BodySpec
BodySpec is a US-based health technology company offering direct-to-consumer full-body DEXA scans for body composition and bone density analysis at $39.95+ per scan. It serves fitness enthusiasts, longevity-focused consumers, and corporate wellness programs through 100+ storefronts and mobile clinics nationwide.
- Company typePrivate
- Founded2013
- HeadquartersCulver City, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What BodySpec does
BodySpec is a US-based health technology company that provides direct-to-consumer full-body DEXA (Dual-energy X-ray absorptiometry) scans for body composition analysis. The clinical-grade scan measures body fat percentage, lean mass, visceral fat, bone density, and metabolic health markers in under 15 minutes, at a unit price starting at $39.95 — a significant reduction from the $300+ typically charged in hospital and radiology settings. The company serves three primary customer segments: health-conscious individuals and fitness enthusiasts seeking precise body composition tracking; longevity and preventive health consumers seeking early bone density screening and biomarker data before age 65; and corporate employers deploying mobile DEXA clinics for workplace wellness programs. The company operates 100+ storefront and mobile clinic locations across major US metros and has cumulatively served 300,000+ clients with a 4.9-star satisfaction rating.
The product portfolio combines the core DEXA scan service with an AI Voice Consultant that explains results, an AI booking agent for scheduling, a developer-facing API (via app.bodyspec.com) enabling third-party AI integrations, and multi-scan membership packages for recurring monitoring. Revenue is generated through per-scan unit pricing, recurring membership subscriptions, and B2B enterprise partnerships — most notably an integration with Hone Health's AI-enabled longevity telehealth platform announced in April 2026, which embeds BodySpec scans into physician-guided care plans. Go-to-market spans SEO-driven content marketing, fitness influencer partnerships, direct corporate wellness outreach, mobile clinic deployment, and telehealth platform resellers.
BodySpec is a privately held, for-profit company founded in 2013, headquartered in Culver City, California, with 51-100 employees. It has raised approximately $12.6M in equity across two rounds in 2023 ($8.6M) and 2024 ($4.0M), with no disclosed institutional lead investors or parent company. Leadership consists of CEO Roy Shi and co-founder/co-CEO Elaine Shi. The company is operating, scaling its physical footprint, and actively building platform and B2B distribution layers alongside its DTC core.
BodySpec firmographics
Firmographics- Name
- BodySpec
- Website
- https://bodyspec.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- BodySpec is a US-based health technology company offering direct-to-consumer full-body DEXA scans for body composition and bone density analysis at $39.95+ per scan. It serves fitness enthusiasts, longevity-focused consumers, and corporate wellness programs through 100+ storefronts and mobile clinics nationwide.
- Ownership category
- akta.pro rank
BodySpec industry classification
Industry- Product category
- Health Diagnostic Imaging Services
- NAICS
- Diagnostic Imaging Centers (621512), Medical and Diagnostic Laboratories (62151)
- SIC
- Electromedical & Electrotherapeutic Apparatus (3845), Services-Medical Laboratories (8071)
- akta.pro primary industry
- Clinical-Grade Vital Signs Monitoring (ECG, SpO2, BP, Temp, Respiration) (HLACAPAI)
- akta.pro secondary industry
- Smart Scales & Body Composition Analyzers (CRACAQAA)
Keywords
Where BodySpec is headquartered
LocationHeadquarters
- HQ city
- Culver City
- HQ country
- United States
- HQ region
- North America
Offices10 records
Markets served
BodySpec business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Individual DEXA Scans: One-time scan purchases at $39.95+ per scan. Customers can book single scans without membership. Pricing reduced from traditional $300+ DEXA scans to make preventative health scanning accessible.
- Membership/Package Plans: Subscription and multi-scan packages for regular users, offering discounted per-scan pricing for members who scan monthly or quarterly to track body composition changes over time.
- B2B Enterprise Partnerships: Integration of BodySpec DEXA scans into partner platforms like Hone Health's longevity care platform. Revenue generated through partnership agreements with telehealth providers and healthcare organizations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Pay-per-scan option starting at $39.95 |
| Subscription | Monthly | Multi-scan membership packages |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
BodySpec product offering
Product offeringCore offering
BodySpec delivers clinical-grade full-body DEXA scans that measure body fat, lean mass, visceral fat, bone density, and metabolic health in under 15 minutes, available at 100+ owned storefronts and mobile clinics across the US. Scans are sold individually starting at $39.95 or via membership packages, and are complemented by AI-powered personalized analysis, a 24/7 voice AI consultant, and a developer API for integrating scan data with external AI applications.
Product overview
BodySpec offers a unified platform centered on clinical-grade full-body DEXA scans for body composition analysis. The core offering comprises DEXA scans (available at fixed storefronts and via mobile clinics) combined with AI-powered analysis, a conversational voice AI consultant, and an AI booking agent. The company provides a developer API for connecting scan data to external AI applications. Membership plans offer recurring scan access at reduced pricing. The portfolio spans consumer-facing scanning services, AI-powered insights delivery, and developer-facing API access.
Differentiator
Problem solved
Functional benefit
Products and services
- Full-Body DEXA Scan Clinical-grade dual-energy X-ray absorptiometry scan measuring body fat percentage, lean mass (muscle), visceral fat, bone density, and metabolic health in a single scan of under 15 minutes, available to individual consumers without a doctor's referral at $39.95+ per scan.
- BodySpec API Secure developer API that allows external applications and AI agents to connect to BodySpec scan data and transform body composition measurements into actionable next steps, used by partners integrating BodySpec into their own platforms.
- Mobile DEXA Clinics Fleet of mobile DEXA scan units that bring clinical-grade body composition scanning on-site to corporate offices, health fairs, gyms, and events, enabling enterprise and group scanning without visiting a fixed storefront.
Quantifiable outcome
- Over 300,000 clients served
- +1 more outcomes
Companies that use BodySpec
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles4 records
BodySpec technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature4 records
BodySpec partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Hone HealthcoreHone Health, an AI-enabled physician-guided longevity platform, partnered with BodySpec to integrate clinical-grade DEXA body composition scans into its personalized care platform. The integration enables Hone physicians to incorporate BodySpec scan results into members' longitudinal care plans, shifting preventive bone density screening earlier than the traditional age 65 threshold. This follows Hone's earlier deal with Prenuvo for whole-body MRI screening, positioning Hone as a comprehensive longevity OS.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
BodySpec competitors and assessment
Company assessmentDirect peers
- DexaFit: DexaFit offers DEXA body composition scans at multiple US locations with a similar DTC service model. It is BodySpec's closest direct competitor in clinical-grade body composition scanning for fitness and longevity consumers.
Emerging players
- Prenuvo: Prenuvo provides whole-body MRI screening as a premium preventive health service targeting longevity-minded consumers. Hone Health is also a Prenuvo partner, indicating overlapping customer base and channel with BodySpec.
- Function Health: Function Health offers a membership-based preventive diagnostics platform with comprehensive blood biomarker testing. It competes for the same longevity/health-optimization consumer wallet share that BodySpec targets.
- InsideTracker: InsideTracker provides personalized health insights from blood and DNA biomarkers with a focus on performance and longevity. It targets the same health-conscious, data-driven consumer persona as BodySpec.
- Levels Health: Levels Health is a metabolic health platform using continuous glucose monitoring to drive personalized insights. It targets the same longevity/preventive health consumer base that BodySpec serves with body composition data.
- Everlywell: Everlywell offers direct-to-consumer lab testing and at-home health tests. It targets the same preventive-health self-directed consumer and competes for share of the longevity/wellness wallet that BodySpec serves.
Others
- Hone Health: Hone Health is BodySpec's B2B partner and an AI-enabled physician-guided longevity telehealth platform. It is comparable as the distribution channel integrating BodySpec's DEXA scans into longitudinal care plans.
- Noom: Noom is a digital weight management and behavior change platform with a large health-conscious user base. It is adjacent to BodySpec in the weight/body composition consumer market but uses a coaching and software model rather than clinical diagnostics.
Broad incumbents
- Withings: Withings is an established consumer health hardware brand offering smart scales and body composition analyzers. It competes with BodySpec for body composition measurement use cases at lower price points and higher consumer convenience.
- Hims & Hers Health: Hims & Hers is a scaled consumer telehealth platform with a broad health and wellness portfolio. It represents the broader incumbent consumer telehealth model that BodySpec's API/platform ambitions may eventually intersect.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
BodySpec social profiles
Digital presenceBodySpec financial estimates
Financial estimateRevenue estimate
Valuation estimate
BodySpec leadership team
Management profileNumber of profiles
Profiles2 records
BodySpec funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BodySpec M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BodySpec
What does BodySpec do?
BodySpec delivers clinical-grade full-body DEXA scans that measure body fat, lean mass, visceral fat, bone density, and metabolic health in under 15 minutes, available at 100+ owned storefronts and mobile clinics across the US. Scans are sold individually starting at $39.95 or via membership packages, and are complemented by AI-powered personalized analysis, a 24/7 voice AI consultant, and a developer API for integrating scan data with external AI applications.
When was BodySpec founded?
BodySpec was founded in 2013. It employs 51 to 100 people.
Where is BodySpec based?
BodySpec is headquartered in Culver City, United States, in the North America region.
How does BodySpec make money?
Three revenue lines are on record. Individual DEXA Scans are the primary driver. The others are membership/Package Plans and B2B Enterprise Partnerships.
Who are BodySpec's main competitors?
DexaFit is listed as a direct peer. Emerging players are Prenuvo, Function Health, InsideTracker, Levels Health and Everlywell. Others are Hone Health and Noom. Broad incumbents are Withings and Hims & Hers Health.
Does BodySpec have an API?
Yes. BodySpec offers a secure API that allows developers to connect scan data to AI applications. The API enables transforming scan data into next steps. Access is provided through app.bodyspec.com. Developer documentation is at app.bodyspec.com.
What industry is BodySpec in?
BodySpec's product category is Health Diagnostic Imaging Services. Its primary akta.pro industry code is HLACAPAI, Clinical-Grade Vital Signs Monitoring (ECG, SpO2, BP, Temp, Respiration), with a secondary code of CRACAQAA, Smart Scales & Body Composition Analyzers. Its NAICS code is 621512 and its SIC code is 3845.