Edly
- Company typePrivate
- Founded2019
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
Edly firmographics
Firmographics- Name
- Edly
- Legal name
- Edly Inc.
- Website
- https://student.edly.co
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Edly industry classification
Industry- Product category
- Student and Career Training Lending
- NAICS
- Activities Related to Credit Intermediation (5223), Credit Intermediation and Related Activities (522)
- SIC
- Personal Credit Institutions (6141)
- akta.pro primary industry
- Income-Driven & Alternative Repayment Programs (FSAKAEAF)
- akta.pro secondary industry
- Direct-to-Consumer (D2C) Personal Lending Platforms (Unsecured Installment) (FSAKAAAK)
Keywords
Where Edly is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Edly business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Student Loan Interest: Edly issues unsecured personal student loans through TAB Bank with income-based repayment terms. Revenue generated from interest accrued on loans, with payments designed to be affordable based on borrower income.
- Career Training Loans: Loans for certificate and career training programs in supported schools, including nursing, welding, commercial driving, and flight training sectors.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | IBR No Cosigner Student Loan - No cosigner required, designed for students within one year of graduation |
| Other | Monthly | IBR Cosigned Student Loan - For students wanting flexibility with cosigner support |
| Other | Monthly | No Cosigner Career Training Loan - For certificates and career training in supported programs |
| Other | Monthly | Cosigner Career Training Loan - Career training with cosigner option |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels4 records
Edly product offering
Product offeringCore offering
Edly is a fintech lending platform that originates Income-Based Repayment (IBR) student and career training loans issued through Transportation Alliance Bank (TAB Bank). Repayment amounts adjust to the borrower's post-graduation or program-completion income, with no cosigner required for qualifying applicants, built-in forbearance protections for hardship, and fast self-serve pre-qualification without affecting credit scores.
Product overview
Edly is a fintech lending platform offering Income-Based Repayment (IBR) loans for education and career training. The product portfolio consists of four core loan products: two student loans (IBR No Cosigner Student Loan and IBR Cosigned Student Loan) for college and university programs, and two career training loans (No Cosigner Career Training Loan and Cosigner Career Training Loan) for certificates and vocational programs including flight training. All products feature income-based repayment where payments adjust to the borrower's actual earnings, built-in forbearance protections, and no hard credit pull for pre-qualification. The platform supports over 1,500 schools and 100+ majors, with $125M+ in tuition funded.
Differentiator
Problem solved
Functional benefit
Products and services
- IBR No Cosigner Student Loan
Quantifiable outcome
- Borrowers without a cosigner are 3x more likely to get approved for a student loan through Edly than with other private student loan providers (8.84% industry approval rate vs 24%+ for Edly)
- +1 more outcomes
Companies that use Edly
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Edly technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Edly partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- PilotbasecoreEdly and Pilotbase partnership makes Edly's income-based repayment loans exclusively available through Pilotbase's Pilot Experience Platform. Targeting Part 141 and Part 61 flight schools, the partnership addresses financing barriers preventing aspiring pilots from beginning flight training, with loans featuring flexible payments that adjust based on borrower's actual earnings.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Edly competitors and assessment
Company assessmentDirect peers
- Sallie Mae: Largest U.S. private student loan provider, offering undergraduate and graduate student loans with cosigner and non-cosigner options. Most directly comparable competitor on product (private student loans) and customer base (U.S. college and career students).
- College Ave Student Loans: Online-only private student and parent loan provider covering undergraduate, graduate, and career training programs. Competes with Edly on the same D2C digital funnel and school-certification distribution model.
- Ascent Funding: Private student loan lender with a no-cosigner "outcomes-based" underwriting track built on school, program, and projected income rather than credit scores — directly competing with Edly's IBR positioning for non-cosigner borrowers.
- Earnest: Tech-forward private student and refinancing lender using merit- and income-based underwriting with customizable loan terms. Comparable target borrower (high-income-earning-potential students) and similar digital-only origination model.
- Climb Credit: Income-share agreement and consumer loan provider focused specifically on career training and bootcamp students (coding, healthcare, trades). Closest direct competitor in Edly's career training vertical, including underwriting against post-completion income.
- Funding U: No-cosigner private student loan lender underwriting on school, program, and GPA rather than credit history — directly competing for the same no-cosigner segment Edly targets with IBR No Cosigner Student Loans.
- MPOWER Financing: No-cosigner, no-credit-history international student loan lender underwriting on future earning potential — closest analog to Edly's income-based, non-cosigner approach but for international students attending U.S. schools.
- Prodigy Finance: International graduate student lender using income-share agreements and future-earnings underwriting for students at top business, engineering, and law programs. Closest parallel to Edly's IBR model and future-earnings underwriting philosophy.
Broad incumbents
- SoFi: Large U.S. consumer fintech offering private student loans as part of a broader lending, banking, and wealth portfolio. Competes in student lending but is not specialized in Edly's IBR/career-training niche.
Emerging players
- Tuition.io: Employer-sponsored education benefit and student loan repayment platform serving HR teams and employees. Adjacent in the education financing stack — overlaps with Edly's employer-partnership channel and student loan servicing needs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Edly financial estimates
Financial estimateRevenue estimate
Valuation estimate
Edly leadership team
Management profileNumber of profiles
Profiles4 records
Edly funding detail
Funding detailFunding overview
Funding rounds9 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Edly M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Edly
What does Edly do?
Edly is a fintech lending platform that originates Income-Based Repayment (IBR) student and career training loans issued through Transportation Alliance Bank (TAB Bank). Repayment amounts adjust to the borrower's post-graduation or program-completion income, with no cosigner required for qualifying applicants, built-in forbearance protections for hardship, and fast self-serve pre-qualification without affecting credit scores.
Is Edly a public or private company?
Edly is a private company. It is classified as venture growth investor backed and is currently operating.
When was Edly founded?
Edly was founded in 2019. It employs 11 to 50 people.
Where is Edly based?
Edly is headquartered in New York, United States, in the North America region.
How does Edly make money?
Two revenue lines are on record. Student Loan Interest is the primary driver. The others are career Training Loans.
Who are Edly's main competitors?
Direct peers on record are Sallie Mae, College Ave Student Loans, Ascent Funding, Earnest, Climb Credit, Funding U, MPOWER Financing and Prodigy Finance. SoFi is listed as a broad incumbent. Tuition.io is listed as an emerging player.
Does Edly have an API?
No public API is recorded for Edly.
What industry is Edly in?
Edly's product category is Student and Career Training Lending. Its primary akta.pro industry code is FSAKAEAF, Income-Driven & Alternative Repayment Programs, with a secondary code of FSAKAAAK, Direct-to-Consumer (D2C) Personal Lending Platforms (Unsecured Installment). Its NAICS code is 5223 and its SIC code is 6141.