Naturo Group Enterprises

What Naturo Group Enterprises does

Naturo Group Enterprises Inc. is a Canadian privately-held functional beverage manufacturer headquartered in Vancouver, British Columbia, and operating as a wholly-owned subsidiary of Vanta Holdings Inc. The company produces and distributes the TRACE Wellness brand portfolio, anchored by TRACE ALKALINE77 Natural Alkaline Spring Water (pH 7.7) sourced directly from a Bridesville, BC aquifer and TRACE ALKALINE87 Plant Based Mineralized Spring Water (pH 8.7) enhanced with proprietary fulvic and humic organic compounds containing over 70 ionic minerals. Adjacent products include a Mineral Concentrate with Vitamin D3 supplement, Sparkling Spring Water, and Mineralized Immune Support Shots. Core technology rests on patented fulvic/humic isolation methods verified by two Health Canada Natural Product Numbers granted in 2015, combined with source-level bottling under natural aquifer pressure.

The company runs a 40,000-square-foot licensed manufacturing facility in Bridesville, BC, and in June 2026 secured a Distillery Manufacturer Licence from the BC Liquor and Cannabis Regulation Branch (valid through March 31, 2027), enabling contract manufacturing and co-packing of spirits, ready-to-drink beverages, wines, and coolers for third-party beverage brands. Naturo operates a hybrid go-to-market: direct-to-consumer e-commerce via the mytracewellness.com storefront with a membership subscription offering 15% off and free shipping on orders over CAD $50; retail distribution across over 3,000 Canadian store locations; wholesale agriculture distribution; and a five-year exclusive Global Brand Partnership (announced June 2026) with Animal Spirits Limited (PickelBall Pixels/PBX) for worldwide distribution of PBX-branded premium hydration and longevity beverages, carrying minimum annual purchase commitments totaling US$8.0M over the initial term. Named accounts include B.C. Firefighters (government) and Animal Spirits Limited/PBX (enterprise).

Name

Naturo Group Enterprises

Legal name

Naturo Group Enterprises Inc.

Website

https://mytracewellness.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Naturo Group Enterprises is a Canadian functional beverage manufacturer operating the TRACE Wellness brand of alkaline spring water and fulvic/humic mineral products, with a licensed Bridesville, BC facility, retail distribution across 3,000+ Canadian stores, and contract manufacturing capabilities.

Ownership category

akta.pro rank

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Beverage Manufacturing and Distribution: Naturo Group serves as exclusive worldwide manufacturer and supplier of PBX-branded products under the five-year Global Brand Partnership with Animal Spirits Limited, with minimum annual purchases of US$1.0 million (years 1-2) and US$2.0 million (years 3-5), totaling US$8.0 million over the initial term.
2. Consumer Product Sales (TRACE Wellness): Direct-to-consumer and retail sales of TRACE branded functional waters and plant-based supplements including alkaline spring water, mineralized water, and mineral concentrates sold through e-commerce and over 3,000 retail locations Canada-wide.
3. Contract Manufacturing and Co-packing Services: Vanta Holdings (parent) received Distillery Manufacturer Licence enabling commercial spirits manufacturing, ready-to-drink beverages, wines, coolers, and better-for-you adult beverage products through contract manufacturing and co-packing services for third-party customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Naturo Group Enterprises manufactures and distributes functional beverages and plant-based supplements under the TRACE Wellness brand. Core products include natural alkaline spring water sourced from a Bridesville, BC aquifer and mineralized water enhanced with proprietary fulvic and humic compounds. The company also offers contract manufacturing and co-packing services at its 40,000-square-foot licensed facility.

Product overview

Naturo Group Enterprises operates the TRACE Wellness brand as a portfolio of functional water and plant-based supplement products. The core product line includes TRACE ALKALINE77 Natural Alkaline Spring Water (pH 7.7) sourced from their Bridesville BC aquifer, and TRACE ALKALINE87 Plant Based Mineralized Water (pH 8.7) enhanced with fulvic and humic minerals (black water). These functional beverages are complemented by the Mineral Concentrate with Vitamin D supplement. The company also offers contract manufacturing and co-packing services through their licensed 40,000 sq. ft. facility, enabling third-party beverage brands to produce spirits, RTD beverages, wines, and coolers. Distribution spans over 3,000 retail locations across Canada.

Differentiator

Problem solved

Functional benefit

Products and services

• TRACE ALKALINE77 Natural Alkaline Spring Water 7.7pH

Quantifiable outcome

• Blood viscosity reduced to 6.3% with alkaline water vs 3.36% with regular water in clinical study
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Animal Spirits Limited (PickelBall Pixels/PBX)coreChannel Partner/ Reseller/ Distributor · 30 June 2026Five-year Global Brand Partnership and Master Distribution Agreement for PBX-branded premium hydration and longevity-focused beverages and nutraceuticals incorporating Vanta Blackwater's proprietary formulations. Animal Spirits receives exclusive worldwide distribution rights while Naturo Group is appointed exclusive worldwide manufacturer and supplier. Animal Spirits commits to minimum annual purchases of US$1.0M (years 1-2) and US$2.0M (years 3-5), totaling US$8.0M over the initial term. The partnership targets the rapidly growing pickleball market with 311% participation growth to 19.8 million Americans.

Scale indicators4 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Essentia Water: Premium alkaline bottled water brand with nationwide US retail distribution. Directly comparable to TRACE ALKALINE77 as a competing functional alkaline water positioned on pH and mineral content.
• blk. Waters: Fulvic acid-infused black bottled water brand. The closest direct competitor to TRACE ALKALINE87, with an identical positioning around fulvic minerals and dark coloration as a functional differentiator.
• Real Water: Alkaline water brand founded on the premise of hydration plus health benefits. Comparable to TRACE's positioning as a functional water rather than commodity bottled water.
• Core Hydration: Premium bottled water with added electrolytes and minerals, marketed on pH and hydration performance. Directly competes with TRACE on functional water positioning across retail and DTC.
• Liquid Death: Premium canned water brand with edgy branding and aluminum-can packaging. Comparable to TRACE's recent 355mL can launch and disruptive DTC-first marketing approach.

Broad incumbents

• Fiji Water: Premium natural artesian water with massive retail and foodservice distribution. Comparable as a premium spring water sourced from a specific geographic origin (BC aquifer vs. Fiji aquifer).
• Voss Water: Premium bottled spring water with iconic design-led packaging. Comparable as a premium-positioned water brand sold through DTC, retail, and hospitality channels.
• Athletic Brewing Company: Better-for-you functional beverage brand scaling through retail and distributor partnerships. Comparable as a functional beverage brand leveraging contract manufacturing capacity and lifestyle-driven branding.

Emerging players

• Hydrant: Functional hydration mix brand with DTC subscription model. Comparable as an emerging functional hydration brand targeting health-conscious consumers with subscription-based retention.
• Biome Breakthrough / Ion Biome: Plant-based mineral and fulvic/humic supplement brand. Comparable as a small emerging brand commercializing fulvic/humic compounds for the same health-conscious consumer segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Customer concentration

• Facebookfacebook.com/myTraceWellness
• Instagraminstagram.com/mytracewellness

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Naturo Group Enterprises