The Financial Gym

What The Financial Gym does

The Financial Gym Advisors, operating as a d/b/a of Connective Wealth Partners LLC, is a Registered Investment Adviser headquartered in Jersey City, NJ, that delivers subscription-based personal financial planning to retail clients across the United States. Founded in 2015, the firm has served over 15,000 cumulative clients through six integrated service modules: Life Planning, Cash Management, Investing, Tax Strategy, Risk Mitigation, and Legacy Planning, delivered by trained financial "Trainers" in an ongoing coaching model rather than transactional engagements.

The firm's underlying technology stack is described as an AI-forward, proprietary platform built in-house by Connective Technologies, designed to automate administrative workflows so advisors can spend more time on personalized client interaction. In November 2025, the firm integrated Monarch Money's budgeting application into its coaching workflow, enabling trainers to build and review client budgets, track spending trends, and provide accountability between sessions. CEO Ian Rosen, previously an executive at TIFIN (an AI fintech), MarketWatch, and StockTwits, has publicly stated plans to apply AI across the broader wealth management experience.

The business model is a quote-based, annual subscription RIA service priced per client engagement, with revenue generated through advisory fees on personalized financial planning, investment management, tax strategy, and related services. Distribution is primarily direct via advisor consultations, supported by a content-led funnel comprising a 22-category blog, a 300+ episode podcast (Financially Naked), and active social channels, with referrals reinforced by a 5.0 Trustpilot rating across 591 reviews as of March 2026.

Name

The Financial Gym

Legal name

Connective Wealth Partners LLC

Website

https://financialgym.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

The Financial Gym Advisors is a subscription-based Registered Investment Adviser that delivers personalized financial planning, investing, tax strategy, and coaching services to retail clients across the United States through tech-empowered human advisors.

Ownership category

akta.pro rank

Product category

Financial Advisory & Wealth Management

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Comprehensive Financial Planning (FSAEAAAA)

akta.pro secondary industries

Financial Coaching & Budgeting Advisory (FSAEAAAH), Fee-Only Advisory (FSAEAAAL), Financial Planning Tools & Financial Coaching (Goal Setting, Apps, Advisors) (EDAAAJAN)

Keywords

• Financial advisory services
• Personal financial planning
• Wealth management coaching
• Investment advisory services
• Financial fitness coaching

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Financial Advisory Services: As a Registered Investment Advisor (RIA), The Financial Gym Advisors generates revenue through advisory fees for personalized financial planning, investment management, tax strategy, risk mitigation, and legacy planning services. The firm provides ongoing financial coaching and planning rather than one-time transactions.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

The Financial Gym Advisors is a Registered Investment Adviser providing ongoing, subscription-based financial coaching and personalized planning for individuals across the income spectrum. Services are delivered one-on-one by financial trainers/advisors and span Life Planning, Cash Management, Investing, Tax Strategy, Risk Mitigation, and Legacy Planning, supported by a proprietary in-house AI-forward platform and a Monarch Money budgeting integration.

Product overview

The Financial Gym Advisors operates as a Registered Investment Adviser (d/b/a of Connective Wealth Partners LLC) offering a unified financial advisory platform. The core offering consists of six integrated service modules: Life Planning, Cash Management, Investing, Tax Strategy, Risk Mitigation, and Legacy Planning. These services are delivered through a tech-empowered advisory model combining human financial coaches with a proprietary platform. The company has partnered with Monarch Money for integrated budgeting functionality within their coaching program, and offers educational content through the Financially Naked Podcast.

Differentiator

Problem solved

Functional benefit

Brands

• Monarch Money Partnership: The Financial Gym Advisors has partnered with Monarch Money, a budgeting and personal finance app that helps clients manage their money and track savings goals within the financial planning process.

Products and services

• Life Planning Financial planning service that helps clients clarify values, define long-term vision, map life milestones, and build written financial plans aligned to goals, including cash management and estate planning coordination. Intended for individual clients seeking holistic, ongoing planning guidance.
• Cash Management Service helping clients organize income, spending, savings, and debt so money has direction and purpose, delivered through ongoing advisor coaching. Targets individual clients who want structured day-to-day cash flow planning.
• Investing Portfolio management and investment strategy services including custom portfolios, tax loss harvesting, and coordination with tax and cash flow planning. Delivered to individual clients as part of ongoing advisory engagements.
• Tax Strategy Proactive tax planning including identifying tax-efficient savings strategies, coordinating retirement contributions and withdrawals, and evaluating capital gains planning for individual clients.
• Risk Mitigation Insurance planning and asset protection services including reviewing coverage, evaluating employer benefits, and assessing investment concentration risk for individual clients.
• Legacy Planning Estate planning coordination ensuring assets and intentions are carried out according to wishes, including reviewing wills and trusts and collaborating with estate attorneys on behalf of individual clients.

Quantifiable outcome

• 5.0 star rating with 591 reviews on Trustpilot
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability1 record

Feature2 records

Partnerships

One partnership is on record.

• Monarch MoneycoreTechnology or Integration · 26 November 2025The Financial Gym Advisors has partnered with Monarch Money, a budgeting and personal finance app. Financial Trainers build client budgets directly in the app, allowing advisors to review spending data, spot trends, and provide accountability between sessions. All client financial data is consolidated in one place, enabling more effective coaching.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Facet Wealth: Facet Wealth is a digital-first RIA serving middle-income and mass-affluent clients with flat-fee financial planning and investment advice delivered via remote CFPs. It is the most direct head-to-head competitor to The Financial Gym in targeting non-HNW households with subscription-style planning.
• Ellevest: Ellevest provides goal-based financial planning and investment management with a coaching-adjacent model aimed at women and middle-income clients. It overlaps directly with The Financial Gym in mass-market financial planning with a mission-driven, lifestyle-oriented brand.

Broad incumbents

• Betterment: Betterment is one of the largest digital wealth managers offering automated investing and now planning tools across the income spectrum. As a broad incumbent with significantly more capital and AUM, it competes with The Financial Gym for the same digitally engaged middle-income customer.
• Wealthfront: Wealthfront offers automated portfolio management, financial planning, and cash management for mass-affluent and younger investors. It is a broad incumbent in the digital financial planning category where The Financial Gym competes.
• Empower (Personal Capital): Empower (formerly Personal Capital) combines a dashboard-driven financial planning tool with human advisor services. It overlaps with The Financial Gym on the integrated planning-plus-advisor model, but serves a higher-asset customer base on average.

Emerging players

• Stash: Stash is a subscription-based investing and banking platform targeting beginning and middle-income investors with educational content and financial guidance features. It overlaps with The Financial Gym in serving pre-wealth clients seeking accessible, educational financial guidance.
• Monarch Money: Monarch Money is a budgeting and personal finance app used directly by consumers and now integrated into The Financial Gym's coaching service. It is both a technology partner and a partial competitor in the personal finance guidance category.
• YNAB (You Need A Budget): YNAB is a subscription-based budgeting methodology and software product aimed at helping individuals and families take control of spending. It overlaps with The Financial Gym's cash management and budgeting coaching services for the same middle-income household segment.

Others

• Carson Wealth: Carson Wealth is a national RIA where President Andrew Nigrelli previously worked. It is thematically adjacent — a traditional wealth management firm providing comparable advisory and planning services — and serves as a reference point for the institutional advisor pedigree of The Financial Gym's leadership.
• TIFIN: TIFIN is an AI fintech platform company where CEO Ian Rosen previously held leadership. It is not a direct competitor but is an enabling/thematic peer — an AI-for-wealth platform firm — and signals the technology pedigree informing The Financial Gym's AI-forward strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/financialgym
• Facebookfacebook.com/thefinancialgym
• LinkedInlinkedin.com/company/financial-gym
• Instagraminstagram.com/thefinancialgym
• TikToktiktok.com/@thefinancialgym
• Pinterestpinterest.com/thefinancialgym

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds3 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Financial Gym