Mango
Mango is a Barcelona-headquartered, family-owned contemporary fashion retailer founded in 1984, operating 2,931 stores across 120+ markets and selling Women, Men, Teen, Kids, and Home apparel through physical retail and shop.mango.com e-commerce to mass-market consumers worldwide.
- Company typePrivate
- Founded1984
- HeadquartersSeongnam, South Korea
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
What Mango does
Mango (legal entity Mango MNG, S.A.) is a Barcelona-headquartered, family-owned fashion retailer founded in 1984 by Isak Andic, operating across 2,931 stores in over 120 markets as of 2025. The company sells affordable contemporary fashion across five primary business units — Woman, Man, Teen, Kids, and Home — complemented by premium sub-brands (Selection, CAPSULE) and designer collaborations (Eckhaus Latta, Richard James). Distribution combines a global physical retail network with an e-commerce platform at shop.mango.com that contributed approximately one-third (€1.27 billion) of 2025 turnover of €3.8 billion, the majority of which (78%) is generated outside Spain.
The core technology stack combines an omnichannel commerce platform with an AI-powered supply chain quality system: Mango operates the Inspectorio Lab Test Management platform across 100% of its inspection programs, centralizing lab testing and corrective action collaboration across hundreds of supplier factories. Customer-facing AI includes behavioral recommendation engines and virtual shopping assistant capabilities on web and mobile, alongside fraud detection via Signifyd for payment processing. The company runs a loyalty program (Mango likes you) and a multi-payment checkout supporting Klarna, Clearpay, Apple Pay, Google Pay, and major card networks under PCI DSS compliance.
Mango's go-to-market is omnichannel and direct-to-consumer, anchored by the 2024-2026 "4Es Strategic Plan" targeting 500 new store openings globally by end of 2026. Revenue model is unit-pricing transactional retail with promotional discounting up to 50%; international expansion is being executed both through wholly-owned subsidiaries (US, UK, Italy, Germany, Turkey, etc.) and through channel partnerships such as with Coin in Italy and Grimoldi in Argentina. The company reported €722 million EBITDA and €242 million net profit in 2025, with a record €225 million reinvested into the store network, technology, and the new Mango Campus headquarters. Following founder Isak Andic's death in December 2024, ownership passed to his three children, with operational continuity maintained through 2025-2026.
Mango firmographics
Firmographics- Name
- Mango
- Legal name
- Mango MNG, S.A.
- Website
- https://shop.mango.com
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Mango is a Barcelona-headquartered, family-owned contemporary fashion retailer founded in 1984, operating 2,931 stores across 120+ markets and selling Women, Men, Teen, Kids, and Home apparel through physical retail and shop.mango.com e-commerce to mass-market consumers worldwide.
- Ownership category
- akta.pro rank
Mango industry classification
Industry- Product category
- Contemporary Fashion Retail
- NAICS
- Clothing and Clothing Accessories Retailers (458110), Clothing and Clothing Accessories Retailers (45811), Clothing and Clothing Accessories Retailers (4581), Shoe Retailers (4582), Jewelry Retailers (458310)
- SIC
- Retail-Family Clothing Stores (5651), Retail-Apparel & Accessory Stores (5600), Retail-Shoe Stores (5661), Retail-Jewelry Stores (5944)
- akta.pro primary industry
- Apparel, Footwear & Accessories Resale (CRAFAGAA)
- akta.pro secondary industry
- Handbags & Purses (CRAAAJAA)
Keywords
Where Mango is headquartered
LocationHeadquarters
- HQ city
- Seongnam
- HQ country
- South Korea
- HQ region
- Asia
Offices3 records
Markets served
Mango business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Retail Store Sales: Physical retail store sales across 2,931 stores in over 120 markets as of 2025, representing the majority of revenue with international operations accounting for 78% of total revenue.
- E-commerce/Online Sales: Online channel contributing approximately one-third of total turnover (~€1.27 billion), with omnichannel model strengthening integration between online and physical stores.
- Product Sales (Fast Fashion): Revenue from sale of clothing and accessories across Women, Men, Teen, Kids, and Home categories. 2025 revenues of €3.8 billion, representing 13% year-on-year growth (16% at constant exchange rates).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing across all product categories |
Go-to-market motion5 records
Distribution channels5 records
Marketing channels8 records
Mango product offering
Product offeringCore offering
Mango designs, sources and retails contemporary fashion apparel, footwear, bags, jewellery and accessories under the Woman, Man, Teen, Kids and Home collections through a global network of 2,931 owned retail stores in 120+ markets and its shop.mango.com e-commerce platform. The assortment includes premium sub-lines (Selection, CAPSULE), designer collaborations (Eckhaus Latta, Richard James), and home textiles/decor, supported by an in-house design team of 60+ professionals at its Barcelona atelier.
Product overview
Mango is a Spanish fashion retailer offering a multi-segment product portfolio across women's (Mango Woman), men's (Mango Man), youth (Mango Teen), children's (Mango Kids), and home goods (Mango Home) categories through a combined physical retail (2,900+ stores globally) and e-commerce platform model. The core fashion lines include premium sub-brands Selection and CAPSULE (limited-edition collections), while collaborations with designers like Eckhaus Latta and Richard James extend the brand's positioning. The company operates a loyalty program (MANGO likes you), gift card products, and an AI-powered e-commerce platform with personalized recommendations and virtual shopping assistance.
Differentiator
Problem solved
Functional benefit
Brands
- MANGO Woman: Women's fashion collection
- MANGO Man
- Mango Teen
- MANGO Kids
- MANGO Home
- Selection
- CAPSULE
- MANGO likes you
Products and services
- Mango Woman Primary women's fashion line offering clothing, shoes and accessories across categories including dresses, trousers, jeans, shirts, blouses, tops, blazers, jackets, jumpers, skirts, coats and leather items, sold in stores and at shop.mango.com.
- Mango Man Men's fashion line featuring trousers, shirts, blazers, polos, t-shirts, shorts, swimwear, jeans, overshirts, jackets, sweaters, coats, suits, shoes and accessories, sold in dedicated Mango Man stores, multi-category stores and at shop.mango.com.
- Mango Teen Youth-focused fashion sub-brand with 40+ dedicated standalone stores globally, offering affordable contemporary styles for teens designed at Mango's Barcelona atelier; the UK has more standalone Mango Teen stores than any other international market.
- Mango Kids Children's fashion line for girls, boys and newborns including clothing, shoes and accessories across casual, celebration and special occasion categories, all tested to comply with legislation on harmful chemicals.
- Mango Home Home goods and decoration collection including bedroom textiles (duvet covers, pillow cases, blankets), bathroom items (towels, bathrobes), dining and kitchen accessories (tablecloths, crockery, glassware) and living room decor (cushion covers, vases, lamps, rugs) with items ranging from £9.99 to £99.99.
- Selection Premium fashion sub-line offering higher-end pieces and elevated styling within the Mango Woman collection.
- CAPSULE Limited-edition event collection featuring special occasion and elevated pieces with a 14-day exchange/return window (compared to the standard 30 days).
- Mango Man x Richard James Collection Tailoring collaboration between Mango Man and Savile Row tailor Richard James, combining Mango's accessibility with traditional Savile Row craftsmanship.
- Mango X Eckhaus Latta Summer Collection Summer 2026 fashion collaboration with New York label Eckhaus Latta — Mango's first full 360 ready-to-wear partnership — featuring dresses, denim, knit co-ords, swimwear and accessories inspired by Mediterranean and California coastal aesthetics.
- Mango likes you Loyalty Programme Loyalty program allowing customers to accumulate 'Likes' through purchases (6 Likes per £1 spent), product recycling (200 Likes), birthday rewards (1000 Likes) and other actions, redeemable for discounts up to 50% of product RRP.
- Mango Gift Card Digital gift card available for purchase online, redeemable for Mango garments and accessories in physical stores within the country of purchase.
- Mango E-commerce Platform and App Online shopping platform shop.mango.com and Mango mobile application enabling purchases across all product lines with personalized recommendations, an AI virtual shopping assistant, order tracking, multiple payment options (PayPal, Klarna, Clearpay, Apple Pay, Google Pay, Visa/Mastercard/Amex) and returns management.
Companies that use Mango
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles5 records
Mango technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability5 records
Feature1 record
Mango partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Eckhaus LattacoreNew York fashion label Eckhaus Latta partnership marking Mango's first full 360 ready-to-wear collaboration. The collection includes dresses, denim, knit co-ords, swimwear, and accessories, inspired by Mediterranean and California coastal aesthetics, representing a natural middle ground between Mango's accessibility and Eckhaus Latta's experimental design approach.
- CoincoreItalian department store group Coin partnership to open 22 new Mango stores in Coin locations across Italy between September 2026 and end of 2027. New stores with sales areas ranging from 4,300 to 10,700 square feet will feature Mango's Woman, Man and Kids collections. Mango entered Italy in 2001 and ended 2025 with 120 stores in the country.
- Hailey BiebercoreStyle icon Hailey Bieber as face of Mango's Summer 2026 campaign titled 'Craft Your Own Story', shot in Los Angeles featuring colorful pieces including suede mini bags, cropped jackets, fitted shirts, and heeled sandals. Standout piece is a heeled sandal with toe separator detail inspired by Bieber's signature style.
- GrimoldicoreSouth America's largest footwear group Grimoldi as exclusive strategic partner for Mango's re-entry into Argentina after exiting in 2018. Grimoldi investing $2.5 million annually to open one store per year over five years, with first location planned for Buenos Aires at Alto Palermo shopping center. Grimoldi generates $198 million in annual revenue managing brands including Vans, The North Face, and Timberland.
- Real Club de Tenis de Barcelona-1899coreMango renewed sponsorship as technical sponsor of Barcelona Open Banc Sabadell – Trofeo Conde de Godó tennis tournament through 2028, extending the partnership for a total of six consecutive seasons since first signing in 2023. Mango designed exclusive collection inspired by classic tennis club attire to dress over 450 members of tournament organization and staff.
- Richard JamesminorMango Man announced collaboration with Savile Row tailor Richard James for tailoring partnership, expanding menswear offerings with premium tailoring expertise.
- InspectoriocoreSix-year partnership with Inspectorio for AI-powered Lab Test Management platform, now managing 100% of inspection programs. Platform centralizes lab testing operations across hundreds of suppliers, replacing limited visibility with end-to-end process tracking from test request through execution, report generation, and corrective action collaboration. Exploring further collaboration areas including supplier onboarding, WIP monitoring, and strategic sourcing.
- RE-VISTE Textile Waste Collection Trial (Spanish Retail Coalition)minorTen of Spain's largest retailers including Mango launched RE-VISTE textile waste collection trial starting April 2025, alongside Decathlon, El Corte Inglés, H&M, IKEA, Inditex, KIABI, Primark, Sprinter/JD, and Tendam. Initiative addresses mounting environmental issues including textile waste in Ghana's Kantamanto Market.
- Casper RuudminorNorwegian tennis player Casper Ruud as global ambassador for Mango Man since 2025, supporting brand visibility in sports and lifestyle segments.
Scale indicators21 records
Recent moves13 records
Expansion highlights7 records
Mango competitors and assessment
Company assessmentDirect peers
- Uniqlo (Fast Retailing): Japanese global apparel retailer competing with Mango on accessible contemporary basics with a quality/price-led proposition. Comparable in international footprint, omnichannel operations, and emphasis on in-house design and supply chain control.
- H&M Group: Swedish-based global affordable-fashion group operating H&M, COS, & Other Stories, Arket and Monki. Directly competes with Mango on price point and category breadth, and runs a similar global store network plus e-commerce platform with sustainability commitments.
- COS (H&M Group): Premium contemporary line within H&M Group, positioned similarly to Mango's Selection and CAPSULE sub-brands. Comparable target customer (style-conscious adult), price ladder, and emphasis on elevated design at accessible price points.
- Massimo Dutti (Inditex): Inditex's premium contemporary label targeting the same customer as Mango's higher-end sub-brands (Selection, Mango Man x Richard James). Closely comparable in Mediterranean-inspired design language, price tier, and global rollout.
- ASOS: UK-based online fashion retailer targeting 20-something shoppers across own-label and third-party brands. Comparable in affordable contemporary positioning, breadth across women/men, and reliance on third-party logistics and returns infrastructure.
- Inditex (Zara): Parent of Zara, Massimo Dutti, Pull&Bear, Bershka and Oysho; the Spanish-headquartered global fast-fashion leader with comparable vertical integration, omnichannel model, and physical-store-plus-e-commerce distribution. The most direct competitor to Mango across women's, men's and kids' contemporary fashion.
- Next plc: UK-listed multi-category fashion and home retailer with significant own-label and third-party brands. Comparable in combining physical retail, large e-commerce platform (especially in the UK), and growing home/category extensions parallel to Mango Home.
- Primark (Associated British Foods): Irish-headquartered value-fashion retailer with 400+ stores across the US and Europe. Overlaps with Mango on womenswear, menswear and kidswear at the entry-level price tier; comparable in store-led international expansion strategy and supply-chain scale.
Emerging players
- Sézane: French direct-to-consumer contemporary womenswear brand with growing physical retail. Closely comparable to Mango's Selection sub-brand in design sensibility, price tier, and customer; useful comparator for the premium-accessible space Mango is moving into.
Broad incumbents
- Marks & Spencer (Clothing & Home): British broadline retailer with a substantial clothing, footwear and home offering. Overlaps with Mango on womenswear, menswear and home categories; broader assortment including food, but similar mid-market positioning and UK omnichannel footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Customer concentration
Mango social profiles
Digital presenceMango compliance and trust
Trust signalCompliance1 record
Mango financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mango leadership team
Management profileNumber of profiles
Profiles1 record
Mango subsidiaries and ownership
Company hierarchySubsidiaries10 records
Mango funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mango M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mango
What does Mango do?
Mango designs, sources and retails contemporary fashion apparel, footwear, bags, jewellery and accessories under the Woman, Man, Teen, Kids and Home collections through a global network of 2,931 owned retail stores in 120+ markets and its shop.mango.com e-commerce platform. The assortment includes premium sub-lines (Selection, CAPSULE), designer collaborations (Eckhaus Latta, Richard James), and home textiles/decor, supported by an in-house design team of 60+ professionals at its Barcelona atelier.
Is Mango a public or private company?
Mango is a private company. It is classified as family owned and is currently operating.
When was Mango founded?
Mango was founded in 1984. It employs 5,001 to 10,000 people.
Where is Mango based?
Mango is headquartered in Seongnam, South Korea, in the Asia region.
How does Mango make money?
Three revenue lines are on record. Retail Store Sales are the primary driver. The others are E-commerce/Online Sales and product Sales (Fast Fashion).
Who are Mango's main competitors?
Direct peers on record are Uniqlo (Fast Retailing), H&M Group, COS (H&M Group), Massimo Dutti (Inditex), ASOS, Inditex (Zara), Next plc and Primark (Associated British Foods). Sézane is listed as an emerging player. Marks & Spencer (Clothing & Home) is listed as a broad incumbent.
Does Mango have an API?
No public API is recorded for Mango.
What industry is Mango in?
Mango's product category is Contemporary Fashion Retail. Its primary akta.pro industry code is CRAFAGAA, Apparel, Footwear & Accessories Resale, with a secondary code of CRAAAJAA, Handbags & Purses. Its NAICS code is 458110 and its SIC code is 5651.