360insights
360insights is a Canadian SaaS company providing a cloud-based ecosystem orchestration platform that enables manufacturers and distributors to manage partner engagement, incentives, and channel programs across 160+ countries. It serves 350+ global enterprise brands in technology, automotive, consumer, and life sciences verticals via three integrated suites (Experience, Incentives, Services) on a quote-based annual subscription model.
- Company typePrivate
- Founded2008
- HeadquartersWhitby, Canada
- Headcount501–1,000
- GTM typeB2B
- OfferingSoftware
What 360insights does
360insights is a private Canadian SaaS company, founded in 2008 and headquartered in Whitby, Ontario, that operates a cloud-based ecosystem orchestration platform for managing indirect go-to-market programs across complex partner, distributor, and dealer networks. The platform is organized into three integrated suites — Experience (role-based engagement portals for partners, sellers, and customers), Incentives (B2B rebates, co-marketing funds, consumer promotions, loyalty/rewards, and pricing/promotions), and Services (creative, operations, and analytics) — and operates across 160+ countries with multi-currency, multi-entity payout orchestration and local payment rails. Notable technical components include the 360ecosystems platform (originating from the Webinfinity acquisition) for partner data exchange and deal contribution tracking, pre-approval fraud controls with portfolio-wide watchlists, cross-program duplicate detection, and pre-built integrations with CRM, ERP, and POS systems.
The company generates revenue primarily through enterprise quote-based annual subscriptions tailored to channel ecosystem size, number of programs, and geographic scope, targeting channel VPs, revenue leaders, and marketing executives at large global brands. Its customer base of 350+ global brands spans four primary verticals — Technology & SaaS (ServiceNow, Samsung, Extreme Networks, Matillion), Automotive & Aftermarket (Polaris International, Stapletons, Apollo Vredestein), Consumer & Manufacturing (Panasonic, Electrolux, Fisher & Paykel, Danby), and Health & Life Sciences (CooperVision) — with named case-study outcomes including 614% ROI for an HVAC distributor, 750% ROI for a Power Management Company, and 122% installer sales growth for tado. Go-to-market combines direct enterprise field sales, channel partnerships (notably Crossbeam and ServiceNow), and event-driven demand generation, supported by a global entity structure spanning Canada, the United States, the United Kingdom, and Germany/EEA.
The business has scaled through a sustained acquisition program — twelve deals since 2018 including ChannelCentral.net (2021), Webinfinity (2022), and HMI Performance Incentives (2024) — alongside cumulative equity funding of approximately $47.65M from Klass Capital, OMERS Ventures, Leaders Fund, EDC, and Sageview Capital, supplemented by a debt facility from CIBC Innovation Banking in September 2024. The company has been recognized by Gartner and Forrester in 2025 for its partner/ecosystem management platform and has accumulated multiple IMA, Martech, and Site Crystal Awards. Headcount is in the 501-1,000 range, and the platform processes 22M+ incentive transactions annually across 50+ partner ecosystems.
360insights firmographics
Firmographics- Name
- 360insights
- Legal name
- 360insights (Canada) Ltd.
- Website
- https://360insights.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- 360insights is a Canadian SaaS company providing a cloud-based ecosystem orchestration platform that enables manufacturers and distributors to manage partner engagement, incentives, and channel programs across 160+ countries. It serves 350+ global enterprise brands in technology, automotive, consumer, and life sciences verticals via three integrated suites (Experience, Incentives, Services) on a quote-based annual subscription model.
- Ownership category
- akta.pro rank
360insights industry classification
Industry- Product category
- Partner Ecosystem Management Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- B2B Channel Partners & Referral Agencies (Cross-Industry Referral) (FSAEAMAN)
- akta.pro secondary industry
- Loyalty Commerce & Affiliate/Offer Platforms (Shopping Portals, Cashback, Offers) (THALAKAJ)
Keywords
Where 360insights is headquartered
LocationHeadquarters
- HQ city
- Whitby
- HQ country
- Canada
- HQ region
- North America
Offices5 records
Markets served
360insights business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Platform Subscription: 360insights operates as a SaaS platform providing subscription-based access to their ecosystem orchestration platform. The platform includes three suites (Experience, Incentives, Services) that brands use to manage their indirect go-to-market strategy, partner engagement, and incentive programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise pricing with custom quotes based on program scope and scale |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
360insights product offering
Product offeringCore offering
360insights provides a cloud-based SaaS platform that enables manufacturers, distributors, and technology brands to orchestrate their indirect go-to-market strategy through partner engagement, incentive program management, and ecosystem execution. The platform unifies three suites (Experience, Incentives, Services) covering role-specific partner portals, B2B rebates, co-marketing funds, consumer promotions, loyalty rewards, and operational analytics across 160+ countries.
Differentiator
Problem solved
Functional benefit
Products and services
- Experience Suite Role-specific partner engagement suite that delivers consistent experiences guiding partners, sellers, and customers to take the right actions across program participation. Includes the Experience Hub for partner engagement and governance. Targeted at enterprise brands managing complex partner ecosystems.
- Incentives Suite Incentive program management suite that designs and delivers B2B rebates, co-marketing funds, consumer promotions, loyalty and rewards programs, and pricing/promotions to motivate partner and ecosystem behaviors. Used by manufacturers, distributors, and technology brands to align rewards with business goals.
- Services Suite Operational execution suite providing creative & design services, operations & delivery support, and optimization & analytics services to streamline the execution of partner programs. Targeted at brand operations and channel marketing teams managing program execution at scale.
- 360ecosystems Platform Comprehensive ecosystem automation platform enabling partner collaboration, data exchange, and deal contribution tracking across partner networks. Built from the Webinfinity acquisition, used by enterprise brands managing ecosystem intelligence and orchestration.
- Channel Success Platform (CPQ and CDM) Channel Success Platform with Configure Price Quote (CPQ) and Channel Data Management (CDM) capabilities for the IT channel industry. Enables IT vendors and distributors to manage complex channel pricing and data operations.
Quantifiable outcome
- 614% ROI achieved by leading HVAC distributor with personalized contractor points program
- +4 more outcomes
Companies that use 360insights
Customer profileNamed customers15 records
Segments4 records
Ideal customer profiles4 records
360insights technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
360insights partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered flagship.
- ServiceNowflagshipServiceNow partnered with 360insights and Crossbeam to rebuild its partner go-to-market operating model, replacing fragmented systems with a unified 'front door' experience built on ecosystem orchestration. The solution uses a Learn-Build-Activate framework combining 360insights as the orchestration layer, ServiceNow workflows for partner routing, and Crossbeam for ecosystem intelligence to enable AI-powered partner motions.
- CrossbeamflagshipCrossbeam partnered with 360insights and ServiceNow to provide ecosystem intelligence as part of a unified partner GTM solution. Crossbeam serves as the ecosystem intelligence layer enabling partner data sharing and network effects. 360insights was named Crossbeam Strategic Alliance Partner of the Year.
Scale indicators8 records
Recent moves6 records
Expansion highlights7 records
360insights competitors and assessment
Company assessmentBroad incumbents
- SAP: SAP operates a broad enterprise software suite with channel management, partner relationship management, and incentive capabilities embedded within its ERP and CRM platforms. Comparable because large enterprises evaluating 360insights often compare against SAP's broader channel and incentive tooling.
- Salesforce: Salesforce provides enterprise CRM with partner relationship management (PRM) capabilities through Experience Cloud and AppExchange ecosystem. Comparable as a broad incumbent that bundles channel engagement, incentive, and ecosystem features into a unified customer platform.
- Oracle: Oracle offers partner relationship management and incentive compensation solutions as part of its broader enterprise application suite. Comparable as a broad incumbent with channel and ecosystem capabilities that overlap with 360insights' partner incentive management focus.
Direct peers
- ZINFI Technologies: ZINFI provides a unified partner relationship management (PRM) and channel marketing platform covering partner onboarding, incentives, co-marketing, and ecosystem management. Directly comparable as a best-of-breed PRM/partner incentive platform targeting global enterprises.
- Impartner: Impartner is a dedicated partner relationship management platform offering partner portals, incentive management, and channel analytics. Directly comparable as a focused PRM vendor competing for the same enterprise channel program budget as 360insights.
- Allbound: Allbound provides partner enablement, channel engagement, and through-channel marketing automation software. Directly comparable as a channel engagement platform with overlapping incentive and partner experience functionality.
- Kiflo: Kiflo offers a partner relationship management platform with PRM, partner portal, and channel incentive capabilities. Directly comparable as a focused PRM vendor serving similar enterprise channel programs.
- Enable: Enable offers a rebate management platform for distributors, manufacturers, and retailers. Directly comparable as a focused channel incentive and rebate management SaaS vendor, with overlapping customer segments in distribution and manufacturing.
Emerging players
- Crossbeam: Crossbeam provides ecosystem intelligence for B2B partner data sharing and account mapping. Comparable as a strategic ally of 360insights in the ServiceNow partnership, addressing the ecosystem intelligence layer adjacent to 360insights' orchestration layer.
Others
- Vista Equity Partners (channel software portfolio): Vista Equity Partners holds multiple channel and martech software assets (e.g., Allocadia, Mindmatrix-adjacent portfolio). Comparable as a roll-up consolidator of channel marketing software that competes for enterprise channel technology budgets and could represent an exit or competitive threat for 360insights.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
360insights social profiles
Digital presence360insights financial estimates
Financial estimateRevenue estimate
Valuation estimate
360insights leadership team
Management profileNumber of profiles
Profiles8 records
360insights subsidiaries and ownership
Company hierarchySubsidiaries3 records
360insights funding detail
Funding detailFunding overview
Funding rounds4 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
360insights M&A and investment
M&A and investmentM&A11 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 360insights
What does 360insights do?
360insights provides a cloud-based SaaS platform that enables manufacturers, distributors, and technology brands to orchestrate their indirect go-to-market strategy through partner engagement, incentive program management, and ecosystem execution. The platform unifies three suites (Experience, Incentives, Services) covering role-specific partner portals, B2B rebates, co-marketing funds, consumer promotions, loyalty rewards, and operational analytics across 160+ countries.
Is 360insights a public or private company?
360insights is a private company. It is classified as venture growth investor backed and is currently operating.
When was 360insights founded?
360insights was founded in 2008. It employs 501 to 1,000 people.
Where is 360insights based?
360insights is headquartered in Whitby, Canada, in the North America region.
How does 360insights make money?
One revenue line is on record: saaS Platform Subscription.
Who are 360insights's main competitors?
Broad incumbents on record are SAP, Salesforce and Oracle. Direct peers are ZINFI Technologies, Impartner, Allbound, Kiflo and Enable. Crossbeam is listed as an emerging player. Vista Equity Partners (channel software portfolio) is listed as an others.
Does 360insights have an API?
No public API is recorded for 360insights.
What industry is 360insights in?
360insights's product category is Partner Ecosystem Management Software. Its primary akta.pro industry code is FSAEAMAN, B2B Channel Partners & Referral Agencies (Cross-Industry Referral), with a secondary code of THALAKAJ, Loyalty Commerce & Affiliate/Offer Platforms (Shopping Portals, Cashback, Offers). Its NAICS code is 5132 and its SIC code is 7370.