Tabletop Fire Bowl Tabletop fire bowl adding modern ambience and soft glow to any indoor/outdoor setting.
• Cube Tabletop Fire Bowl Tabletop fire bowl bringing modern edges and warm glows to any indoor or outdoor space.
• Lite Camp Stove Compact wood-burning stove designed for ultralight adventures and efficient camp cooking.
• Titan Camp Stove Powerful, packable wood stove built for cooking and boiling on outdoor adventures.
• Campfire Camp Stove Largest smokeless camp stove bringing flame and cooking power to the campsite.
• Pi Prime Pizza Oven Award-winning propane pizza oven that cooks perfect crusts in only 90 seconds; preheats to 450-500°F in 15 minutes and reaches up to 950°F; features cordierite stone cooking surface and lifetime warranty.
• Pi Dual Fuel Pizza Oven Pizza oven offering flexibility to cook with wood-fired flavor or propane convenience; demi-dome design ensures even heat circulation, cooking pizzas in as little as 90 seconds.
• Steelfire 22" Stainless Steel Griddle First chef-grade griddle for the backyard chef; features 3-ply clad stainless steel surface with patent-pending Racetrack Burners for edge-to-edge heat distribution; heats to sear-ready temperature in 7 minutes with 486 sq in cooking surface; no seasoning required.
• Steelfire 30" Stainless Steel Griddle Larger chef-grade griddle for backyard cooking; features 3-ply clad stainless steel construction with patent-pending Racetrack Burners for even heat distribution; no seasoning required; accommodates 16 burgers.
• Windchill 30 Cooler First cooler that cools the user with three ways—air conditioning, misting, and ice; features built-in heat exchanger, high-powered fan, and misting pump in the lid; accommodates 48 cans; includes USB-C and USB-A charging ports; battery-powered with locking wheels.
• Windchill 47 Cooler Larger climate-controlled cooler with air conditioning and misting technology; accommodates 65 cans; features built-in heat exchanger, high-powered fan, misting pump, USB charging ports, and all-terrain wheels.
• Fire Pit Accessories Complete lineup of fire pit accessories including Heat Deflector, Fire Pit Surround, Surround Shelter, Lid, Shield, Carry Handle, Fire Pit Tools, Roasting Sticks, Pellet Adapter, Station Storage System, and Ash Pan.
• Pizza Oven Accessories Accessories for pizza ovens including Pizza Oven Cart, Pi Stand, Gas Burner, Prep Board, Bamboo Peels, Pizza Turners, Pizza Cutters, Cast Iron Cookware Set, Infrared Thermometer, and protective covers.
• Fuel Products Fire Starter Gel and other fuel products for Solo Stove fire pits and pizza ovens.
• Solo Stove Apparel Solo Stove branded apparel for outdoor lifestyle enthusiasts.
• Home & Patio Outdoor furniture and patio products including patio heaters, torches, and movie night equipment.
• Chubbies Shorts Outdoor lifestyle brand acquired by Solo Stove in 2021 specializing in casual outdoor apparel and shorts.
• Oru Kayak Outdoor lifestyle brand acquired by Solo Stove in 2021 specializing in kayaks and watersports equipment.
• ISLE Paddle Boards Outdoor lifestyle brand acquired by Solo Stove in 2021 specializing in paddle boards and watersports equipment.

Quantifiable outcome

• Burns 400° hotter than standard fires for maximized smokeless experience
• +4 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature7 records

Partnerships

Three partnerships are on record, tiered flagship and minor.

• Rice Krispies TreatsflagshipGTM or Marketing Partner · 2 April 2026Solo Stove partnered with Rice Krispies Treats for a spring promotional campaign centered on co-branded limited-edition products and fire pit giveaways. The partnership features products at major retailers including Walmart, Kroger, Amazon, and Target, with social media and influencer activations throughout the outdoor season.
• Ashley Haas (Sportscaster)minorGTM or Marketing Partner · 26 January 2026Ashley Haas hosted the 'Squash the Beef at the Big Game' in-person event during Super Bowl LX, featuring Solo Stove's outdoor cooking products and new Steelfire Griddle.
• Snoop Dogg and Warren GflagshipGTM or Marketing Partner · 23 August 2024Solo Stove launched its largest marketing campaign 'Giving Up Smoke' featuring Snoop Dogg and Warren G. The campaign spans video, digital, social, retail, and streaming platforms including Thursday Night Football and The Voice, incorporating lessons from previous campaigns with shift from top-of-funnel awareness to bottom-of-funnel sales-driven marketing.

Scale indicators7 records

Recent moves8 records

Expansion highlights7 records

Direct peers

• YETI Holdings: Premium outdoor lifestyle brand with category-leading coolers, drinkware, and outdoor gear. Solo Stove's Windchill cooler is positioned as a direct YETI competitor at a comparable ~$400 price point, and both brands share the same premium, design-led, direct-to-consumer + retail GTM.
• Breeo: Smokeless fire pit specialist and the most direct competitor in Solo Stove's core category. Both brands sell premium backyard fire pits with proprietary airflow/secondary-burn technology and similar premium stainless-steel positioning.
• Ooni: Premium outdoor pizza oven brand with strong direct-to-consumer and retail presence. Ooni is the closest direct competitor to Solo Stove's Pi Prime and Pi Dual Fuel pizza ovens, competing on similar price points ($400–$600) and 90-second cook times.
• Traeger Grills: Leading wood-pellet grill and outdoor cooking brand. Competes with Solo Stove in the outdoor cooking category through griddles and accessories, sharing a similar premium lifestyle brand positioning and DTC-led growth model.
• Blackstone Products: Dominant outdoor griddle brand with a strong enthusiast community and broad retail distribution. Competes head-to-head with Solo Stove's Steelfire stainless steel griddle launch in the backyard flat-top cooking category.
• Gozney: Premium outdoor pizza oven brand with both residential and commercial products. Directly competes with Solo Stove's Pi line on design, performance, and price ($400–$1,000) in the high-end outdoor cooking segment.
• RTIC Outdoors: Premium outdoor lifestyle brand competing directly with YETI and now Solo Stove in coolers and drinkware. RTIC's value-premium positioning and DTC + retail model closely mirrors Solo Stove's GTM in the cooler category.

Broad incumbents

• Weber (Weber-Stephen Products): Established global outdoor cooking brand with grills, pizza ovens, and accessories. A broader incumbent that overlaps with Solo Stove's Steelfire griddle and Pi pizza oven lines but operates across a much wider portfolio at lower price points.
• Igloo Products: Legacy cooler brand with broad retail distribution across price points. Competes with Solo Stove's Windchill in the cooler category but at lower price points and with mass-market positioning rather than Solo Stove's premium niche.

Emerging players

• BioLite: Clean-cooking technology company offering smokeless fire pits and biomass stoves. Direct overlap with Solo Stove's core smokeless fire pit technology and a comparable design-forward, premium positioning, though at smaller scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/solostove
• Facebookfacebook.com/solostove
• LinkedInlinkedin.com/company/solo-stove

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Solo Stove