11 Honore
11 Honoré is a luxury plus-size fashion brand relaunched in March 2026 under FullBeauty Brands' Eloquii umbrella, designing in-house eveningwear in sizes 10-28 priced $229-$799, sold direct via Eloquii.com and Nordstrom.com.
- Company typePrivate
- Founded2017
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What 11 Honore does
11 Honoré is a luxury plus-size fashion brand founded in 2017 in Los Angeles, originally built as a multi-brand marketplace curating elevated designer apparel for plus-size women. After being acquired by FullBeauty Brands in 2023 (via Dia & Co) and going dormant, the brand was relaunched in March 2026 under the Eloquii brand umbrella with a focused in-house product strategy. The current offering is a 15-piece Spring-Summer eveningwear capsule designed in-house by creative director Yesenia Torres, featuring elevated fabrics and couture-level detailing at retail prices ranging from $229 to $799 across sizes 10-28.
The company's core technology and capability is its in-house fashion design and product development function, which replaced the prior marketplace aggregation model to enable tighter control over fit, quality, and brand positioning. Products are distributed through a dual-channel model: direct-to-consumer e-commerce via Eloquii.com and selective retail via Nordstrom.com, with new collections planned on a quarterly cadence. Academy Award-winning actress Da'Vine Joy Randolph serves as brand ambassador, and the brand operates within the broader FullBeauty Brands portfolio (Eloquii, Dia, Avenue, CUUP, June and Vie, Swimsuits For All), benefiting from shared infrastructure and cross-brand marketing.
The business model is direct product sales of self-designed luxury eveningwear at accessible-luxury price points, targeting plus-size women seeking elevated fashion options in extended sizing. The strategic shift from a multi-brand marketplace to in-house design is intended to improve margins and brand control. Historical funding of approximately $21.5M was raised across three rounds (2017-2019) from investors including Greycroft, Redpoint, Forerunner, Upfront Ventures, Canvas Prime, and Nordstrom. No revenue, profitability, or current headcount-specific metrics are disclosed for the standalone brand.
11 Honore firmographics
Firmographics- Name
- 11 Honore
- Legal name
- FullBeauty Brands Operations, LLC
- Website
- https://11honore.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- 11 Honoré is a luxury plus-size fashion brand relaunched in March 2026 under FullBeauty Brands' Eloquii umbrella, designing in-house eveningwear in sizes 10-28 priced $229-$799, sold direct via Eloquii.com and Nordstrom.com.
- Ownership category
- akta.pro rank
11 Honore industry classification
Industry- Product category
- Luxury Plus-Size Women's Eveningwear Apparel
- NAICS
- Clothing and Clothing Accessories Retailers (458110), Clothing and Clothing Accessories Retailers (45811)
- SIC
- Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Luxury Womenswear (CRAAAFAG)
- akta.pro secondary industries
- Luxury & Designer Apparel Houses (CRAAAAAC), Luxury & Designer Apparel Retail (CRAAABAI)
Keywords
Where 11 Honore is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Markets served
11 Honore business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D
Revenue model
- Direct Product Sales: 11 Honoré generates revenue through direct-to-consumer sales of its in-house designed luxury plus-size eveningwear. The relaunch features a 15-piece limited-edition capsule with retail prices ranging from $229 to $799, sold exclusively through Eloquii.com and Nordstrom.com. The shift from a multi-brand marketplace model to focused in-house product strategy allows for better margins and brand control.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Limited-edition eveningwear capsule (15 pieces) |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
11 Honore product offering
Product offeringCore offering
11 Honoré designs, produces, and sells luxury plus-size women's eveningwear and coordinating separates in extended sizes (10-28), featuring elevated fabrics and couture-level detailing. The relaunched brand operates as a sub-brand of Eloquii within FullBeauty Brands, distributing a quarterly in-house designed capsule collection priced between $229 and $799 directly through Eloquii.com and via Nordstrom.com.
Product overview
11 Honoré is a luxury plus-size fashion sub-brand operating under the Eloquii brand umbrella within FullBeauty Brands. Originally launched as a pioneering multi-brand marketplace for luxury plus fashion, it has been relaunched with an in-house product strategy focused on extended sizing (sizes 10-28). The current offering includes a 15-piece eveningwear capsule featuring dresses and separates, designed with elevated fabrics and couture-level detailing. Products are distributed exclusively through Eloquii.com and Nordstrom.com, with new collections planned quarterly.
Differentiator
Problem solved
Functional benefit
Products and services
- 11 Honoré Eveningwear Collection Luxury eveningwear and formal dresses designed for plus-size women (sizes 10-28), featuring elevated fabrics and couture-level detailing at retail prices from $229 to $799. The capsule is sold exclusively through Eloquii.com and Nordstrom.com, with new collections planned quarterly.
- 11 Honoré Separates Coordinating separates and individual garment pieces from the 11 Honoré luxury plus-size fashion collection, sold as part of the relaunched in-house designed capsule offering.
Companies that use 11 Honore
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
11 Honore technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
11 Honore partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and flagship.
- NordstromcoreNordstrom.com serves as a strategic retail distribution partner for the 11 Honoré capsule collection, providing broader market reach and access to Nordstrom's established luxury fashion customer base. The partnership is exclusive for the initial Spring-Summer 2026 launch.
- FullBeauty BrandsflagshipFullBeauty Brands acquired Dia & Co (which owned 11 Honoré) in 2023 and relaunched the brand under the Eloquii brand umbrella. FullBeauty Brands provides operational infrastructure, retail partnerships, and multi-brand platform capabilities supporting the 11 Honoré relaunch.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
11 Honore competitors and assessment
Company assessmentDirect peers
- Eloquii: Sister brand under FullBeauty Brands operating the storefront that currently hosts 11 Honoré. Directly comparable as a plus-size (14+) apparel retailer targeting the same consumer with overlapping mid-tier price points, making it the closest comparable for GTM and unit economics.
- Universal Standard: Premium direct-to-consumer plus-size brand offering elevated everyday and occasion wear at comparable price tiers ($100–$500). Closely competes with 11 Honoré in positioning premium-quality apparel to the same underserved plus-size luxury customer.
- Dia & Co: Former owner of 11 Honoré and now a sister brand within FullBeauty Brands. A plus-size styling and apparel service targeting sizes 10–32, sharing customer overlap with 11 Honoré and operating in the same plus-size digital retail vertical.
- Christian Siriano: Designer fashion house known for extended sizing (up to size 28+) and red-carpet occasionwear. Directly comparable as a luxury fashion brand serving the plus-size customer at premium price points, validating that the luxury plus-size occasion segment exists.
- June and Vie: Plus-size contemporary fashion brand (sizes 10–32) now part of the FullBeauty Brands portfolio alongside Eloquii and 11 Honoré. Comparable assortment and customer targeting within the same brand house.
Broad incumbents
- Lane Bryant: Established specialty retailer focused on plus-size women's apparel (sizes 14–32). Comparable customer base and occasionwear category, though positioned at lower price points than 11 Honoré's luxury tier.
- Torrid: Public-market plus-size specialty retailer (sizes 10–30) with broad assortment including occasion and eveningwear. Comparable in target customer and occasionwear category but at lower price points and much larger scale than 11 Honoré.
- Ashley Stewart: Long-standing plus-size women's specialty retailer with extended sizing and occasionwear. Comparable in serving the same plus-size customer but at lower price points and broader assortment than 11 Honoré's luxury focus.
Others
- Nordstrom: Core retail distribution partner and prior equity investor in 11 Honoré. Adjacent ecosystem relationship: not a direct competitor but the most critical channel partner for the brand's go-to-market success.
Emerging players
- Cloverpost: Emerging direct-to-consumer plus-size occasionwear brand competing for the same luxury occasionwear customer as 11 Honoré. Smaller scale but overlapping target market and price tier ($200–$600).
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
11 Honore social profiles
Digital presence11 Honore financial estimates
Financial estimateRevenue estimate
Valuation estimate
11 Honore leadership team
Management profileNumber of profiles
Profiles4 records
11 Honore funding detail
Funding detailFunding overview
Funding rounds5 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
11 Honore M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 11 Honore
What does 11 Honore do?
11 Honoré designs, produces, and sells luxury plus-size women's eveningwear and coordinating separates in extended sizes (10-28), featuring elevated fabrics and couture-level detailing. The relaunched brand operates as a sub-brand of Eloquii within FullBeauty Brands, distributing a quarterly in-house designed capsule collection priced between $229 and $799 directly through Eloquii.com and via Nordstrom.com.
Is 11 Honore a public or private company?
11 Honore is a private company. It is classified as corporate owned and is currently operating.
When was 11 Honore founded?
11 Honore was founded in 2017. It employs 11 to 50 people.
Where is 11 Honore based?
11 Honore is headquartered in Los Angeles, United States, in the North America region.
How does 11 Honore make money?
One revenue line is on record: direct Product Sales.
Who are 11 Honore's main competitors?
Direct peers on record are Eloquii, Universal Standard, Dia & Co, Christian Siriano and June and Vie. Broad incumbents are Lane Bryant, Torrid and Ashley Stewart. Nordstrom is listed as an others. Cloverpost is listed as an emerging player.
Does 11 Honore have an API?
No public API is recorded for 11 Honore.
What industry is 11 Honore in?
11 Honore's product category is Luxury Plus-Size Women's Eveningwear Apparel. Its primary akta.pro industry code is CRAAAFAG, Luxury Womenswear, with a secondary code of CRAAAAAC, Luxury & Designer Apparel Houses. Its NAICS code is 458110 and its SIC code is 5621.