What Urban Revivo does

Urban Revivo (UR) is a Guangzhou-headquartered contemporary fashion retailer operating as a subsidiary of Chinese conglomerate FMG Group (FMG集团). Its offerings span women's apparel (the historical core), men's apparel, and shoes, bags, and accessories, sold through directly-operated flagship stores, franchise locations, and its official e-commerce platform ur.cn. The company reported a headcount of 5,001–10,000 employees and maintains a global design and buying organization of 600+ staff, anchored by a design center in London to localize product development for overseas markets.

The business model is omnichannel fashion retail: revenue is generated through one-time product transactions at mass-market price points positioned below Western premium and contemporary labels. Distribution mixes company-owned retail with a franchise model to accelerate international rollout, and is supported by brand presence on Chinese social platforms (WeChat, Xiaohongshu, Weibo, Douyin) where flagship store openings also function as marketing events.

Urban Revivo is executing an aggressive global expansion: in February 2025 it opened a 30,000+ sq ft flagship in New York's SoHo — its largest overseas store and U.S. market entry point — followed by a 5,500 sq ft London Covent Garden store on May 3, 2025. CEO Leo Li has tied the company's growth strategy to increasing international revenue share with the U.S. and U.K. as top contributors, targeting 200+ overseas stores within five years via a 'test and learn' approach to localize assortments.

Name

Urban Revivo

Legal name

Urban Revivo

Website

https://ur.cn

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Urban Revivo (UR) is a Guangzhou-based Chinese contemporary fashion retailer selling women's, men's, and accessories through directly-operated flagship stores, franchise locations, and its ur.cn e-commerce platform, currently expanding globally with new flagships in New York's SoHo and London's Covent Garden.

Ownership category

akta.pro rank

Product category

Fashion Apparel Retail

NAICS

Clothing and Clothing Accessories Retailers (458110), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Family Clothing Stores (5651)

akta.pro primary industry

Streetwear & Contemporary Apparel Retail (CRAAABAM)

Keywords

• Fashion apparel retail
• Contemporary clothing brand
• Womens fashion apparel
• Direct-to-consumer retail
• Footwear and accessories

Headquarters

HQ city

Guangzhou

HQ country

China

HQ region

Asia

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Fashion Retail Sales: Urban Revivo generates revenue through direct retail sales of fashion apparel, accessories, shoes, and bags. As a fashion retailer, the company operates brick-and-mortar flagship stores and e-commerce channels, selling directly to consumers. Revenue is generated through one-time product transactions at various price points across its product categories.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Urban Revivo designs and sells its own contemporary fashion apparel across women's, men's, and shoes/bags/accessories categories. Products are sold direct to consumers through company-operated flagship stores and the official ur.cn e-commerce platform, with additional international reach via franchise partners. The brand positions itself as accessible contemporary fashion with fast product cycles and an international expansion roadmap.

Product overview

Urban Revivo (UR) is a Guangzhou-based Chinese fashion company offering a unified fashion retail platform with physical and e-commerce channels. The product portfolio spans women's clothing, men's clothing, and shoes, bags, and accessories, with operations through directly operated stores and franchises globally. The company operates its official online store (ur.cn) as its e-commerce platform alongside physical retail locations.

Differentiator

Problem solved

Functional benefit

Products and services

• UR Official Online Store Urban Revivo's official online retail platform offering its full fashion collection for direct consumer purchase, featuring women's, men's, and shoes/bags/accessories categories.
• Women's Collection Women's fashion apparel and clothing offerings sold through Urban Revivo's directly operated stores and ur.cn online store.
• Men's Collection Men's fashion apparel and clothing offerings sold through Urban Revivo's directly operated stores and ur.cn online store.
• Shoes, Bags & Accessories Footwear, handbags, and accessory products complementing Urban Revivo's apparel offerings across directly operated stores, franchises, and ur.cn.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Zara (Inditex): Zara is the global benchmark for fast-fashion with flagship stores in prime retail districts worldwide; UR's SoHo and Covent Garden flagships and 'test and learn' merchandising directly mirror Zara's playbook of trend-led, rapidly refreshed assortments.
• H&M: H&M is a global affordable fashion multi-category retailer with broad men's, women's, and accessories assortments; UR competes head-on in the same price segment and store format across international markets.
• Mango: Mango targets contemporary fashion at accessible price points with strong flagships in NYC, London, and other major cities; UR's positioning between fast fashion and designer brands most directly overlaps with Mango.
• SHEIN: SHEIN is a Chinese-origin ultra-fast fashion retailer that has redefined price expectations globally; as another Chinese brand going global with aggressive pricing, it is a key direct competitor to UR's value proposition.
• COS (H&M Group): COS offers elevated contemporary fashion at accessible prices with a similar store-design sensibility; UR's designer-leaning aesthetic and flagship-driven expansion closely parallels COS's international growth model.
• Boohoo Group: Boohoo is an online-led affordable fashion retailer targeting trend-conscious younger consumers; UR's e-commerce and social-commerce-led GTM overlaps with Boohoo's digital-first playbook in the U.K. and U.S.

Broad incumbents

• Uniqlo (Fast Retailing): Uniqlo is a global affordable fashion incumbent with massive scale and brand recognition; it competes for the same value-conscious contemporary customer that UR targets in the U.S. and U.K.
• Primark (ABF): Primark competes on affordable fashion with a strong U.K. and European footprint; UR's Covent Garden opening places it in direct competition with Primark's value-led contemporary proposition.

Emerging players

• Cider: Cider is a digitally native Chinese fashion brand expanding globally with social-commerce-led marketing and trend-led drops; it represents the next generation of Chinese-origin brands UR must compete with for global Gen-Z share of wallet.
• & Other Stories (H&M Group): & Other Stories is the elevated, design-led label within the H&M portfolio with curated flagship stores; UR's contemporary, design-forward positioning mirrors this premium-accessible niche within the broader affordable fashion landscape.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Urban Revivo