Zig

Name

Zig

Legal name

Zig Tecnologia S.A.

Website

https://zig.fun

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Cashless Payment & Event Management Software

akta.pro primary industry

Primary Ticketing Platforms & Box Office Systems (MPAGAJAA)

Keywords

• Cashless payment platform
• Event ticketing software
• Live entertainment POS
• Consumption management system
• Hospitality payment technology

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Supply Chain

Revenue model

1. Software Licensing / SaaS Subscription: Zig operates as a B2B software platform licensing its integrated management system (POS, ticketing, access control, CRM) to venues and event producers. Revenue is generated through recurring software licensing fees, likely subscription or usage-based models tailored to venue size and transaction volume.
2. Transaction / Take Rate: The platform processes payments and transactions (cashless, card, digital wallet) and likely charges a fee per transaction or a take rate on the total payment volume processed. This is suggested by the emphasis on TPV (Total Payment Volume) metrics and the company's focus on transaction volume growth.
3. Hardware Sales: Sale or lease of hardware including mobile POS terminals, self-service kiosks (totems), card/payment readers, and NFC-enabled wristbands or cards used in the cashless payment system.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Zig provides an integrated SaaS platform for live entertainment venues and hospitality businesses, combining event ticketing, access control, point-of-sale, cashless consumption management (via NFC wristbands, cards, and digital wallets), kitchen display, and CRM analytics in a single system. Its three flagship products are Zig Tickets (ticketing), Zig Cashless (food and beverage consumption at events), and Zig Mesas (table-based consumption billing for restaurants and bars). The platform also includes add-on modules for inventory, financial, fiscal, multi-vendor, self-service ordering, and real-time dashboards, sold primarily to bars, restaurants, nightclubs, festivals, stadiums, arenas, and beach clubs across Brazil, Mexico, Portugal, and Spain.

Product overview

Zig operates as an integrated platform for the live entertainment and hospitality sector, offering three core product lines: (1) Zig Tickets for event and venue ticketing with online/offline sales, check-in control, promoter management, assigned seating, and ticket marketplace capabilities; (2) Zig Cashless for food and beverage consumption management via cashless card, wristband, or digital wallet with integrated payment terminals; and (3) Zig Mesas for table-based consumption and billing management. The platform is augmented by an ecosystem of add-on modules including PDV Móvel (mobile point-of-sale), Marketplace de Ingressos (ticket marketplace), Cashless Digital (digital wallet), Live Dashboard (real-time analytics), Sistema KDS (kitchen display system), customer analytics CRM tools, inventory management, financial management, multi-vendor management, self-service ordering via QR code/kiosk/smartphone, access control, and customer loyalty programs. The company serves bars, restaurants, nightclubs, events, stadiums/arena venues, and beach clubs across Brazil, Mexico, Portugal, and Spain. Zig was formed through the 2021 merger of ZigPay and netPDV.

Differentiator

Problem solved

Functional benefit

Products and services

• Zig Cashless Comprehensive food and beverage consumption management solution for events and venues, supporting cashless payments via card, wristband, or digital wallet with integrated payment terminal and remote printing capabilities. Targeted at bars, nightclubs, festivals, stadiums, and arenas needing high-volume cashless transactions.
• Zig Mesas Food and beverage consumption management solution with table-based billing, supporting payment by card, printed or digital chit, cashless band, or digital wallet. Targeted at restaurants and table-service venues needing integrated ordering, payment, and consumption tracking per table.
• Zig Tickets Event and venue ticket management solution enabling online and offline ticket sales via website and app, with check-in control, discount coupon management, promoter tracking, assigned seating, group sales, and ticket marketplace capabilities. Targeted at event producers, venues, stadiums, and arenas.
• Cashless Digital Standalone digital wallet solution combining cashless payment convenience with digital wallet security, accessible via the Zig mobile app for seamless consumption experience at events and venues. Targeted at event attendees and venue operators seeking app-based, contactless payment and consumption.

Named customers24 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature11 records

Partnerships

Four partnerships are on record, tiered core and minor.

• EndeavorcoreOthers · 1 September 2024Zig is a portfolio company of Endeavor Brasil, a global organization supporting high-impact entrepreneurs. Through Endeavor, Zig gains access to a network of entrepreneurs and investors, and the company aims to leverage this network to become a global leader in live entertainment technology. The Endeavor profile identifies Zig as one of 10 new Endeavor companies selected in March, highlighting its scale and growth trajectory.
• VisaminorStrategic or Co-development PartnerVisa and Zig tested a technology solution designed to eliminate checkout queues at events. The solution allows transactions to be processed online or offline and was in final development stages as reported by Finsiders Brazil. This partnership brings Visa's payment network and brand credibility to Zig's event-focused cashless solution.
• ZigPay + netPDV (Merger)coreOthersZig was formed through the merger of ZigPay and netPDV, two of Brazil's largest cashless consumption and payment management companies for events and entertainment, in 2021. The combined entity unified under the Zig brand in 2022, creating the market leader in the Brazilian entertainment technology sector.
• Zé DeliveryminorGTM or Marketing PartnerZig partnered with Zé Delivery (Ambev's on-demand beverage delivery platform) to integrate technologies that eliminate checkout queues at bars and restaurants. The partnership brings Zig's payment technology to Zé Delivery's venue network.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Toast: Toast is a leading cloud-based restaurant POS and management platform with integrated payments, online ordering, and team management. Comparable to Zig's restaurant and hospitality solutions segment, though Toast operates at much larger scale in the US market.
• Lightspeed Commerce: Lightspeed provides cloud POS, payments, and commerce solutions for restaurants and retail. Its omnichannel platform overlaps with Zig's hospitality-facing tools (POS, inventory, CRM) and represents a global incumbent expanding into LatAm markets.
• Block (Square): Block's Square ecosystem delivers payments, POS, and software tools to small and mid-sized merchants. It is a broad incumbent with comparable payments-plus-software bundling that could directly compete with Zig's cashless and POS offering.
• Shift4 Payments: Shift4 provides integrated payments and commerce solutions, with strong presence in hospitality and entertainment verticals including stadiums and arenas. Its payment processing and venue commerce stack overlap directly with Zig's cashless and ticketing offering.
• SpotOn: SpotOn offers cloud POS, payments, and restaurant management software with a focus on hospitality. Through its Bbot acquisition, it has built online ordering for restaurants—a comparable end-to-end stack to Zig's integrated venue platform.

Direct peers

• TouchBistro: TouchBistro is a restaurant POS platform offering ordering, payments, table management, and CRM tailored to the hospitality industry. It directly mirrors Zig Mesas functionality for restaurants, though Zig adds cashless and event ticketing capabilities TouchBistro lacks.
• Eventbrite: Eventbrite is a global event ticketing and management platform serving concerts, festivals, and live experiences. While Zig bundles ticketing with on-site consumption, Eventbrite competes on the ticketing portion of Zig's offering and serves many of the same event producers.
• DICE: DICE is a ticketing and live events discovery platform known for cashless payment integration at music venues and festivals. It is a direct competitor in the cashless event technology space and shares key customers like Lollapalooza with Zig.

Regional players

• Cielo: Cielo is Brazil's largest payment processor, providing card acceptance and POS solutions to merchants nationwide. As a regional player, it competes on the payments layer of Zig's stack and could partner or compete depending on Zig's positioning.
• Stone Co. Stone is a major Brazilian fintech offering payment processing, POS, and digital banking solutions to SMBs. It competes with Zig in restaurant and bar payments and could leverage its capital and banking license to expand into event-specific cashless solutions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/zig.fun

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds3 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zig