Eloquii
Eloquii is a direct-to-consumer e-commerce retailer selling trend-driven plus-size women's fashion in sizes 14-32 through eloquii.com, operating as a subsidiary of FullBeauty Brands alongside sister plus-size labels and recently extended into luxury eveningwear via the 11 Honoré capsule at Nordstrom.com.
- Company typePrivate
- Founded2012
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Eloquii does
Eloquii is a direct-to-consumer e-commerce retailer specializing in plus-size women's fashion, offering clothing, footwear, and accessories in sizes 14-32. Founded in 2012 and headquartered in New York, the company operates the eloquii.com storefront as its primary sales channel, distributing across product categories including dresses, tops, bottoms, denim, workwear, outerwear, swimwear, bridal, shoes, and accessories — supplemented by sub-brands such as ELOQUII Studio (contemporary line), 11 Honoré (luxury eveningwear, sizes 10-28, relaunched March 2026), and Bridal by ELOQUII. The core technology stack is a standard e-commerce retail platform with no proprietary AI features disclosed; merchandising relies on monthly trend-driven drops, designer collaborations (notably PatBO x ELOQUII), and influencer-curated collections. Pricing spans $12 for entry accessories to $799 for luxury eveningwear, with AOV concentrated in the $80-$150 range for the core collection, frequent clearance promotions (up to 85% off), and a unit-pricing pay-as-you-go model.
The company operates under FullBeauty Brands (acquired April 2023), with its legal entity FullBeauty Brands Operations, LLC holding the registered ELOQUII trademark. FullBeauty Brands is a diversified plus-size conglomerate headquartered in Indianapolis, Indiana, with sister brands including Dia & Co (sizes 10-32), Avenue (sizes 14-36), CUUP (intimates in 67 sizes), June and Vie (sizes 10-32), and Swimsuits For All (sizes 4-44), enabling shared sourcing and operational scale. Distribution is primarily DTC via eloquii.com, with a 2026 extension to Nordstrom.com for the 11 Honoré luxury capsule and US-only geographic scope (gift cards restricted to US). Revenue mechanics are direct retail sales augmented by the ELOQUII Rewards loyalty program and a co-branded FullBeauty Platinum Credit Card offering 15 points per $1 spent at Silver Tier.
Prior to FullBeauty's acquisition, Eloquii was venture-backed with cumulative disclosed funding of approximately $27M across rounds including a $15M Series 2 led by Acton Capital (2016) and a $6M Series 2 led by Greycroft (2014). Female Founders Fund, an early investor, achieved a nine-figure exit when the company was previously sold to Walmart. The brand is editorially positioned as a plus-size fashion pioneer by Vogue, Refinery29, and Glamour, and operates in a US plus-size women's clothing market projected to grow from $111.5B in 2025 to $159.4B by 2034.
Eloquii firmographics
Firmographics- Name
- Eloquii
- Legal name
- FullBeauty Brands Operations, LLC
- Website
- http://www.eloquii.com/
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Eloquii is a direct-to-consumer e-commerce retailer selling trend-driven plus-size women's fashion in sizes 14-32 through eloquii.com, operating as a subsidiary of FullBeauty Brands alongside sister plus-size labels and recently extended into luxury eveningwear via the 11 Honoré capsule at Nordstrom.com.
- Ownership category
- akta.pro rank
Eloquii industry classification
Industry- Product category
- Plus-Size Women's Apparel
- NAICS
- Clothing and Clothing Accessories Retailers (45811), Clothing and Clothing Accessories Retailers (458110)
- SIC
- Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Women’s Apparel Retail (CRAAABAB)
- akta.pro secondary industry
- Luxury & Designer Apparel Retail (CRAAABAI)
Keywords
Where Eloquii is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Eloquii business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D
Revenue model
- Direct Retail Sales: Eloquii generates revenue through direct-to-consumer e-commerce sales of plus-size clothing and accessories. Customers purchase individual items at retail prices with options for clearance and promotional discounts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing with clearance discounts |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Eloquii product offering
Product offeringCore offering
Eloquii is a direct-to-consumer e-commerce brand that designs, sources, and sells plus-size women's fashion in sizes 14-32, including dresses, tops, bottoms, jeans, outerwear, workwear, swimwear, bridal wear, shoes, and accessories. The catalog is refreshed monthly with trend-driven drops and seasonal collections, and the brand extends into elevated and luxury tiers through the ELOQUII Studio sub-brand and the 11 Honoré luxury eveningwear capsule.
Product overview
ELOQUII is a direct-to-consumer plus-size fashion e-commerce platform offering sizes 14-32, operating as part of FullBeauty Brands portfolio alongside sister brands Dia & Co, Avenue, CUUP, June and Vie, and Swimsuits For All. The core product is the ELOQUII Core Collection featuring trend-driven dresses, tops, bottoms, jeans, jackets, outerwear, workwear, swimwear, and accessories. Key sub-brands include ELOQUII Studio (contemporary line), 11 Honoré (luxury eveningwear for sizes 10-28), and Bridal by ELOQUII (bridal gowns and wedding attire). The platform also offers collaborations like PatBO x ELOQUII, a loyalty rewards program, and a co-branded credit card. Products are sold exclusively online through eloquii.com with international shipping limitations.
Differentiator
Problem solved
Functional benefit
Brands
- 11 Honoré: Luxury plus-size eveningwear label dedicated to plus-size women (sizes 10-28), featuring elevated fabrics and couture-level detailing at retail prices from $229 to $799. Relaunched under Eloquii brand umbrella in March 2026.
- ELOQUII Studio
Products and services
- ELOQUII Core Collection Plus-size women's fashion clothing in sizes 14-32 covering dresses, tops, bottoms, jeans, jackets, outerwear, workwear, and occasion wear, refreshed monthly with trend-driven drops for individual plus-size women shoppers.
- ELOQUII Studio
Companies that use Eloquii
Customer profileSegments1 record
Ideal customer profiles1 record
Eloquii technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Eloquii partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- NordstromcoreNordstrom.com serves as an exclusive distribution partner for the 11 Honoré luxury eveningwear capsule collection, featuring sizes 10-28 at price points from $229 to $799. Da'Vine Joy Randolph is the brand ambassador for this collection.
- Da'Vine Joy RandolphcoreAcademy Award-winning actress Da'Vine Joy Randolph has been named brand ambassador for the 11 Honoré collection relaunch under the Eloquii brand umbrella. The 15-piece limited-edition eveningwear capsule features elevated fabrics and couture-level detailing.
- 11 Honorécore11 Honoré is a pioneering luxury label dedicated to plus-size women (sizes 10-28), being relaunched under the Eloquii brand umbrella by Full Beauty Brands. New collections are planned quarterly with exclusive distribution via Eloquii.com and Nordstrom.com.
- The Cultivate AwardsminorEloquii was the founding sponsor of The Cultivate Awards (launched in 2021), an initiative providing grants and mentorship to BIPOC indie designers in the plus-size fashion space. The awards are being relaunched by The Curvy Fashionista founder Marie.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Eloquii competitors and assessment
Company assessmentDirect peers
- Torrid: Leading US specialty retailer focused exclusively on plus-size women's apparel and intimates, with strong DTC and mall-based physical retail. Closest direct competitor to Eloquii across trend-driven plus-size fashion.
- Lane Bryant: Iconic US plus-size women's apparel retailer with both physical stores and a strong e-commerce channel. Competes directly with Eloquii in dresses, workwear, and occasion wear for sizes 14–32.
- Dia & Co: Plus-size women's apparel styling service and DTC brand; sister company within the FullBeauty Brands portfolio alongside Eloquii. Highly comparable given shared ownership, customer base, and assortment.
- Good American: Premium size-inclusive denim and apparel brand co-founded by Khloé Kardashian and Emma Grede. Overlaps with Eloquii in plus-size denim, workwear, and trend-led casualwear at higher price points.
- Avenue: Plus-size women's apparel retailer (sizes 14–36) and direct sister brand of Eloquii within the FullBeauty Brands portfolio. Highest internal comparability given shared parent and customer overlap.
- Ashley Stewart: Plus-size women's fashion retailer with both physical stores and e-commerce, serving sizes 12–32. Comparable target customer and occasion/workwear assortment to Eloquii.
Regional players
- City Chic Collective: Australia-headquartered plus-size women's specialty retailer with a strong online presence. Comparable assortment and trend cadence; primarily serves Australia and New Zealand versus Eloquii's US focus.
Emerging players
- Savage X Fenty: Size-inclusive intimates and loungewear brand with strong celebrity-driven marketing. Adjacent category overlap with Eloquii's plus-size intimates and shapewear ambitions.
- Universal Standard: Direct-to-consumer plus-size essentials brand (sizes 10–40) known for fit innovation and size-inclusive marketing. Competes with Eloquii in core plus-size basics and elevated everyday wear.
Broad incumbents
- ASOS: Large UK-based global fashion e-tailer with an extensive plus-size line (ASOS Curve). Competes with Eloquii on trend-driven plus-size apparel, with broader assortment, international reach, and deeper price competition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Eloquii social profiles
Digital presenceEloquii compliance and trust
Trust signalCompliance1 record
Eloquii financial estimates
Financial estimateRevenue estimate
Valuation estimate
Eloquii leadership team
Management profileNumber of profiles
Profiles6 records
Eloquii subsidiaries and ownership
Company hierarchySubsidiaries1 record
Eloquii funding detail
Funding detailFunding overview
Funding rounds7 records
Investors15 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Eloquii M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Eloquii
What does Eloquii do?
Eloquii is a direct-to-consumer e-commerce brand that designs, sources, and sells plus-size women's fashion in sizes 14-32, including dresses, tops, bottoms, jeans, outerwear, workwear, swimwear, bridal wear, shoes, and accessories. The catalog is refreshed monthly with trend-driven drops and seasonal collections, and the brand extends into elevated and luxury tiers through the ELOQUII Studio sub-brand and the 11 Honoré luxury eveningwear capsule.
Is Eloquii a public or private company?
Eloquii is a private company. It is classified as corporate owned and is currently operating.
When was Eloquii founded?
Eloquii was founded in 2012. It employs 51 to 100 people.
Where is Eloquii based?
Eloquii is headquartered in New York, United States, in the North America region.
How does Eloquii make money?
One revenue line is on record: direct Retail Sales.
Who are Eloquii's main competitors?
Direct peers on record are Torrid, Lane Bryant, Dia & Co, Good American, Avenue and Ashley Stewart. City Chic Collective is listed as a regional player. Emerging players are Savage X Fenty and Universal Standard. ASOS is listed as a broad incumbent.
Does Eloquii have an API?
No public API is recorded for Eloquii.
What industry is Eloquii in?
Eloquii's product category is Plus-Size Women's Apparel. Its primary akta.pro industry code is CRAAABAB, Women’s Apparel Retail, with a secondary code of CRAAABAI, Luxury & Designer Apparel Retail. Its NAICS code is 45811 and its SIC code is 5621.