Badi
Badi is a Barcelona-based online marketplace that connects room listers and seekers for medium-to-long-term rentals (32+ days) across ten Spanish cities, monetizing through transaction fees, premium subscriptions, and a Badi Plus property-management vertical, supported by AI-driven matching and Stripe-secured payments.
- Company typePrivate
- Founded2015
- HeadquartersBarcelona, Spain
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What Badi does
Badi, legally BADIAPP TECHNOLOGIES, S.L., operates an online two-sided marketplace that connects room listers (property owners and tenants with space to rent) with room seekers for medium-to-long-term rentals of 32 days or more. Founded in 2015 and headquartered in Barcelona, the platform is active across ten Spanish cities — Madrid, Barcelona, Valencia, Seville, Málaga, Palma de Mallorca, Granada, Alicante, Bilbao, and Murcia — and is recognized as one of the key players in the global roommate-matching market alongside Roomster, SpareRoom, and Roomi. The platform reports over 3 million monthly searches, processes bookings entirely online via native iOS and Android applications, and is built on AWS and Google Cloud Platform infrastructure with Stripe handling all payment processing under a Connected Account Agreement.
The product architecture centers on the Badi Booking System and BADI Inbox, supported by AI-driven roommate matching, a mutual-interest MATCH gate, verified-user profiles with bank-confirmed "Trusted User" badges, and integrated video-calling through Nexmo (Vonage). Revenue is generated through a freemium marketplace model: free listing publication for Listers, transaction-based service fees on confirmed rentals, paid subscription add-ons (BADI Gold for unlimited chat and full profile visibility, Boosting for listing prominence), one-time services (Fast-Track request positioning with a 30-day placement guarantee), No Deposit coverage (up to one month's rent), and BADI Guarantees (up to €400 in damage protection and 30 days of non-payment coverage). The company also operates Badi Plus, a premium full-service property-management vertical available in Barcelona, Madrid, and Valencia that handles tenant relationships, maintenance, and design improvements for owners who do not wish to manage rentals directly.
Distribution combines direct-to-consumer acquisition through SEO-optimized city landing pages, app-store presence, and social media (Twitter, Facebook, Instagram, LinkedIn), with channel partnerships through Nestpick, Departiculares, and ErasmusPlay to access student and international-housing segments. The company has raised approximately $54M in total disclosed funding, including a $30M Series B led by Goodwater Capital in January 2019 and ~$7.5M across two June 2024 rounds led by Santander and Barlon Capital. Leadership consists of CEO and founder Carlos Pierre, Chief Strategy Officer and co-founder Alvaro Cordoba, and Chief Product Officer Guillem Pons, with a headcount of 51–100 employees.
Badi firmographics
Firmographics- Name
- Badi
- Legal name
- BADIAPP TECHNOLOGIES, S.L.
- Website
- https://badi.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Badi is a Barcelona-based online marketplace that connects room listers and seekers for medium-to-long-term rentals (32+ days) across ten Spanish cities, monetizing through transaction fees, premium subscriptions, and a Badi Plus property-management vertical, supported by AI-driven matching and Stripe-secured payments.
- Ownership category
- akta.pro rank
Badi industry classification
Industry- Product category
- Online Rental Marketplace
- NAICS
- Other Traveler Accommodation (72119)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Vacation Rental & Short‑Term Stay Marketplaces (THALAFAC)
- akta.pro secondary industries
- Unhosted Private Rooms (Off-Site Host) (THAMABAC), Multi-Unit STR / Aparthotel Management (BPAJAIAC), STR Trust & Safety / Risk Management (Screening, Claims, Security Deposits) (BPAJAIAO)
Keywords
Where Badi is headquartered
LocationHeadquarters
- HQ city
- Barcelona
- HQ country
- Spain
- HQ region
- Europe
Offices2 records
Markets served
Badi business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Infrastructure, Operations
Revenue model
- BADI Service Fees: Platform fees charged to both Listers and Seekers for using the BADI Booking System. Fees are deducted before Rental Confirmation along with the First Transfer amount. Fee amounts vary by location and are disclosed at the time of rental acceptance.
- Pre-paid Services - Boosting: Optional paid service for Listers that highlights their listings with a 'Boosted' designation, improving visibility and ranking in search results. Purchased on a per-listing basis with one-off payments for prepaid periods.
- Pre-paid Services - BADI Gold: Premium service for Listers enabling unlimited chat access with Seekers and full profile visibility. Required for Listers to respond to rental inquiries. Non-transferable between listings.
- Pre-paid Services - Fast-Track: Premium service for Seekers that positions their rental requests at the top of Listers' inboxes, highlighted in yellow, with guaranteed 30-day free extension if no accommodation is found. 30-day non-subscription service.
- Cancellation Penalties: Penalty fees charged to Listers or Seekers who cancel rentals outside permitted timeframes. Amounts range from 25% to 100% of the First Transfer depending on timing and party responsible.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free basic listing for Listers |
| Subscription | Pay-as-you-go | BADI Gold for Listers |
| Subscription | Pay-as-you-go | Boosting Service for Listers |
| One time/ perpetual license | Pay-as-you-go | Fast-Track for Seekers |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels5 records
Badi product offering
Product offeringCore offering
Badi operates an online marketplace that connects Listers (property owners with rooms or apartments to rent) with Seekers (individuals looking for rooms) for medium-to-long-term rentals of 32 days or more. The platform combines AI-driven roommate matching, a structured Badi Booking System for rental formalization and payments, and modular add-on services such as BADI Gold, Boosting, Fast-Track, and a No Deposit guarantee. The company also extends into managed property services through Badi Plus in Barcelona, Madrid, and Valencia.
Product overview
Badi operates as a room and apartment rental marketplace platform with a modular architecture. The core Badi Platform and Badi Booking System enable listings and rental formalization, while additional features like BADI Gold, Boosting Service, Fast-Track, No Deposit, BADI Guarantees, Rating System, and Trusted User badges provide enhanced functionality as add-on services. Badi Plus extends the offering into property management services for landlords in select Spanish cities. The platform also offers a mobile application for iOS and Android devices.
Differentiator
Problem solved
Functional benefit
Products and services
- Badi Platform An online marketplace platform connecting Listers (property owners/tenants with space to rent) with Seekers (people looking for rooms or apartments) for medium to long-term rentals of 32 days or more. The platform enables listing publication, profile matching, rental requests, secure payments via Stripe, and booking confirmation for individual consumers across Spain.
- Badi Plus A premium property management service for property owners in Barcelona, Madrid, and Valencia who prefer not to handle rental management themselves. Includes income maximization, apartment design improvement, and full management of tenant relationships, maintenance, and cleaning.
- Badi Mobile Application A native mobile application available on the Apple App Store and Google Play Store that provides full access to the Badi marketplace including listing search, booking, in-app messaging, video calls for virtual property viewings, and account management for individual Listers and Seekers.
Quantifiable outcome
- Over 3 million searches per month on the platform
- +1 more outcomes
Companies that use Badi
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Badi technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature5 records
Badi partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Stripe Technology EuropecoreStripe serves as Badi's primary payment processing provider, handling all transactions between Listers and Seekers. All payments, including service fees and rental transfers, are processed through Stripe's Connected Account Agreement. Users authorize Badi to share transaction information with Stripe for payment processing services.
- Amazon Web Services (AWS)coreAWS hosts Badi's systems and data with servers located in Frankfurt (Germany) and Google Cloud Platform. The infrastructure supports the platform's operations and data storage requirements, with international data transfers to servers in the United States governed by appropriate data protection mechanisms.
- Google Cloud PlatformcoreGoogle Cloud Platform is used for hosting Badi's systems alongside AWS, providing cloud infrastructure for the platform's operations and data management.
- NestpickminorAdditional distribution channel through which Badi markets its services. Nestpick is a housing platform focused on student and young professional segments.
- DeparticularesminorSpanish housing platform partnership for local market distribution and extended reach in the Spanish rental market.
- ErasmusPlayminorStudent exchange housing platform partnership targeting international students seeking accommodation in Spain, particularly through Erasmus programs.
Scale indicators4 records
Recent moves6 records
Expansion highlights1 record
Badi competitors and assessment
Company assessmentMarket position
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Badi social profiles
Digital presenceBadi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Badi leadership team
Management profileNumber of profiles
Profiles3 records
Badi funding detail
Funding detailFunding overview
Funding rounds8 records
Investors10 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Badi M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Badi
What does Badi do?
Badi operates an online marketplace that connects Listers (property owners with rooms or apartments to rent) with Seekers (individuals looking for rooms) for medium-to-long-term rentals of 32 days or more. The platform combines AI-driven roommate matching, a structured Badi Booking System for rental formalization and payments, and modular add-on services such as BADI Gold, Boosting, Fast-Track, and a No Deposit guarantee. The company also extends into managed property services through Badi Plus in Barcelona, Madrid, and Valencia.
Is Badi a public or private company?
Badi is a private company. It is classified as venture growth investor backed and is currently operating.
When was Badi founded?
Badi was founded in 2015. It employs 51 to 100 people.
Where is Badi based?
Badi is headquartered in Barcelona, Spain, in the Europe region.
How does Badi make money?
Five revenue lines are on record. BADI Service Fees are the primary driver. The others are pre-paid Services - Boosting, pre-paid Services - BADI Gold, pre-paid Services - Fast-Track and cancellation Penalties.
Does Badi have an API?
No public API is recorded for Badi.
What industry is Badi in?
Badi's product category is Online Rental Marketplace. Its primary akta.pro industry code is THALAFAC, Vacation Rental & Short‑Term Stay Marketplaces, with a secondary code of THAMABAC, Unhosted Private Rooms (Off-Site Host). Its NAICS code is 72119 and its SIC code is 7000.