Perimeter

What Perimeter does

Perimeter, Inc. is a privately held U.S. public safety software company founded in 2017 and headquartered in Berkeley, California, that operates a unified platform bridging AI-based evacuation planning (Perimeter Plan) with real-time collaborative situational awareness mapping (Perimeter Map). The platform is delivered through three applications — an authenticated Internal Web App for emergency managers and responders, native iOS and Android mobile apps for field use, and a no-login public web map at perimetermap.com — and is built on a React/TypeScript web stack with KML/GeoJSON interoperability and integrations with authoritative hazard data sources (NOAA Weather Alerts, NIFC wildfire perimeters, FIRIS fire polygons, ORNL Landscan population data), GIS systems (Esri/ArcGIS, OpenStreetMap base maps), and mass-notification platforms (Everbridge, CodeRED, Rave, CivicReady).

Perimeter sells primarily via direct enterprise sales to county, state, and federal public safety agencies — counties, sheriffs, fire protection districts, EMAs, and city police — through a sales-led motion gated by "Request a Demo" and government procurement processes. The revenue model is quote-based SaaS subscription on annual billing, with no publicly disclosed pricing; the company cites a 15-minute onboarding window and rapid agency stand-up as adoption levers, and land-and-expand within and across jurisdictions as the growth mechanism. As of the most recent reporting, Perimeter has deployed across 280+ safety agencies in 30+ counties and 10+ states, protecting 4.5M+ lives; the platform has recorded viral consumer engagement during incidents, including 2.4M map visits in nine days during a Washoe County wildfire and a documented 40% reduction in 911 calls in a Merced County deployment.

Product development through 2025–2026 has been steady, with major releases including AI-Generated Descriptions (the platform's first AI feature, April 2026), Perimeter Plan for AI evacuation and traffic simulation, Insights Mode with Incident Replay for after-action analytics, granular user permissions (Viewer/Editor/Publisher/Admin), and successive GIS, routing, and accessibility updates. The company has raised approximately $4.6M to date across a $4.5M round in mid-2023 (angel investors and advisors including former NSC and AXON executives) and a $125K Verizon Climate Resilience Prize in October 2023, and has been recognized by the New York Times "Good Tech Awards" and Forbes 30 Under 30.

Name

Perimeter

Legal name

Perimeter, Inc.

Website

https://perimeterplatform.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Perimeter is a public safety SaaS company providing AI evacuation planning and real-time collaborative situational awareness mapping to U.S. county, state, and federal safety agencies. Its platform protects 4.5M+ lives across 280+ agencies in 30+ counties.

Ownership category

akta.pro rank

Product category

Public Safety Software

NAICS

Security Systems Services (56162), Security Systems Services (except Locksmiths) (561621)

SIC

Services-To Dwellings & Other Buildings (7340), Services-Detective, Guard & Armored Car Services (7381)

akta.pro primary industry

Emergency Management & Incident Command (EOC/ICS) (EDALAEAD)

Keywords

• Public safety software
• Emergency management platforms
• Evacuation planning software
• Situational awareness mapping
• Mass notification systems

Headquarters

HQ city

Berkeley

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription to Public Safety Agencies: Recurring subscription contracts with counties, cities, sheriffs, fire districts, and emergency management agencies. Multi-year government contracts implied; land-and-expand within a jurisdiction (more departments, more jurisdictions) is the expansion lever.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Perimeter sells a unified public safety SaaS platform that combines AI-driven evacuation planning (Perimeter Plan) with real-time, collaborative situational awareness mapping (Perimeter Map). It enables emergency management agencies, fire, law enforcement, and public works departments to design, validate, and publish evacuation zones, closures, routes, and resources via web and mobile apps, then share the same authoritative map with the public through a single link. The platform ingests authoritative hazard feeds (NOAA, NIFC, FIRIS) and integrates with mass notification systems (Everbridge, CodeRED, Rave, CivicReady) and Esri/ArcGIS for end-to-end incident response.

Product overview

Perimeter offers a single unified platform — the Perimeter Platform — that bridges AI-based evacuation planning with real-time, collaborative situational-awareness mapping, organized around Planning, Response, and Recovery workflows. Its two flagship products are Perimeter Plan (an AI evacuation planning and traffic simulation tool for pre-event and tabletop exercises that exports scenarios into the operational map) and Perimeter Map (the real-time collaborative mapping product shared with the public via a single link). These are delivered through three co-equal applications — the Perimeter Internal Web App (app.perimetermap.com, for authenticated responders and admins), the Perimeter Mobile App (iOS/Android for field use), and the Perimeter Public Web App (perimetermap.com, no-login public view). On top of this core platform, Perimeter has released add-on modules including Insights Mode with Incident Replay for historical review and after-action reporting, an AI-Generated Descriptions capability for FEMA-aligned public messaging, and granular user permissions (Viewer / Editor / Publisher / Admin) for role-based access control. The platform also integrates third-party systems such as Esri/ArcGIS, Everbridge, CodeRED, Rave, CivicReady, NIFC wildfire layers, NOAA Weather Alerts, FIRIS fire perimeters, and OpenStreetMap base maps.

Differentiator

Problem solved

Functional benefit

Brands

• Perimeter Map: Real-time collaborative emergency management mapping platform that allows agencies to share evacuation zones, closures, routes, and resources with the public via a single link.
• Perimeter Plan

Products and services

• Perimeter Map Real-time, collaborative situational-awareness mapping product that lets public safety agencies add or update zones, points, and routes in seconds, then share the same authoritative map with the public via a single link. No app, login, or registration is required for public viewers; integrates with Esri/ArcGIS, Everbridge, NIFC, NOAA, FIRIS, and mass-notification platforms.
• Perimeter Plan AI-powered evacuation planning and traffic modeling product for pre-event planning, tabletop exercises, and real-time developing situations. Simulates clearance times, choke points, phased strategies, lane reversals, detours, and shelter-in-place boundaries by zone, then exports scenarios into Perimeter Map.
• Perimeter Platform Overall brand for the unified Perimeter suite combining Perimeter Plan (AI evacuation planning) and Perimeter Map (real-time collaborative situational awareness). Covers Planning, Response, and Recovery workflows and is the all-hazards collaboration and communication platform for emergency managers, PIOs, fire, law, and public works.
• Perimeter Internal Web App Authenticated web application for emergency managers and first responders (app.perimetermap.com) used to create, edit, and publish zones, points, and routes. Includes advanced features such as bulk data updates, AI-Generated Descriptions, Insights Mode with Incident Replay, Radius Zones, FIRIS integration, NOAA/NIFC layers, and granular user permissions.
• Perimeter Mobile App

Quantifiable outcome

• 40% reduction in 911 calls following deployment of a public-facing Perimeter map
• +4 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability6 records

Feature6 records

Partnerships

Eight partnerships are on record, tiered core integration partner and core data partner.

• Esricore integration partnerTechnology or IntegrationEsri (ArcGIS) integration enables Perimeter to ingest and display authoritative GIS layers, including KML and GeoJSON, within the Perimeter Map for situational awareness.
• Everbridgecore integration partnerTechnology or IntegrationPerimeter integrates with Everbridge's mass notification system so that public safety agencies can trigger alerts directly from the Perimeter platform.
• CodeREDcore integration partnerTechnology or IntegrationCodeRED mass notification integration allows Perimeter users to dispatch community alerts from within the platform.
• Rave Mobile Safetycore integration partnerTechnology or IntegrationIntegration with Rave (now Motorola Solutions' Rave Alert) supports mass notification triggered from Perimeter.
• CivicReadycore integration partnerTechnology or IntegrationCivicReady integration enables government mass-notification capabilities from within the Perimeter platform.
• NOAA (National Oceanic and Atmospheric Administration)core data partnerTechnology or IntegrationPerimeter ingests NOAA weather alerts and warnings to power real-time hazard visualization on the Perimeter Map.
• NIFC (National Interagency Fire Center)core data partnerTechnology or IntegrationPerimeter consumes NIFC wildfire perimeter and incident data to display authoritative fire information to agencies and the public.
• FIRIS (Fire Integrated Real-Time Intelligence System)core data partnerTechnology or IntegrationPerimeter integrates FIRIS fire perimeter data for near-real-time wildfire situational awareness.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• CodeRED: CodeRED provides community alerting and mass notification for government agencies. It is a direct peer in public safety alerting and is integrated with Perimeter.
• CivicReady: CivicReady (CivicPlus) is a mass notification and community alerting platform for local government, a direct peer in alerting and a Perimeter integration partner.
• Everbridge: Everbridge is a leading mass-notification and critical event management platform used by government and enterprise. It is a direct peer to Perimeter in public-alerting and incident communication, and a Perimeter integration partner.
• Watch Duty: Watch Duty is a wildfire alerting and tracking platform for residents and agencies, sharing Perimeter's wildfire situational awareness positioning and overlapping with its NIFC-powered public map experience.
• Rave Mobile Safety (Motorola Solutions): Rave Alert (now part of Motorola Solutions) is a mass notification system used by public safety agencies, directly comparable to Perimeter's mass-notification interoperability and a Perimeter integration partner.

Emerging players

• PulsePoint: PulsePoint is a non-profit public safety app that alerts CPR-trained citizens and the public to nearby emergencies. It overlaps with Perimeter's public-facing emergency communication and situational awareness use cases.
• RapidSOS: RapidSOS connects disparate data sources directly to first responders in an emergency, complementary to Perimeter's situational awareness platform and increasingly intersecting on shared public safety data flows.
• Citizen: Citizen is a consumer-facing public safety alerting app that surfaces real-time incident and crime information. It overlaps with Perimeter's public-facing map as an alternative distribution channel for hazard and incident alerts.

Broad incumbents

• Esri (ArcGIS): Esri's ArcGIS is the dominant GIS platform used by government and public safety agencies. It is a Perimeter integration partner and a broad incumbent whose mapping layer Perimeter sits alongside rather than replaces.
• Motorola Solutions: Motorola Solutions offers a broad public safety portfolio including command center software, Rave Alert, and radio systems. It is a broad incumbent and a key channel partner for Perimeter through Rave.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/fire_perimeter
• Facebookfacebook.com/PerimeterHQ
• LinkedInlinkedin.com/company/fireperimeter
• Instagraminstagram.com/perimeterplatform

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds5 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Perimeter