What Fiji Water does

Fiji Water Company LLC is a privately held U.S. premium bottled water company that sources natural artesian water from a sustainable aquifer in the remote Fijian Islands, where rainfall filters through volcanic rock and accumulates naturally occurring minerals and electrolytes at a balanced 7.7 pH. Founded in 1996 and headquartered in Los Angeles, the company sells six core SKUs (330mL, 500mL, 700mL flat cap, 700mL sports cap, 1.0L, 1.5L) to individual consumers and businesses, supported by a growing portfolio of branded accessories, apparel, and digital gift cards.

The business operates a multi-channel go-to-market: direct-to-consumer e-commerce through fijiwater.com with a subscription program offering 20% savings and 7/14/30/60/90-day delivery cadences; a dedicated B2B Business Delivery program for offices, private aviation, wellness, luxury retail, and events with custom pricing and dedicated account support; a U.S. retail store-locator network; an affiliate program via CJ Affiliate; and international distribution across 80+ countries. Revenue streams include one-time product sales, recurring subscriptions, B2B bulk contracts, merchandise, and gift cards.

The company is led by a new global president (Alexandre Zigliara, effective December 1, 2025) overseeing 80-country operations, with a 251-500 employee base that supports an asset-light model leveraging offshore bottling, third-party logistics, and a recently launched 100% rPET transition for 500mL and 330mL bottles. Sustainability and community positioning are reinforced through a 40,000-acre conservation lease with Conservation International in the Sovu Basin and the FIJI Water Foundation, while a 2025 partnership with Fashion Trust U.S. extends the brand into the luxury lifestyle context.

Name

Fiji Water

Legal name

FIJI Water Company LLC

Website

https://fijiwater.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

251–500 employees

Short description

Fiji Water is a privately held premium bottled water company founded in 1996, sourcing natural artesian water from Fiji and selling six bottle sizes plus branded accessories globally to individual consumers, B2B accounts, and retail partners across 80+ countries.

Ownership category

akta.pro rank

Product category

Premium Bottled Water

NAICS

Bottled Water Manufacturing (312112)

SIC

Beverages (2080)

akta.pro primary industry

Bottled Water (Still, Sparkling, Enhanced) (CRADAHAC)

akta.pro secondary industries

Mineral Water Bottling (Naturally Mineral) (AFAFACAB), Sports Drinks & Hydration Beverages (CRADAHAK)

Keywords

• Premium bottled water
• Natural artesian water
• Water subscription delivery
• Bulk water distribution
• Branded beverage merchandise

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Infrastructure, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Bottled Water Product Sales: Direct sales of FIJI Water in various bottle sizes (330mL, 500mL, 700mL, 1.0L, 1.5L) to consumers and businesses through e-commerce and retail channels
2. Subscription and Recurring Delivery: Recurring subscription model offering automatic deliveries every 7, 14, 30, 60, or 90 days with 20% discount and free shipping. Prepaid subscriptions available in 3, 6, or 12-month increments
3. Business Delivery Program: Bulk order program for businesses including offices, spas, retail, and private aviation with custom pricing, flexible invoicing, and dedicated account support
4. Merchandise and Accessories: Sale of branded merchandise including tote bags, beach towels, pool floaties, reusable straws, hats, and other accessories

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

FIJI Water bottles and distributes premium natural artesian water sourced from a single sustainable aquifer in the remote Fijian Islands and naturally filtered through volcanic rock, sold across six bottle sizes (330mL, 500mL, 700mL flat cap, 700mL sports cap, 1.0L, 1.5L) via e-commerce, subscription, retail, international, and B2B business delivery channels. The offering is complemented by branded merchandise/accessories, apparel, digital gift cards, a recurring subscription delivery service (20% off, free shipping), and a B2B bulk Business Delivery program with custom pricing for offices, private aviation, wellness, luxury retail, and events.

Product overview

FIJI Water is a premium bottled water brand offering natural artesian water sourced from a sustainable aquifer in Fiji. The product portfolio consists of core water products across six bottle sizes (330mL, 500mL, 700mL flat cap, 700mL sports cap, 1.0L, and 1.5L) sold as cases, complemented by branded merchandise accessories (tote bags, beach towels, dog toys, hats, reusable straws, coasters, pool floaties, bottle sleeves), apparel (Flying Fijians Rugby Jersey), and gift cards. The company provides two primary service offerings: individual subscription delivery with 20% subscriber discounts and free shipping, and a business delivery service for bulk orders with custom pricing, multi-location shipping, and dedicated account support. The water products are positioned around natural electrolytes, 7.7 pH balance, and sourcing from Fiji's volcanic rock-filtered artesian aquifer.

Differentiator

Problem solved

Functional benefit

Products and services

• FIJI Water 330mL (Case of 24)
• FIJI Water 500mL (Case of 24) Premium natural artesian water bottled in 500mL servings, sold as a case of 24 and described as the most popular item. Marketed for grab-and-go hydration for business meetings, weddings, and special events, and transitioned to 100% recycled plastic (rPET) in the U.S.
• FIJI Water 700mL Flat Cap (Case of 12) Premium natural artesian water in 700mL flat cap bottles, case of 12. Designed for on-the-go hydration with a slim profile that fits in backpacks and cup holders; features 7.7 pH balance and naturally occurring electrolytes.
• FIJI Water 700mL Sports Cap (Case of 12) Premium natural artesian water in 700mL bottles with a flip-top sports cap, case of 12. Built for active lifestyles, fitness, and travel, with easy drinking during activity.
• FIJI Water 1.0L (Case of 12) Premium natural artesian water in 1.0L bottles, case of 12. Marketed for traveling, hiking, and golfing, and used as the basis for branded accessories such as the Signature Sleeve and 1.0L LED Illuminated Sleeve.
• FIJI Water 1.5L (Case of 12) Premium natural artesian water in 1.5L bottles, case of 12. The largest FIJI Water format, intended for ongoing day-long hydration at home or the office.
• Subscription Delivery Service Recurring home/office delivery subscription for FIJI Water, with delivery frequencies of 7, 14, 30, 60, or 90 days, a 20% subscriber discount, and free shipping in the continental U.S. Prepaid 3, 6, and 12-month plans are available at additional discount.
• Business Delivery Service Bulk water delivery service for businesses including offices, private aviation operators, wellness and fitness centers, luxury retail, and event venues. Provides custom business pricing, multi-location shipping, flexible invoicing, and dedicated account support.
• FIJI Water Gift Card Digital gift card redeemable online at FIJIWater.com for FIJI Water products, available in denominations of $50, $100, $150, $200, $250, and $300.
• FIJI Water Tote Bag Durable cotton canvas tote bag with strong handles and FIJI Water branding. Dimensions: 19.75" W x 13.25" H x 7" bottom gusset with an exterior side pocket.
• FIJI Water Beach Towel 100% cotton terry velour beach towel with FIJI Water branding. Dimensions: 30" x 60". Machine washable.
• FIJI Water Dog Toy Fleece and canvas dog toy shaped like the FIJI Water bottle signature design, with squeaker, cotton filling, and machine-washable construction. Dimensions: 8"H x 2.6"W.
• FIJI Water Loyalist Hat Embroidered baseball cap made from 100% recycled plastic (polyester) with adjustable metal buckle closure and 'FIJI Loyalist' embroidery on the back. One size fits all.
• Reusable Straws (6-Pack) Six-pack of reusable, dishwasher-safe, BPA-free straws with custom-made blue caps designed for FIJI Water bottles, available in sizes for 330mL/500mL and 700mL/1.0L bottles.
• Sea Glass Coaster Glass coaster designed for FIJI Water 500mL and 1.0L bottles, adding elegance to conference rooms, formal entertaining, weddings, or home use while protecting surfaces.
• FIJI Water Pool Floatie 2025 Inflatable pool lounger with a built-in square cup holder for FIJI Water bottles. Dimensions: 71"L x 25"W x 8"H. Includes a portable air pump.
• Signature Sleeve (for 500mL / 1.0L) Silver-plated bottle sleeve designed for FIJI Water 500mL and 1.0L bottles, adding elegance to executive conference rooms, formal entertaining, weddings, or home settings.
• 1.0L LED Illuminated Sleeve LED-illuminated silver-plated sleeve for FIJI Water 1.0L bottles, adding elegance to executive conference rooms, formal entertaining, and weddings. Requires three AAA batteries (not included).
• FIJI Water Flying Fijians Rugby Jersey Official rugby jersey for the Fiji national rugby team (Flying Fijians), made from 100% polyester with traditional Fijian masi art on the sides and sleeves. Features an embroidered team crest and FIJI Water branding. Unisex sizing.

Quantifiable outcome

• Over double the electrolytes compared to top premium bottled water brands
• +2 more outcomes

Named customers2 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered minor, flagship and core.

• Fashion Trust U.S.minorGTM or Marketing Partner · 9 April 2025FIJI Water announced partnership with Fashion Trust U.S. Awards through exclusive partnership and designer collaboration, positioning the brand in the fashion and luxury lifestyle space.
• Conservation InternationalflagshipStrategic or Co-development PartnerPartnership with nonprofit environmental organization Conservation International to preserve the purity and biological wealth of the Fijian islands. Includes landmark achievements like securing a long-term lease of 40,000 acres of rain forest land in the Sovu Basin. Large-scale reforestation and conservation efforts create sustainable jobs and income sources for local communities.
• FIJI Water FoundationcoreOthersCharitable trust funded and supported by the owners, employees, and corporate affiliates of FIJI Water, focused on sustainability and improving the lives of native Fijians since 2007. Provides clean water access to underserved communities, healthcare services, disaster relief, and builds educational facilities and infrastructure.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Voss Water: Norwegian premium still and sparkling water with distinctive cylindrical packaging. Competes head-to-head with FIJI Water in luxury hospitality, premium retail, and DTC subscription channels, with similar 'pure source' brand storytelling.
• S.Pellegrino: Italian sparkling mineral water owned by Nestlé. Direct competitor in premium foodservice, fine dining, and luxury hospitality — overlapping heavily with FIJI Water's on-premise and B2B accounts.
• Evian: Premium natural spring water bottled in the French Alps and owned by Danone. Closest direct competitor to FIJI Water in the imported premium still water category, with overlapping distribution in hotels, restaurants, luxury retail, and DTC channels globally.
• Smartwater: Premium vapor-distilled water brand owned by Coca-Cola. Competes with FIJI Water in retail and DTC premium water, leveraging Coca-Cola's distribution scale and marketing muscle across the same channels.
• Mountain Valley Spring Water: Premium U.S. spring water brand with glass-bottle heritage and DTC subscription model. Competes with FIJI Water in office/business delivery and luxury hospitality, with a comparable 'natural source' brand narrative.
• Poland Spring: Major U.S. spring water brand owned by BlueTriton Brands (formerly Nestlé Waters NA). Competes with FIJI Water in grocery, convenience, and DTC delivery, particularly in the Northeast U.S. with a similar natural-source positioning.
• Perrier: Iconic French sparkling natural mineral water owned by Nestlé Waters. Direct competitor in the premium water segment, particularly in foodservice and on-premise channels where FIJI Water also competes for premium positioning.
• Icelandic Glacial: Premium imported water from Iceland with similar 'pristine source' brand positioning. Competes with FIJI Water in luxury retail, hospitality, and DTC channels with comparable pricing tier and sustainability messaging.

Broad incumbents

• Aquafina: Purified bottled water owned by PepsiCo with massive U.S. distribution scale. Competes with FIJI Water in mass-market retail and foodservice, generally at lower price points but encroaching on premium tiers.
• Crystal Geyser: U.S. spring and alkaline water brand with broad retail distribution. Competes with FIJI Water in mainstream grocery and convenience, often at lower price points, but offers an imported-style natural source narrative.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/FIJIWater/?hl=en
• Xx.com/fijiwater
• Facebookfacebook.com/fijiwater
• LinkedInlinkedin.com/company/fiji-water

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fiji Water