What Ellevest does

Ellevest, Inc. is a US-based, SEC-registered investment adviser (RIA) founded in 2014 and headquartered in New York. The firm delivers wealth management and financial planning services purpose-built for women and their families, anchored on the thesis that women face distinct financial realities — pay gaps, longer lifespans (typically 6–8 years longer than men), more frequent career breaks for caregiving, and goal-based (rather than stock-picking) investing motivators.

The product surface is structured around three tiers: Personal Wealth Management for accounts of $500,000 or more, Private Wealth Management for accounts of $1 million or more (adding curated impact private funds and tax-efficient strategies), and a standalone flat-fee Financial Planning service at $3,600 per year for clients below the managed-account threshold. Specialty planning tracks extend into equity compensation (RSUs, ISOs, NSOs), divorce, inheritance, and retirement scenarios, and Ellevest also distributes FDIC-insured Spend and Save banking accounts through Coastal Community Bank. The technology stack combines institutional-grade portfolio management with gender-lens investing methodology, tax-aware holistic portfolio management across the client's entire balance sheet, custom impact reporting, one-click proxy voting, and account aggregation of external holdings. The historical automated-investing (robo) offering, previously run on Goldman Sachs Custody Solutions infrastructure, was discontinued on April 10, 2025, with qualifying accounts transferred in-kind to Betterment.

Ellevest generates revenue primarily through tiered AUM-based advisory fees (1.25% at $500K–$1M down to 0.35% above $100M) and flat-fee financial planning revenue. Go-to-market is a relationship-led, direct motion via ellevest.com: prospects self-educate through Ellevest Insights magazine and other content, then book complimentary discovery calls with named wealth advisors via Calendly. The company operates with an all-women advisory team across multiple US metros, holds over $1 billion in AUM, has raised a total of $153 million (most recently a $53 million Series B in April 2022 led by BMO and Contour Venture Partners), and is led by CEO & CIO Dr. Sylvia Kwan, CFA®, CAIA®.

Name

Ellevest

Legal name

Ellevest, Inc.

Website

https://ellevest.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Ellevest is a US SEC-registered investment adviser founded in 2014 that provides wealth management and financial planning services designed specifically for women and their families, with tiered AUM-based advisory offerings starting at a $500,000 minimum and a standalone flat-fee financial planning service.

Ownership category

akta.pro rank

Product category

Wealth Management

NAICS

Portfolio Management and Investment Advice (523940), Finance and Insurance (52)

SIC

Investment Advice (6282)

akta.pro primary industry

Financial Planning–Led RIAs (FSAAACAB)

akta.pro secondary industry

Comprehensive Financial Planning (FSAEAAAA)

Keywords

• Wealth management services
• Financial planning
• Investment advisory
• Retirement planning
• Portfolio management

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Assets under management (AUM) advisory fees: Tiered recurring fee on client AUM ranging from 1.25% (for accounts $500K–$1M) down to 0.35% (for accounts over $100M), billed on Personal Wealth Management ($500K minimum) and Private Wealth Management ($1M minimum) tiers. Includes portfolio management and financial planning at no additional charge; Private Wealth tier also includes private investments and tax-efficient strategies.
2. Flat-fee financial planning: Standalone financial planning service offered for a flat $3,600 per year, with payment options of monthly, quarterly, semi-annually, or annually. Includes comprehensive planning, deep dive on current financial situation, custom plan, and quarterly CFP® check-ins. Targeted at clients without a managed portfolio.

Pricing tiers

Go-to-market motion4 records

Distribution channels3 records

Marketing channels7 records

Core offering

Ellevest is an SEC-registered investment adviser that delivers personalized wealth management and financial planning services designed specifically for women and their families. Offerings are delivered by an all-women team of CERTIFIED FINANCIAL PLANNER™ (CFP®) professionals and span discretionary portfolio management, standalone financial planning subscriptions, and specialized planning tracks such as equity compensation, divorce, retirement, and inheritance. The firm also offers a Spend and Save cash management account in partnership with a partner bank.

Product overview

Ellevest operates a unified wealth management platform for women and families, structured around a tiered core service (Personal Wealth Management for accounts of $500,000+ and Private Wealth Management for accounts of $1M+, both backed by the firm's all-women advisor team and SEC RIA fiduciary standard), plus a standalone flat-fee Financial Planning module ($3,600/year) for clients below the managed-account threshold. These sit alongside specialty planning tracks for Equity Compensation, Divorce, Retirement, and Inheritance scenarios, plus FDIC-insured Spend and Save banking accounts through Coastal Community Bank. The Ellevest Insights Magazine provides an educational content layer. Two prior offerings have been wound down: the Automated Investing robo-advisor service was discontinued on April 10, 2025, with accounts transferred to Betterment, and clients continue to be redirected to Goldman Sachs Custody Solutions (Folio) for legacy statements and closed accounts.

Differentiator

Problem solved

Functional benefit

Brands

• Ellevest Wealth Management: Personal and Private Wealth Management services for clients with $500,000 or more to invest, including portfolio management and financial planning.
• Ellevest Private Wealth Management
• Ellevest Financial Planning
• Ellevest Spend and Save
• Ellevest Insights

Products and services

• Personal Wealth Management Discretionary investment management and financial planning service for clients with investable assets between $500,000 and $1,000,000, delivered by an all-women team of CFP® professionals and built around gender-aware financial planning.
• Private Wealth Management High-touch wealth management service for clients with investable assets above $1,000,000, providing personalized investment management, advanced planning, and dedicated advisor support.
• Standalone Financial Planning Subscription Subscription-based financial planning service for clients who want comprehensive planning without an assets-under-management requirement, providing ongoing access to a CFP® professional and a personalized financial plan.
• Equity Compensation Planning Specialized planning service focused on equity compensation decisions such as stock options, RSUs, and concentrated stock positions, for employees and executives with equity-based compensation.
• Divorce Financial Planning Targeted financial planning support for women navigating divorce, covering asset division, cash flow modeling, and post-divorce financial restructuring.
• Retirement Planning Retirement-focused planning service addressing retirement income, Social Security optimization, decumulation strategy, and lifestyle planning for women.
• Inheritance Planning Planning service for women receiving or managing inherited wealth, addressing tax considerations, beneficiary planning, and integration of inherited assets into long-term financial plans.
• Ellevest Spend and Save Account Cash management and high-yield savings account offered in partnership with a partner bank, providing FDIC-insured deposits and an integrated spending/saving experience tied to the Ellevest platform.

Quantifiable outcome

• People with a financial plan have almost 3x the net worth of those without one (per Schwab research cited by Ellevest).
• +8 more outcomes

Named customers3 records

Segments9 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature7 records

Partnerships

Seven partnerships are on record, tiered core, minor and flagship.

• Invest for BettercoreGTM or Marketing Partner · 6 March 2026Invest for Better launched the "sheconomy" national campaign on March 6, 2026, just ahead of International Women's Day, in partnership with Ellevest, Financial Influencers Network, and HerMoney. The 14-week campaign engages women to examine how their money is held, invested, and used.
• Financial Influencers NetworkminorGTM or Marketing Partner · 6 March 2026Financial Influencers Network is one of the women-led organizations participating in Invest for Better's "sheconomy" national campaign alongside Ellevest and HerMoney, focused on advancing women's financial participation, power, and influence.
• HerMoneyminorGTM or Marketing Partner · 6 March 2026HerMoney is one of the women-led organizations participating in Invest for Better's "sheconomy" national campaign alongside Ellevest and Financial Influencers Network.
• BettermentflagshipStrategic or Co-development Partner · 1 April 2025Betterment announced on Feb. 26, 2025 that it would acquire Ellevest's automated investment business in April 2025. Ellevest exited the robo-advice business; qualifying investment accounts transferred in-kind to Betterment, with mutual funds retained by Goldman Sachs Custody Solutions. Ellevest retained its technology and operations and refocused on serving clients with $500,000 or more. Betterment is described as a mission-oriented fiduciary and SEC-registered investment adviser.
• Goldman Sachs Custody Solutions (Folio Institutional)coreTechnology or IntegrationGoldman Sachs Custody Solutions was the custody provider for former Ellevest digital (robo) accounts; clients who did not transfer to Betterment or had mutual fund positions continue to access accounts directly through Goldman Sachs Custody Solutions ([email protected] / 844-413-1820). Also serves as custody for Ellevest historical statements and tax documents.
• Coastal Community BankcoreTechnology or IntegrationCoastal Community Bank (member FDIC) is the banking partner for Ellevest Spend and Save accounts, providing FDIC insurance up to $250,000 per depositor.
• Yale VenturesminorOthersYale Ventures provides judges for fireside chats and startup pitches at women-focused alternative-investment conferences such as the Tidal River Fund "Investing Beyond the Traditional" event in Stamford, CT. Ellevest participates in this women-investor ecosystem.

Scale indicators10 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Betterment: Digital wealth management platform that acquired Ellevest's automated investing accounts in April 2025. Competes in the same US digital wealth management category, with overlapping customer segments and a similar mission-driven, fee-only RIA structure.
• Facet Wealth: Hybrid digital wealth management and financial planning firm serving HNW clients with dedicated CFP® professionals — directly comparable to Ellevest's HNW, advice-led model and ranked 5/5 in the 2025 WSJ Buy Side rating.
• Wealthfront: Leading automated investing (robo-advisor) platform serving the same mass-affluent and younger-HNW segments that Ellevest historically served before exiting robo-advice. Comparable product/market with overlapping target customer.
• Personal Capital (Empower): Hybrid digital wealth management platform offering goal-based planning, portfolio management, and financial planning — the closest scaled direct competitor to Ellevest's wealth management + financial planning bundle, now owned by Empower.

Broad incumbents

• Creative Planning: One of the largest US fee-only RIAs, ranked 5/5 in the 2025 WSJ Buy Side rating alongside Facet Wealth and Betterment Premium. Operates broadly in the HNW wealth management category with much greater scale than Ellevest.
• Merrill Lynch Wealth Management: Incumbent wirehouse wealth management franchise serving HNW and UHNW clients with a broad product shelf. Competes with Ellevest in the HNW segment, but as a much larger full-service platform.
• Schwab Intelligent Portfolios: Charles Schwab's automated and advised wealth management offering competing on price, scale, and brand. Represents a low-cost incumbent threat against Ellevest's higher-fee HNW proposition.
• Vanguard Personal Advisor Services: Vanguard's advised wealth management service offering low-cost, goal-based portfolios with CFP® advice — directly comparable functionally to Ellevest's managed portfolio service, with a brand synonymous with low fees.
• Fidelity Wealth Services: Fidelity's wealth management and financial planning arm serving a broad HNW customer base with full-service advice, an incumbent competitor to Ellevest's wealth management offering with vastly greater scale and brand reach.
• Carson Group: Large RIA support and wealth management platform serving financial advisors and their HNW clients. Comparable in HNW focus and RIA structure, with substantially greater scale and a multi-advisor model rather than a direct consumer offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/ellevest
• Facebookfacebook.com/ellevesting

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds8 records

Investors35 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ellevest